NEW STUDY SHOWS MILLENNIALS REJECTING TRADITIONAL POLITICS IN FAVOR OF INDIVIDUAL ACTION
April 13, 2011
It’s time to dismiss the notion of disengaged youth. Euro RSCG Worldwide has released the results of its latest global study. Contrary to outdated stereotypes of youth apathy, the study reveals a generation intent on creating meaningful change—only through social media and pragmatic day-to-day consumer actions rather than traditional political channels.