Agency Profile

• Agency Type

  • Advertising / Full Service / Integrated

• Core Competencies

  • Advertising / Full Service / Integrated
  • Marketing / Creative Services
  • Shopper Marketing / Point of Sale / Sales promotion
  • Digital / Web / Interactive Development
  • Direct/Tele/Database Marketing/CRM
  • Strategy and Planning

Agency Philosophy & Competitive Advantages

By design, Draftfcb is an agency like no other, created to address a market need to deliver for clients: the often-elusive combination of creativity and accountability. Born from our dual heritage as a direct marketing-focused agency and a brand agency, our unique strength is the marriage of outstanding creative with very strong accountability. We don’t believe that creativity and accountability can be separated in creating marketing solutions for now and the future; only the synthesis of both can drive business-building and consumer-centric work. 

Network Description

Draftfcb is a global network of 150 offices in 90 countries with 9,000 employees. Our main hubs are in the most important and fastest-growing markets, including Chicago, New York, London, Hamburg, Madrid, Sao Paulo, Johannesburg, Mumbai, Shanghai and Dubai. Draftfcb is wholly owned by the Interpublic Group of Companies, a publicly traded global marketing communications services company (NYSE:IPG). 

Trade Organizations

Institute of Practitioners in Advertising (United Kingdom)
Institute of Direct Marketing (United Kingdom)
Direct Marketing Association Ltd. (United Kingdom)

Contacts

Employees

Campaigns

Clients

Advertiser	Brand	Business Sector	Type of Work	Since
Bausch & Lomb Incorporated	Bausch & Lomb	Health & Pharmaceutical Products		2010
Beiersdorf AG	Nivea	Hygiene & Personal Care Products	Television & Cinema Interactive Print Direct Marketing print Promotion & Event	1997
Boeing	Boeing	Industry	Interactive Print	2008
Coca-Cola Company	Coca-Cola	Beverages	Promotion & Event	2010
COI	Training & Development Agency for Schools	Institutional/Public Interest/Non-Profit Org.	Direct Marketing print	2004
eBay	eBay	Online Auction	Interactive	2011
Department of Health	Department of Health	Hospitals, Healthcare facilities & Medical Services	Direct Marketing print	2012
Furniture Village	Furniture Village	Retail, Distribution & Restaurants	Interactive	2012
Hyundai	Hyundai	Automotive	Interactive	2011
Jamaica Tourist Board	Jamaica Tourist Board	Transport, Travel and Tourism	Interactive Print Outdoor / Out of Home Radio	2000
Mondelez International	TUC	Food		2006
Mondelez International	Oreo	Food	Television & Cinema Print Promotion & Event	2002
Lighter Life	Lighter Life	Others	Interactive	2012
Lloyds Pharmacy	Lloyds Pharmacy	Drugstores, Specialty Stores	Packaging, Branding & Design	2012
Post Office LTD	Post Office	Banking, Finance, Law & Insurance	Interactive Print	2004
Sported	Sported	Institutional/Public Interest/Non-Profit Org.	Interactive	2011
TD Waterhouse	TD Waterhouse	Banking, Finance, Law & Insurance	Interactive Print Direct Marketing print	2009
Unite Group	Unite	Real Estate	Interactive	2010
Yum! Brands, Inc.	Taco Bell	Retail, Distribution & Restaurants	Promotion & Event Outdoor / Out of Home	2010
Yum! Brands, Inc.	Pizza Hut	Retail, Distribution & Restaurants	Interactive	2006