Many say the best part of going to the movies is watching the trailers. Draftfcb New York echoes that sentiment and is pleased to now be partnering with The Golden Trailer Awards as the organization’s pro-bono agency of record. This is the award show’s first agency partnership.

Established in 1999, The Golden Trailer Awards is an internationally recognized show devoted to celebrating feature film previews. Headquartered in New York, the show applauds the craftsmanship and allure of these potent mini-epics in a fast-paced, 90-minute ceremony with categories ranging from “Best Drama” to the “Golden Fleece.” Previous jury panelists include prominent and award-winning directors, producers and celebrities including Jon Favreau, Joss Whedon, Quentin Tarantino, David Geffin, and Paula Wagner.

Draftfcb New York has come on board just in time to handle all creative promotional responsibility for The 14th Annual Golden Trailer Awards to be held on May 3 in Los Angeles. This includes creating print, digital, and 10 to 15-second “show bumpers” (the introductory video clip) for each of the 16 award categories presented during the live event. This year is also noteworthy with the kick-off of a new award called the “Top of the Box Office Award,” recognizing the tremendous role that effective marketing plays in driving box office revenue.

“Our staff is very excited about this account; everyone loves movies,” said Javier Campopiano, chief creative officer of Draftfcb New York. “It’s a fun opportunity to flex our creative muscle in the entertainment sector.”

“We are super thrilled to partner with Draftfcb,” said Evelyn Brady-Watters, founder and executive director of The Golden Trailer Awards. “My background is commercial production and I’ve worked as a producer for many ad agencies over the last fifteen years and I’ve never seen an agency so dialed as Draftfcb. It’s a tremendous shot in the arm for our team and we are very much looking forward to a close collaboration which will further promote the work we do in recognizing and celebrating the pure joy that trailers bring to movie-fans.”

About Draftfcb
With an equal focus on creativity and accountability, Draftfcb is committed to producing brilliant ideas that change consumer behavior. As a global, fully integrated marketing communications agency operating against a single P&L, Draftfcb provides clients with highly collaborative, channel-neutral thinking that delivers engagement and, most importantly, action. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. The agency’s corporate leadership team includes Howard Draft, executive chairman; Laurence Boschetto, CEO and president; Jonathan Harries, vice chairman emeritus & executive advisor, global creative; and Neil Miller, chief operating officer. The Draftfcb network spans 150 offices in 90 countries and employs nearly 9,000 people. The agency is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com.

Draftfcb has announced today the appointment of Dan Bradshaw as Digital Design Director of the London agency, effective immediately.

“Dan has a true passion for design and a history of working on beautifully crafted integrated campaigns, making him the perfect new addition to our team,” said Steven Bennett-Day, digital creative director at Draftfcb London.

Bradshaw joins the agency from LBi, where he helped design the award winning Virgin Atlantic website and worked on campaigns for Barclays, BT, along with Microsoft on the recent crowdsourcing adventure “Brandon Generator”. Prior to that, Bradshaw worked at Skive, on a variety of projects for clients including Nestle, Reebok, Walkers, Samsung, MSN, Lexus and the British Army.

“I love having, and developing ideas that create engaging and memorable interactive experiences,” said Bradshaw. “That’s why I’m thrilled to be part of a team who believe in the power of great storytelling to create truly integrated campaigns.”
Bradshaw's work, which has been recognised locally and internationally at BIMA, IAB Creative Showcase, D&AD, New York Festivals, London International Awards, the Webbys and the Lovies, can be seen here.

About Draftfcb
With an equal focus on creativity and accountability, Draftfcb is committed to producing brilliant ideas that change consumer behavior. As a global, fully integrated marketing communications agency operating against a single P&L, Draftfcb provides clients with highly collaborative, channel-neutral thinking that delivers engagement and, most importantly, action. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. The Draftfcb network spans 150 offices in 90 countries and employs nearly 9,000 people. The agency is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com.

• New Positioning of NIVEA MEN
• Call to action with new claim “It starts with you”
• Nr.1 in Male Face Care with 90 years of experience

Recognizing that men’s faces go through a lot daily, NIVEA Men, the global leader of the male facial care category, has launched a new range of products designed to unlock men’s everyday potential starting with the “Active Age Range”. With 90 years of experience, the pioneering grooming brand knows that NIVEA Men is the right choice to give back to stressed skin.

“NIVEA Men’s view is that every man has potential, but not everyone can tap into it fully,” said Ralph Gusko, Executive Board Member for Brands at Beiersdorf. “Our products help consumers to feel good in their skin and achievements are more easily attainable when you have this feeling.”

To support the launch, NIVEA together with Draftfcb have developed a new global campaign with a strong call to action, “It starts with you.” Using a more emotional approach towards men that embodies the brand essence of easy-going masculinity, the campaign taps into the insight that when men feel positive, they see it reflected in the mirror as well as in their attitude: NIVEA Active Age Range is a quick, simple and effective path to feeling good in your skin.

“’It starts with you’ is more than just a claim,” added Tobias Collée Global Marketing Director NIVEA MEN. “It actually gives men the kick they sometimes need to get going. It has a very straightforward, positive and aspirational attitude as well as acting as an invitation to brand activation.”

The global roll out of the new campaign will run from April on across multiple channels starting in Germany and UK this month.

Creative Credits

Campaign NIVEA MEN ‘Originals’
Beiersdorf: Tobias Collée, Global Marketing Director NIVEA MEN

Draftfcb:
Executive Creative Director: Dirk Haeusermann
Art Director: Kristian Joshi
Global Planning Directors: Gabrielle Bell
Global Account Director: Thorsten Stoll

About Beiersdorf AG
Cosmetics company Beiersdorf AG is based in Hamburg, Germany, and has around 17,000 employees worldwide. Its sales in 2011 amounted to €5.633 billion, the company has been listed on the DAX since December 2008, and has the world’s largest skin care brand, NIVEA*. Other names in its successful international brand portfolio include Eucerin, La Prairie, Labello, 8x4, and Hansaplast/Elastoplast. Subsidiary tesa SE is one of the world’s leading producers of self-adhesive products and system solutions for industry, craft businesses, and consumers. Beiersdorf has 130 years of skin care experience and is known for its innovative and high-quality products.

*Source: Euromonitor International Limited, per umbrella brand name classification in retail value terms 2011.


About Draftfcb
With an equal focus on creativity and accountability, Draftfcb is committed to producing brilliant ideas that change consumer behavior. As a global, fully integrated marketing communications agency operating against a single P&L, Draftfcb provides clients with highly collaborative, channel-neutral thinking that delivers engagement and, most importantly, action. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. The Draftfcb network spans 150 offices in 90 countries and employs nearly 9,000 people. The agency is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com.

Contacts:

Beiersdorf AG
Cora von Meysenbug
Director Corporate Communications
Phone: +49 (40) 4909 5114
Email: cora.vonmeysenbug@beiersdorf.com

Draftfcb
Stephen Martincic
+44 793 961 9070
Email: Stephen.Martincic@draftfcb.com

CHICAGO, Apr. 25, 2013 – In recognition of his streak of buzz-worthy work for the likes of Kmart, Dow Chemical, and The Shelter Pet Project, Chicago EVP, group creative director Jon Flannery has been named executive creative director at Draftfcb Chicago. In this new role, Flannery will be responsible for helping to elevate the creative work and profile of the agency. He will continue to report to Todd Tilford, chief creative officer of Draftfcb Chicago.

Flannery joined Draftfcb in 2009 as SVP, creative director on KFC. Most recently he served as EVP, group creative director for accounts including Brown-Forman, Del Monte, Kmart, Dow Chemical and The Shelter Pet Project. In this former role, he was successful in creating smart, witty and highly-recognized work including Kmart’s viral hit “Ship My Pants” which in its first week online garnered more than 13 million YouTube views (now at 19 million-plus) and ranked as the number one viral video on Mashable’s Top 20 Viral Video Chart. He has been honored at advertising award shows including Cannes, Communication Arts, and The One Show.

Prior to joining Draftfcb, Flannery led award-winning work at Element79 for brands like Gatorade and its very popular “Is It In You?” campaign featuring Michael Jordan, Derek Jeter, Peyton Manning and Tiger Woods. During his time there, Flannery was also instrumental as creative director and writer on Propel Fitness Water, showing a range of versatility while bringing a flair to each project.

“Jon is an exceptional strategic thinker and creative talent, and he knows how to engineer a collaborative environment where great work happens,” said Tilford. “We are in the process of turning the Chicago office into an open source creation studio, and Jon will play a critical role in making it happen. The path we are taking is going to be an exciting one.”

Flannery will continue to play a key role in the planning and execution of the agency’s creative product. He will also work closely to recruit and further build the creative talent in the Chicago office and assist in furthering new business development.

Commenting on his appointment Flannery said, "We have a great team in Chicago with a ton of potential. I'm looking forward to helping our work and agency take the next step."

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NEW YORK CITY, Apr. 26, 2013 – Last night in New York City, at the highly prestigious Manny Awards presented by MedAdNews, Draftfcb Healthcare was named the “Most Creative Agency” -- for the fourth year in a row.

The accolades kept coming as Draftfcb Healthcare’s “Escape The Stall” work for the Crohn’s & Colitis Foundation was named “Best Philanthropic Campaign.” Draftfcb Healthcare also won for “Get Your Shift Together” in the “Best Nonbranded Campaign” category for its work for TEVA targeting shift workers.

By night’s end, Draftfcb Healthcare won in three of the four categories in which it was nominated.

“We are so proud of the many talented people on our Draftfcb Healthcare team who continue to raise and surpass the creative bar we set for ourselves,” said Rich Levy, chief creative officer at Draftfcb Healthcare. “We’re equally proud of our courageous clients who share our commitment to create breakthrough work that captures attention and builds business.”

For 24 years, MedAdNews has honored the best in pharmaceutical and healthcare advertising with the Manny Awards. The competition pays tribute to the creative work of agencies serving the healthcare market, their people, and their contributions to the industry. Each year, MedAdNews and industry professionals come together to celebrate creative excellence in pharmaceutical and medical device advertising and to acknowledge those making significant contributions to healthcare communications.

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