To celebrate the opening of the first factory manufacturing OREO in the UK, Draftfcb London have put together a print campaign honouring Sheffield’s unique heritage.



Inspired by OREO’s recent Daily Twist campaign commemorating the cookie’s 100th Anniversary, the new print ads feature local legends with classic Northern tongue-in-cheek humour.

"Mondelez are very excited to bring OREO to Sheffield. We’re thrilled to be producing our iconic biscuits in an iconic city with a rich industrial history," said Toby Bevans, senior brand manager for OREO.

OREO encourages their new neighbours to rejoice in the arrival of the black and white treat by tapping into the sporting prowess of Sheffield Wednesday and Sheffield United football clubs. The ad will feature in local press and 60 different sites across the city.

The campaign also includes two additional executions of the creative concept which are being used to feed excitement internally. One continues the sporting theme alluding to the home of World Snooker, The Crucible. The other gives a nod to one of Yorkshire’s most famous film plots in the form of four cheeky cookies in a state of undress, promising to go the Full Monty.

Steven Bennett-Day commented, "Given the city’s fertile cultural background it was easy for us to find different executions celebrating OREO Made in Sheffield using the popular Daily Twist concept, which presented a whimsical humorous and eye-catching campaign to celebrate OREO’s anniversary last year."

The official opening ceremony for the new home of OREO took place on May 10th and was attended by Deputy Prime Minister Nick Clegg, and David Blunkett, MP for Sheffield Brightside and Hillsborough. The campaign will run from 20th May through 2nd June.

Creative Credits
Creative Director: Steven Bennett-Day
Copywriter: Dan Shone
Art Director: Sean Cullen
Senior Account Director: Matt Gigg
Media Agency: PHD

About Draftfcb
With an equal focus on creativity and accountability, Draftfcb is committed to producing brilliant ideas that change consumer behavior. As a global, fully integrated marketing communications agency operating against a single P&L, Draftfcb provides clients with highly collaborative, channel-neutral thinking that delivers engagement and, most importantly, action. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. The Draftfcb network spans 150 offices in 90 countries and employs nearly 9,000 people. The agency is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com.

Eight Draftfcb offices across its global network enjoyed a stellar performance at the 54th Annual Clio Awards held last night at the Museum of Natural History in Manhattan.

Shops in Argentina, Chile, Germany, New Zealand, Peru, South Africa, Switzerland and New York won five Gold, one Silver and eight Bronze awards. And, at the ceremony, Adweekeditorial director James Cooper joined HP executive David Murphy in presenting Mayo Draftfcb Chief Creative Officer Humberto Polar with the first Project Isaac Gravity Award for the shop's creation of a billboard that turns desert air into potable drinking water in Peru. The effort for the National University of Engineering and Technology (UTEC) had earlier been named one of 29 Project Isaac winners. Project Isaac honors inventive work in media, marketing, advertising and technology.

"Mayo Draftfcb's campaign not only successfully created buzz ahead of UTEC's student application period, but it also demonstrated to future innovators how creativity can also contribute to a greater cause," said Cooper. "Their outstanding work distinguishes the agency as an early champion of the inventor culture and deserves Project Isaac's top honor."

Argentina earned a Gold Clio for ZonaJobs' "Grandma" in the film-online category. New Zealand won two Gold Clio awards for SPCA/MINI for "Driving Dogs" in the content & contact and PR – cause-related categories. Peru won Gold for UTEC's "Potable Water Generator" in the content and contact category while New York won Gold for Oreo "Daily Twist" in the digital/mobile - social media category. Oreo "Daily Twist" also took a Silver Clio in the content and contact category and two Bronze Clio awards, one in digital/mobile technique - graphic design, and one in engagement. "Driving Dogs" also won a Bronze Clio in the direct category. New Zealand also won a Bronze Clio for Prime TV's "Secret Diary of a Call Girl" in the innovative media category. Other agencies to medal: Chile won Bronze for Guia Eco's "5 seconds" in the digital/mobile category; Germany won Bronze for Philharmoniker Hamburg "When Music Flows into Pictures" in design; South Africa won Bronze for Engen "Fire Blanket Calendar" in out-of-home/ambient; and Switzerland won Bronze for Theater Rigiblick's "The Annual Business Report" in PR/special events.

About Draftfcb
With an equal focus on creativity and accountability, Draftfcb is committed to producing brilliant ideas that change consumer behavior. As a global, fully integrated marketing communications agency operating against a single P&L, Draftfcb provides clients with highly collaborative, channel-neutral thinking that delivers engagement and, most importantly, action. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. The Draftfcb network spans 150 offices in 90 countries and employs nearly 9,000 people. The agency is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com.

In what could be coined a natural fit, Draftfcb San Francisco has been awarded the creative account for the California arm of The Nature Conservancy, the world’s leading conservation organization working to protect the environment.

Three other undisclosed agencies participated in the pitch, which marks the first time the California branch of The Nature Conservancy has enlisted a marketing communications agency partner.

According to Jordan Peavey, director of marketing at The Nature Conservancy, California, "The team at Draftfcb lives and breathes our mission and understands our vision to make our work in California a model for innovative conservation worldwide."

The agency will develop messages that articulate why the work of The Nature Conservancy is critical in California, and then create a compelling and highly differentiating external marketing campaign designed to motivate the Conservancy’s target audience to help the organization achieve its mission.

The Conservancy, in partnership with industry, governments and communities, works to create economically and environmentally sustainable solutions for people and nature. Throughout California, The Nature Conservancy is involved in finding solutions for the state’s most pressing environmental challenges, which include how we respond to the impacts of climate change; how we ensure safe, reliable water for cities and farms; and how we meet the energy demands of a growing population with renewable sources.

"We are thrilled to have been chosen for this important job. It’s a big deal for us as Californians because the stakes are so high for our state," said Dominic Whittles, president of Draftfcb San Francisco. "The Conservancy exists to ensure that people prosper while protecting the lands and waters that sustain all life. Helping them achieve their mission is a huge responsibility, one we take very seriously."

About The Nature Conservancy in California
The Nature Conservancy is a leading conservation organization working around the world to protect ecologically important lands and waters for nature and people in more than 35 countries and all 50 United States. The California Program has protected nearly 1.5 million acres of spectacular landscape as well as 3.8 million acres of sea floor. Visit The Nature Conservancy in California on the web at www.conserveca.org.

About Draftfcb
With an equal focus on creativity and accountability, Draftfcb is committed to producing brilliant ideas that change consumer behavior. As a global, fully integrated marketing communications agency operating against a single P&L, Draftfcb provides clients with highly collaborative, channel-neutral thinking that delivers engagement and, most importantly, action. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. The Draftfcb network spans 150 offices in 90 countries and employs nearly 9,000 people. The agency is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com.

‘Team Ah Yeah!’ has won the first Hellocomputer/Draftfcb Hack-a-Thon of 2013 in a challenged dubbed ‘Hack4Kids’.

Briefed to meld tech and creative to engage children between the ages of 4 and 10, participants and their creations were judged by Danette Breitenbach (Advantage), Fran Luckin (Ogilvy), Brent Singer (Network), Brett Morris (Draftfcb), Theo Ferreira (Aqua) and 6-year old twin boys.

The winning entry was a hacked kids’ room which was converted into a gaming station. Sensors allowed kids to jump on the bed while being mirrored by their imaginary friend, pilot a rocket-propelled dinosaur through space as well as play a multiplayer pillow fight and – via a score counter – see who won.

It was developed by Team Ah Yeah! which comprised Eras Gous, Rory Macrobert, Munyaradzi Nyikavaranda, Chando Karidza, Dani Meneghin, Ryan Groenewald, Janine Kleinschmidt, Roelf Daling.

The kids’ choice was a very cool Scalextric set activated when they ate their veggies. The more they ate, the faster their cars went. This was developed by Team Deep-fried Netduino.

Other entries included an Oreo Launcher from Team fearandloathinginhackvegas,
Thingking's Pancake Assist which automated pancake making, and Team Borris the Animal's interactive bedtime story. ‘Team last min’ converted a shoebox into a cinema projector.

Said Hellocomputer’s executive creative director, Mark Tomlinson: “This was another awe-inspiring event resulting in incredible innovation. The theme – Hack4Kids – was very cool and all teams rose to the challenge, unleashing the power of their inner child to create some funky applications that had grown-ups and kids alike enthralled.

“Much respect to Hellocomputer’s executive creative director in Johannesburg, Kerry Friend, whose idea it was to initiate our Hack-a-Thon programme, and who has been critical to its successful incarnations in October last year and now in May. Her efforts and enthusiasm are contagious and we’re all already looking forward to the next hack.”

Judges concurred with Luckin tweeting “Enormous fun at #HCHack. Brilliant hacks - gold stars all round!” while participant Ben Fourie tweeted “Unforgettable! Looking forward the next merge between creative & tech.”

About Draftfcb
With an equal focus on creativity and accountability, Draftfcb is committed to producing brilliant ideas that change consumer behavior. As a global, fully integrated marketing communications agency operating against a single P&L, Draftfcb provides clients with highly collaborative, channel-neutral thinking that delivers engagement and, most importantly, action. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. The Draftfcb network spans 150 offices in 90 countries and employs nearly 9,000 people. The agency is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com.

Note to editors:
An intense 48-hour caffeine fuelled event pitting teams comprising sharp tech minds and top-shelf creatives, hack-a-thons involve bending, forcing or breaking old conventions to create something new and innovative out of the chaos.

May14, 2013: Two young stars from Draftfcb Greater China have won a Silver award for outstanding strategy in a competition held at the 2013 Festival of Asian Marketing Effectiveness.

The executives from Draftfcb Shanghai competed against other young planners from across Asia in the Young Fame Competition that is run in conjunction with the Festival and designed to be a showcase of young planning talent in the region.

Tommy Tai, associate planning director and Janice Kok, a digital planner, pitted their skills against other executives and were given 10 hours to develop a strategy and presentation that would significantly benefit a nominated charity, the World Food Program. Competitors were briefed at 10am and expected to submit their proposals by 8pm the same day.

Each submission was required to cover a summary of the problem; insights into solving key issues; key campaign messages; recommendations on the communications mix and why these channels were chosen.

Draftfcb’s award at Young Fame was the highest won by a Greater China agency.

Draftfcb Greater China Head of Strategic Planning, Tiffana Pun, said one of the agency's primary focuses was on moving to develop a talent ego in the agency, where young people are challenged to think of highly creative and unusual solutions to client challenges. “I joined the agency two years ago because of its focus on strategic planning as a core value and it is great to see two of our young stars being rewarded with such a high profile award” said Pun.

Chairman and CEO of Draftfcb Greater China, Pully Chau, said that in previous years there has been criticism of China agencies for a perceived lack of strategic thinking. “Our young people winning this award is a clear demonstration that Draftfcb's focus on strategy talent means the agency is in the A League not just in China, but across the region,” said Chau. “I hope our young people continue to be recognised in this way.”

About Draftfcb
With an equal focus on creativity and accountability, Draftfcb is committed to producing brilliant ideas that change consumer behaviour. As a global, fully integrated marketing communications agency operating against a single P&L, Draftfcb provides clients with highly collaborative, channel-neutral thinking that delivers engagement and, most importantly, action. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. The Draftfcb network spans 150 offices in 90 countries and employs nearly 9,000 people. The agency is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com.