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EHS 4D Named Global Digital Agency for Dove Deodorants
January 20, 2011
Unilever has named EHS 4D as its global digital agency of record for the Dove Deodorant portfolio, after a competitive pitch against two undisclosed roster agencies.
This win is the first major piece of Unilever business to be awarded to EHS 4D following the agency being named to Unilever’s global digital agency roster last year.
With immediate effect, EHS 4D will be responsible for devising and implementing the global digital strategy for Dove Deodorant, to include web, app, display and social media activities for the portfolio’s brands.
This appointment does not affect the brand’s current relationships with Ogilvy and Mindshare, which handle above the line and media planning and buying, respectively.