Title | Buggy |
Agency | DDB San Francisco |
Campaign | Buggy |
Advertiser | Slim Jim |
Brand | Slim Jim |
Posted | September 2015 |
Business Sector | Pre-Cooked / Dehydrated Prepared Meals |
Story | Slim Jim’s new national "Snap into a Slim Jim" campaign, created by DDB California, was developed to inform dudes on road trips, in auto body shops, police stations and even in space that a Slim Jim is the perfect getaway snack for men of all ages – even for guys that have real jobs and stuff. As part of the campaign, DDB California will launch “Buggy" today. In total, we have four executions (4 :30s, 3 :15 cut downs). The other three spots will launch later this month. In Buggy, two guys on a road trip are stranded until a good Samaritan arrives to help them out. Grateful for the assistance, they offer him a Slim Jim only to find out just how spicy life without the internet can be. |
Media Type | Television |
Length | |
Mix | One Union Recording |
Head Of Planning | Mark Rovai |
Strategy Director | Meghan Tetwiler |
Creative Director | Jonathan Byrne |
Copywriter | Justin Stielow |
Copywriter | Katie Johnston |
Head of Production | Jon Drawbaugh |
Art Director | Lena Barrows |
Copywriter | Andy Whalen |
Producer | Andy Rosenthal |
Group Account Director | Kristin Barbour |
Account Director | Nancy Bernacchi |
Account Manager | Lindsay Hrack |
Project Manager | Maggie Dieringer |
CONTENT MANAGER | Lisa Falvo |
Production Company | radical media |
Director | Steve Miller |
Executive Producer | Gregg Carlesimo |
Line Producer | Barbara Benson |
Editing Company | Rock Paper Scissors |
Editor | Christjan Jordan |
Assistant Editor | Pieter Viljoen |
Post Production | Helena Lee |
VFX Artist | Framestore |
VFX Artist | Ben West |
VFX Producer | Scott Boyajan |
Audio Engineer | Joaby Deal |