DDB Selected as Reebok's Worldwide Agency of Record
January 11, 2013
Brands reunite to inspire consumers and deliver empowering fitness message
Reebok expands DDB’s global advertising responsibilities
New York, NY (January 15, 2013) - Reebok International announced it has selected DDB Worldwide as itsglobal agency of record. Led by DDB New York, the agency will be responsible for Reebok’s digital, socialand advertising campaigns. Media will continue to be handled by Carat.
“Our partnership with Reebok started in 2009 and we’re thrilled to work together again,” said Amir Kassaei, Chief Creative Officer of DDB Worldwide. “We have an opportunity to redefine the
fitness category and we’reready to create conversations that move the brand forward.”
"We’re excited to bring DDB back as our lead creative agency," said Yan Martin, Head of Global Brand
Marketing for Reebok. "Amir and his team understand the mission of the Reebok brand. We look forward tocollaborating with DDB to deliver our unique territory, powerful message and focused dedication to fitness to consumers around the world.”
The new relationship will commence with the development of work for 2014.
Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer anddistributor of sports, fitness and casual footwear, apparel and equipment. An American-inspired global brand,Reebok is a pioneer in the sporting goods industry with a rich and storied heritage in running, training andfitness. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand,Reebok-CCM Hockey and the Sports Licensed Division. For more information, visit Reebokat www.reebok.com.Or, discover Reebok at the followinglocations: http://reesha.re/plus; http://facebook.com/reebok; http://twitter.com/reebok; and http://youtube.com/reebok
DDB Worldwide (www.ddb.com) is one of the world’s largest and most awarded advertising and marketing
networks. In 2012, DDB was named Advertising Network of the Year by Campaign, as well as Agency of theYear and Digital Agency of the Year by
Strategy magazine. At the prestigious 2012 Cannes InternationalFestival of Creativity, DDB won 82 Lions, the most ever for the network. In addition,The Gunn Report has listedDDB as one of the Top 3 Global Networks for the last 12 years. The agency’s clients include Volkswagen,McDonalds, Unilever, Mars, Johnson & Johnson, and Exxon Mobil, among others.Founded in 1949, DDB is part of the Omnicom Group (NYSE) and consists of more than 200 offices in over 90countries with its flagship office in New York, NY.
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE-OMC) is a leading global marketing and corporate communications company.
Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialtycommunications services to over 5,000 clients in more than 100 countries.For further information on Omnicom and its brands, please visit www.omnicomgroup.com# # #
Christie Giera Director of Corporate Communications and North American Public RelationsDDB WorldwideO: 212.415.2186Email: firstname.lastname@example.org