Draftfcb Worldwide, New York
- 100 West 33rd Street
- New York, New York 10001-2900
- United States
- Phone: 212 885-3000
- Fax: 212 885-3300
- Country Phone Code: 1
- Website: www.draftfcb.com
- Email: newbusiness@draftfcb.com
Harmony XL-Fit - “Professional Football Player”
Beiersdorf AG
| Title | Professional Football Player |
| Agency | Draftfcb Worldwide |
| Advertiser | Beiersdorf AG |
| Brand | Harmony XL-Fit |
| Product Category | Health & Pharmaceutical Products |
| Campaign Name | Envious Guys |
| Country of Production | Portugal |
| Media Type | |
| Awards | Cannes Lions International Festival of Creativity, 2012 (Bronze) for Press |
Story
Who would an Arabian prince or a pro-football player envy? Draftfcb Portugal, in a series of new and entertaining print ads for Harmony XL-Fit condoms, depicts men that other men would envy because they seemingly have it all ̶ except they just might be lacking in one department. It seems that in this Cannes Lion-winning case, size does matter.
