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Title "Satochi/Mona"
Agency BETC Paris
Campaign Baby&Me
Advertiser Danone
Brand Evian
Date of First Broadcast/Publication 5/2013
Business Sector Mineral, Sparkling & Bottled Waters
LanguageEnglish
Story

Une campagne événementielle mettra en scène cette rencontre en affichage. En France, à partir du 15 mai, certains quais de métro seront envahis par 10 portraits de personnages de tous genres et de tous âges, découvrant avec étonnement leur « baby-me3 » de l’autre côté du quai, dans un effet miroir. Parmi eux, deux visages connus : la championne de tennis Maria Sharapova et la talentueuse golfeuse Melissa Reid.

Philosophy

La marque evian souhaite une fois encore offrir à son public un spectacle étonnant et jubilatoire. 

Media Type Outdoor/Out of Home
Length76 seconds
Market United States, United Kingdom, United Arab Emirates, Ukraine, Taiwan, Switzerland, Singapore, Russia, Japan, Germany, France, China, Canada, Belgium
Media Agency Havas Media International
Production Company Rita Productions
Executive Creative Director Mr. Rémi Babinet
Art Director Ms. Agnès Cavard
Associate Art Director Félix Falzon
Copywriter Ms. Valérie Chidlovsky
Producer Ms. Isabelle Severi
Account Manager Mrs. Marielle Durandet
Account Manager Ms. Estelle Colas
Account Manager Ms. Gaëlle Gicqueau
Account Manager Ms. Isabelle Picot
Account Manager Ms. Charlotte Bals
Traffic Director Elise Herfort
Photographer Benni Valsson
Art Buyer Ms. Nathalie Gruselle
Print Producer Sarah Belhadj
Print Producer Ms. Annick Audoux
Print Producer Mrs. Martine Picard
Advertising Manager Mr. Michael Aidan
Advertising Manager Laurent Houel
Advertising Manager Ms. Cécile Turkel
Advertising Manager Mr. Julien Nuzzo
Advertising Manager Ms. Caroline Alzieu
Advertising Manager Ms. Jennifer Fernandez
Media Strategy Director Mrs. Martine Picard

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