DeVito/Verdi, New York 
- 100 Fifth Avenue
- New York, New York 10011
- United States
- Phone: 212 431-4694
- Fax: 212 431-4940
- Country Phone Code: 1
- Website: www.devitoverdi.com
- Email: [email protected]
Meijer - “Spinach”
Meijer| Title | Spinach |
| Tagline | Meijer. Higher standards. Lower price |
| Agency | DeVito/Verdi |
| Advertiser | Meijer |
| Brand | Meijer |
| Product Category | Retail, Distribution & Restaurants |
| Campaign Name | Meijer |
| Market | United States |
| Country of Production | United States |
| Date of First Broadcast/Publication | September 2, 2003 |
| Media Type | Television & Cinema |
| Length | 30 Seconds |
| Awards | American Advertising Awards, ADDY, 2004 (Gold ADDY) for Consumer Products - Regional/National TV Campaigns American Advertising Awards, ADDY, 2004 (Gold ADDY) for Consumer Products, Food Regional/National TV, Single Spots Cannes Lions International Festival of Creativity, 2004 (Silver Lion) for Savoury Foods International ANDY Awards, 2004 (Audience Award) for International ANDY Awards, 2004 (Silver) for Retail Food |
| Creative Director | Sal DeVito |
| Art Director | John Clement |
| Art Director | Brad Emmett |
| Copywriter | Dan Giachetti |
| Copywriter | Lee Seidenberg |
| Director | Jeffrey Fleisig |
| Agency Producer | Barbara Michelson |
| Editor | Jerry Fried |
| Production Company | Biscuit Filmworks USA |
Story
A girl sits at a table in a non-descript room. A man stands nearby taking notes. The girl takes a bite of spinach and makes a disgusted face. The girl takes a bite of spinach from a different plate, and again is disgusted. "The only difference you'll notice is the price."