| Title | Cage |
| Agency | adam&eveDDB |
| Campaign | Value 2014 |
| Advertiser | Volkswagen |
| Brand | Volkswagen |
| Date of First Broadcast/Publication | 2014 / 2 |
| Business Sector | Automotive |
| Tagline | Get what you pay for. Well Worth It |
| Story | We follow a character who has opted for the cheaper version of an item, rather than the high-quality alternative. Each advert ends on a Volkswagen, as we are reminded ‘You get what you pay for’, before closing with the new campaign line ‘Well Worth It’. |
| Media Type | Television & Cinema |
| Length | |
| Managing Partner | Jonathan Hill |