DDB Canada and autoTRADER Drive Away With CASSIES Grand Prix
January 29, 2013
Toronto, Ontario (January 29, 2013) – Last night, DDB Canada and autoTRADER Canada’s campaign, “The Most Cars in One Place” was awarded the prestigious Grand Prix at the CASSIES awards show, Canada’s only industry awards program recognizing business effectiveness based on rigorous published case studies. The campaign also garnered a gold award in the ‘Off to a good start’ category.
DDB Worldwide Expands Successful Talent Development Program Globally
January 23, 2013
Agency Rolls Out LaunchPad Program Across Its Network of Offices
New York, NY (November 12, 2012) —DDB Worldwide(www.ddb.com)is pleased to announce the global expansion of its successful LaunchPad talent development program with 14 participating agencies
across DDB’s network of international offices, effective January 2013. Designed to bridge the gap
between student and professional creatives, LaunchPad is a three-month internship program at DDB for students and young creatives working towards their first big break in the industry. The staggered rollout for the program includes DDB offices in New York, Sydney, Singapore, Chicago, Miami, San Francisco, Dubai, Istanbul, Helsinki, Johannesburg, Berlin, Sao Paolo, Buenos Aires and Shanghai.
LaunchPad was created by the Sydney, Australia, office in 2007 and later expanded to DDB's offices in Melbourne and Auckland as its popularity grew. The global expansion is a testament to the program andthe agency’s commitment to bridging the gap between classroom education and hands-on application,helping budding creatives differentiate themselves within the competitive advertising industry.
"It is our responsibility as an industry to grow and shape our young talent into creatively brilliant leaders of tomorrow’s advertising landscape," asserted Amir Kassaei, Chief Creative Officer of DDB Worldwide. "Iam grateful for the incredible mentors and agencies that helped me break into the advertising industry,and the industry needs to focus on training its new blood, particularly when nurturing talent is consideredagainst the backdrop of the talent shortage that agencies across the world are currently experiencing."
The following ad schools and industry organizations participate in DDB’s LaunchPad
program to developtalent: Art Center, BYU, Creative Circus, Hyper Island, Miami Ad School, Parsons, SCAD, Skidmore,SVA, University of North Florida, Washington University and VCU.
“We have been participating in the LaunchPad program for several years now,” said Pippa Seichrist,President and Cofounder of Miami Ad School. “The students started out interning in DDB's Sydney office.
We're really happy that Matt Eastwood, Chief Creative Officer of DDB New York, expanded the programto the New York office so the students don't have to fly halfway around the world to intern with him. DDBhas so far offered four of our “Launchies” jobs upon graduation. LaunchPad is a great way for young
creatives to learn and prove themselves.”
Launchies, or individuals selected to take part in the LaunchPad program, work on live briefs at DDB, and receive real work experience to feature in their portfolio.
“When I started working with DDB through the LaunchPad program, I was told that it would be a three
-month audition, and that was a very accurate description,” said Alex Stainton, Copywriter at
DDB Sydney. DDB is a dynamic, creative environment, and opportunity is everywhere. You have to work harder than anyone else and give it everything you’ve got, but the results are worth it. We have pitched ideas for major clients, presented, sold them, met with directors, shot our first TV spot and more.... We are launched.”
Eastwood added, "In Australia, the vast majority of creatives who completed the LaunchPad program found full-time agency employment shortly after graduation. We found that this program truly made a difference to students trying to break into the agency world after graduating, simply by offering them a chance to diversify their portfolios while working in a fast-paced and dynamic agency environment. So it'sexciting to see LaunchPad expand outside of Australia."
A recent testament to the caliber of professionals the LaunchPad program produces is the highly acclaimed creative team of Matthew Knapp and John Downing, hired at DDB New York this year as Senior Copywriter and Senior Art Director, respectively. The duo joined DDB New York from the DDBSydney office, where they got their start in the industry following participation in LaunchPad in 2007.
Young creatives starting out in the industry and looking for their first big break can learn more about the program by visiting DDB’s LaunchPad Facebook page. For additional information on deadlines to applyfor the next LaunchPad session, please email us at: [email protected]
DDB Worldwide Communications Group Inc(www.ddb.com)ranks among the top five consolidatedadvertising and marketing services global networks, according to
Advertising Age. DDB emphasizes Social Creativity to grow the value and influence of brands around the world by creating ideas that people want to play with, participate in and pass along. The agency is consistently one of the most awarded atthe Cannes Festival of Creativity and was recognized by The Gunn Report as one of the Top 3 Global Networks for 10 of the last 12 years. DDB was also recently named the Spikes Asia Network of the Year for the second consecutive year and the Eurobest Network of the Year for the third consecutive year. DDB Worldwide is part of Omnicom Group Inc. (OMC) and consists of more than 200 offices in over 90 countries.
Christie Giera [email protected] +1 212 415 2186
DDB New York Brings Urban Artist FAILE to New York City Ballet
January 12, 2013
NEW YORK, NY, January 8, 2012 — DDB New York announced today a new campaign in support of the newly launched New York City Ballet Art Series, which will feature annual collaborations with contemporary visual artists who will create original works inspired by NYCB that will be exhibited at the David H. Koch Theater at Lincoln Center, the home of NYCB. Co-created by DDB New York and the New York City Ballet (NYCB), the New York City Ballet Art Series is an effort to introduce ballet to a younger audience that have an interest in culture and art, but have not yet experienced the ballet.
DDB Selected as Reebok's Worldwide Agency of Record
January 11, 2013
Brands reunite to inspire consumers and deliver empowering fitness message
Reebok expands DDB’s global advertising responsibilities
New York, NY (January 15, 2013) - Reebok International announced it has selected DDB Worldwide as itsglobal agency of record. Led by DDB New York, the agency will be responsible for Reebok’s digital, socialand advertising campaigns. Media will continue to be handled by Carat.
“Our partnership with Reebok started in 2009 and we’re thrilled to work together again,” said Amir Kassaei, Chief Creative Officer of DDB Worldwide. “We have an opportunity to redefine the
fitness category and we’reready to create conversations that move the brand forward.”
"We’re excited to bring DDB back as our lead creative agency," said Yan Martin, Head of Global Brand
Marketing for Reebok. "Amir and his team understand the mission of the Reebok brand. We look forward tocollaborating with DDB to deliver our unique territory, powerful message and focused dedication to fitness to consumers around the world.”
The new relationship will commence with the development of work for 2014.
Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer anddistributor of sports, fitness and casual footwear, apparel and equipment. An American-inspired global brand,Reebok is a pioneer in the sporting goods industry with a rich and storied heritage in running, training andfitness. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand,Reebok-CCM Hockey and the Sports Licensed Division. For more information, visit Reebokat www.reebok.com.Or, discover Reebok at the followinglocations: http://reesha.re/plus; http://facebook.com/reebok; http://twitter.com/reebok; and http://youtube.com/reebok
DDB Worldwide (www.ddb.com) is one of the world’s largest and most awarded advertising and marketing
networks. In 2012, DDB was named Advertising Network of the Year by Campaign, as well as Agency of theYear and Digital Agency of the Year by
Strategy magazine. At the prestigious 2012 Cannes InternationalFestival of Creativity, DDB won 82 Lions, the most ever for the network. In addition,The Gunn Report has listedDDB as one of the Top 3 Global Networks for the last 12 years. The agency’s clients include Volkswagen,McDonalds, Unilever, Mars, Johnson & Johnson, and Exxon Mobil, among others.Founded in 1949, DDB is part of the Omnicom Group (NYSE) and consists of more than 200 offices in over 90countries with its flagship office in New York, NY.
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE-OMC) is a leading global marketing and corporate communications company.
Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialtycommunications services to over 5,000 clients in more than 100 countries.For further information on Omnicom and its brands, please visit www.omnicomgroup.com# # #
Christie Giera Director of Corporate Communications and North American Public RelationsDDB WorldwideO: 212.415.2186Email: [email protected]
United States Tennis Association Selects DDB New York as Agency of Record
January 8, 2013
New York, NY (January 8, 2013)— United States Tennis Association (USTA) announced today it has selected DDB New York as its agency of record. The agency will be responsible for brand strategy and creative, including digital campaigns.
"We're thrilled. First, the USTA has the potential of getting more people on tennis courts, which will make the world a lot better," said Peter Hempel, Chief Executive Officer of DDB New York. "Second, we are uniquely qualified to help the USTA achieve its worthy goal because we can energize their current players while also acquiring new members."
DDB New York was selected as USTA’s advertising agency because of its full service offering and understanding of the brand’s business model.
The pitch was conducted from USTA’s headquarters in White Plains, NJ.
The new relationship begins immediately with work hitting in Q2 2013.
About DDB DDB Worldwide (www.ddb.com) is one of the world’s largest and most awarded advertising and marketing networks. In 2012, DDB was named Advertising Network of the Year by Campaign, as well as Agency of the Year and Digital Agency of the Year by Strategy magazine. At the prestigious 2012 Cannes International Festival of Creativity, DDB won 82 Lions, the most ever for the network. In addition, The Gunn Report has listed DDB as one of the Top 3 Global Networks for the last 12 years. The agency’s clients include Volkswagen, McDonald’s, Unilever, Mars, Johnson & Johnson, and Exxon Mobil, among others. Founded in 1949, DDB is part of the Omnicom Group (NYSE) and consists of more than 200 offices in over 90 countries with its flagship office in New York, NY. About Omnicom Group Inc. Omnicom Group Inc. (NYSE-OMC) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. For further information on Omnicom and its brands, please visit www.omnicomgroup.com # # #
Christie Giera Director of Corporate Communications and North American Public Relations DDB Worldwide O: 212.415.2186 Email: [email protected]