Harmony XL-Fit - “Professional Football Player”

Beiersdorf AG


TitleProfessional Football Player
AgencyDraftfcb Worldwide
AdvertiserBeiersdorf AG
BrandHarmony XL-Fit
Product CategoryHealth & Pharmaceutical Products
Campaign NameEnvious Guys
Country of ProductionPortugal
Media TypePrint
Awards Cannes Lions International Festival of Creativity, 2012 (Bronze) for Press

Story

Who would an Arabian prince or a pro-football player envy? Draftfcb Portugal, in a series of new and entertaining print ads for Harmony XL-Fit condoms, depicts men that other men would envy because they seemingly have it all ̶ except they just might be lacking in one department. It seems that in this Cannes Lion-winning case, size does matter.