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DDB Worldwide and Tribal Worldwide Win Most Awarded Agency Group at The Webby Awards

May 2, 2013

Network Offices Earned 12 Awards including Tribal Worldwide’s “Agency of the Year” honor

The Webby Awards (http://www.webbyawards.com) announced today that DDB Worldwide, a division of Omnicom Group (NYSE), and its Tribal Worldwide division have garnered 12 award wins, with Tribal taking home “Agency of the Year.” This marks the second consecutive year that DDB and Tribal have been recognized as the most awarded agency group by The Webby’s. The 17th Annual Webby Awards will be held May
21, 2013, in New York.

“The Webby Awards is famously synonymous with innovation on the Internet, which is something that we also pride ourselves on at Tribal,” said Paul Gunning, Chief Executive Officer of Tribal Worldwide. “Being recognized as ‘Agency of the Year’ speaks to idea-centric work we strive to deliver our clients every day, and we are thrilled to share this honor with each of them.”

McDonald's Canada's “Our Food. Your Questions.” digital platform created by Tribal Toronto won Webby Awards for Best Food & Beverage Interactive Advertising & Media; Best Integrated Campaigns Interactive Advertising & Media; and Webby and People’s Voice Awards for Best Customer Service Social categories.

Additional winners in multiple categories include: DDB New York’s Hashtag Killer, Rapp Tribal New Zealand’s Demand Equal Pay, DDB Tribal Group Germany’s Steinway & Sons Piano for Peace, DDB & Tribal Amsterdam’s KLM Be My Guest, and DDB Tribal Group Germany’s Deutsche Telecom Move On.

Amir Kassaei, Chief Creative Officer of DDB Worldwide, commented, “It's a great honor for us to be the most awarded agency group for the second year in a row with even more offices contributing to the wins. The Webbys are truly one of the most important recognitions that you can receive when it comes to state-of-the-art communication solutions.”

Hailed as the "Internet's Highest Honor" by The New York Times, this year's Webby Awards received more than 11,000 entries from over 65 countries globally. Of these, only seven percent — five in each category—were even recognized as nominees.