Gail Barlow joins Deutsch NY as SVP, GCD
September 18, 2012
September 18, 2012, New York – Deutsch NY Partner and Chief Creative Officer, Greg DiNoto, announced today that Gail Barlow has joined the agency as SVP, Group Creative Director. Gail will take a lead creative role on the Microsoft business and other new business initiatives. Her first day at Deutsch was yesterday.
“Gail is a writer’s writer, and she has a real knack for problem-solving,” said DiNoto. “She will be an excellent addition to the Microsoft team, and to the Deutsch family.”
Throughout her 17-year career, Gail has led multidisciplinary creative teams to execute big ideas across all channels. She has managed creative for marquis brands including Wendy’s, Kohl’s, Absolut, Intel, Kmart, and Bloomberg Technology.
In the year prior to joining, Gail worked as a freelance creative director at various New York agencies, including Deutsch. “In a freelance capacity, I had the opportunity to see up close how passionate, smart and engaged the Microsoft team is. That energy, plus Greg’s creative leadership and the Deutsch culture, made it an easy decision,” she said.
Gail has held previous positions at agencies, including TBWA Chiat Day, Kirshenbaum and Bond, and McCann NY. Her work has been recognized by a myriad of awards, including silver and bronze Cannes Lions, and an Emmy Award.
Matt McKay joins Deutsch NY as SVP, Group Creative Director
September 5, 2012
September 5, 2012, New York – Deutsch NY Partner and Chief Creative Officer Greg DiNoto announced today that Matt McKay has joined the agency as Senior Vice President, Group Creative Director. Having started at Deutsch yesterday (9/4), Matt will work on several agency accounts, including Microsoft and new business efforts.
DiNoto noted, "Matt is a real creative talent with an excellent body of work behind him. He's passionate about the work, and it shows. We're happy to have him join the team."
Matt created the award-winning “Two Guys” campaign for Sonic Drive-In, an idea that became one of the most-recognized campaigns in the fast food industry. He also worked on the "What Happens Here Stays Here" campaign for Las Vegas and on brands like Gillette, Mercedes Benz, and Tic Tac. Matt was most recently Creative Director at JWT New York, where he led creative on Stride Gum, Trident, and Halls cough drops. Prior to JWT, he held posts at Merkley and Partners, R&R Partners in Las Vegas, and Barkley in Kansas City, MO.
With over 18 years experience in the industry, Matt's work has been recognized by Cannes Lions, Clio Awards, Radio MercuryAwards, Communication Arts, and the One Show.
Mother, Vigilante, Leo Burnett Alum Shobha Sairam joins Deutsch NY as SVP, Group Planning Director
August 13, 2012
August 13, 2012 New York – Brent Vartan, Partner, Chief Strategy Officer, announced today that Shobha Sairam has joined the agency as SVP, Group Planning Director working on MilkPEP and new business efforts. Most recently with Mother New York, Shobha's first day at Deutsch will be Wednesday, August 15.
“I couldn’t be happier about Shobha coming to join our gang of Planners here at Deutsch,” said Vartan. “She has an infectious energy, an ambitious spirit, and tremendous integrity. Oh, and she’s scary smart, too.”
As Group Strategy Director at Mother, Sairam headed strategy on JCP, Johnson & Johnson, and Kraft brands, while also involving herself in other aspects of the business, including strategy development, briefings, account management, and production.
“I'm very excited to join the Deutsch crew,” said Sairam. “As soon as I met the people, I knew it was a perfect fit; they're funny, talented, driven, and warm. Plus, it means I can walk to work again — if I'm wearing the right shoes.”
Throughout her career, Sairam has worked with an impressive array of clients including Coca-Cola, Liz Claiborne, 10 Cane Rum, Cadbury’s Sour Patch Kids, Heineken, and Kellogg’s. Prior to Mother, she held posts at Leo Burnett and Vigilante NYC.
Her work has been recognized with numerous industry awards, including London International awards, Regional and National Addys, and a ANA Award of Excellence for Multi-Cultural Advertising.
Go Daddy is in the house! The Deutsch NY house!
June 13, 2012
Go Daddy has tapped Deutsch NY to handle their advertising. Full release below - it went out on biz wire a little while ago but wanted to make sure you saw it. Questions? Or want to talk w/ Val? Let me know - Best, Vonda
GO DADDY TAPS DEUTSCH FOR NEW ERA OF "GODADDY-ESQUE" ADVERTISING
Go Daddy Evolving Brand with New Olympics TV Ad Campaign: "Inside / Out"
SCOTTSDALE, Ariz. (June 13, 2012) - Go Daddy commercials: love them, or not ... the edgy, slightly inappropriate TV commercials have helped make the Web hosting provider and domain name registrar a world-leader on the Internet and a household name with mainstream audiences. Now, Go Daddy is announcing plans to evolve the iconic brand with a new marketing effort set to debut during the Olympics NBC broadcast. The campaign is titled "Inside / Out" and was created by the New York office of Deutsch Inc.
Considering Go Daddy's well-documented marketing success over the years, signing an outside agency is somewhat of a risk. While critics historically panned the TV ads, Go Daddy leveraged the buzz, using "Push to Web" advertising to attract website visitors and convert them into customers.
Go Daddy's Super Bowl campaigns have been produced in-house for the last seven consecutive years and are credited with helping grow new domain name market share to more than 50 percent worldwide.
"We are teaming up with Deutsch because we think the team there 'gets us' and can help take Go Daddy to the next level," said Go Daddy Chief Marketing Officer and Senior Vice President Barb Rechterman. "They understand our story and we think working with Deutsch is going to be an important step in Go Daddy's brand evolution."
The plan is for the new ads to be true to Go Daddy's sense of fun, but engage viewers more deeply around what exactly Go Daddy does to help millions of people and businesses grow their presence online.
"We see this as a tremendous opportunity to take Go Daddy, one of the most recognizable Super Bowl advertiser brands, or Internet brands for that matter, and make it relevant for what it does," said Val DiFebo, Deutsch NY CEO. "Go Daddy has a phenomenal growth story and delivers a brand of service unlike any of its competitors. Our challenge is to tell that story in a way that it still fun and edgy, but showcases more of Go Daddy's specific offerings."
Deutsch Inc. Chairman Donny Deutsch has watched the Go Daddy advertising story unfold over the years, having reported about it on CNBC's "The Big Idea" and critiqued many of Go Daddy's Super Bowl commercials. "Deutsch is the right agency for Go Daddy at this point in their growth. Look for Go Daddy to be on their typical big stage, with a smart business-focused step change," noted Deutsch.
Go Daddy's CMO has been leading the company's day-to-day marketing strategies and operations since before Go Daddy was registering domain names. "Now is the time for a new era of Go Daddy advertising," Rechterman said. "One of our strengths has always been a willingness to take risks, especially with our marketing. The new Olympics campaign pays homage to the past success, but spotlights Go Daddy's technical strength and entrepreneurial spirit."
Go Daddy serves more than 10.3 million customers worldwide and ranks as the world leader for Web hosting, domain name registrations and new SSL Certificates.
"People know who we are, our Super Bowl marketing has helped make Go Daddy a household name," said Go Daddy CEO Warren Adelman, who has been with the company for nearly ten years and took over leadership in December. "Our customers think of us as their business partner because of our technology, infrastructure and service. What we want to do now is market in ways that tell people more about what we do to help businesses grow online."
To find out more about building your online presence easily and affordably, visit www.GoDaddy.com.
Connect with Go Daddy on Facebook & Twitter.
About Go Daddy
Go Daddy is the world's largest domain name provider, Web hosting provider and new SSL provider, focused on helping small businesses grow larger. Go Daddy provides dozens of cloud-based services and is the largest worldwide mass-market hosting provider by annual revenue according to Tier1 Research (Mass-Market Hosting Report-Winter 2011) and is the #1 provider of net-new SSL certificates for 2011, according to the Netcraft, LTD Secure Server Survey. To learn more about the company, visit www.GoDaddy.com/PR.
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Deutsch NY’s own Ethan Bull releases novel: World War Hack
June 8, 2012
Ethan Bull, Deutsch New York executive assistant by day, graphic-novel writer and creator by night, has just released World War Hack, a graphic novel published by @vipercomics.
Inspired by true events, World War Hack tells the story of how the U.S. Government gathers top computer hackers from around the country, under the guise of a hacking competition, to unknowingly help solve a pressing national security crisis. Little does the government know that eighteen-year-old hacker, Wyatt Dyer (@wwhack) is both the cause and the solution to their crisis.
Download a FREE digital copy — today only — HERE: http://bit.ly/KAZLaa
You don't want to miss this adventure!
And be sure to check the Deutsch Blog (http://blog.deutschinc.com) next week as Ethan gives us a detailed look inside the making and marketing of World War Hack.