Havas Worldwide, formerly known as Euro RSCG Worldwide, is a leading integrated marketing communications agency and was the first agency to be named Global Agency of the Year by both Advertising Age and Campaign in the same year. The Havas Worldwide network is made up of 11,000 employees in 316 offices in 120 cities and 75 countries. It provides advertising, marketing, corporate communications, and digital and social media solutions to clients, including Air France, BNP Paribas, Charles Schwab, Citigroup, Danone Group, IBM, Kraft Foods, Lacoste, Merck, Pernod Ricard, PSA Peugeot Citroën, Reckitt Benckiser, Sanofi, and Volvo. Headquartered in New York, Havas Worldwide is the largest unit of the Havas group, a world leader in communications (Euronext Paris SA: HAV.PA).
Philosophy & Competitive Advantages
Havas Worldwide was formed in 1991 as a new breed of communications company. We are the youngest of the global networks and the most multicultural in outlook. Our 11,000 employees in 75 countries embody the entrepreneurial spirit of the agency, challenging industry conventions and pioneering new paths.
The world is ever more connected, transparent, socially responsible, collaborative, data-driven and rapid. That scares some people. It excites us. Because our entire organization is aligned around getting to the future first.
We were built on progressive lines: from our pioneering work with Intel, IBM, and Evian, to our early investment in digital, and to our place at the forefront of the debate about social media and social responsibility.
Today Havas Worldwide will continue to push its people, its business, and the brands we are lucky to work with ever faster to the future first. We’ll work within the new values of the networked world, where brands rise and fall based on their role, responsibility, and citizenship. We’ll be at the forefront of new ways of working: agile, collaborative, data-inspired. And together we will give our people, our business, and ultimately our clients the best chance to thrive in a rapidly changing world.
Our legacy is what we create next.
Havas Worldwide is committed to being the most future-focused global ideas agency. We invest every day in becoming more agile, more collaborative, and more digitally innovative. We know that the best way to thrive in rapidly changing markets is to get out there ahead of everyone else. Getting to the Future First is our vision—and it is the promise we make to every client in every category and every market.
Havas Worldwide is a global network dedicated to getting clients to the Future First, with a seamless approach to managing global accounts. Beyond integrated marketing communications and pioneering Creative Business Ideas® and Social Business Ideas®, we offer the outstanding capabilities of four global divisions.
Havas Worldwide Digital provides digital services to support every stage needed to create an engaging customer experience: from concept to mobile app, from site design to build, from in-depth eCRM insights to applying data modeling, to connecting with the target audience on social media. In the past two years alone, our digital work has won more than 100 awards across 18 countries on four continents.
Havas Life offers the full range of professional healthcare communication and promotion. With 1,500 professionals in 60 offices around the world, it’s the largest global healthcare network, providing expertise in digital, managed markets, consumer, CRM, and medical communications, all guided by an integrated management team that has achieved industry recognition, including MM&M’s Healthcare Network of the Year in 2010.
Havas PR is focused on ensuring clients connect effectively with stakeholders and influential audiences through the most appropriate mix of media. Its practice areas cover corporate, consumer, financial, healthcare, sports, and internal communications, as well as public affairs and crisis management. A worldwide network of 1,200 professionals puts it among the top 10 global networks in the field.
Havas Luxe is our luxury marketing network dedicated to premium brands. We believe that luxury brands must cultivate a “sens de luxe”—a feel and attitude that elevate them as genuine luxury brands. We guide brands through a process of crafting a “sens de luxe” that flows effortlessly from the brand’s DNA into its advertising and communications. Havas Luxe has hubs serving global luxury centers in Paris, London, New York, Tokyo, Shanghai, Dubai, and São Paulo.