EURO RSCG WORLDWIDE REVEALS 76% OF AMERICANS SAY BUSINESS BEARS AS MUCH RESPONSIBILITY AS GOVERNMENT IN DRIVING SOCIAL CHANGE

Euro RSCG Worldwide launched a new thought leadership series, the Consumer Conscience Study, designed to help brands communicate with the new “activist consumer.” The first iteration of the study, “Blueprint for a Sustainable Brand,“ shows that the majority of consumers have now feel a personal responsibility to censure unethical companies by avoiding their products