|Title||Explanation Plus Lunchbox|
|Advertiser||Kraft Foods, Inc.|
|Date of First Broadcast/Publication|
|Business Sector||Biscuits, Bread, Crispbread|
The TVC ‘Explanation’ brings to life the spirit of Oreo, the world’s favourite biscuit. The 40” spot opens with a playful moment between a father and daughter at her impromptu tea party. The girl then teaches her Dad how to eat an Oreo following the world-famous ‘Twist, Lick and Dunk’ ritual. Dad eagerly listens whilst working out how best to get a biscuit for himself as his daughter jokingly tries to scupper his attempts. Failing to resist the temptation of the Oreo, the commercial ends with the Dad sneaking into the kitchen in the middle of the night only to be caught red handed raiding the Oreo pack by his very disappointed daughter!
To coincide with the start of the school year, in September, the saga continued with a TV and press campaign promoting Oreos new Snack Packs designed for lunchboxes. Even though they are two-biscuit packs, Dad is still having difficulty getting his hands on one!