Is social media redefining how we find love? That’s the theme of a study released today by Euro RSCG Worldwide, the world’s largest advertising agency by number of global accounts. The study reports on the impact social media has had on everything from the definition and ease of cheating to the wide-spread acceptance of flirting and finding love online.

Is social media redefining how we find love? That’s the theme of a study released today by Euro RSCG Worldwide, the world’s largest advertising agency by number of global accounts. The study reports on the impact social media has had on everything from the definition and ease of cheating to the wide-spread acceptance of flirting and finding love online.

 

For “Love (and Sex) in the Age of Social Media,” Euro RSCG surveyed 1,000 respondents in the United States to explore how the digital world, specifically social media, has affected their lives in the areas of love and romance. The survey tackles new realities in love; including the impact social media has on fidelity, the search for which generation is most actively using online connections to find love and the question of whether old-fashioned matchmaking will be a job of the past.

 

"We used to meet in bars, and restaurants, we now meet on Facebook and Twitter,” said David Jones, global CEO of Havas Worldwide and Euro RSCG Worldwide.  “Social media hasn't replaced but has enhanced real world relationships making them faster, more transparent and more authentic."

 

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Love (and Sex) in the Age of Social Media

 

 

On the heels of being named the largest global advertising agency, by number of global accounts, for the fifth year in a row by industry publication Advertising Age, Euro RSCG has welcomed award-winning creative Lee Garfinkel to the agency as chief creative officer, global brands, reporting to Global CEO David Jones.

Garfinkel will begin to work with Euro RSCG’s roster of global clients immediately, working closely with president of global accounts Matt Ryan.
 

Not only has Garfinkel been honored with every major advertising award for his work, but he’s helped grow some of the world’s most iconic brands for the likes of Pepsi, Mercedes Benz, Bud Light, Citibank and Sony.

Garfinkel has spent his career developing creative and results-driven campaigns, most recently as chairman and chief creative officer of DDB New York. During his tenure at DDB, Garfinkel was also the architect of the New York agency’s first digital group.

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Havas Worldwide today announced it has taken a majority equity stake in Socialistic, a new social media driven agency led by industry veteran Colleen DeCourcy. The agency incorporates an industry leading team of technologists and a network of content creators to deliver a first-ever social agency model to clients.

The Socialistic studio will be located in New York, servicing clients around the world, and will house a team of application technologists working alongside a network of journalists, writers and videographers who understand the new direction of media, with creative and strategic leadership that has been trained in both the advertising industry and the technology sector. Socialistic works with social platform API’s to create mobile applications, Digital OOH, In-store experience, branded digital products and brand-owned media destinations.

 

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Unilever has named EHS 4D as its global digital agency of record for the Dove Deodorant portfolio, after a competitive pitch against two undisclosed roster agencies.

 

This win is the first major piece of Unilever business to be awarded to EHS 4D following the agency being named to Unilever’s global digital agency roster last year.

 

With immediate effect, EHS 4D will be responsible for devising and implementing the global digital strategy for Dove Deodorant, to include web, app, display and social media activities for the portfolio’s brands.

 

This appointment does not affect the brand’s current relationships with Ogilvy and Mindshare, which handle above the line and media planning and buying, respectively.

 

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