Buying or Selling a Car? There’s a Better Way, says autoTRADER.ca
March 4, 2013
Continuing the pace it set with its 2012 CASSIES Grand Prix winning “The Most Cars in One Place” campaign, the new effort bolsters the brand’s leadership position in Canadian online vehicle inventory, says Ian MacDonald, autoTRADER.ca director of marketing. While the 2012 campaign was focused on increasing awareness and driving traffic to autoTRADER.ca, the 2013 campaign highlights the site’s multitude of buying and selling tools.