Harmony XL-Fit - “Professional Football Player”
|Title||Professional Football Player|
|Product Category||Health & Pharmaceutical Products|
|Campaign Name||Envious Guys|
|Country of Production||Portugal|
||Cannes Lions International Festival of Creativity, 2012 (Bronze) for Press|
Who would an Arabian prince or a pro-football player envy? Draftfcb Portugal, in a series of new and entertaining print ads for Harmony XL-Fit condoms, depicts men that other men would envy because they seemingly have it all ̶ except they just might be lacking in one department. It seems that in this Cannes Lion-winning case, size does matter.