DeVito/Verdi New York, United States Full Service

DeVito/Verdi Creative Work

Title "Spinach"
Agency DeVito/Verdi
Production Company Biscuit Filmworks USA
Campaign Meijer
Advertiser Meijer, Inc.
Brand Meijer
Date of First Broadcast/Publication 9/2003
Business Sector Retail, Distribution & Restaurants
Story A girl sits at a table in a non-descript room. A man stands nearby taking notes. The girl takes a bite of spinach and makes a disgusted face. The girl takes a bite of spinach from a different plate, and again is disgusted. "The only difference you'll notice is the price."
Tagline Meijer. Higher standards. Lower price
Media Type Television & Cinema
Length30 seconds
Market United States
Creative Director Mr. Sal DeVito
Art Director Mr. John Clement
Art Director Mr. Brad Emmett
Copywriter Mr. Dan Giachetti
Copywriter Mr. Lee Seidenberg
Director Mr. Jeffrey Fleisig
Agency Producer Ms. Barbara Michelson
Editor Mr. Jerry Fried

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