Draftfcb is the first global, fully integrated marketing communications agency for the digital age to operate against a single P&L without any silos. The agency is driven by a singular focus on consumer behavior as expressed by its proprietary 6.5 Seconds That Matter℠ operating system, which recognizes the importance of producing creative executions that really matter to consumers in the brief amount of time they are willing to give marketers in today’s media-saturated world.
Philosophy & Competitive Advantages
By design, Draftfcb is an agency like no other, created to address a market need to deliver for clients: the often-elusive combination of creativity and accountability. Born from our dual heritage as a direct marketing-focused agency and a brand agency, our unique strength is the marriage of outstanding creative with very strong accountability. We don’t believe that creativity and accountability can be separated in creating marketing solutions for now and the future; only the synthesis of both can drive business-building and consumer-centric work.
Draftfcb places equal emphasis on creativity and accountability, science and art. We are made up of a diverse, passionate group of thinkers, creators, poets, artists & technologists devoted to creating brilliant ideas that change behavior. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. Our worldwide network now spans 151 offices in 90 countries, with over 8,000 people, and is part of the Interpublic Group of Companies (NYSE:IPG).
Futurebrand - Branding, Brand Guidelines
Initiative - Media planning and buying
Trade OrganizationsInstitute of Practitioners in Advertising (IPA)
Direct Marketing Association Ltd. (DMA)