DeVito/Verdi, New York Follow Update

  • 100 Fifth Avenue
  • New York, New York 10011
  • United States
  • Phone: 212 431-4694
  • Fax: 212 431-4940

Meijer - "Spinach" - DeVito/Verdi

  • Spinach
  • Meijer
  • Meijer, Inc.
  • DeVito/Verdi
  • United States
  • Meijer
Product CategoryRetail, Distribution & Restaurants
MarketUnited States
Date of First Broadcast/PublicationSeptember 2, 2003
Media TypeTelevision & Cinema
Length30 Seconds
Awards American Advertising Awards, ADDY, 2004 (Gold ADDY) for Consumer Products - Regional/National TV Campaigns
American Advertising Awards, ADDY, 2004 (Gold ADDY) for Consumer Products, Food Regional/National TV, Single Spots
Cannes Lions International Festival of Creativity, 2004 (Silver Lion) for Savoury Foods
International ANDY Awards, 2004 (Audience Award) for
International ANDY Awards, 2004 (Silver) for Retail Food
Production Company Biscuit Filmworks USA
Creative Director Sal DeVito
Art Director John Clement
Art Director Brad Emmett
Copywriter Dan Giachetti
Copywriter Lee Seidenberg
Director Jeffrey Fleisig
Agency Producer Barbara Michelson
Editor Jerry Fried

Story

A girl sits at a table in a non-descript room. A man stands nearby taking notes. The girl takes a bite of spinach and makes a disgusted face. The girl takes a bite of spinach from a different plate, and again is disgusted. "The only difference you'll notice is the price."