Havas Worldwide Takes Majority Stake in Social Technology Startup: Socialistic
January 24, 2011
Havas Worldwide today announced it has taken a majority equity stake in Socialistic, a new social media driven agency led by industry veteran Colleen DeCourcy. The agency incorporates an industry leading team of technologists and a network of content creators to deliver a first-ever social agency model to clients.
The Socialistic studio will be located in New York, servicing clients around the world, and will house a team of application technologists working alongside a network of journalists, writers and videographers who understand the new direction of media, with creative and strategic leadership that has been trained in both the advertising industry and the technology sector. Socialistic works with social platform API’s to create mobile applications, Digital OOH, In-store experience, branded digital products and brand-owned media destinations.