Draftfcb Worldwide, New York 
- 100 West 33rd Street
- New York, New York 10001-2900
- United States
- Phone: 212 885-3000
- Fax: 212 885-3300
- Country Phone Code: 1
- Website: www.draftfcb.com
- Email: newbusiness@draftfcb.com
Draftfcb Goes Gangnam Style for Nivea
November 29, 2012
Draftfcb China has produced a new twist to the gangnam-style dance craze in a new national television campaign for Nivea.
Supporting Nivea Men Moisturisation Cream, the new TVC is aimed at attracting men to moisturise their skin as the China winter arrives with the potential for frozen-dry faces. The commercial shows action that mimics the now-globally famous gangnam-style dance action, with the twist being “jiang nan style”, which means - frozen men’s style.
“The new TVC presents Nivea Men Moisturisation Cream in a fresh new light,” said Draftfcb’s ECD for Nivea Andy Chan. “The Gangnam craze remains highly popular across the nation, particularly with younger men who are our main target market with the new work.”
The new 15-second TVC will run on major channels including SMG, CCTV, HNTV, JSTV, HNPSTV and JSPSTV.
About Draftfcb
With an equal focus on creativity and accountability, Draftfcb is committed to producing brilliant ideas that change consumer behaviour. As a global, fully integrated marketing communications agency operating against a single P&L, Draftfcb provides clients with highly collaborative, channel-neutral thinking that delivers engagement and, most importantly, action. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. The agency’s corporate leadership team includes Howard Draft, executive chairman; Laurence Boschetto, CEO and president; Jonathan Harries, vice chairman emeritus & executive advisor, global creative; and Neil Miller, chief operating officer. The Draftfcb network spans 150 offices in 90 countries and employs nearly 9,000 people. The agency is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com
Supporting Nivea Men Moisturisation Cream, the new TVC is aimed at attracting men to moisturise their skin as the China winter arrives with the potential for frozen-dry faces. The commercial shows action that mimics the now-globally famous gangnam-style dance action, with the twist being “jiang nan style”, which means - frozen men’s style.
“The new TVC presents Nivea Men Moisturisation Cream in a fresh new light,” said Draftfcb’s ECD for Nivea Andy Chan. “The Gangnam craze remains highly popular across the nation, particularly with younger men who are our main target market with the new work.”
The new 15-second TVC will run on major channels including SMG, CCTV, HNTV, JSTV, HNPSTV and JSPSTV.
About Draftfcb
With an equal focus on creativity and accountability, Draftfcb is committed to producing brilliant ideas that change consumer behaviour. As a global, fully integrated marketing communications agency operating against a single P&L, Draftfcb provides clients with highly collaborative, channel-neutral thinking that delivers engagement and, most importantly, action. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. The agency’s corporate leadership team includes Howard Draft, executive chairman; Laurence Boschetto, CEO and president; Jonathan Harries, vice chairman emeritus & executive advisor, global creative; and Neil Miller, chief operating officer. The Draftfcb network spans 150 offices in 90 countries and employs nearly 9,000 people. The agency is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com
