How do you increase traffic at a theme park when unemployment rates hover around 10 percent and the national economy has flat-lined? That was the challenge facing communications company BETC Euro RSCG last year in its work for Disneyland Paris. The solution: create a crowdsourced social media campaign that reminds families of what Disneyland actually represents.

The extent to which the world has changed in the past couple of decades is astounding. The infusion of digital technology, new channels of communication, changes in household composition, the faster pace of living, and the radical transformation of social mores have left many of us feeling unbalanced and unsure of what’s coming next.

The majority of Havas Group’s New York based agencies will be moving into a new building together in 2013, as announced recently by David Jones, Global CEO Havas. This follows the regrouping of Havas’s Paris based creative and media agencies in its new Parisian HQ in January.

Euro RSCG Worldwide launched a new thought leadership series, the Consumer Conscience Study, designed to help brands communicate with the new “activist consumer.” The first iteration of the study, “Blueprint for a Sustainable Brand,“ shows that the majority of consumers have now feel a personal responsibility to censure unethical companies by avoiding their products

New Study From Euro RSCG Worldwide - “My Body, Myself, Our Problem. Health and Wellness in Modern Times” – Uncovers A Revolution in Attitudes Toward Health – Led By Prosumers