Euro RSCG Worldwide PR, the public relations arm of global communications giant Euro RSCG Worldwide, today announces several staff changes and initiatives that aim to grow the business to an even greater degree than the expansion it has recently experienced. Marian Salzman, president of Euro RSCG Worldwide PR, North America, since August 2009, will become CEO of PR operations in North America, a new position. She will also build the Euro RSCG Life PR brand in the U.K. and oversee ERWW PR's CSR work and initiatives.   Lisa Rosenberg will succeed Salzman as ERWW PR president, North America. Rosenberg comes from Porter Novelli, where she served as senior partner, director of the agency's global brand marketing practice and managing director of its New York office. She started at Porter Novelli in 1990 and rose from account executive to one of the top five jobs worldwide, where she was responsible for the Porter brand, agency marketing efforts and new business. Rosenberg headed up PN Entertainment and served as strategic counselor to a variety of clients including Procter & Gamble, Reckitt Benckiser and Harman. She has particular expertise in building marketing strategy, global branding, product launches, youth marketing, special events, sponsorships, and entertainment and lifestyle marketing.   Download press release

Euro RSCG Worldwide PR, the public relations arm of global communications giant Euro RSCG Worldwide, today announces several staff changes and initiatives that aim to grow the business to an even greater degree than the expansion it has recently experienced. Marian Salzman, president of Euro RSCG Worldwide PR, North America, since August 2009, will become CEO of PR operations in North America, a new position. She will also build the Euro RSCG Life PR brand in the U.K. and oversee ERWW PR's CSR work and initiatives.

 

Lisa Rosenberg will succeed Salzman as ERWW PR president, North America. Rosenberg comes from Porter Novelli, where she served as senior partner, director of the agency's global brand marketing practice and managing director of its New York office. She started at Porter Novelli in 1990 and rose from account executive to one of the top five jobs worldwide, where she was responsible for the Porter brand, agency marketing efforts and new business. Rosenberg headed up PN Entertainment and served as strategic counselor to a variety of clients including Procter & Gamble, Reckitt Benckiser and Harman. She has particular expertise in building marketing strategy, global branding, product launches, youth marketing, special events, sponsorships, and entertainment and lifestyle marketing.

 

Download press release

Euro RSCG Worldwide PR, the public relations arm of global communications giant Euro RSCG Worldwide, today announces several staff changes and initiatives that aim to grow the business to an even greater degree than the expansion it has recently experienced.

Euro RSCG Worldwide has acquired independent agency Strategy Farm. Founded in 2008 by Laurel Rossi, the agency will be renamed Euro RSCG Worldwide Strat Farm, but it will remain an independently operated company. The flourishing boutique also led by Executive Creative Director Pamela Vahdat, will be responsible for its own client base and will collaborate with all the Euro RSCG companies. Its current clients include Johns Hopkins Medicine, Weight Watchers, Capgemini North America and MasterCard. “I’ve known Laurel for many years and have watched how she’s grown Strategy Farm,” said Donna Murphy, worldwide co-managing partner of Euro RSCG Life and Havas Health. “The agency’s entrepreneurial style, deep talent pool and future-forward personalized marketing business model will be an invaluable asset for us. Strat Farm really understands our digitally integrated model and, most important, we share a belief that you can be both results-oriented and creative.” Strategy Farm handles brand advertising, digital, direct marketing and social media for several roster clients. With strong roots in CRM and digital marketing, the agency is a rare combination of results-driven shop and high-level brand strategy bureau.   Download press release  

Euro RSCG Worldwide has acquired independent agency Strategy Farm. Founded in 2008 by Laurel Rossi, the agency will be renamed Euro RSCG Worldwide Strat Farm, but it will remain an independently operated company. The flourishing boutique also led by Executive Creative Director Pamela Vahdat, will be responsible for its own client base and will collaborate with all the Euro RSCG companies. Its current clients include Johns Hopkins Medicine, Weight Watchers, Capgemini North America and MasterCard.

“I’ve known Laurel for many years and have watched how she’s grown Strategy Farm,” said Donna Murphy, worldwide co-managing partner of Euro RSCG Life and Havas Health. “The agency’s entrepreneurial style, deep talent pool and future-forward personalized marketing business model will be an invaluable asset for us. Strat Farm really understands our digitally integrated model and, most important, we share a belief that you can be both results-oriented and creative.”

Strategy Farm handles brand advertising, digital, direct marketing and social media for several roster clients. With strong roots in CRM and digital marketing, the agency is a rare combination of results-driven shop and high-level brand strategy bureau.

 

Download press release