DISNEYLAND PARIS TAKES TOP PRIZE AT ELEVENTH ANNUAL CREATIVE BUSINESS IDEA AWARDS

How do you increase traffic at a theme park when unemployment rates hover around 10 percent and the national economy has flat-lined? That was the challenge facing communications company BETC Euro RSCG last year in its work for Disneyland Paris. The solution: create a crowdsourced social media campaign that reminds families of what Disneyland actually represents.