March 5, 2013 - Deutsch NY Chief Creative Officer & Partner, Greg DiNoto announced today that the Agency has hired Rey Peralta as the SVP, Director of Creative Technology.

Peralta joins us from Mother, where he was the Director of Creative Technology since 2009. While he was there, he worked on several digital projects including, the launch of the Sour Patch Kids video game for Xbox, Sony PlayStation, iOS, and Android phones. In addition to leading digital work on accounts such as New Balance, Devo, Stella Artois, Google, JC Penny, and RIF.

“Rey is entrepreneurial, irrepressible and he gives added dimension to what we do creatively and strategically -- and he makes some very cool stuff…Proud to have him,” said DiNoto.

Additionally, he has held key positions at agencies including, Euro RSCG MVBMS and Digitas, as well as served as a consultant for agencies such as, BBDO, Y&R, DraftFCB, Organic and McCann Erickson.

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Rosenberg spent the last two years as a freelance art buyer at agencies including, Anomaly, Google Creative Labs, Goodness Mfg., Ogilvy West and Co Collective.

When CP+B came calling in 2004, she moved to Miami where she was an art buyer for accounts including, Burger King, VW, Molson, Miller, Truth, Nike, and the Gap. Rosenberg rose to an executive art buyer during her seven-year stint at CP+B.

“We're really excited for Sheri to take our talented Art Production department to the next level, as we continue to integrate all of production,” said Calabrese.

She enjoys discovering new talent, writing and blogging on fashion and life at www.sherimaven.posterous.com and regularly contributes to blogs on photography, creativity, and pop culture.

“We believe there is a science and an art to determining how ideas are best taken to market to deliver the most impactful business results—Matthew is a seasoned master of that science and art,” said Prabhu. “We are glad to have him on board, helping us bring that thinking up front.”

As Group Planning Director, Communications Architecture at JWT New York, George spent close to nine years championing the Communication Planning discipline. During his tenure there, he developed and drove proprietary multichannel solutions for domestic and global clients, including JetBlue, Nestle, De Beers, Corporation for Travel Promotion (“Brand USA”), Johnson & Johnson, Pfizer, and Bayer.

Prior to JWT, George was EVP, Group Director at Initiative Media, and also spent two years at BBH New York as Media Director/Managing Partner and part of the agency’s early U.S. start-up arm (he was employee #14).

George began his career at Grey New York, where he spent close to 17 years honing his craft and establishing an agency subsidiary dedicated to media-only accounts, including P&G, London Fog, and People Magazine.

"Karyn is an exceptionally talented creative director," said DiNoto. “Insightful, explorative, entrepreneurial, and a team builder all wrapped up in one. She will be a great addition to our family."

Pascoe comes to Deutsch from Organic, where she was Executive Creative Director, responsible for establishing the Agency’s creative vision and ensuring that her teams’ output reflected it. Pascoe managed a team of 40+ across various offices and oversaw creative work for all clients including Intel, P&G, The BBC, The Hartford, The Home Depot, and Bank of America.

Prior to Organic, Pascoe held posts at JWT, Frog Design, and Razorfish working on an array of top-tier clients including General Electric, MTV, Loreal, World Wildlife Foundation, Johnson & Johnson, Nestle, and Cartier.

Her work has won accolades from the Web Marketing Association, League of American Communications Professionals, Webby Awards, and the FWA.

Most recently at R/GA, Gross is the latest senior hire in a rapidly growing and developing strategic team steered by Vartan. “I'm super excited Torsten has joined the crew. Torsten is an independent thinker who has a unique ability to turn ambition into action that inspires both creatives and clients alike," said Vartan.

As Group Planning Director at R/GA, Gross oversaw a portfolio of marquis brands, including Verizon Wireless and Telecom, Pfizer, AARP, PwC and Televisa.
Prior to his tour at R/GA, he founded and later sold FatBaby Innovation, a consultancy recognized for its unique business model. Gross' marketing expertise stems from time spent shaping communications positioning and business strategy for brands like Bank of America, Motorola, and The Christopher and Dana Reeve Foundation at BBDO NY and media agency PHD. Torsten's expertise in innovation can be traced back to his time as Director of Strategy at Fahrenheit 212 where he worked on developing new products and services for clients like Coke, Capital One, and Starwood that helped redefine their positions in their respective marketplaces.

Gross is chairman and a founding member of Host For Good, an organization that helps host fundraising events for other charities. A graduate of Hofstra University and the Miami Ad School.

“Gail is a writer’s writer, and she has a real knack for problem-solving,” said DiNoto. “She will be an excellent addition to the Microsoft team, and to the Deutsch family.”

Throughout her 17-year career, Gail has led multidisciplinary creative teams to execute big ideas across all channels. She has managed creative for marquis brands including Wendy’s, Kohl’s, Absolut, Intel, Kmart, and Bloomberg Technology.

In the year prior to joining, Gail worked as a freelance creative director at various New York agencies, including Deutsch. “In a freelance capacity, I had the opportunity to see up close how passionate, smart and engaged the Microsoft team is. That energy, plus Greg’s creative leadership and the Deutsch culture, made it an easy decision,” she said.

Gail has held previous positions at agencies, including TBWA Chiat Day, Kirshenbaum and Bond, and McCann NY. Her work has been recognized by a myriad of awards, including silver and bronze Cannes Lions, and an Emmy Award.

DiNoto noted, "Matt is a real creative talent with an excellent body of work behind him. He's passionate about the work, and it shows. We're happy to have him join the team."

Matt created the award-winning “Two Guys” campaign for Sonic Drive-In, an idea that became one of the most-recognized campaigns in the fast food industry. He also worked on the "What Happens Here Stays Here" campaign for Las Vegas and on brands like Gillette, Mercedes Benz, and Tic Tac. Matt was most recently Creative Director at JWT New York, where he led creative on Stride Gum, Trident, and Halls cough drops. Prior to JWT, he held posts at Merkley and Partners, R&R Partners in Las Vegas, and Barkley in Kansas City, MO.

With over 18 years experience in the industry, Matt's work has been recognized by Cannes Lions, Clio Awards, Radio MercuryAwards, Communication Arts, and the One Show.

“I couldn’t be happier about Shobha coming to join our gang of Planners here at Deutsch,” said Vartan. “She has an infectious energy, an ambitious spirit, and tremendous integrity. Oh, and she’s scary smart, too.”

As Group Strategy Director at Mother, Sairam headed strategy on JCP, Johnson & Johnson, and Kraft brands, while also involving herself in other aspects of the business, including strategy development, briefings, account management, and production.

“I'm very excited to join the Deutsch crew,” said Sairam. “As soon as I met the people, I knew it was a perfect fit; they're funny, talented, driven, and warm. Plus, it means I can walk to work again — if I'm wearing the right shoes.”

Throughout her career, Sairam has worked with an impressive array of clients including Coca-Cola, Liz Claiborne, 10 Cane Rum, Cadbury’s Sour Patch Kids, Heineken, and Kellogg’s. Prior to Mother, she held posts at Leo Burnett and Vigilante NYC.

Her work has been recognized with numerous industry awards, including London International awards, Regional and National Addys, and a ANA Award of Excellence for Multi-Cultural Advertising.

GO DADDY TAPS DEUTSCH FOR NEW ERA OF "GODADDY-ESQUE" ADVERTISING
Go Daddy Evolving Brand with New Olympics TV Ad Campaign: "Inside / Out"

SCOTTSDALE, Ariz. (June 13, 2012) - Go Daddy commercials: love them, or not ... the edgy, slightly inappropriate TV commercials have helped make the Web hosting provider and domain name registrar a world-leader on the Internet and a household name with mainstream audiences. Now, Go Daddy is announcing plans to evolve the iconic brand with a new marketing effort set to debut during the Olympics NBC broadcast. The campaign is titled "Inside / Out" and was created by the New York office of Deutsch Inc.

Considering Go Daddy's well-documented marketing success over the years, signing an outside agency is somewhat of a risk. While critics historically panned the TV ads, Go Daddy leveraged the buzz, using "Push to Web" advertising to attract website visitors and convert them into customers.

Go Daddy's Super Bowl campaigns have been produced in-house for the last seven consecutive years and are credited with helping grow new domain name market share to more than 50 percent worldwide.

"We are teaming up with Deutsch because we think the team there 'gets us' and can help take Go Daddy to the next level," said Go Daddy Chief Marketing Officer and Senior Vice President Barb Rechterman. "They understand our story and we think working with Deutsch is going to be an important step in Go Daddy's brand evolution."

The plan is for the new ads to be true to Go Daddy's sense of fun, but engage viewers more deeply around what exactly Go Daddy does to help millions of people and businesses grow their presence online.

"We see this as a tremendous opportunity to take Go Daddy, one of the most recognizable Super Bowl advertiser brands, or Internet brands for that matter, and make it relevant for what it does," said Val DiFebo, Deutsch NY CEO. "Go Daddy has a phenomenal growth story and delivers a brand of service unlike any of its competitors. Our challenge is to tell that story in a way that it still fun and edgy, but showcases more of Go Daddy's specific offerings."

Deutsch Inc. Chairman Donny Deutsch has watched the Go Daddy advertising story unfold over the years, having reported about it on CNBC's "The Big Idea" and critiqued many of Go Daddy's Super Bowl commercials. "Deutsch is the right agency for Go Daddy at this point in their growth. Look for Go Daddy to be on their typical big stage, with a smart business-focused step change," noted Deutsch.

Go Daddy's CMO has been leading the company's day-to-day marketing strategies and operations since before Go Daddy was registering domain names. "Now is the time for a new era of Go Daddy advertising," Rechterman said. "One of our strengths has always been a willingness to take risks, especially with our marketing. The new Olympics campaign pays homage to the past success, but spotlights Go Daddy's technical strength and entrepreneurial spirit."

Go Daddy serves more than 10.3 million customers worldwide and ranks as the world leader for Web hosting, domain name registrations and new SSL Certificates.

"People know who we are, our Super Bowl marketing has helped make Go Daddy a household name," said Go Daddy CEO Warren Adelman, who has been with the company for nearly ten years and took over leadership in December. "Our customers think of us as their business partner because of our technology, infrastructure and service. What we want to do now is market in ways that tell people more about what we do to help businesses grow online."

To find out more about building your online presence easily and affordably, visit www.GoDaddy.com.

Connect with Go Daddy on Facebook & Twitter.

About Go Daddy
Go Daddy is the world's largest domain name provider, Web hosting provider and new SSL provider, focused on helping small businesses grow larger. Go Daddy provides dozens of cloud-based services and is the largest worldwide mass-market hosting provider by annual revenue according to Tier1 Research (Mass-Market Hosting Report-Winter 2011) and is the #1 provider of net-new SSL certificates for 2011, according to the Netcraft, LTD Secure Server Survey. To learn more about the company, visit www.GoDaddy.com/PR.
- Go Daddy Operating Company, LLC -
Copyright © 2012 GoDaddy.com, LLC All Rights Reserved

Inspired by true events, World War Hack tells the story of how the U.S. Government gathers top computer hackers from around the country, under the guise of a hacking competition, to unknowingly help solve a pressing national security crisis. Little does the government know that eighteen-year-old hacker, Wyatt Dyer (@wwhack) is both the cause and the solution to their crisis.

Download a FREE digital copy — today only — HERE: http://bit.ly/KAZLaa

You don't want to miss this adventure!

And be sure to check the Deutsch Blog (http://blog.deutschinc.com) next week as Ethan gives us a detailed look inside the making and marketing of World War Hack.

"Deutsch is a truly unique place; we do things a bit differently here," said Vartan. "I find myself in lockstep with an ethos that is built on business solutions before all else. I am thrilled to be leading Strategic Planning at Deutsch NY, and looking forward to building continued client and Agency success."

Leading account planning since 2010, and now replacing the position most recently held by Bert Moore, Vartan joined the Agency in 2008. He’s been responsible for uncovering the DNA and strategic inflection points for brands including Microsoft and Novartis, and has been instrumental in generating business growth. DiFebo noted, “Brent is the real deal; he is smart, likable and trusted by everyone at Deutsch and our clients. You don’t find that too often.”

Vartan has over 14 years of industry experience working on brands including Starwood, IKEA, Monster.com, USAA, Lay’s, Lowe’s and the NFL to name a few. Prior to Deutsch, he worked at BBDO New York, and also spent time at both Hill Holliday and Goldberg Moser O’Neill.

“I’m thrilled to have Anush in a leadership role at Deutsch,” said DiFebo. “Measurement and accountability have always been key drivers for our work, and our clients. With Anush on board, we’ll continue to refine and build out measurement tools and ROI models that provide critical evaluation of marketing opportunities.”

“I’m excited to be back at a place with people who understand the firepower of analytics and communications planning. When you have a seat at the table you have a greater impact, and it further solidifies Deutsch’s commitment to creative business solutions,” said Prabhu.

Prabhu originally joined Deutsch NY in 2000, and in 2007 as VP, Director of CRM Strategy, left to join JWT. At JWT, Prabhu was Group Planning Head, where he started an analytics group and codirected communications planning while working on clients including Johnson & Johnson, Royal Caribbean, Microsoft, Cadbury and UnitedHealth Group. In 2010, Prabhu joined mcgarrybowen as Managing Director, Communications Planning & Analytics. Over the next two years, he built the two disciplines of analytics and communications planning from scratch, working on clients including JPMorgan Chase, Verizon, United Airlines, Sears and Marriott.

DiNoto noted "Qian’s passion is evident in everything he does, and he's a real talent—he's as strong conceptually as he is as a designer. We’re excited to have him aboard."

Qian was with CP+B Boulder since 2010 as Interactive Design Director, working on clients including Domino's, Baby Carrots, and Coke Zero. He has also worked at agencies including AKQA, McCann Erickson, and OgilvyOne in Beijing, on clients including Coca-Cola, MasterCard, and Guinness. He has created illustrations for Wallpaper* Magazine, and was an Assistant Professor at
Missouri State University from 2003-2007 teaching students Web design and new technologies.

His work has been recognized with multiple industry awards including a Cannes Bronze Cyber Lions, and awards from D&AD, One Show Interactive, The Clio Awards, The Webby Awards, and The FWA.

“Suzanne brings incredible skill and world-class experience to a vital role at the agency,” noted Calabrese. “She's a proven and passionate leader who will boost our game. We're lucky to have her.”

With the department experiencing fast-paced growth and to keep up with client demand, Stephanie Lee-Pang will take on the title of SVP, Director of Digital Operations. Stephanie, most recently Director of Interactive Production, has been with Deutsch since 2004. “Stephanie knows the ins-and-outs of Deutsch like no other, she is exceptionally talented at managing the workload and identifying resources before they are needed,” said Erica Grau, Partner, Chief Operating Officer, Deutsch NY.

Suzanne Molinaro Background Info
Suzanne’s extensive creative digital experience and expertise includes hands-on production of apps, games, augmented reality, social media, mobile, sites and online advertising for an impressive array of clients, including Nike, Ford, Target, Google Chrome, Sprite, Johnson & Johnson, Discovery, Verizon, and Macy’s, among others. Outside of the digital realm, Suzanne has also produced broadcast TV spots and television series.

Most recently serving as Director of Digital Production at JWT New York, Suzanne has held production posts at several other top shops over the course of her career, including time with BBH NY, Crispin Porter + Bogusky in Boulder, and Big Spaceship.

Suzanne’s work has been recognized with multiple industry awards, including Cannes Gold, The One Show, Clio's, AICP Next Awards, Communication Arts, D&AD, Andys, Webbys, and The FWA.

Stephanie Lee-Pang Background Info
During Stephanie’s eight years with the Agency, she has worked on clients including Microsoft, PNC, Johnson & Johnson, Novartis Worldwide, IKEA, Bank of America and USAA. Under Stephanie’s watch several industry firsts have been accomplished, including: One of the first iAd’s (Directv NFL Sunday Ticket), and one of the first iPad ads (PNC Virtual Wallet Real Life).

Prior to Deutsch, Stephanie was program manager for the e-Commerce unit of LEGO Direct. She has also worked at Agency.com and Grey for clients including Liz Claiborne, Intel, Pepsi-Lipton and Kmart. Along the way, she has picked up numerous Webby accolades, Interactive Media Awards and FWA.