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Air France - "Music in the Sky App" - BETC Paris

  • Music in the Sky App
  • Air France
  • Air France
  • BETC Paris
  • France
  • Music in the Sky
Product CategoryAirlines, Airports, Railways, Bus Lines, Ferries & Cruises
Date of First Broadcast/PublicationDecember 2012
Media TypeOther Animation
Awards Midem Marketing Competition, 2014 (Bronze Award) for
Grand Prix Stratégies du Marketing Digital, 2012 (Prix) for Applications de marque

Story

Prick up your ears ! The sky has something to tell you. Known and appreciated by music fans for its sharp selections and exclusive content, Air France Music has decided to make you lift your head up with its iPhone and Android app : "Music in the Sky". Exclusive pieces of music are hidden in the clouds, you can find them and enrich your playlists by lifting your iPhone up to the sky. From Paris to Tokyo passing through Buenos Aires, the sky in every region has its own tracks. Several times throughout the year, you'll be able to discover unreleased tracks, as well as the chance to win concert or airline tickets, if you can find the games hidden in the sky. With this app, you'll never look at the sky in the same way again ! The app can be downloaded for free for iphone and for Android.