Renowned trendspotter Marian Salzman, CEO of Euro RSCG Worldwide PR, North America, turned her forecasting eye to the latter half of 2011 at a breakfast presentation today. Following her remarks, Salzman was joined by Jeff Chu, articles editor, Fast Company, and Ed Saunders, group marketing director, Google Creative Lab, in a roundtable discussion moderated by Jeff Brooks, CEO of Euro RSCG New York. The event took place at the agency’s headquarters in New York City.

“We are living in uncertain and ever-changing times,” Salzman said, “and we’re seeing the natural reaction to that uncertainty take two forms: anxiety over potential impending disasters, whether natural, political, or economic, and a desire to simplify our aesthetic and ‘go local’ in a digital, thoroughly interconnected way.”

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The June 16 event begins with a presentation by internationally recognized trendspotter Marian Salzman, CEO, Euro RSCG Worldwide PR, North America, and will be followed by a panel debate featuring leading forecasters from a variety of industries. “Trends for 2011.5 and Beyond” will be moderated by Matt Ryan, co-chairman of Euro RSCG New York and president of global brands, Euro RSCG Worldwide.

Topics of discussion will include the current epidemic of fear, related to everything from whacked-out weather to technology-induced brain tumors; Homo Sapiens 2.0; the next incarnation of “eco friendly”; and growing concerns over what Newsweek has termed the “beached white male.” The event will be held at the agency’s New York headquarters before an audience of brand marketers, consultants, and members of the media.

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One Young World is the premier global forum for up-and-coming leaders and has been cited in the media as the “young Davos.” Each year, it brings together motivated youth from more than 100 countries for two days of leadership forums, discussion, and learning. The inaugural summit was held in London in 2010, drawing 823 delegates from 112 countries. Kofi Annan, Sir Bob Geldof, Muhammad Yunus, Archbishop Desmond Tutu, and other counselor-facilitators worked with the delegates to develop a half dozen resolutions addressing what they identified as the most pressing issues the world faces. The young participants returned home energized and empowered to make a difference in their local communities and internationally. One Young World is the brainchild of David Jones, global CEO of Havas and Euro RSCG Worldwide, and Kate Robertson, U.K.group chairman of Euro RSCG. The second summit will be held in Zürich, Switzerland in September 2011.

Bringing in the silver at this year’s CBI Awards is Dulux’s “Let’s Color” project, by Euro RSCG London. As part of the campaign, groups of volunteers work with local communities on public painting projects aimed at lifting spirits and reinvigorating neighborhoods. In 2010, the project brought color to communities in need in Brazil, France, the United Kingdom, and India. BETC Euro RSCG in Paris earned a bronze award for their innovative campaign for cable television network 13eme Rue: “Unleash the Criminal Mind in You.”

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In addition, Euro RSCG Worldwide will debut a Royal Wedding microsite (http://bit.ly/f2xud4) where media can join the conversation and see a curated “best of the world’s coverage.” The network plans to publish topline findings based on what’s discussed on the many hundreds of bit.ly’s that will be tweeted with the #EuroTwedding hashtag.

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The study surveyed a total of 3,000 respondents across China, France, India, the United Kingdom, and the United States, exploring the habits and perspectives of the millennial generation with regard to the workplace, consumerism, family, and views of the future.

“What we’re seeing is the rise of a unique generation—powerful not just as a consequence of their sheer numbers but because of their abiding sense of personal responsibility to their communities and world, their knowledge of global issues, and their fluency with the tools, especially social media, that allow them to act individually and also to join together to effect positive change,” says David Jones, global CEO of Havas and Euro RSCG Worldwide and cofounder of One Young World, the premier forum for young leaders across the globe.

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Lisa Rosenberg will succeed Salzman as ERWW PR president, North America. Rosenberg comes from Porter Novelli, where she served as senior partner, director of the agency's global brand marketing practice and managing director of its New York office. She started at Porter Novelli in 1990 and rose from account executive to one of the top five jobs worldwide, where she was responsible for the Porter brand, agency marketing efforts and new business. Rosenberg headed up PN Entertainment and served as strategic counselor to a variety of clients including Procter & Gamble, Reckitt Benckiser and Harman. She has particular expertise in building marketing strategy, global branding, product launches, youth marketing, special events, sponsorships, and entertainment and lifestyle marketing.

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“Stephen and Kimy make a strong team, playing on each other’s strengths for greater success – with Stephen running the office and helping us grow our business while Kimy works with key Japanese brands in their global expansion efforts. The devastating events since the quake have the world watching Japan and we remain as committed as ever to our plans in the market, and to our clients, as we help them navigate through this challenging time,” said Juan Rocamora, Chairman, Euro RSCG Asia Pacific.

Cox brings to the role nearly 20 years of industry experience in Japan, working both agency and client-side, most recently as Executive Officer and Chief Strategy Officer at MRM until last year. With an extensive background in digital integration and strategy, Cox has also worked at Japanese interactive agency D.O.E. and for BMG Music. Over the course of his career he has worked on a variety of brands such as Apple, Citibank, Coca-Cola, Disney, Mazda, Shiseido, Dell, Hibiya Kadan and Unilever. Residing in Japan for over 23 years, Cox speaks fluent Japanese.

Cox and Okubo will work closely together to grow domestic operations and build business in Japan out to the broader Euro RSCG global network. A long-term Euro RSCG veteran, Okubo has been with the network for 14 years.

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Stephen Cox

“Between Satbir, Sushant and Shavon we have brilliant talent that are poised to step up and lead us on our next phase of growth. During their time with us, Satbir and Sushant have worked closely as partners and we look forward to carrying this energy on to the next level. In the past two years we have doubled in growth in India and our aim is to continue to outpace market-growth,” said Juan Rocamora, Chairman, Euro RSCG Asia Pacific.

Euro RSCG India is a fully integrated agency with digital at the core of their integrated solutions. With offices in Mumbai, New Delhi, Bangalore and Chennai, Euro RSCG India works with a range of clients, including IBM, Baskin Robbins, Max New York Life and HDFC Bank. The announcement is effective immediately.

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Satbir Singh               Sushant Panda

Among Salzman’s many accomplishments during the year and a half since she has headed the three-office agency, she created The Sisterhood, an agency-within-an-agency and social media lab that was launched after groundbreaking research about the communications and consuming habits of teenage girls. The Sisterhood was a 2011 finalist for PRWeek’s Innovation of the Year.

In the same time period, Salzman was also named a finalist for PR Agency Team Leader in the PR News PR People Awards and a finalist for both Lifetime Achievement Award and Service Executive of the Year in the Stevie Awards for Women in Business. The Sisterhood and various agency staff have also received a variety of industry awards and finalist honors during Salzman’s time as ERWW PR head.

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