Draftfcb Worldwide, New York 
- 100 West 33rd Street
- New York, New York 10001-2900
- United States
- Phone: 212 885-3000
- Fax: 212 885-3300
- Country Phone Code: 1
- Website: www.draftfcb.com
- Email: [email protected]
Draftfcb Deepens Strategic Capabilities: Adds Ken Beatty as EVP, Chief Strategic Analytics Officer
June 2, 2013
Bringing to the table a unique West Point mathematics background along with an impressive track record in developing robust data-driven marketing programs, Ken Beatty has joined Draftfcb in a multi-faceted role as EVP, chief strategic analytics officer. He will report to Debra Coughlin, global chief marketing officer and general manager of Draftfcb New York, and Dana Maiman, CEO & president of Draftfcb Healthcare, serving both agencies as well as the Draftfcb global network.
As a key member of the agency’s Global Capabilities leadership team, Beatty will add significant experience and know-how to the firm’s strategic and analytic disciplines, further defining the role of data and analytics across Draftfcb’s worldwide network. His expertise will impact multiple disciplines including strategy, planning, media, digital, CRM, and customer engagement. Working as a partner with creative and strategic planning teams, Ken will ensure metrics-driven programs across all brands.
A former U.S. Army Lieutenant Colonel who taught mathematics at West Point, Beatty brings deep understanding and creative data thinking to his new post. He joins the agency from G2 where he served for the last five years as executive director of data and analytics. Earlier in his career he served as chief analytics officer at Doner Advertising, Rapp Collins, and vice president of strategic targeting at Fleetboston Credit Cards. Clients/brands he has handled include Aetna, Best Buy, Bristol-Myers Squibb, Campbell’s Soup, Fidelity, Hertz, Kraft, Liberty Mutual Insurance, Lilly, Mazda, and Mercedes, to name a few.
“Ken’s deep technical-driven background is complemented with his creative and communication finesse,” said Debra Coughlin. “His ability to translate powerful analytics into a means of solving marketing challenges impressed us all and we are simply thrilled to have him on board.”
“Ken’s application of the ‘universal truth of analytics’ regardless of industry vertical is unparalleled,” said Dana Maiman. “He is able to take the theoretical and make it truly actionable resulting in tangible results for clients. After a very robust search, I’m extremely confident that Ken is the leader to take our analytics to an even higher level.”
“Draftfcb has a legacy of integrating strong and meaningful analytics into strategy, something I know to be imperative in unlocking the intelligence behind data,” said Beatty. “So I am wonderfully pleased to join the agency and help Draftfcb’s clients be even smarter when it comes to using data to build their brands.”
Beatty holds a B.S. in Mathematics from the U.S. Military Academy, West Point, and a double M.S. in Applied Mathematics and Operations Research and Statistics from Rensselaer Polytechnic Institute. He is a confirmed student of history and a supporter of veterans’ affairs initiatives.
About Draftfcb
With an equal focus on creativity and accountability, Draftfcb is committed to producing brilliant ideas that change consumer behavior. As a global, fully integrated marketing communications agency operating against a single P&L, Draftfcb provides clients with highly collaborative, channel-neutral thinking that delivers engagement and, most importantly, action. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. The Draftfcb network spans 151 offices in 90 countries and employs nearly 8,600 people. The agency is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com.
As a key member of the agency’s Global Capabilities leadership team, Beatty will add significant experience and know-how to the firm’s strategic and analytic disciplines, further defining the role of data and analytics across Draftfcb’s worldwide network. His expertise will impact multiple disciplines including strategy, planning, media, digital, CRM, and customer engagement. Working as a partner with creative and strategic planning teams, Ken will ensure metrics-driven programs across all brands.
A former U.S. Army Lieutenant Colonel who taught mathematics at West Point, Beatty brings deep understanding and creative data thinking to his new post. He joins the agency from G2 where he served for the last five years as executive director of data and analytics. Earlier in his career he served as chief analytics officer at Doner Advertising, Rapp Collins, and vice president of strategic targeting at Fleetboston Credit Cards. Clients/brands he has handled include Aetna, Best Buy, Bristol-Myers Squibb, Campbell’s Soup, Fidelity, Hertz, Kraft, Liberty Mutual Insurance, Lilly, Mazda, and Mercedes, to name a few.
“Ken’s deep technical-driven background is complemented with his creative and communication finesse,” said Debra Coughlin. “His ability to translate powerful analytics into a means of solving marketing challenges impressed us all and we are simply thrilled to have him on board.”
“Ken’s application of the ‘universal truth of analytics’ regardless of industry vertical is unparalleled,” said Dana Maiman. “He is able to take the theoretical and make it truly actionable resulting in tangible results for clients. After a very robust search, I’m extremely confident that Ken is the leader to take our analytics to an even higher level.”
“Draftfcb has a legacy of integrating strong and meaningful analytics into strategy, something I know to be imperative in unlocking the intelligence behind data,” said Beatty. “So I am wonderfully pleased to join the agency and help Draftfcb’s clients be even smarter when it comes to using data to build their brands.”
Beatty holds a B.S. in Mathematics from the U.S. Military Academy, West Point, and a double M.S. in Applied Mathematics and Operations Research and Statistics from Rensselaer Polytechnic Institute. He is a confirmed student of history and a supporter of veterans’ affairs initiatives.
About Draftfcb
With an equal focus on creativity and accountability, Draftfcb is committed to producing brilliant ideas that change consumer behavior. As a global, fully integrated marketing communications agency operating against a single P&L, Draftfcb provides clients with highly collaborative, channel-neutral thinking that delivers engagement and, most importantly, action. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. The Draftfcb network spans 151 offices in 90 countries and employs nearly 8,600 people. The agency is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com.
Draftfcb and Beiersdorf Launch New Creative Platform for Nivea Men in Greater China
May 30, 2013
May 31, 2013: Draftfcb and global skin care company Beiersdorf are launching a national advertising campaign in Greater China for Nivea Men that stars famous actor Ke Zhen Dong and introduces a new creative style for the brand.
The new television and online campaign brings Nivea Men’s’ new global creative platform, launched at the beginning of this year, to China for the first time. The campaign is targeted at men in their 20s and invites them to break with convention and challenge their daily skin care issues.
Draftfcb’s new television commercial is an action-packed and humorous narrative that uses wacky camera shots to depict the various "oil challenges" that Ke Zhen Dong’s character faces each day. The TVC includes imagery of french fries and oily body builders to demonstrate the "in your face" nature of oily skin problems that exist for the target market.
"The idea behind this campaign recognises that young men frequently experience oily skin problems and that using Nivea Men gives them greater confidence in their daily lives," said Andy Chan, executive creative director, Beauty Care, Draftfcb China. "This is a quite distinct approach in this category for China and we have starred Ke Zhen Dong to help drive impact of the campaign."
Ke Zhen Dong is a winner of Best New Actor at the Golden Horse Awards and is also well known for his starring role in the film You Are the Apple of My Eye, where he made his debut.
The new campaign will run into July.
See the TVC here.
About Draftfcb
With an equal focus on creativity and accountability, Draftfcb is committed to producing brilliant ideas that change consumer behavior. As a global, fully integrated marketing communications agency operating against a single P&L, Draftfcb provides clients with highly collaborative, channel-neutral thinking that delivers engagement and, most importantly, action. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. The Draftfcb network spans 151 offices in 90 countries and employs nearly 8,600 people. The agency is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com.
The new television and online campaign brings Nivea Men’s’ new global creative platform, launched at the beginning of this year, to China for the first time. The campaign is targeted at men in their 20s and invites them to break with convention and challenge their daily skin care issues.
Draftfcb’s new television commercial is an action-packed and humorous narrative that uses wacky camera shots to depict the various "oil challenges" that Ke Zhen Dong’s character faces each day. The TVC includes imagery of french fries and oily body builders to demonstrate the "in your face" nature of oily skin problems that exist for the target market.
"The idea behind this campaign recognises that young men frequently experience oily skin problems and that using Nivea Men gives them greater confidence in their daily lives," said Andy Chan, executive creative director, Beauty Care, Draftfcb China. "This is a quite distinct approach in this category for China and we have starred Ke Zhen Dong to help drive impact of the campaign."
Ke Zhen Dong is a winner of Best New Actor at the Golden Horse Awards and is also well known for his starring role in the film You Are the Apple of My Eye, where he made his debut.
The new campaign will run into July.
See the TVC here.
About Draftfcb
With an equal focus on creativity and accountability, Draftfcb is committed to producing brilliant ideas that change consumer behavior. As a global, fully integrated marketing communications agency operating against a single P&L, Draftfcb provides clients with highly collaborative, channel-neutral thinking that delivers engagement and, most importantly, action. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. The Draftfcb network spans 151 offices in 90 countries and employs nearly 8,600 people. The agency is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com.
Draftfcb Healthcare Wins Silver at 2013 North American Effie Awards
May 22, 2013
Draftfcb Healthcare last night continued its winning streak by taking home a Silver award at the 2013 North American Effie Awards in New York City.
The winning campaign, SPIRIVA's "Elephant" for the Boehringer-Ingelheim/Pfizer Alliance, was the only finalist in the Healthcare Rx – Consumer/DTC category. In April, "Elephant" was also ranked by Medical Marketing & Media magazine as number six in its list of "Best DTC Ads Ever."
"SPIRIVA's 'Elephant' is an example of an iconic campaign derived from consumer insight at its best," said Rich Levy, chief creative officer, Draftfcb Healthcare. "Winning an Effie demonstrates that the strategy used to illustrate COPD worked. It resonated with the consumer and communicated the client's goals."
With more than 40 national and regional programs worldwide, the Effie Awards recognizes the most effective marketing communications ideas globally. Founded in 1968 by the American Marketing Association, New York Chapter, its mission is to educate and share its definition of effectiveness by spotlighting great ideas and encouraging thoughtful dialogue about the ever-changing world of marketing communications.
About the Draftfcb Healthcare Network
With more than 30 years of experience marketing to healthcare professionals, patients and consumers, Draftfcb Healthcare produces work that is both strategically relevant and creatively compelling. The agency provides its clients with multichannel capabilities, including payer strategy and marketing, professional education, video production, strategic planning and media services. Draftfcb Healthcare's high-energy, diverse culture and global network have enabled it to strengthen its relationships with an extensive client roster, including Abbvie, Amgen, Boehringer-Ingelheim, Bristol-Myers Squibb, J&J, Lilly, Novartis, Teva and Thermo Fisher. It was named "Agency of the Year" by Medical Advertising News in 2006 and 2009 and by Medical Marketing & Media in 2007 and 2010. For the last four years, 2010, 2011, 2012 and 2013, it was named Most Creative Agency by Medical Advertising News.
Draftfcb Healthcare is a unit of Draftfcb, itself a member of the Interpublic Group (NYSE: IPG). Under its network umbrella, Draftfcb Healthcare has other separate full-service, multichannel healthcare agencies, including AREA 23 and NeON, as well as units focusing specifically on managed markets and medical education. For more information, visit www.draftfcbhealthcare.com.
The winning campaign, SPIRIVA's "Elephant" for the Boehringer-Ingelheim/Pfizer Alliance, was the only finalist in the Healthcare Rx – Consumer/DTC category. In April, "Elephant" was also ranked by Medical Marketing & Media magazine as number six in its list of "Best DTC Ads Ever."
"SPIRIVA's 'Elephant' is an example of an iconic campaign derived from consumer insight at its best," said Rich Levy, chief creative officer, Draftfcb Healthcare. "Winning an Effie demonstrates that the strategy used to illustrate COPD worked. It resonated with the consumer and communicated the client's goals."
With more than 40 national and regional programs worldwide, the Effie Awards recognizes the most effective marketing communications ideas globally. Founded in 1968 by the American Marketing Association, New York Chapter, its mission is to educate and share its definition of effectiveness by spotlighting great ideas and encouraging thoughtful dialogue about the ever-changing world of marketing communications.
About the Draftfcb Healthcare Network
With more than 30 years of experience marketing to healthcare professionals, patients and consumers, Draftfcb Healthcare produces work that is both strategically relevant and creatively compelling. The agency provides its clients with multichannel capabilities, including payer strategy and marketing, professional education, video production, strategic planning and media services. Draftfcb Healthcare's high-energy, diverse culture and global network have enabled it to strengthen its relationships with an extensive client roster, including Abbvie, Amgen, Boehringer-Ingelheim, Bristol-Myers Squibb, J&J, Lilly, Novartis, Teva and Thermo Fisher. It was named "Agency of the Year" by Medical Advertising News in 2006 and 2009 and by Medical Marketing & Media in 2007 and 2010. For the last four years, 2010, 2011, 2012 and 2013, it was named Most Creative Agency by Medical Advertising News.
Draftfcb Healthcare is a unit of Draftfcb, itself a member of the Interpublic Group (NYSE: IPG). Under its network umbrella, Draftfcb Healthcare has other separate full-service, multichannel healthcare agencies, including AREA 23 and NeON, as well as units focusing specifically on managed markets and medical education. For more information, visit www.draftfcbhealthcare.com.
Draftfcb Social Marketing Reaps Rewards For Operation Khanyisa
May 22, 2013
Operation Khanyisa, a national partnership initiative aiming to mobilise all sectors of South African society to stand for legal, safe and efficient power use, and stop electricity theft, is reaping awards worldwide with the assistance of Draftfcb Social Marketing.
On the back of winning Best Poster Presentation at the Global Social Marketing Conference in Canada earlier this month, the team at Draftfcb Social Marketing responsible for rolling out the campaign was informed that the work had been selected for the World Economic Forum/Cannes ‘Creative for Good’ website launching at the Cannes Film Festival in June.
The formal letter of notification from the coordinators of the project stated: "Our International Advisory Committee reviewed over 100 submissions from around the world and felt that yours was an excellent case study for others to learn about social issue campaigns."
Draftfcb Social Marketing managing director, Pat Govender, praised his team saying the hard work in breaking new ground in the communications and marketing industry is paying off as the team is changing behaviours, and leading the world in this exciting field of communication.
Launched in October 2010, the ongoing Operation Khanyisa campaign has achieved high levels of awareness and mobilised South Africans with a constant flow of information via radio, print, online and outdoor advertising, as well as community outreach and education programmes.
The initiative’s practical success can be most easily measured by the number of tip-offs received about electricity theft. To date, over 6 700 tip-offs have been received, showing that South Africans are heeding to call to unite against the serious crime of electricity theft.
http://www.operationkhanyisa.co.za
http://www.weforum.org/best-practices/creative-good/what-creative-good
About Draftfcb
With an equal focus on creativity and accountability, Draftfcb is committed to producing brilliant ideas that change consumer behavior. As a global, fully integrated marketing communications agency operating against a single P&L, Draftfcb provides clients with highly collaborative, channel-neutral thinking that delivers engagement and, most importantly, action. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. The Draftfcb network spans 150 offices in 90 countries and employs nearly 9,000 people. The agency is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com.
On the back of winning Best Poster Presentation at the Global Social Marketing Conference in Canada earlier this month, the team at Draftfcb Social Marketing responsible for rolling out the campaign was informed that the work had been selected for the World Economic Forum/Cannes ‘Creative for Good’ website launching at the Cannes Film Festival in June.
The formal letter of notification from the coordinators of the project stated: "Our International Advisory Committee reviewed over 100 submissions from around the world and felt that yours was an excellent case study for others to learn about social issue campaigns."
Draftfcb Social Marketing managing director, Pat Govender, praised his team saying the hard work in breaking new ground in the communications and marketing industry is paying off as the team is changing behaviours, and leading the world in this exciting field of communication.
Launched in October 2010, the ongoing Operation Khanyisa campaign has achieved high levels of awareness and mobilised South Africans with a constant flow of information via radio, print, online and outdoor advertising, as well as community outreach and education programmes.
The initiative’s practical success can be most easily measured by the number of tip-offs received about electricity theft. To date, over 6 700 tip-offs have been received, showing that South Africans are heeding to call to unite against the serious crime of electricity theft.
http://www.operationkhanyisa.co.za
http://www.weforum.org/best-practices/creative-good/what-creative-good
About Draftfcb
With an equal focus on creativity and accountability, Draftfcb is committed to producing brilliant ideas that change consumer behavior. As a global, fully integrated marketing communications agency operating against a single P&L, Draftfcb provides clients with highly collaborative, channel-neutral thinking that delivers engagement and, most importantly, action. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. The Draftfcb network spans 150 offices in 90 countries and employs nearly 9,000 people. The agency is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com.
Draftfcb Scores Big at the 2013 North American Effie AwardsNetwork Snares Five Awards; Three for Oreo Daily Twist
May 22, 2013
Earning creative awards and accolades for campaigns matters. Winning Effie Awards that recognize great creative campaigns that deliver for clients really matters.
At the 45th Annual North American Effie Awards Gala held last night at Cipriani in Manhattan, Draftfcb took two golds, two silvers and one bronze for five campaigns created by agencies in New York and Toronto. Oreo's industry-applauded "Daily Twist" campaign that captured trending news stories through the lens of the world's favorite cookie for 100 consecutive days won three of the five awards.
Campaigns for PFLAG (Toronto) and SPIRIVA (Draftfcb Healthcare, New York) took the other two.
"Being recognized for killer creative work that delivers in spades for brands is the ultimate prize," said Debra Coughlin, Draftfcb global chief marketing officer. "The Effie Awards prove the return-on-investment clients gain by committing to great ideas that resonate with consumers. Effective creative campaigns are certainly the measure of success."
The winning campaigns include:
• Gold award: Toronto, Canada for PFLAG "Stories to Inspire Change" (LGBT Community)
• Gold award: New York for OREO "Daily Twist" (Snacks/Desserts/Confections)
• Silver award: New York for OREO "Daily Twist" (Small Budgets - Products)
• Silver award: Draftfcb Healthcare for SPIRIVA "Elephant" (Consumer DTC)
• Bronze award: New York for OREO "Daily Twist" (Brand Experience)
With more than 40 national and regional programs worldwide, the Effie Awards recognize the most effective marketing communications ideas globally. Founded in 1968 by the American Marketing Association, New York Chapter, its mission is to educate and share its definition of effectiveness by spotlighting great ideas and encouraging thoughtful dialogue about the ever-changing world of marketing communications. Here's a complete list of winners.
In April, Draftfcb Chicago won a Silver Shopper Marketing Effie at the Path to Purchase Institute's 2013 Shopper Marketing Summit for its MilkPEP "Latte Love" campaign.
About Draftfcb
With an equal focus on creativity and accountability, Draftfcb is committed to producing brilliant ideas that change consumer behavior. As a global, fully integrated marketing communications agency operating against a single P&L, Draftfcb provides clients with highly collaborative, channel-neutral thinking that delivers engagement and, most importantly, action. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. The Draftfcb network spans 151 offices in 90 countries and employs nearly 8,600 people. The agency is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com
At the 45th Annual North American Effie Awards Gala held last night at Cipriani in Manhattan, Draftfcb took two golds, two silvers and one bronze for five campaigns created by agencies in New York and Toronto. Oreo's industry-applauded "Daily Twist" campaign that captured trending news stories through the lens of the world's favorite cookie for 100 consecutive days won three of the five awards.
Campaigns for PFLAG (Toronto) and SPIRIVA (Draftfcb Healthcare, New York) took the other two.
"Being recognized for killer creative work that delivers in spades for brands is the ultimate prize," said Debra Coughlin, Draftfcb global chief marketing officer. "The Effie Awards prove the return-on-investment clients gain by committing to great ideas that resonate with consumers. Effective creative campaigns are certainly the measure of success."
The winning campaigns include:
• Gold award: Toronto, Canada for PFLAG "Stories to Inspire Change" (LGBT Community)
• Gold award: New York for OREO "Daily Twist" (Snacks/Desserts/Confections)
• Silver award: New York for OREO "Daily Twist" (Small Budgets - Products)
• Silver award: Draftfcb Healthcare for SPIRIVA "Elephant" (Consumer DTC)
• Bronze award: New York for OREO "Daily Twist" (Brand Experience)
With more than 40 national and regional programs worldwide, the Effie Awards recognize the most effective marketing communications ideas globally. Founded in 1968 by the American Marketing Association, New York Chapter, its mission is to educate and share its definition of effectiveness by spotlighting great ideas and encouraging thoughtful dialogue about the ever-changing world of marketing communications. Here's a complete list of winners.
In April, Draftfcb Chicago won a Silver Shopper Marketing Effie at the Path to Purchase Institute's 2013 Shopper Marketing Summit for its MilkPEP "Latte Love" campaign.
About Draftfcb
With an equal focus on creativity and accountability, Draftfcb is committed to producing brilliant ideas that change consumer behavior. As a global, fully integrated marketing communications agency operating against a single P&L, Draftfcb provides clients with highly collaborative, channel-neutral thinking that delivers engagement and, most importantly, action. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. The Draftfcb network spans 151 offices in 90 countries and employs nearly 8,600 people. The agency is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com
