Draftfcb Worldwide, New York 
- 100 West 33rd Street
- New York, New York 10001-2900
- United States
- Phone: 212 885-3000
- Fax: 212 885-3300
- Country Phone Code: 1
- Website: www.draftfcb.com
- Email: newbusiness@draftfcb.com
Eterna Cadencia - “The Book that Can't Wait”
Eterna Cadencia Publisher & Bookstore| Title | The Book that Can't Wait |
| Agency | Draftfcb Worldwide |
| Advertiser | Eterna Cadencia Publisher & Bookstore |
| Brand | Eterna Cadencia |
| Product Category | Media, Publishing & Production |
| Campaign Name | The Book that Can't Wait |
| Country of Production | Argentina |
| Media Type | Case Study |
| Awards | Cannes Lions International Festival of Creativity, 2012 (3 Gold, 1 Bronze) for PR, Promo/Activation, Outdoor |
Story
It's hard being a first-time author. Draftfcb Buenos Aires makes sure a collection of stories from newbie authors is read before the text literally disappears. This campaign won three Gold and a Bronze Lion at Cannes 2012.