Tying into the Olympics and Queen’s Jubilee celebrations, Draftfcb London will launch six 10” TV spots and five 10” idents that will run from May 28 until August 12.
“NIVEA are playing a part in bringing people together and feeling good about themselves and their relationships during one of Britain’s most memorable summers yet,” said Alistair Ross, Draftfcb’s head of creative.

The spots capture BBQs, camping, street parties and other activities with a distinctive British feel to them. A Facebook page will also encourage consumers to enter a competition to win £500 to go towards their own street party.