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Pedigree - “The TV Star That Saved Millions of Dogs Case Study”
Mars, Inc.| Title | The TV Star That Saved Millions of Dogs Case Study |
| Agency | Havas Sports & Entertainment |
| Advertiser | Mars, Inc. |
| Brand | Pedigree |
| Product Category | Pet Food, Pet Care Products & Services |
| Campaign Name | The TV Star That Saved Millions Of Dogs |
| Country of Production | Argentina |
| Date of First Broadcast/Publication | July 1, 2012 |
| Media Type | Case Study |
| Awards | Cannes Lions International Festival of Creativity, 2012 (Silver) for Media Cannes Lions International Festival of Creativity, 2012 (Bronze Lion) for Best brand or product integration into an existing TV show or series |