National Thoroughbred Racing Association - “Road Trip”

National Thoroughbred Racing Association


TitleRoad Trip
AgencyDeVito/Verdi
AdvertiserNational Thoroughbred Racing Association
BrandNational Thoroughbred Racing Association
Product NameHorse Racing
Product CategoryCulture, Leisure & Sport
Campaign NameAnd They're Off
MarketUnited States
Country of ProductionUnited States
Date of First Broadcast/PublicationJanuary 1, 2003
Media TypeRadio
Length40 Seconds
Awards London International Awards - LIA, 2004 (Winner) for Radio: Campaign
American Advertising Awards, ADDY, 2004 (Gold ADDY) for Regional/National Campaign
American Advertising Awards, ADDY, 2004 (Gold ADDY) for :60 or more Regional/National (Single)
The One Show, 2004 (Gold) for Consumer Radio: Campaign
Art Directors Annual Awards, 2004 (Gold) for Radio Advertising - Campaign
Creative Director Sal DeVito
Copywriter Brad Emmett
Copywriter Lee Seidenberg
Agency Producer Barbara Michelson