DDB Worldwide Inc., New York Follow Update

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New York Lottery and DDB Launch New Campaign

August 23, 2012


“Appearances” and “Morning Routine” feature Little Bit of Luck character

August 23, 2012, New York, NY – The New York Lottery and DDB New York have launched a campaign for the New York Lottery in two television spots, “Appearances, “ and “Morning Routine, “ all portraying the little bits of luck in human form that are popping up everywhere for NY Lottery players who experience good fortune throughout their day, such as not being locked out of the house, a piece of toast accidentally falling off a plate and landing right side up on the kitchen table, or getting winning number on a scratch-it ticket.

Underway October 2012 Little Bit of Luck is becoming a staple in the NY Lottery ads after being brought back this year to front the overall New York State Lottery. The Little Bit of Luck character was introduced by the New York Lottery in 2008 for the Take 5 Lottery Game.

About New York Lottery

The New York Lottery continues to be North America’s largest and most profitable lottery, contributing over $3 billion in fiscal year 2010-2011 to help support education in New York State. The Lottery’s aid represents over 15 percent of total state education funding to local school districts. Lottery revenue is distributed to local school districts by the same statutory formula used to distribute other state aid to education. It takes into account both a school district’s size and its income level; larger, lower-income school districts receive proportionately larger shares of Lottery school funding.

About DDB

DDB Worldwide Communications Group Inc (www.ddb.com) ranks among the top five consolidated advertising and marketing services global networks, according to Advertising Age. DDB was recently named the Spikes Asia Network of the Year for the second consecutive year and the Eurobest Network of the Year for the third consecutive year. We are the most awarded agency at the Cannes Festival of Creativity and The Gunn Report has recognized DDB as one of the Top 3 Global Networks for 10 of the last 12 years. With more than 200 offices in over 90 countries, DDB employs Social Creativity to grow the value and 437 Madison Avenue New York NY 10022 T 212 415 2000 F 212 415 3414 info@ny.ddb.com www.ddb.com Registered numbers, office and regulatory authority details as required influence of brands around the world by creating ideas that people want to play with, participate in, and pass along. DDB Worldwide is part of Omnicom Group Inc. (OMC). Contact: Kaya Lobacsewski (212) 515-8348 Kim Williams (212) 415-2149