DDB Worldwide, part of Omnicom Group (NYSE), has launched a new report from its Life Style Study® that focuses on stay-at-home Dads to determine if, apart from their child-care responsibilities, these men are different from other Dads and stay-at-home Moms when it comes to their attitudes and behaviors towards gender roles, parenting, school, free time and household chores.

While 80% of American adults believe it is perfectly fine for a man to be a stay-­‐at-­‐home parent, few men actually are. Of the nearly 25 million fathers who were part of married-­‐couple families with children younger than 18 in 2011, US Census data indicates that less than 1% were stay-­‐at-­‐ home Dads. But, the number of married men who are deciding to assume this role is climbing. This rise has been attributed to the job market, increasing cost of child care, and even the enlightened perspective of a generation of new parents who themselves were raised in households where gender roles bucked century-­‐old trends – with more “involved” Dads and a record number of Moms working outside of the home.

The Strategic Milk Alliance, a new joint venture created by proud dairy farmers across Canada, is pouring out a new communications campaign, titled ‘Milk Every Moment” that reconnects teens and adults to drinking milk. The evocative and heart-warming creative is an ode to childhood that highlights some of the fun yet nonsensical activities people seem to have outgrown, while revealing milk as a timeless pleasure that can be enjoyed at any age.

DDB Worldwide, part of Omnicom Group (NYSE), announced today that it has appointed Jason Elm, Chief Creative Officer of DDB California, effective immediately. In this role, Elm will lead the California creative department and will be responsible for all its output. He reports to Mike Harris, Chief Executive Officer of DDB California.

Last night, McDonald’s Canada’s “Our Food. Your Questions.” initiative developed in partnership with Tribal Toronto was crowded the big winner at the national awards competition that celebrates excellence in creative advertising. Taking home Best in Show along with four Gold, one Silver and one Bronze award, the digital platform was applauded for helping McDonald’s Canada address deep-seated food myths and misinformation, by engaging Canadians in a transparent and open conversation.