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DISNEYLAND PARIS TAKES TOP PRIZE AT ELEVENTH ANNUAL CREATIVE BUSINESS IDEA AWARDS

May 21, 2012


How do you increase traffic at a theme park when unemployment rates hover around 10 percent and the national economy has flat-lined? That was the challenge facing communications company BETC Euro RSCG last year in its work for Disneyland Paris. The solution: create a crowdsourced social media campaign that reminds families of what Disneyland actually represents.