| Title | Send a Kiss |
| Agency |
DDB Budapest
|
| Campaign |
Kiss Against Homophobia
|
| Advertiser |
Amnesty International
|
| Brand |
Amnesty International
|
| Date of First Broadcast/Publication |
2014
|
| Business Sector | Human Rights
|
| Story | Send a kiss! - so that everyone may do so freely Amnesty International Hungary launches its “Kiss Against Homophobia” initiative. The goal is to have more and more people share the notion that everyone, regardless of gender identity or sexual orientation has the right to love anybody of any sex. The DDB Budapest advertising agency developed a unique website for the human rights organization to help collect 365 kisses until the 11th of October, the International Coming Out Day, to demonstrate that on every given day of the year we must stand against prejudice and stigmatization. |
| Philosophy | To join the initiative a puckering, side-profile picture should be uploaded to or taken at www.szabadacsok.hu or www.kissagainsthomophobia.com. The pictures will be randomly paired with other uploaded images showing someone of the same sex, as if the two were kissing. With this virtual kiss, those who join can demonstrate their support for the “Kiss Against Homophobia” initiative. |
| Media Type |
Web Site
|
| More Information | www.kissagainsthomophobia.com |
| Creative Director |
Peter Tordai
|
| Art Director |
Luther Filho
|
| Art Director |
Carlos Ramas
|
| Head of Art |
Guilherme Somensato
|
| Copywriter |
Bence Bodnár
|
| Project Manager |
Zsofia Maul
|
| Project Manager |
Rozalia Szigeti
|
