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Evian - "Satochi/Mona" - BETC Paris

  • Satochi/Mona
  • Evian
  • Danone
  • BETC Paris
  • France
  • Baby&Me
Product CategoryMineral, Sparkling & Bottled Waters
MarketUnited States, United Kingdom, United Arab Emirates, Ukraine, Taiwan, Switzerland, Singapore, Russia, Japan, Germany, France, China, Canada, Belgium
LanguageEnglish
Date of First Broadcast/PublicationMay 15, 2013
Media TypeOutdoor / Out of Home
Length76 Seconds
Awards The One Show, 2014 (Merit) for Billboards and Transit - Campaign
The One Show, 2014 (Merit) for Billboards and Transit - Campaign
Epica, 2013 (Gold Campaign) for Drinks
Cristal Festival, 2013 (Cristal) for Food / Drink
Eurobest, 2013 (Silver) for Drinks (Alcoholic & Non-Alcoholic)
Media Agency Havas Media International
Production Company Rita Productions
Executive Creative Director Rémi Babinet
Art Director Agnès Cavard
Associate Art Director Félix Falzon
Copywriter Valérie Chidlovsky
Producer Isabelle Severi
Account Manager Marielle Durandet
Account Manager Estelle Colas
Account Manager Gaëlle Gicqueau
Account Manager Isabelle Picot
Account Manager Charlotte Bals
Traffic Director Elise Herfort
Photographer Benni Valsson
Art Buyer Nathalie Gruselle
Print Producer Sarah Belhadj
Print Producer Annick Audoux
Print Producer Martine Picard
Advertising Manager Michael Aidan
Advertising Manager Laurent Houel
Advertising Manager Cécile Turkel
Advertising Manager Julien Nuzzo
Advertising Manager Caroline Alzieu
Advertising Manager Jennifer Fernandez
Media Strategy Director Martine Picard

Story

Une campagne événementielle mettra en scène cette rencontre en affichage. En France, à partir du 15 mai, certains quais de métro seront envahis par 10 portraits de personnages de tous genres et de tous âges, découvrant avec étonnement leur « baby-me3 » de l'autre côté du quai, dans un effet miroir. Parmi eux, deux visages connus : la championne de tennis Maria Sharapova et la talentueuse golfeuse Melissa Reid.

Concept

La marque evian souhaite une fois encore offrir à son public un spectacle étonnant et jubilatoire.