Agency Profile

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DDB Worldwide Inc., New York

  • 437 Madison Avenue
  • New York, New York 10022-7001
  • United States
  • Phone: (+1) (212) 415-2000

Philosophy & Competitive Advantages

We believe that creativity is the most powerful force in business- it stirs emotion, influences minds and builds brands. The combination of brilliant creative ideas and extraordinary results is what sets DDB apart. We are not satisfied to be simply the most creative agency network in the world, but hold our creative ideas accountable for delivering business-building results. Our vision is to maintain our distinguished position by developing remarkable creative that transforms communication clutter into communication currency. The DDB Worldwide Communications Group was ranked #1 worldwide by the Advertising Age 2009 Agency Report. This recognition is a testament to the depth and breadth of our marketing services resources across the globe. Collectively, our network and individual offices around the world have been named Agency of the Year 120 times. In 2009 alone, DDB won nearly 100 awards for creativity and marketing effectiveness including: 52 Cannes Lions, 22 Clios, 12 EFFIEs, 6 Pencils and 2 One Show awards. We believe our success is directly a result of the talent at DDB, the proprietary tools and processes we employ, and the way we work.

Network Description

About Omnicom Group Inc. Omnicom Group Inc. (NYSE-OMC) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. For further information on Omnicom and its brands, please visit www.omnicomgroup.com 

Trade Organizations

Audit Bureau of Circulations Ltd (United Kingdom)
American Advertising Federation (United States)

Contacts

Keith Bremer
Chief Financial Officer
Phone: (+1) 212 415-2000
Chuck Brymer
President & CEO
Phone: (+1) 212 415-2000
Dick Rogers
President, DDB North America
Phone: (+1) 312-552-6000
Bob Scarpelli
Chairman & Chief Creative Officer
Phone: (+1) 212-415-2000

Personnel

Number of Employees: 12500
Amir Kassei
Chief Creative Officer

Mark O'Brien
President, DDB North America

Keith Bremer
Chief Financial Officer
Phone: (+1) 212 415-2000
Chuck Brymer
President & CEO
Phone: (+1) 212 415-2000

Campaigns

  • Advertiser: McNeil-PPC, Inc.
  • Brand: K-Y
  • Name: Bank
  • Advertiser: Volkswagen
  • Brand: Volkswagen VW
  • Name: Side Assist
  • Advertiser: Volkswagen
  • Brand: Volkswagen VW
  • Name: Park Assist
  • Advertiser: Johnson & Johnson Corporation
  • Brand: Johnson Baby
  • Name: Hello My Name Means
  • Advertiser: Electrolux
  • Brand: Electrolux
  • Name: Thinking of You - Electrolux
  • Advertiser: Volkswagen
  • Brand: Volkswagen
  • Name: Das Auto
  • Advertiser: Centraal Beheer Achmea
  • Brand: Centraal Beheer
  • Name: Just Call Us
  • Advertiser: Volkswagen
  • Brand: Volkswagen
  • Name: Das Auto.
  • Advertiser: The Clorox Company
  • Brand: Liquid-Plumr
  • Name: Fantasy
  • Advertiser: Brita USA
  • Brand: Brita
  • Name: Sugar Buildings
  • Advertiser: Diageo
  • Brand: Haig Club
  • Name: Welcome
  • Advertiser: Ronald McDonald House Charities
  • Brand: Ronald McDonald House Charities
  • Name: #forRMHC
  • Advertiser: Samsung
  • Brand: Samsung
  • Name: Pick It Up
  • Advertiser: Volkswagen
  • Brand: Volkswagen
  • Name: 0% Credit for the whole range
  • Advertiser: Volkswagen
  • Brand: Volkswagen
  • Name: New Passat European Launch
  • Advertiser: SSE Energy
  • Brand: SSE
  • Name: Seeing Energy Through Fresh Eyes
  • Advertiser: Breast Cancer Foundation - Singapore
  • Brand: Breast Cancer Foundation
  • Name: Logos Against Cancer
  • Advertiser: Sony
  • Brand: Sony Xperia™ Z3
  • Name: Don’t settle for good. Demand great.
  • Advertiser: INPES
  • Brand: INPES
  • Name: Farewell Message
  • Advertiser: Mars, Inc.
  • Brand: Skittles
  • Name: Taste the Rainbow
  • Advertiser: McNeil-PPC, Inc.
  • Brand: KY Gel
  • Name: Hip Hop Star
  • Advertiser: New York Lottery
  • Brand: New York Lottery
  • Name: Good Things Happen in an Instant
  • Advertiser: BSkyB Ltd
  • Brand: Sky
  • Name: Come With Us
  • Advertiser: Volkswagen
  • Brand: Volkswagen
  • Name: Das Auto
  • Advertiser: Borsodi Brewery
  • Brand: Borsodi
  • Name: To Hold Anything Else is Just Weird
  • Advertiser: Lyndon B. Johnson
  • Brand: Lyndon B. Johnson
  • Name: Peace Little Girl
  • Advertiser: Amnesty International
  • Brand: Amnesty International
  • Name: Kiss Against Homophobia
  • Advertiser: State Farm Insurance Companies
  • Brand: State Farm Insurance
  • Name: Discount Double Check
  • Advertiser: Mars, Inc.
  • Brand: Temptations
  • Name: Temptations Tumblers Launch
  • Advertiser: C&A
  • Brand: C&A
  • Name: Like Ad
  • Advertiser: Wm Wrigley Jr. Co.
  • Brand: Juicy Fruit
  • Name: A Sweet Burst of Flavor
  • Advertiser: Volkswagen
  • Brand: Volkswagen
  • Name: Small But Tough
  • Advertiser: StarHub
  • Brand: StarHub
  • Name: 4Good
  • Advertiser: ConAgra Foods, Inc.
  • Brand: Slim Jim
  • Name: Snap Into a Slim Jim
  • Advertiser: Coty Inc.
  • Brand: Super Playboy
  • Name: Press to Play 2
  • Advertiser: Google
  • Brand: Google
  • Name: Google Impact Challenge
  • Advertiser: Phones4u
  • Brand: Phones4u
  • Name: For the Future You
  • Advertiser: National Institute of Neoplastic Diseases
  • Brand: National Institute of Neoplastic Diseases
  • Name: The visit
  • Advertiser: Bulmers
  • Brand: Bulmers
  • Name: Shine
  • Advertiser: Volkswagen
  • Brand: Volkswagen
  • Name: Made for real life, not the movies
  • Advertiser: Home Box Office, Inc.
  • Brand: HBO
  • Name: Get Spoiled
  • Advertiser: The Museu de Arte de São Paulo
  • Brand: MASP
  • Name: MASP
  • Advertiser: Promart
  • Brand: Promart
  • Name: The Perfect Daughter
  • Advertiser: Cablevision
  • Brand: Cablevision
  • Name: Father
  • Advertiser: Time Out
  • Brand: Time Out Magazine
  • Name: Native
  • Advertiser: Umbro
  • Brand: Netshoes
  • Name: Let Them Know Who You Are
  • Advertiser: McNeil-PPC, Inc.
  • Brand: K-Y
  • Name: Bank
  • Advertiser: Persil
  • Brand: Persil
  • Name: Manchas
  • Advertiser: Qroma
  • Brand: Dukto
  • Name: Let Them Run Free
  • Advertiser: Terra
  • Brand: Terra
  • Name: Subliminal
  • Advertiser: Electrolux
  • Brand: Electrolux
  • Name: Separate the Stains From Your Clothes
  • Advertiser: Volkswagen
  • Brand: Volkswagen
  • Name: Value 2014
  • Advertiser: Volkswagen
  • Brand: Volkswagen
  • Name: One Angle is Not Enough
  • Advertiser: Unilever
  • Brand: Wall's
  • Name: Goodbye Serious
  • Advertiser: Volkswagen
  • Brand: Polo GTI
  • Name: Das Auto
  • Advertiser: Amaral Carvalho Hospital
  • Brand: Amaral Carvalho Hospital
  • Name: Elo Teddy Bear
  • Advertiser: New York Lottery
  • Brand: New York Lottery
  • Name: Cash4Life
  • Advertiser: McDonald's
  • Brand: McDonald's
  • Name: Team Gol
  • Advertiser: New York Lottery
  • Brand: New York Lottery
  • Name: Bejeweled
  • Advertiser: The Kingsford Products Company
  • Brand: Kingsford Charcoal
  • Name: Get Off Your Gas
  • Advertiser: CELEM
  • Brand: Spanish Coordination for the European Women's Lobby
  • Name: AbortionTravel
  • Advertiser: Johnson & Johnson Corporation
  • Brand: Johnson's
  • Name: The Welcome Symphony
  • Advertiser: Mars, Inc.
  • Brand: Starburst
  • Name: Unexplainably Juicy
  • Advertiser: DDB
  • Brand: DDB California
  • Name: Calling All Future Interns
  • Advertiser: WATERisLIFE
  • Brand: WATERisLIFE
  • Name: The Girl Who Couldn't Cry
  • Advertiser: Amnesty International
  • Brand: Amnesty International
  • Name: Spot Against Silence
  • Advertiser: Wells Fargo
  • Brand: Wells Fargo
  • Name: Stages
  • Advertiser: Volkswagen
  • Brand: Volkswagen
  • Name: Volkswagen Suite
  • Advertiser: Volkswagen
  • Brand: Volkswagen
  • Name: Winter Adjusted Bear
  • Advertiser: Harvey Nichols
  • Brand: Harvey Nichols
  • Name: Walk of Shame
  • Advertiser: Volkswagen
  • Brand: Volkswagen
  • Name: Don't Make-up and Drive
  • Advertiser: Philips
  • Brand: Philips
  • Name: Sound of Creation
  • Advertiser: Steinway & Sons
  • Brand: Steinway & Sons
  • Name: Piano for Peace
  • Advertiser: Swedish Armed Forces
  • Brand: Swedish Armed Forces
  • Name: Who Cares?
  • Advertiser: WATERisLIFE
  • Brand: WATERisLIFE
  • Name: #Firstworldproblems
  • Advertiser: McDonald's
  • Brand: McDonald's
  • Name: Hamburger Timetable

Awards

award Distinction Category Brand Year
Cannes Lions International Festival of Creativity Bronze Lion Short Format Internet Film WATERisLIFE 2013
CLIO Awards Gold In-Stream Advertising Volkswagen 2013
CLIO Awards Gold Digital/Mobile Steinway & Sons 2013
AdForum Agency Hits Top 7 Worldwide Network 2003
International ANDY Awards Grandy 2000
International ANDY Awards Distinction Radio/Beverage/Alcohol 2000
International ANDY Awards Distinction Television - Over :30/Beverage/Alcohol 2000
International ANDY Awards Distinction Television - Over :30/Beverage/Alcohol 2000
International ANDY Awards ANDY Radio/Beverage/Alcohol 2000
International ANDY Awards ANDY Radio/Beverage/Alcohol 2000
International ANDY Awards ANDY Radio/Beverage/Alcohol 2000
International ANDY Awards ANDY Radio/Beverage/Alcohol 2000
International ANDY Awards ANDY Radio/Beverage/Alcohol 2000
International ANDY Awards ANDY Radio/Beverage/Alcohol 2000
International ANDY Awards DISTINCTIVE MERIT AWARD OUT OF HOME 1997
International ANDY Awards DISTINCTIVE MERIT AWARD OUT OF HOME 1997
International ANDY Awards DISTINCTIVE MERIT AWARD OUT OF HOME 1997
International ANDY Awards DISTINCTIVE MERIT AWARD OUT OF HOME 1997
International ANDY Awards DISTINCTIVE MERIT AWARD TELEVISION 1997
International ANDY Awards DISTINCTIVE MERIT AWARD TELEVISION 1997
International ANDY Awards DISTINCTIVE MERIT AWARD TELEVISION 1997
International ANDY Awards ANDY AWARD TELEVISION 1997
International ANDY Awards ANDY AWARD TELEVISION 1997
International ANDY Awards ANDY AWARD TELEVISION 1997
International ANDY Awards MERIT PROMOTIONAL MATERIALS 1996
International ANDY Awards MERIT PROMOTIONAL MATERIALS 1996
International ANDY Awards MERIT PROMOTIONAL MATERIALS 1996
International ANDY Awards MERIT PROMOTIONAL MATERIALS 1996
International ANDY Awards RICHARD T. O'REILLY PRINTED MATERIALS 1996
International ANDY Awards MERIT TELEVISION 1995
International ANDY Awards ANDY AWARD TELEVISION 1995
International ANDY Awards ANDY AWARD RADIO 1995
International ANDY Awards ANDY AWARD OUT OF HOME 1995
International ANDY Awards MERIT OUT OF HOME SINGLES 1992
International ANDY Awards ANDY AWARD TELEVISION 1992
International ANDY Awards ANDY AWARD OUT OF HOME 1992
International ANDY Awards MERIT DIRECT RESPONSE CAMPAIGN 1992
International ANDY Awards MERIT DIRECT RESPONSE CAMPAIGN 1992
International ANDY Awards MERIT DIRECT RESPONSE CAMPAIGN 1992
International ANDY Awards MERIT MAGAZINE SINGLES 1992
International ANDY Awards ANDY AWARD RADIO 1992
International ANDY Awards ANDY AWARD TELEVISION 1992
International ANDY Awards ANDY AWARD MAGAZINES 1991
International ANDY Awards ANDY AWARD MAGAZINES 1991
International ANDY Awards ANDY AWARD MAGAZINES 1991
International ANDY Awards ANDY AWARD OUTDOOR 1991
International ANDY Awards MERIT MAGAZINE SINGLES 1991
International ANDY Awards Excellence Government/Political Advertising/Television 1990
International ANDY Awards Excellence Food (Packaged)/Out of Home 1990
International ANDY Awards Excellence Beverages, Alcoholic/Magazine 1990