Press Releases - Draftfcb Worldwide - Adforum.com

OREO: Made in Sheffield

2013-05-19 20:00:00

To celebrate the opening of the first factory manufacturing OREO in the UK, Draftfcb London have put together a print campaign honouring Sheffield’s unique heritage.

Inspired by OREO’s recent Daily Twist campaign commemorating the cookie’s 100th Anniversary, the new print ads feature local legends with classic Northern tongue-in-cheek humour.

"Mondelez are very excited to bring OREO to Sheffield. We’re thrilled to be producing our iconic biscuits in an iconic city with a rich industrial history," said Toby Bevans, senior brand manager for OREO.

OREO encourages their new neighbours to rejoice in the arrival of the black and white treat by tapping into the sporting prowess of Sheffield Wednesday and Sheffield United football clubs. The ad will feature in local press and 60 different sites across the city.

The campaign also includes two additional executions of the creative concept which are being used to feed excitement internally. One continues the sporting theme alluding to the home of World Snooker, The Crucible. The other gives a nod to one of Yorkshire’s most famous film plots in the form of four cheeky cookies in a state of undress, promising to go the Full Monty.

Steven Bennett-Day commented, "Given the city’s fertile cultural background it was easy for us to find different executions celebrating OREO Made in Sheffield using the popular Daily Twist concept, which presented a whimsical humorous and eye-catching campaign to celebrate OREO’s anniversary last year."

The official opening ceremony for the new home of OREO took place on May 10th and was attended by Deputy Prime Minister Nick Clegg, and David Blunkett, MP for Sheffield Brightside and Hillsborough. The campaign will run from 20th May through 2nd June.

Creative Credits
Creative Director: Steven Bennett-Day
Copywriter: Dan Shone
Art Director: Sean Cullen
Senior Account Director: Matt Gigg
Media Agency: PHD

About Draftfcb
With an equal focus on creativity and accountability, Draftfcb is committed to producing brilliant ideas that change consumer behavior. As a global, fully integrated marketing communications agency operating against a single P&L, Draftfcb provides clients with highly collaborative, channel-neutral thinking that delivers engagement and, most importantly, action. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. The Draftfcb network spans 150 offices in 90 countries and employs nearly 9,000 people. The agency is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com.

Draftfcb Snares 14 Clio Awards at 54th Annual ShowMayo Draftfcb in Peru Wins Two Additional Trophies for UTEC Water-Generating Billboard

2013-05-15 20:00:00

Eight Draftfcb offices across its global network enjoyed a stellar performance at the 54th Annual Clio Awards held last night at the Museum of Natural History in Manhattan.

Shops in Argentina, Chile, Germany, New Zealand, Peru, South Africa, Switzerland and New York won five Gold, one Silver and eight Bronze awards. And, at the ceremony, Adweekeditorial director James Cooper joined HP executive David Murphy in presenting Mayo Draftfcb Chief Creative Officer Humberto Polar with the first Project Isaac Gravity Award for the shop's creation of a billboard that turns desert air into potable drinking water in Peru. The effort for the National University of Engineering and Technology (UTEC) had earlier been named one of 29 Project Isaac winners. Project Isaac honors inventive work in media, marketing, advertising and technology.

"Mayo Draftfcb's campaign not only successfully created buzz ahead of UTEC's student application period, but it also demonstrated to future innovators how creativity can also contribute to a greater cause," said Cooper. "Their outstanding work distinguishes the agency as an early champion of the inventor culture and deserves Project Isaac's top honor."

Argentina earned a Gold Clio for ZonaJobs' "Grandma" in the film-online category. New Zealand won two Gold Clio awards for SPCA/MINI for "Driving Dogs" in the content & contact and PR – cause-related categories. Peru won Gold for UTEC's "Potable Water Generator" in the content and contact category while New York won Gold for Oreo "Daily Twist" in the digital/mobile - social media category. Oreo "Daily Twist" also took a Silver Clio in the content and contact category and two Bronze Clio awards, one in digital/mobile technique - graphic design, and one in engagement. "Driving Dogs" also won a Bronze Clio in the direct category. New Zealand also won a Bronze Clio for Prime TV's "Secret Diary of a Call Girl" in the innovative media category. Other agencies to medal: Chile won Bronze for Guia Eco's "5 seconds" in the digital/mobile category; Germany won Bronze for Philharmoniker Hamburg "When Music Flows into Pictures" in design; South Africa won Bronze for Engen "Fire Blanket Calendar" in out-of-home/ambient; and Switzerland won Bronze for Theater Rigiblick's "The Annual Business Report" in PR/special events.

About Draftfcb
With an equal focus on creativity and accountability, Draftfcb is committed to producing brilliant ideas that change consumer behavior. As a global, fully integrated marketing communications agency operating against a single P&L, Draftfcb provides clients with highly collaborative, channel-neutral thinking that delivers engagement and, most importantly, action. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. The Draftfcb network spans 150 offices in 90 countries and employs nearly 9,000 people. The agency is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com.

The Nature Conservancy in California Awards Marketing Contract to Draftfcb San Francisco

2013-05-15 20:00:00

In what could be coined a natural fit, Draftfcb San Francisco has been awarded the creative account for the California arm of The Nature Conservancy, the world’s leading conservation organization working to protect the environment.

Three other undisclosed agencies participated in the pitch, which marks the first time the California branch of The Nature Conservancy has enlisted a marketing communications agency partner.

According to Jordan Peavey, director of marketing at The Nature Conservancy, California, "The team at Draftfcb lives and breathes our mission and understands our vision to make our work in California a model for innovative conservation worldwide."

The agency will develop messages that articulate why the work of The Nature Conservancy is critical in California, and then create a compelling and highly differentiating external marketing campaign designed to motivate the Conservancy’s target audience to help the organization achieve its mission.

The Conservancy, in partnership with industry, governments and communities, works to create economically and environmentally sustainable solutions for people and nature. Throughout California, The Nature Conservancy is involved in finding solutions for the state’s most pressing environmental challenges, which include how we respond to the impacts of climate change; how we ensure safe, reliable water for cities and farms; and how we meet the energy demands of a growing population with renewable sources.

"We are thrilled to have been chosen for this important job. It’s a big deal for us as Californians because the stakes are so high for our state," said Dominic Whittles, president of Draftfcb San Francisco. "The Conservancy exists to ensure that people prosper while protecting the lands and waters that sustain all life. Helping them achieve their mission is a huge responsibility, one we take very seriously."

About The Nature Conservancy in California
The Nature Conservancy is a leading conservation organization working around the world to protect ecologically important lands and waters for nature and people in more than 35 countries and all 50 United States. The California Program has protected nearly 1.5 million acres of spectacular landscape as well as 3.8 million acres of sea floor. Visit The Nature Conservancy in California on the web at www.conserveca.org.

About Draftfcb
With an equal focus on creativity and accountability, Draftfcb is committed to producing brilliant ideas that change consumer behavior. As a global, fully integrated marketing communications agency operating against a single P&L, Draftfcb provides clients with highly collaborative, channel-neutral thinking that delivers engagement and, most importantly, action. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. The Draftfcb network spans 150 offices in 90 countries and employs nearly 9,000 people. The agency is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com.

‘Team Ah Yeah!’ Wins First Hellocomputer/Draftfcb Hack-a-Thon of 2013

2013-05-14 20:00:00

‘Team Ah Yeah!’ has won the first Hellocomputer/Draftfcb Hack-a-Thon of 2013 in a challenged dubbed ‘Hack4Kids’.

Briefed to meld tech and creative to engage children between the ages of 4 and 10, participants and their creations were judged by Danette Breitenbach (Advantage), Fran Luckin (Ogilvy), Brent Singer (Network), Brett Morris (Draftfcb), Theo Ferreira (Aqua) and 6-year old twin boys.

The winning entry was a hacked kids’ room which was converted into a gaming station. Sensors allowed kids to jump on the bed while being mirrored by their imaginary friend, pilot a rocket-propelled dinosaur through space as well as play a multiplayer pillow fight and – via a score counter – see who won.

It was developed by Team Ah Yeah! which comprised Eras Gous, Rory Macrobert, Munyaradzi Nyikavaranda, Chando Karidza, Dani Meneghin, Ryan Groenewald, Janine Kleinschmidt, Roelf Daling.

The kids’ choice was a very cool Scalextric set activated when they ate their veggies. The more they ate, the faster their cars went. This was developed by Team Deep-fried Netduino.

Other entries included an Oreo Launcher from Team fearandloathinginhackvegas,
Thingking's Pancake Assist which automated pancake making, and Team Borris the Animal's interactive bedtime story. ‘Team last min’ converted a shoebox into a cinema projector.

Said Hellocomputer’s executive creative director, Mark Tomlinson: “This was another awe-inspiring event resulting in incredible innovation. The theme – Hack4Kids – was very cool and all teams rose to the challenge, unleashing the power of their inner child to create some funky applications that had grown-ups and kids alike enthralled.

“Much respect to Hellocomputer’s executive creative director in Johannesburg, Kerry Friend, whose idea it was to initiate our Hack-a-Thon programme, and who has been critical to its successful incarnations in October last year and now in May. Her efforts and enthusiasm are contagious and we’re all already looking forward to the next hack.”

Judges concurred with Luckin tweeting “Enormous fun at #HCHack. Brilliant hacks - gold stars all round!” while participant Ben Fourie tweeted “Unforgettable! Looking forward the next merge between creative & tech.”

About Draftfcb
With an equal focus on creativity and accountability, Draftfcb is committed to producing brilliant ideas that change consumer behavior. As a global, fully integrated marketing communications agency operating against a single P&L, Draftfcb provides clients with highly collaborative, channel-neutral thinking that delivers engagement and, most importantly, action. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. The Draftfcb network spans 150 offices in 90 countries and employs nearly 9,000 people. The agency is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com.

Note to editors:
An intense 48-hour caffeine fuelled event pitting teams comprising sharp tech minds and top-shelf creatives, hack-a-thons involve bending, forcing or breaking old conventions to create something new and innovative out of the chaos.

Draftfcb China Youngsters Take Home Silver from the AMEs

2013-05-13 20:00:00

May14, 2013: Two young stars from Draftfcb Greater China have won a Silver award for outstanding strategy in a competition held at the 2013 Festival of Asian Marketing Effectiveness.

The executives from Draftfcb Shanghai competed against other young planners from across Asia in the Young Fame Competition that is run in conjunction with the Festival and designed to be a showcase of young planning talent in the region.

Tommy Tai, associate planning director and Janice Kok, a digital planner, pitted their skills against other executives and were given 10 hours to develop a strategy and presentation that would significantly benefit a nominated charity, the World Food Program. Competitors were briefed at 10am and expected to submit their proposals by 8pm the same day.

Each submission was required to cover a summary of the problem; insights into solving key issues; key campaign messages; recommendations on the communications mix and why these channels were chosen.

Draftfcb’s award at Young Fame was the highest won by a Greater China agency.

Draftfcb Greater China Head of Strategic Planning, Tiffana Pun, said one of the agency's primary focuses was on moving to develop a talent ego in the agency, where young people are challenged to think of highly creative and unusual solutions to client challenges. “I joined the agency two years ago because of its focus on strategic planning as a core value and it is great to see two of our young stars being rewarded with such a high profile award” said Pun.

Chairman and CEO of Draftfcb Greater China, Pully Chau, said that in previous years there has been criticism of China agencies for a perceived lack of strategic thinking. “Our young people winning this award is a clear demonstration that Draftfcb's focus on strategy talent means the agency is in the A League not just in China, but across the region,” said Chau. “I hope our young people continue to be recognised in this way.”

About Draftfcb
With an equal focus on creativity and accountability, Draftfcb is committed to producing brilliant ideas that change consumer behaviour. As a global, fully integrated marketing communications agency operating against a single P&L, Draftfcb provides clients with highly collaborative, channel-neutral thinking that delivers engagement and, most importantly, action. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. The Draftfcb network spans 150 offices in 90 countries and employs nearly 9,000 people. The agency is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com.

Eighteen case studies on long list for Warc Prize for Innovation 2013

2013-05-12 20:00:00

• Jury chaired by Howard Draft, executive chairman of Draftfcb
• Case histories from 16 countries in running for $10,000 global Prize
• Additional trophy to be awarded to most popular Prize entry
Burnett, Naked Communications, Starcom MediaVest and Mindshare all have two entries each on the list.

The full list, detailed over the page, features examples of effective innovation from 16 countries and nine sectors. It pits work from big brands such as McDonald’s, Honda, K-mart, Mars, and OREO against lesser known organisations.

The judges have praised the innovative thinking and insights displayed by this year’s entries. The panel of 15 judges, chaired by Howard Draft, executive chairman of Draftfcb, will award the Prize to the case study that best demonstrates effective innovation based on a written submission scored according to five criteria.* The winner will be announced in June.

Subscribers to Warc, the global marketing knowledge service, can read the long-listed case studies in full now on www.warc.com/prize. If you are not a subscriber but would like to request a trial, please visit www.warc.com/trial.

This year for the first time, Warc is also awarding a Popular Vote trophy for the entry that attains the highest combination of “likes” of its video on our free Warc Prize Vimeo page and downloads of its case study on warc.com. Terms and Conditions apply.

*Criteria: Warc Prize for Innovation entries are scored for five different criteria: Campaign Background (15% of total marks); Insight & Strategy (20%); Implementation (15%); Performance against Objectives (20%); Innovation & Lessons Learned (30%).

2013 Warc Prize for Innovation Long List (A-Z by brand)
Warc subscribers can read the shortlisted cases at www.warc.com/prize.

Brand: Art Series Hotels
Title: Overstay Checkout (Australia)
Agency: Naked Communications Melbourne
Authors: Adam Ferrier, Lach Hall

Brand: ecostore
Title: Little Treasures (New Zealand)
Agency: O P E N
Authors: Matt O’Sullivan, Sophie Joiner

Brand: Fundación Paralife
Title: I will work for free (Mexico)
Agency: Publicis Mexico
Authors: Jessica Appellaniz, Luis Enriquez “Madruga”, Alan Alexis Ramírez, Magdalena Barceló, Hector Fernández, Iván Santos Muñoz, Selene Cuadra, Paulina Arce, Ileana Lopez

Brand: Group of Humanitarian Attention to the Demobilised
Title: Rivers of Light (Colombia)
Agency: Lowe-SSP3
Authors: Juan Pablo Garcia, Marialejandra Urbina, Mihir Warty, Jane Dorsett

Brand: Honda Civic
Title: Psicodriving (Spain)
Agencies: Starcom MediaVest, Spotless
Authors: Roser Puig, Elena Gris, Daniel Martínez Tessier

Brand: IKEA
Title: Human Coupons (Canada)
Agency: Leo Burnett
Authors: Heather Morrison

Brand: Kissan Ketchup (Hindustan Unilever)
Title: When tomato ketchup grew tomato farmers (India)
Agency: Mindshare India
Authors: Anagha Ingle, Baljeet Singh

Brand: Kmart
Title: Can you feel it? (Australia)
Agencies: Forethought Research and BWM
Authors: Ken Roberts

Brand: Lifebuoy
Title: Saving lives with soap (India, Indonesia, Kenya and Nigeria)
Agency: Lowe Lintas and Partners
Authors: Saji Abraham and Pooja Rawat

Brand: McDonald’s
Title: Coin Hunters (Denmark)
Agencies: DDB Copenhagen, OMD Denmark
Authors: Pernille Zillmer, Kim Jørgensen, Pia Niemann

Brand: McDonald’s
Title: Real Time Olympics (China)
Agencies: Nim Digital
Authors: Jamo Woo, Icy Han

Brand: Metro Trains Melbourne
Title: Dumb ways to die (Australia)
Agency: McCann Australia
Author: Karl Bates, Adrian Mills, Danish Chan

Brand: OREO
Title: Daily Twist (United States)
Agencies: Draftfcb
Authors: Auro Trini-Castelli, John Campbell, Susan Polachek

Brand: Peres Center for Peace
Title: Blood Relations (Israel)
Agencies: BBR Saatchi & Saatchi
Author: Rachel Friend

Brand: Slice (Pepsi)
Title: Seduction in a bottle (India)
Agency: Mindshare India, JWT India
Author: Shefali Mahadevia

Brand: Tiger Beer
Title: Blue Christmas (Vietnam)
Agency: Leo Burnett Vietnam/M&T
Author: Abhijit Das

Brand: TWIX
Title: Pause (Australia)
Agency: Starcom MediaVest
Authors: Peter Toone, Hayley Clarke, Patrick Whitnall

Brand: V/Line
Title: Guilt Trips (Australia)
Agency: McCann Australia
Author: Karl Bates, Adrian Mills, Danish Chan

About the Warc Prize for Innovation:
The Warc Prize for Innovation 2013 was free to enter and open to case studies featuring any country, sector, type of communications, discipline and budget range. It is one of several prizes created by Warc to reward and showcase new thinking and effective strategy across communications industries. To find out more, visit our Warc Prizes page.

About Warc:
Warc is a global provider of marketing knowledge. Warc’s premium online service, warc.com, includes more than 7,000 case studies and a huge resource of articles on new thinking and best practice across all areas of marketing. It has subscribers in over 100 countries and is a unique resource relied upon by agencies, brand owners and media groups. To sample some of this content, request a trial at www.warc.com/trial.

DRAFTFCB CELEBRATES 6 PENCILS AND 10 MERITS AT ONE SHOW

2013-05-10 20:00:00

At the 2013 One Show competition, Draftfcb was awarded six Pencils and 10 Merit awards. The winning campaigns span the network and include entries from countries such as New Zealand, Peru, Argentina and the U.S.

“Receiving this recognition in this extremely competitive awards show is an incredible achievement. We are excited and honored to have the work of so many of our colleagues from around our network recognized this year,” said Elyssa Phillips, EVP, director of global creative services. “Only the best of the best make the cut.”

Considered one of the most prestigious awards shows in advertising, the coveted One Show Pencil award has been the ultimate achievement in many creatives’ careers. Every year, a panel of 30 creatives from around the world gather for a week and judge nearly 20,000 entries. Gold, Silver and Bronze Pencils are distributed to fewer than 100 entries every year.

The One Show Pencil and Merit winning entries included work from the following campaigns:
• Gold Pencil: New Zealand for MINI New Zealand “Driving Dogs” (Integrated Branding – Consumer Campaign)
• Silver Pencil: New Zealand for PRIME TV “Secret Diary of a Call Girl” (Consumer Radio - Single)
• Silver Pencil: Peru for UTEC University “Portable Water Generator” (Public Service – Outdoor – Single)
• Silver Pencil: Peru for UTEC University “Portable Water Generator” (Innovation in Advertising)
• Bronze Pencil: Chicago for Valspar “Cityscapes” (Collateral – P.O.P. & In-store – Campaign)
• Merit: Argentina for Piero “Somniferous” (Consumer Television – :30/:25 – Campaign)
• Merit: Argentina for ZonaJobs “Grandma” (Consumer Television – Over 60 Second – Single
• Merit: Brazil for Sharpie “Miniatures” (Magazine – Campaign)
• Merit: New Zealand for MINI New Zealand “Free car with every dog” (Collateral – Promotional Items)
• Merit: New Zealand for MINI New Zealand “Driving Dogs” (Brand Transformation)
• Merit: New Zealand for Prime Television “Call Girl” (Experiential – Events & Competitions)
• Merit: New York for OREO “Daily Twist” (Brand Transformation)

The One Show Design Pencil and Merit winning entries included work from the following campaigns:
• Bronze Pencil: South Africa – Cape Town for Engen “Calendar Fire Blanket” (Design Does – Design for the Greater Good)
• Merit: Chicago for Valspar “Cityscapes” (Collateral Design – P.O.P. & In-Store – Series)

The One Show Interactive winning entries included work from the following campaigns:
• Merit: South Africa – Johannesburg and Hellocomputer for Toyota Etios “Tweets for Sweets” (Interactive Advertising – Environmental/ Experiential – Single)
• Merit: South Africa – Johannesburg and Hellocomputer for Toyota Etios “Tweets for Sweets” (Interactive Advertising – Other Interactive Media – Single)

About Draftfcb
With an equal focus on creativity and accountability, Draftfcb is committed to producing brilliant ideas that change consumer behavior. As a global, fully integrated marketing communications agency operating against a single P&L, Draftfcb provides clients with highly collaborative, channel-neutral thinking that delivers engagement and, most importantly, action. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. The Draftfcb network spans 150 offices in 90 countries and employs nearly 9,000 people. The agency is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com.

Jesper Colding and Pully Chau Present China Brand Vision at the AMEs

2013-05-09 20:00:00

The major action points in the transition from brand vision to brand success in China were presented at the Festival of Asian Marketing Effectiveness by Mengniu’s top marketer Jesper Colding and Pully Chau, chairman and CEO of Draftfcb Greater China.

In a session designed to bring long-term marketing and communications experience to life for the Festival audience, Mr. Colding and Ms. Chau examined how clear strategies, a fully developed vision as well as innovation and creativity inspired by consumer needs lead the levels of success for marketers operating in China.

Mr. Colding and Ms. Chau’s session for the AMEs, called Fluidity from Vision to Execution, highlighted the need for brands to follow the important fundamentals of marketing to create success in China. Mr. Colding focused on vision and execution, the familiarity of challenges facing marketers and his views on brands and branding in China. Ms. Chau discussed the major lessons in staying ahead of both consumer needs and brand competition in the marketplace.

Ms. Chau also outlined some key facts in the complexities of launching new products in China. These included 50,000 new products are introduced in China every year; two products launch and two products fail every hour; the average product life cycle is nine months but varies significantly depending on the category. She told the audience that the high risk of product failure because of shortcomings like customer dissatisfaction, distribution into wrong market tiers and lack awareness were important reasons why primary product functions like R&D, marketing and sales must collaborate and resist acting in silos. She also said that communications agencies should be involved in a product at the earliest possible stage, even in development and product design.

The China Mengniu Dairy Company manufactures and distributes quality dairy products in China with Mengniu as the core brand. According to the National Bureau of Statistics in China, Mengniu dairy products ranked first in terms of sales volume and sales value in its category during 2011, the sixth time Mengniu has achieved this accomplishment. Mr. Colding is a highly experienced international marketer and he currently leads all marketing for Inner Mongolia Mengniu. He has lived and worked in eight countries in the past 20 years including a 13-year career with Procter & Gamble.

Pully Chau is one of the most influential advertising executives in China. She has worked in the advertising industry for 30 years and has won multiple awards for her achievements. At Draftfcb she has driven the agency’s Greater China success as a fully integrated communications business while continuing to operate seamlessly with one bottom line.

The 2013 Festival of Asian Marketing Effectiveness was held in Shanghai on May 8 and 9.

About Draftfcb
With an equal focus on creativity and accountability, Draftfcb is committed to producing brilliant ideas that change consumer behaviour. As a global, fully integrated marketing communications agency operating against a single P&L, Draftfcb provides clients with highly collaborative, channel-neutral thinking that delivers engagement and, most importantly, action. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. The Draftfcb network spans 150 offices in 90 countries and employs nearly 9,000 people. The agency is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com.

DRAFTFCB CELEBRATES RECORD AWARD-WINNING RUN

2013-05-08 20:00:00

Ground-breaking. Brilliant. Creative. Innovative. These and other superlatives have been used to describe the award-winning work of Draftfcb’s global network since the beginning of the year.

In Lima, Peru, advertising and technology joined forces to create the first outdoor billboard that converts moisture into drinking water to encourage enrollment in the engineering program at UTEC, a local University. Our New Zealand office and its MINI client worked with the Society for the Prevention of Cruelty to Animals (SPCA) to prove you can teach a dog amazing new tricks. And our New York team created 100 ads in 100 consecutive days for Oreo, each with a distinctive and timely twist tied to the trending topic of the day.

Each campaign has demonstrated strong, lasting results. The UTEC billboard not only led to record enrollment in the engineering program, it has become a source of safe, clean water for hundreds of families and neighboring zones in desert-like conditions. New Zealand’s “Driving Dogs” had people all over the world talking about SPCA rescue dogs and changed how rescue animals are viewed, while leading to a surge in shelter pet adoptions. New York’s “Daily Twist” campaign started by revolving around the day’s news and current events to commemorate 100 years of Oreo, and by the end resulted in booming sales and unprecedented buzz across traditional and social media channels.

These rewarding campaigns have also been golden (and silver and bronze) for Draftfcb in recent months, and continue to garner accolades. On May 8, the prestigious One Show awarded four Draftfcb offices with six Pencils. New Zealand won two Pencils: Gold for SPCA/MINI “Driving Dogs” and Silver for PRIME TV “Secret Diary of a Call Girl”. Peru won two Silver Pencils for UTEC University “Potable Water Generator” while Chicago won a Bronze Pencil for Valspar “Cityscapes.” And, our Cape Town office in South Africa won a Bronze Pencil for Engen “Fire Blanket Calendar.” An additional 10 campaigns from six offices achieved merit status in the consumer, brand transformation, collateral, experiential and interactive categories.

So far this year, “Driving Dogs” has also won two Golds and a Bronze at the 54th annual Clio Awards. At the elite D&AD awards, it took home four ‘In Book’ entries. At the New York Festivals, it won a Gold World Medal, a Silver World Medal and two Bronze World Medals. It also won the IABNZ Online Creative Award for 2013 and was named the winning digital campaign of 2012 in the Yahoo! New Zealand Digital Strategy Awards. It received an “Official Honoree” award from the Webby Awards. And, Fast Company named it one of its Top 15 ads of 2012.

The Oreo “Daily Twist” campaign has raked in multiple awards, winning the Blue Facebook Studio Award, Facebook’s highest honor for creative excellence. It won an Interactive Gold from the ADC Awards and two “In Book” entries at the D&AD awards. “Daily Twist” also received a Gold ANDY Award, won a Gold, Silver and two Bronze CLIO Awards and is up for three awards at the upcoming North American Effie Awards.

After months of countless positive headlines all over the world, the UTEC billboard was awarded the top GRAND PRIX prize during the 5th annual Internationalist Awards for Innovation in Media. It also won a Gold CLIO and is up for an award at the upcoming D&AD Awards. The billboard was a winner at the Adweek Isaac Awards in Out-of-Home Media Invention.

In addition, other campaigns including Tamanna “September Christmas” created by our Lebanon and United Arab Emirates offices, MilkPEP “Latte Love” by Chicago and ZonaJobs “Grandma” by Argentina won coveted honors. For a complete list of awards to date, click here.

About Draftfcb
With an equal focus on creativity and accountability, Draftfcb is committed to producing brilliant ideas that change consumer behavior. As a global, fully integrated marketing communications agency operating against a single P&L, Draftfcb provides clients with highly collaborative, channel-neutral thinking that delivers engagement and, most importantly, action. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. The Draftfcb network spans 150 offices in 90 countries and employs nearly 9,000 people. The agency is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com.

Hellocomputer’s Hack-a-Thon Kicks Off in 24 Hours

2013-05-07 20:00:00

Hellocomputer and Draftfcb’s first hack-a-thon of 2013 kicks off in just 24 hours in the Johannesburg office in Katherine Street, Sandton.

Teams will be briefed at 18h00 on Thursday May 9 and be given 48 hours to complete their hack before presenting the outcome to judges Danette Breitechbach (Advantage), Fran Luckin (Ogilvy), Brent Singer (Network) and Brett Morris (Draftfcb).

An intense 48-hour caffeine fuelled event pitting teams comprising sharp tech minds and top-shelf creatives, hack-a-thons involve bending, forcing or breaking old conventions to create something new and innovative out of the chaos.

At last year’s inaugural hack-a-thon, a handful of exceptionally talented teams delivered an equaliser made out of slinkys, an iPhone-controlled quadrocopter and the winning idea, a tweeting hamster.

Hellocomputer’s executive creative director, Mark Tomlinson, said anyone is welcome to visit the agency during the course of the hack to watch the action.

“Everyone is invited to pull through, spectate or even submit a team if they’re up for the challenge. Come on, be one of those mech-magicians that astound us; sign up before the start whistle blows.”

About Draftfcb
With an equal focus on creativity and accountability, Draftfcb is committed to producing brilliant ideas that change consumer behavior. As a global, fully integrated marketing communications agency operating against a single P&L, Draftfcb provides clients with highly collaborative, channel-neutral thinking that delivers engagement and, most importantly, action. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. The Draftfcb network spans 150 offices in 90 countries and employs nearly 9,000 people. The agency is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com.

Sun Life Shines on Draftfcb

2013-05-06 00:00:00

Toronto, May 2nd, 2013 – Sun Life Financial has named Draftfcb Canada Agency of Record to support the company’s advertising, branding and marketing initiatives.

“We are thrilled to have been selected as Sun Life’s new agency partner. To have the opportunity to work with such a prestigious brand is exciting for the entire agency,” said Paul Mead, President of Draftfcb Canada.

“They were also looking very closely at ‘fit’ between themselves and their chosen agency,” said Draftfcb Business Director Paul Williams. “We think the fit is outstanding. It’s going to be a very strong partnership.”

“We’re excited to have Draftfcb Canada as our new agency partner to work with us on innovative marketing concepts to help us to reach Canadians in new ways,” said Bill Ramsammy, Assistant Vice-President of Corporate Brand and Marketing, Sun Life Financial.

“As one of Canada’s most trusted and recognized brands, Sun Life will work with Draftfcb Canada on creative campaigns that play to these strengths and promote our commitment to helping Canadians achieve lifetime financial security,” said Ramsammy.

Draftfcb Canada and Sun Life will now begin to work on the upcoming national advertising campaign slated to launch later this year.

###

About Draftfcb Canada
With its foundation based upon the equal principles of creativity and accountability, Draftfcb is an integrated marketing communications agency with offices in Toronto and Montreal, the Canadian arm of a network that spans 96 countries and employs more than 9,200 people. It is the first global, fully integrated marketing communications agency to operate against a single P&L and is driven by the 6.5 Seconds That MatterSM, an operating system that recognizes the brief period of time marketers have to engage and establish relevance with consumers. The agency is part of the Interpublic Group of Companies (NYSE:IPG). Its leadership team includes Paul Mead, President; Robin Heisey, Chief Creative Officer; Jean-François Giguère, VP Managing Director, Montreal; and Dave Adams, Chief Financial Officer. For more information, visit www.draftfcb.ca.

For media queries, please contact Paul Mead, President at (416) 453-6800 or paul.mead@draftfcb.com or Paul Williams, Business Director at (647) 964-6253 or paul.williams@draftfcb.com

DRAFTFCB’S DRIVING DOGS DOMINATE

2013-05-05 20:00:00

Draftfcb New Zealand's MINI 'Driving Dogs' campaign was the biggest New Zealand winner at the 54th annual Clio Awards, winning two gold awards and a bronze.

The Driving Dogs campaign has been on a roll over the last month triumphing at a number of international award shows including:
• The elite D&AD with four 'In Book' entries, the most from a New Zealand agency
• New York Festivals with a gold, silver and two bronze awards
• An Honoree award at the Webby's
• Shortlisted at the One Show in three categories with One Show Pencil winners announced next week.

The agency's Prime TV 'Call Girl' radio stunt has also received glory at Clio winning a bronze award for Innovative Media. And not to be outdone by the success of 'Driving Dogs', 'Call Girl' has garnered a string of its own successes in the last month including a prestigious D&AD Nomination, a gold ANDY Award (the only New Zealand agency to win gold), bronze at New York Festivals, and is also shortlisted for a Pencil at One Show.

Both campaigns are finalists at the New Zealand AXIS Awards where winners are announced at next Thursday's annual award show.

The full list of CLIO and New York Festival awards are as follows:

Clio Awards
Gold - Content & Contact- MINI/SPCA - Driving Dogs
Gold - PR – Public Service/Charities - MINI/SPCA - Driving Dogs
Bronze - Direct – Mixed Campaign - MINI/SPCA - Driving Dogs
Bronze - Innovative Media - Prime - Call Girl

New York Festivals
Gold - Digital Viral Video - MINI/SPCA - Driving Dogs
Silver - Public Service Collateral/DM - MINI/SPCA - Driving Dogs
Bronze - Branded Entertainment - MINI/SPCA - Driving Dogs
Bronze - Radio – Best Use of Medium – Prime - Call Girl
Shortlist - Best Use of Low Budget - MINI/SPCA - Driving DogsAbout Draftfcb
With an equal focus on creativity and accountability, Draftfcb is committed to producing brilliant ideas that change consumer behavior. As a global, fully integrated marketing communications agency operating against a single P&L, Draftfcb provides clients with highly collaborative, channel-neutral thinking that delivers engagement and, most importantly, action. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. The Draftfcb network spans 150 offices in 90 countries and employs nearly 9,000 people. The agency is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com.

Draftfcb Global Offices Win Big at New York Festivals

2013-05-02 00:00:00

At the 2013 New York Festivals Awards Show, held last night in New York City, Draftfcb’s global network was a big winner, leaving the ceremony with eight World Medals.

This successful performance at The New York Festivals continues a streak of major creative award wins for the agency in 2013.

At last night’s show Draftfcb had 16 shortlisted entries, with eight ultimate winners: two Gold World Medals, two Silver World Medals and four Bronze World Medals. The winners included:

• “Driving Dogs” for SPCA & MINI - Draftfcb New Zealand won a Gold World Medal in the Digital: Viral – Video category, a Silver World Medal in the Public Service Announcements: Collateral / Direct Marketing - Civic & Social Education category, and two Bronze World Medals in the Branded Entertainment: Products & Services - Automotive Products & Services category and in the Creative Marketing Effectiveness: Best Use - Low-Budget category.

• Oreo “Daily Twist” for Mondelez International - Draftfcb New York won a Gold World Medal in the Digital: Websites & Microsites: Products & Services - Snacks & Sweets category, and a Silver World Medal in the Direct & Collateral: Use of Medium - Social Media & Viral Marketing category.

• “Philharmoniker – When Music Starts to Flow into Pictures” for The Hamburg Philharmonic Orchestra. Draftfcb Germany won a Bronze World Medal in the Outdoor: Craft – Illustration and Integrated Illustration category.

• “Call Girl” for Prime Television - Draftfcb New Zealand won a Bronze World Medal in the Radio: Craft - Use of Medium category.

For more than 50 years, the New York Festivals has been a diverse advertising awards competition, with entries and jury members now representing more than 70 countries. The shortlist, evaluated by the Grand Jury, is judged by the Executive Jury, an exclusive group of prominent worldwide chief creative officers from the world's leading advertising agencies. This elite group comes together for five days of live judging to determine all winners.

About Draftfcb
With an equal focus on creativity and accountability, Draftfcb is committed to producing brilliant ideas that change consumer behavior. As a global, fully integrated marketing communications agency operating against a single P&L, Draftfcb provides clients with highly collaborative, channel-neutral thinking that delivers engagement and, most importantly, action. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. The Draftfcb network spans 150 offices in 90 countries and employs nearly 9,000 people. The agency is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com.

The Golden Trailer Awards and Draftfcb New York Shine in New Partnership

2013-05-02 00:00:00

The Pro-Bono Alliance Names Draftfcb as Agency of Record

NEW YORK, May 1, 2013 — Many say the best part of going to the movies is watching the trailers. Draftfcb New York echoes that sentiment and is pleased to now be partnering with The Golden Trailer Awards as the organization’s pro-bono agency of record. This is the award show’s first agency partnership.

Established in 1999, The Golden Trailer Awards is an internationally recognized show devoted to celebrating feature film previews. Headquartered in New York, the show applauds the craftsmanship and allure of these potent mini-epics in a fast-paced, 90-minute ceremony with categories ranging from “Best Drama” to the “Golden Fleece.” Previous jury panelists include prominent and award-winning directors, producers and celebrities including Jon Favreau, Joss Whedon, Quentin Tarantino, David Geffin, and Paula Wagner.

Draftfcb New York has come on board just in time to handle all creative promotional responsibility for The 14th Annual Golden Trailer Awards to be held on May 3 in Los Angeles. This includes creating print, digital, and 10 to 15-second “show bumpers” (the introductory video clip) for each of the 16 award categories presented during the live event. This year is also noteworthy with the kick-off of a new award called the “Top of the Box Office Award,” recognizing the tremendous role that effective marketing plays in driving box office revenue.

“Our staff is very excited about this account; everyone loves movies,” said Javier Campopiano, chief creative officer of Draftfcb New York. “It’s a fun opportunity to flex our creative muscle in the entertainment sector.”

“We are super thrilled to partner with Draftfcb,” said Evelyn Brady-Watters, founder and executive director of The Golden Trailer Awards. “My background is commercial production and I’ve worked as a producer for many ad agencies over the last fifteen years and I’ve never seen an agency so dialed as Draftfcb. It’s a tremendous shot in the arm for our team and we are very much looking forward to a close collaboration which will further promote the work we do in recognizing and celebrating the pure joy that trailers bring to movie-fans.”

Sun Life Shines on Draftfcb

2013-05-01 20:00:00

Sun Life Financial has named Draftfcb Canada Agency of Record to support the company’s advertising, branding and marketing initiatives.

“We are thrilled to have been selected as Sun Life’s new agency partner. To have the opportunity to work with such a prestigious brand is exciting for the entire agency,” said Paul Mead, President of Draftfcb Canada.

“They were also looking very closely at ‘fit’ between themselves and their chosen agency,” said Draftfcb Business Director Paul Williams. “We think the fit is outstanding. It’s going to be a very strong partnership.”

“We’re excited to have Draftfcb Canada as our new agency partner to work with us on innovative marketing concepts to help us to reach Canadians in new ways,” said Bill Ramsammy, Assistant Vice-President of Corporate Brand and Marketing, Sun Life Financial.

“As one of Canada’s most trusted and recognized brands, Sun Life will work with Draftfcb Canada on creative campaigns that play to these strengths and promote our commitment to helping Canadians achieve lifetime financial security,” said Ramsammy.

Draftfcb Canada and Sun Life will now begin to work on the upcoming national advertising campaign slated to launch later this year.

About Draftfcb Canada
With its foundation based upon the equal principles of creativity and accountability, Draftfcb is an integrated marketing communications agency with offices in Toronto and Montreal, the Canadian arm of a network that spans 96 countries and employs more than 9,200 people. It is the first global, fully integrated marketing communications agency to operate against a single P&L and is driven by the 6.5 Seconds That MatterSM, an operating system that recognizes the brief period of time marketers have to engage and establish relevance with consumers. The agency is part of the Interpublic Group of Companies (NYSE:IPG). Its leadership team includes Paul Mead, President; Robin Heisey, Chief Creative Officer; Jean-François Giguère, VP Managing Director, Montreal; and Dave Adams, Chief Financial Officer. For more information, visit www.draftfcb.ca.

For media queries, please contact Paul Mead, President at (416) 453-6800 or paul.mead@draftfcb.com or Paul Williams, Business Director at (647) 964-6253 or paul.williams@draftfcb.com

NIVEA Dare Women to Dip Into Summer

2013-04-30 20:00:00

The dreaded first swimsuit reveal of the summer is an anxious moment for women and research has shown it is approached reluctantly and alone. NIVEA believes it’s time for women to own this moment together. With some NIVEA care and support from their friends, women will feel good enough in their skin to not only embrace the moment but also celebrate it. This summer, NIVEA challenges all women to join together and take part in a series of amazing bikini bare-alls throughout the summer with their new “dare-to-dip” campaign.

The campaign created and stewarded by Beiersdorf’s global lead agency Draftfcb focuses on building awareness of the dare-to-dip movement in the UK, The Netherlands and the Nordics, supported by a unique multi-agency partnership.

Women will be challenged to rally their friends and take their confidence to the next level by sharing their first swimsuit reveal of the season with NIVEA in a spectacular open air dip in London, managed by Jack Morton Worldwide, the global brand experience agency.

So as many women as possible join the movement, Draftfcb London will amplify resulting content from the ‘first dip’ with creative across TV, print, online and radio in a partnership with Bauer, brokered by MEC. This will be supported by social media and community management by Agency Republic as well as a consumer PR drive by Zeno.

Credits

Campaign: Dare-To-Dip
Brand: NIVEA
Marketing Director, Beiersdorf Northern Europe: Neil George
Digital Communications Manager, Beiersdorf Northern Europe: Matt Marlow
Creative agency: Draftfcb London
Creative Director: Jo Wallace
Planning Director: Shula Sinclair
Account Management: Wendy Long & Pumie Msengana
Media agency: MEC
Account Director: Jean-Baptiste Leroux
Experience agency: Jack Morton
Head of Consumer Marketing: Richard Vincent
Executive Producer: Suzi Thrift
Digital agency: Agency Republic
Business Director: Stephen Armstrong
Executive Creative Director: Al Campbell
PR agency: Zeno
Resp.: Talia McKenzie

Press Contacts

Draftfcb
www.draftfcb.com
Stephen Martincic
+44 793 961 9070
stephen.martincic@draftfcb.com

Zeno
www.zenogroup.com
Talia McKenzie
+44 (0)7534 920 703
talia.mcKenzie@zenogroup.com

MEC (Eulogy!)
www.mecglobal.co.uk
Ben Gold, Josh Colley,
or Katharine Nichols
+44 20 3077 2000
mec@eulogy.co.uk

Jack Mortonwww.jackmorton.com
Vicky Yates
+44 (0)208 735 2000
victoria_yates@Jackmorton.co.uk

Agency Republic
www.agencyrepublic.com
Stephen Armstrong
+44 (0)7850 717044
stephen.armstrong@agencyrepublic.com

Beiersdorf
www.beiersdorf.co.uk
Cora von Meysenbug
+49172 456 1387
cora.vonmeysenbug@beiersdorf.com

The Golden Trailer Awards and Draftfcb New York Shine in New PartnershipThe Pro-Bono Alliance Names Draftfcb as Agency of Record

2013-04-30 20:00:00

Many say the best part of going to the movies is watching the trailers. Draftfcb New York echoes that sentiment and is pleased to now be partnering with The Golden Trailer Awards as the organization’s pro-bono agency of record. This is the award show’s first agency partnership.

Established in 1999, The Golden Trailer Awards is an internationally recognized show devoted to celebrating feature film previews. Headquartered in New York, the show applauds the craftsmanship and allure of these potent mini-epics in a fast-paced, 90-minute ceremony with categories ranging from “Best Drama” to the “Golden Fleece.” Previous jury panelists include prominent and award-winning directors, producers and celebrities including Jon Favreau, Joss Whedon, Quentin Tarantino, David Geffin, and Paula Wagner.

Draftfcb New York has come on board just in time to handle all creative promotional responsibility for The 14th Annual Golden Trailer Awards to be held on May 3 in Los Angeles. This includes creating print, digital, and 10 to 15-second “show bumpers” (the introductory video clip) for each of the 16 award categories presented during the live event. This year is also noteworthy with the kick-off of a new award called the “Top of the Box Office Award,” recognizing the tremendous role that effective marketing plays in driving box office revenue.

“Our staff is very excited about this account; everyone loves movies,” said Javier Campopiano, chief creative officer of Draftfcb New York. “It’s a fun opportunity to flex our creative muscle in the entertainment sector.”

“We are super thrilled to partner with Draftfcb,” said Evelyn Brady-Watters, founder and executive director of The Golden Trailer Awards. “My background is commercial production and I’ve worked as a producer for many ad agencies over the last fifteen years and I’ve never seen an agency so dialed as Draftfcb. It’s a tremendous shot in the arm for our team and we are very much looking forward to a close collaboration which will further promote the work we do in recognizing and celebrating the pure joy that trailers bring to movie-fans.”

About Draftfcb
With an equal focus on creativity and accountability, Draftfcb is committed to producing brilliant ideas that change consumer behavior. As a global, fully integrated marketing communications agency operating against a single P&L, Draftfcb provides clients with highly collaborative, channel-neutral thinking that delivers engagement and, most importantly, action. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. The agency’s corporate leadership team includes Howard Draft, executive chairman; Laurence Boschetto, CEO and president; Jonathan Harries, vice chairman emeritus & executive advisor, global creative; and Neil Miller, chief operating officer. The Draftfcb network spans 150 offices in 90 countries and employs nearly 9,000 people. The agency is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com.

Dan Bradshaw Joins Draftfcb London as Digital Design Director

2013-04-29 20:00:00

Draftfcb has announced today the appointment of Dan Bradshaw as Digital Design Director of the London agency, effective immediately.

“Dan has a true passion for design and a history of working on beautifully crafted integrated campaigns, making him the perfect new addition to our team,” said Steven Bennett-Day, digital creative director at Draftfcb London.

Bradshaw joins the agency from LBi, where he helped design the award winning Virgin Atlantic website and worked on campaigns for Barclays, BT, along with Microsoft on the recent crowdsourcing adventure “Brandon Generator”. Prior to that, Bradshaw worked at Skive, on a variety of projects for clients including Nestle, Reebok, Walkers, Samsung, MSN, Lexus and the British Army.

“I love having, and developing ideas that create engaging and memorable interactive experiences,” said Bradshaw. “That’s why I’m thrilled to be part of a team who believe in the power of great storytelling to create truly integrated campaigns.”
Bradshaw's work, which has been recognised locally and internationally at BIMA, IAB Creative Showcase, D&AD, New York Festivals, London International Awards, the Webbys and the Lovies, can be seen here.

About Draftfcb
With an equal focus on creativity and accountability, Draftfcb is committed to producing brilliant ideas that change consumer behavior. As a global, fully integrated marketing communications agency operating against a single P&L, Draftfcb provides clients with highly collaborative, channel-neutral thinking that delivers engagement and, most importantly, action. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. The Draftfcb network spans 150 offices in 90 countries and employs nearly 9,000 people. The agency is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com.

NIVEA Men Unlocks Men’s Everyday Potential

2013-04-28 20:00:00

• New Positioning of NIVEA MEN
• Call to action with new claim “It starts with you”
• Nr.1 in Male Face Care with 90 years of experience

Recognizing that men’s faces go through a lot daily, NIVEA Men, the global leader of the male facial care category, has launched a new range of products designed to unlock men’s everyday potential starting with the “Active Age Range”. With 90 years of experience, the pioneering grooming brand knows that NIVEA Men is the right choice to give back to stressed skin.

“NIVEA Men’s view is that every man has potential, but not everyone can tap into it fully,” said Ralph Gusko, Executive Board Member for Brands at Beiersdorf. “Our products help consumers to feel good in their skin and achievements are more easily attainable when you have this feeling.”

To support the launch, NIVEA together with Draftfcb have developed a new global campaign with a strong call to action, “It starts with you.” Using a more emotional approach towards men that embodies the brand essence of easy-going masculinity, the campaign taps into the insight that when men feel positive, they see it reflected in the mirror as well as in their attitude: NIVEA Active Age Range is a quick, simple and effective path to feeling good in your skin.

“’It starts with you’ is more than just a claim,” added Tobias Collée Global Marketing Director NIVEA MEN. “It actually gives men the kick they sometimes need to get going. It has a very straightforward, positive and aspirational attitude as well as acting as an invitation to brand activation.”

The global roll out of the new campaign will run from April on across multiple channels starting in Germany and UK this month.

Creative Credits

Campaign NIVEA MEN ‘Originals’
Beiersdorf: Tobias Collée, Global Marketing Director NIVEA MEN

Draftfcb:
Executive Creative Director: Dirk Haeusermann
Art Director: Kristian Joshi
Global Planning Directors: Gabrielle Bell
Global Account Director: Thorsten Stoll

About Beiersdorf AG
Cosmetics company Beiersdorf AG is based in Hamburg, Germany, and has around 17,000 employees worldwide. Its sales in 2011 amounted to €5.633 billion, the company has been listed on the DAX since December 2008, and has the world’s largest skin care brand, NIVEA*. Other names in its successful international brand portfolio include Eucerin, La Prairie, Labello, 8x4, and Hansaplast/Elastoplast. Subsidiary tesa SE is one of the world’s leading producers of self-adhesive products and system solutions for industry, craft businesses, and consumers. Beiersdorf has 130 years of skin care experience and is known for its innovative and high-quality products.

*Source: Euromonitor International Limited, per umbrella brand name classification in retail value terms 2011.

About Draftfcb
With an equal focus on creativity and accountability, Draftfcb is committed to producing brilliant ideas that change consumer behavior. As a global, fully integrated marketing communications agency operating against a single P&L, Draftfcb provides clients with highly collaborative, channel-neutral thinking that delivers engagement and, most importantly, action. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. The Draftfcb network spans 150 offices in 90 countries and employs nearly 9,000 people. The agency is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com.

Contacts:

Beiersdorf AG
Cora von Meysenbug
Director Corporate Communications
Phone: +49 (40) 4909 5114
Email: cora.vonmeysenbug@beiersdorf.com

Draftfcb
Stephen Martincic
+44 793 961 9070
Email: Stephen.Martincic@draftfcb.com

JON FLANNERY IS PROMOTED TO EXECUTIVE CREATIVE DIRECTOR AT DRAFTFCB CHICAGO

2013-04-26 00:00:00

CHICAGO, Apr. 25, 2013 – In recognition of his streak of buzz-worthy work for the likes of Kmart, Dow Chemical, and The Shelter Pet Project, Chicago EVP, group creative director Jon Flannery has been named executive creative director at Draftfcb Chicago. In this new role, Flannery will be responsible for helping to elevate the creative work and profile of the agency. He will continue to report to Todd Tilford, chief creative officer of Draftfcb Chicago.

Flannery joined Draftfcb in 2009 as SVP, creative director on KFC. Most recently he served as EVP, group creative director for accounts including Brown-Forman, Del Monte, Kmart, Dow Chemical and The Shelter Pet Project. In this former role, he was successful in creating smart, witty and highly-recognized work including Kmart’s viral hit “Ship My Pants” which in its first week online garnered more than 13 million YouTube views (now at 19 million-plus) and ranked as the number one viral video on Mashable’s Top 20 Viral Video Chart. He has been honored at advertising award shows including Cannes, Communication Arts, and The One Show.

Prior to joining Draftfcb, Flannery led award-winning work at Element79 for brands like Gatorade and its very popular “Is It In You?” campaign featuring Michael Jordan, Derek Jeter, Peyton Manning and Tiger Woods. During his time there, Flannery was also instrumental as creative director and writer on Propel Fitness Water, showing a range of versatility while bringing a flair to each project.

“Jon is an exceptional strategic thinker and creative talent, and he knows how to engineer a collaborative environment where great work happens,” said Tilford. “We are in the process of turning the Chicago office into an open source creation studio, and Jon will play a critical role in making it happen. The path we are taking is going to be an exciting one.”

Flannery will continue to play a key role in the planning and execution of the agency’s creative product. He will also work closely to recruit and further build the creative talent in the Chicago office and assist in furthering new business development.

Commenting on his appointment Flannery said, "We have a great team in Chicago with a ton of potential. I'm looking forward to helping our work and agency take the next step."

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DRAFTFCB HEALTHCARE NAMED “MOST CREATIVE AGENCY” AT MANNY AWARDS FOR 4th STRAIGHT YEAR

2013-04-26 00:00:00

NEW YORK CITY, Apr. 26, 2013 – Last night in New York City, at the highly prestigious Manny Awards presented by MedAdNews, Draftfcb Healthcare was named the “Most Creative Agency” -- for the fourth year in a row.

The accolades kept coming as Draftfcb Healthcare’s “Escape The Stall” work for the Crohn’s & Colitis Foundation was named “Best Philanthropic Campaign.” Draftfcb Healthcare also won for “Get Your Shift Together” in the “Best Nonbranded Campaign” category for its work for TEVA targeting shift workers.

By night’s end, Draftfcb Healthcare won in three of the four categories in which it was nominated.

“We are so proud of the many talented people on our Draftfcb Healthcare team who continue to raise and surpass the creative bar we set for ourselves,” said Rich Levy, chief creative officer at Draftfcb Healthcare. “We’re equally proud of our courageous clients who share our commitment to create breakthrough work that captures attention and builds business.”

For 24 years, MedAdNews has honored the best in pharmaceutical and healthcare advertising with the Manny Awards. The competition pays tribute to the creative work of agencies serving the healthcare market, their people, and their contributions to the industry. Each year, MedAdNews and industry professionals come together to celebrate creative excellence in pharmaceutical and medical device advertising and to acknowledge those making significant contributions to healthcare communications.

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Draftfcb Ulka creates a new campaign for Jabong.com – A temptation island that will reel you in

2013-02-24 19:00:00

Jabong.com, the fashion and lifestyle portal has unveiled their new multi-media campaign on 22nd February, 2012. Draftfcb Ulka, the communication and strategy partner conceptualized and executed the campaign

With the new campaign “Fashion Nikla Mann Fisla”, Jabong.com hopes to capture the attention of the fashion conscious shopper looking for a one stop shop and an unparalleled shopping experience. The behavioral insight behind the campaign is that the shopaholic youth of today prioritize their shopping needs over all else.

Consumer research indicates that consumers generally shop on a whim and do not plan out their purchases. While in the act, they happily submit to the enchanting world of shopping, not letting after-effects play spoil sport. This insightful take on human behaviour will resonate with consumers and help in transforming Jabong.com from a cold and functional area of fashion into a human area.<

The campaign created by Draftfcb Ulka, shows situations where the protagonists prioritize their shopping needs over other important situations. This brilliantly elucidates the allegory of Jabong.com being a ‘temptation island’ of latest trends and styles, where the consumer will be selfish for his shopping needs and prioritize them over all else.

On the rationale behind the campaign, Sanjay Sharma, Group Creative Director, Draftfcb Ulka, said, “The main objective of the new campaign is to differentiate Jabong.com in the crowded online shopping business while at the same time establishing its supremacy in the space of trends, styles and all things fashion. When it comes to the youth, there is a certain selfishness associated with shopping and we wanted to bring out this prioritization of shopping over all else in our campaign in a tongue-in-cheek manner which will resonate with our target audience.”

Explaining how the campaign will differentiate Jabong.com from its competitors, Sridhar Iyer, Senior Vice President, Draftfcb Ulka, said, “Jabong.com is targeted at the fashion conscious consumer and the new campaign will highlight why Jabong.com is the ultimate fashion destination while still excelling in providing hygiene services like Cash on delivery, 30 Day return & Free Shipping. I believe that this campaign will help develop a definitive identity to the brand. Jabong.com has taken a different path than its competition by focusing on the shopper and his shopaholic attitude towards shopping; while the competition communication remains around making the online shopping process easier.”

Ranging from popular television channels, to print, outdoor and online, the 360 degree campaign endeavors to maximize this objective at various touch points.

Credits:
Client: Jabong.com
Agency: Draftfcb Ulka
National Creative Director: KS Chakravarthy (Chax)
Group Creative Director: Sanjay Sharma
Creative Team: Abhijeet Ray, Thupten Londhen, Indrani Vohra, Somil Bhatia
Client Servicing: Sanjay Tandon, Sridhar Iyer, Akshatha Bhat, Varun Tanwar, Vidushi Goyal
Planning: Sidharth Grover
Films: Alpa Jobalia, Mazhar Khan
Production house: Storytellers
Director: Arun Gopalan

About Draftfcb Ulka Advertising:
Draftfcb Ulka Advertising is a member of the Draftfcb Ulka Group, India’s third largest marketing communication group with over 200 clients, 850 professionals working across eight offices in seven cities, covering a diverse spectrum of services including advertising, media, digital, direct, analytics, brand consulting, activation/brand experience etc.

Sachin Das Burma adds to Draftfcb Ulka’s muscle

2013-02-13 19:00:00

Sachin Das Burma has joined the Delhi office of Draftfcb Ulka Advertising as a Group Creative Director. Sachin comes to the team having built his credentials across several marquee brands like Hero, Airtel, Nokia, Pepsi, Timex, GSK, Dabur, amongst others, and having earned recognition at all premiere advertising forums like Effies, Goafest and D&AD. He has worked at Contract, Bates & most recently was the Senior Creative Director & VP at JWT Delhi.

Announcing this significant move, the K S Chakravarthy (Chax), National Creative Director, Draftfcb Ulka Advertising commented “Sachin is a natural-born big ideas guy who enjoys working on big, challenging brands as much as he enjoys doing fun creative stuff. I am confident he will effortlessly fit into our high quality team in Delhi, and help drive our creative agenda.”

Sanjay Tandon, COO, Draftfcb Ulka Advertising, Delhi said “In Sachin, beyond the competence, I see values that are dear to us – stability, team work & desire for excellence. He joins the senior team to push us faster towards where we want to go…creating game changing ideas that Build BrandWealth.”

A charged up Sachin said “I have always liked the Draftfcb Ulka way of thinking and wanted to become a part of a team that cherishes common values.” Referring to Arvind Wable, Advisor to the Board, he stated “Arvind’s long term belief in a ‘happy people culture’ and its effect in building a strong business for over 20 years, was a convincing factor in my decision. And being hired by Chax was indeed a high.”

About Draftfcb Ulka Advertising:
Draftfcb Ulka Advertising is a member of the Draftfcb Ulka Group, India’s third largest marketing communication group with over 200 clients, 850 professionals working across eight offices in seven cities, covering a diverse spectrum of services including advertising, media, digital, direct, analytics, brand consulting, activation/brand experience etc.

Horizon Draftfcb Wins Big at Cristal Festivals
3 Gold, 4 Silver, 3 Bronze and 12 shortlists for the Beirut and Dubai Agencies

2013-02-12 19:00:00

Both Horizon Draftfcb offices in Dubai and Beirut have cause to celebrate in the wake of an astonishing haul of awards from the 2013 MENA Cristal Festival held in Lebanon last week. NIVEA, NIVEA for Men, OREO, Just Falafel and charity Tamanna were amongst the clients who won or were shortlisted across 11 of the 15 categories, picking up a total of 22 honours.

The touching “September Christmas” for Tamanna by Horizon Draftfcb Beirut and Dubai was praised in categories across the board. The campaign won gold and silver in Promo & Direct; a gold and bronze in Corporate & PR; silver in Integrated; and finally, a bronze in Media to add to the gold in Brand Entertainment & Content from the global Cristal Festival. It was also shortlisted for three other awards, as were the ads “Ring” and “Sandbags” from the charity’s “Break” campaign achieving another two shortlists in the Press category’s NGO/Charity/Public Interest section.

Another silver winner included campaigns for Just Falafel’s “Fresh Radio” spots in the Radio: Food & Drink category while “420 Oreos” for Mondelez International was acknowledged with a shortlist in the Outdoor category’s Food and Drink division.

Horizon Draftfcb Dubai’s campaigns for Beiersdorf brands NIVEA and NIVEA For Men were also amongst the winners. “Captivating Tales” for NIVEA Musk won silver in the Arabic Culture category and NIVEA for Men “Tough Men Choose Sensitive” was shortlisted twice in the Promo & Direct category. “Captivating Tales” secured a further two shortlists while “Tough Men Choose Sensitive” was awarded another two shortlists and a bronze all in the Media category for our media partner OMD.

Horizon Draftfcb Beirut and Dubai Cristal Awards and Categories
• Global Brand Entertainment & Content, Gold: Best Use of Integration of Experimental Events, Tamanna “September Christmas”
• MENA Promo & Direct, Gold: Best Use of Ambient in a Promotional Campaign, Tamanna “September Christmas”
• MENA Corporate & PR, Gold: Public Relations/Events/Sponsorship, Tamanna “September Christmas”
• MENA Promo & Direct, Silver: Best Use of Promo & Activation, Tamanna “September Christmas”
• MENA Integrated, Silver: Tamanna “September Christmas”
• MENA Arabic Culture, Silver: NIVEA Musk “Captivating Tales”
• MENA Radio, Silver: Food & Drink, Just Falafel “Fresh Radio”
• MENA Corporate & PR, Bronze: Integrated Driven by PR, Tamanna “September Christmas”
• MENA Media Bronze: Great Causes / Public interest, Tamanna “September Christmas”
• MENA Media, Shortlist: Best use of ambient, Tamanna “September Christmas”
• MENA Media, Shortlist: Best use of event , Tamanna “September Christmas”
• MENA Digital & Mobile, Shortlist: Integrated Campaign, NIVEA Musk “Captivating Tales”
• MENA Promo & Direct, Shortlist: Best Integrated Campaign in Direct Marketing, NIVEA For Men “Tough Men Choose Sensitive”
• MENA Promo & Direct, Shortlist: Best Integrated Campaign in Promo & Activation, Tamanna “September Christmas”
• MENA Outdoor, Shortlist: Food/Drink, Mondelez International “420 Oreos”
• MENA Press, Shortlist: NGO/Great Cause/Charity/Public interest, Tamanna “Break” (“Ring” & “Sandbags”)

You can see a full list of winners here.

About Draftfcb
With an equal focus on creativity and accountability, Draftfcb is committed to producing brilliant ideas that change consumer behavior. As a global, fully integrated marketing communications agency operating against a single P&L, Draftfcb provides clients with highly collaborative, channel-neutral thinking that delivers engagement and, most importantly, action. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. The agency’s corporate leadership team includes Howard Draft, executive chairman; Laurence Boschetto, CEO and president; Jonathan Harries, vice chairman emeritus & executive advisor, global creative; and Neil Miller, chief operating officer. The Draftfcb network spans 150 offices in 90 countries and employs nearly 9,000 people. The agency is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com

A Jamaican Valentine Sends You to Paradise
Draftfcb New York’s Twitter Campaign Captures Island’s Romance

2013-02-10 19:00:00

The sounds, surf and soul of Jamaica are legendary. The beloved island is known as the vacation destination that ignites passion and rekindles love. This Valentine's Day, for those who can't experience the magic of Jamaica in person, Draftfcb is teaming with the Jamaica Tourist Board on a digital campaign that will let consumers' love tweets be etched in the sand.

Participants who tweet their significant others or would-be Valentines between Feb. 10-14 and tag it with #jamaicavalentine might see their notes written in pristine Jamaican sand. A photo of the sand-carved tweets will be sent to the message writers so it can be shared far and wide in cyberspace.

"It's an incredibly unique opportunity to express your feelings in a fun and romantic way," said Donnie Dawson, deputy director of tourism for JTB. "And it draws attention to our country in a tech-savvy way that we hope entices people to come visit in person."

A team from Draftfcb will join client executives at a private beach in Frenchman's Cove, Port Antonio, Jamaica from February 11–14. As tweets with the hashtag #jamaicavalentine come in and are vetted, many will be etched in sand. Photos of all the love notes written will be posted at the Visit Jamaica Facebook page.

The Twitter campaign was proposed to the JTB based on findings of the increasing role of social media in the travel industry. Draftfcb's real-time experts then become real-time cupids by leveraging the island's romance to create a digital campaign which speaks to the power of digital and increases public engagement with Jamaica.

"One of the underappreciated aspects of Jamaica is the culture's wit," said Gary Resch, EVP, executive creative director on the account. "So we wanted to put a Jamaican spin on the tried and true sales pitch 'you could be here now' and hope that by planting that fantasy in the minds of couples, they're one step closer to making it a reality."

In April of 2012, the JTB renewed Draftfcb's contract, which began in 1991, for another five years. This effort is true to the agency's platform that continues to ensure Jamaica is the preferred destination for its loyal, long-time visitors and continues to attract a new generation of travelers.

Draftfcb has long captured the essence of Jamaica in campaigns including One Love and Once You Go You Know. Most recently, Draftfcb plastered New York City with out-of-home ads that simulated giant holes punched in the sides of buildings to reveal scenes of Jamaica inside, providing New Yorkers an escape route to paradise.

About Draftfcb
With an equal focus on creativity and accountability, Draftfcb is committed to producing brilliant ideas that change consumer behavior. As a global, fully integrated marketing communications agency operating against a single P&L, Draftfcb provides clients with highly collaborative, channel-neutral thinking that delivers engagement and, most importantly, action. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. The agency's corporate leadership team includes Howard Draft, executive chairman; Laurence Boschetto, CEO and president; Jonathan Harries, vice chairman emeritus & executive advisor, global creative; and Neil Miller, chief operating officer. The Draftfcb network spans 150 offices in 90 countries and employs nearly 9,000 people. The agency is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com.

DRAFTFCB ADDS NEW BUSINESS STRENGTH IN SAN FRANCISCO<br>Notable New Business Sage Brooks Day to Accelerate Agency’s Continued Growth

2013-02-05 19:00:00

In a step designed to further accelerate its West Coast operations, Draftfcb today announced that Brooks Day has joined the agency’s San Francisco office as vice president of business development. Reporting to both Dominic Whittles, president of Draftfcb in San Francisco, and Peter Drakoulias, Global Chief of Staff, Day is charged with strengthening and broadening the office’s new business reach and activities.

A well-known, long-time resident of the Bay area, Day’s career includes successful top-level business development posts at Seismicom, Clikthrough, and Razorfish. He joins Draftfcb from Razorfish, where he led the revenue growth of the San Francisco, Portland, and Seattle offices. During his tenure, Day established a new-business process for the firm while prospecting, pitching, and signing 10 Fortune 500 companies to the roster.

“Knowing the contribution he is capable of making, we are doubly pleased to have Brooks on our team,” said Whittles. “He comes with an awesome track record that’s earned him accolades on several fronts. He has national and international experience and has enjoyed success in the automotive, financial, food, gaming and mobile categories. This venerable ad man has heart, and that’s a winning combination.”

Said Drakoulias, “Finding a talented business development executive is no different than finding a talented creative – you know when you know. We couldn’t be any more excited to have Brooks on the team.”

Day said he’s enjoyed watching Draftfcb’s trajectory and is thrilled to join the organization. “The agency’s innovative, creative, award-winning efforts for clients make it easy to predict that more success is on the horizon,” said Day. “In the ad world we all know the horizon is riddled with new challenges and opportunities and I’m committed to helping Draftfcb earn and capture those opportunities for prospective and existing clients.”

Day is a graduate of John Cabot University in Rome, Italy, and also holds a Bachelor of Arts in Industrial & Organizational Psychology and Business Administration from Point Loma Nazarene University in San Diego.

About Draftfcb
With an equal focus on creativity and accountability, Draftfcb is committed to producing brilliant ideas that change consumer behavior. As a global, fully integrated marketing communications agency operating against a single P&L, Draftfcb provides clients with highly collaborative, channel-neutral thinking that delivers engagement and, most importantly, action. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. The agency’s corporate leadership team includes Howard Draft, executive chairman; Laurence Boschetto, CEO and president; Jonathan Harries, vice chairman emeritus & executive advisor, global creative; and Neil Miller, chief operating officer. The Draftfcb network spans 150 offices in 90 countries and employs nearly 9,000 people. The agency is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com.

Draftfcb is enhancing its operations in Germany

New management team to lead Hamburg agency;
More collaboration between Draftfcb Hamburg and Munich

2013-02-04 19:00:00

Kate Howe, president of Draftfcb Europe, announced today the appointment of a new management team at Draftfcb in Hamburg. In addition to her role as EVP - global account director on Beiersdorf, Erika Darmstaedter will also take on the role of President of the agency, effective immediately.

“We have seen exciting work emerge from our Hamburg agency that has strengthened our relationship with our key clients,” said Kate Howe. “We will continue to focus on this as we welcome a new management team and more collaboration between our German agencies.”

Darmstaedter will partner with Constantin Kaloff, chief creative officer on Beiersdorf, and Dirk Häusermann, executive creative director, Hamburg; Jürgen Meyer, chief planning officer; Alain Rousset, CFO; and Janina Levy who has been appointed to the newly created position of Managing Director.

“As consumers’ behaviour demands faster and more flexible communication models, agencies have to be best equipped to deliver powerful creative ideas quickly and effectively,” said Darmstaedter. “Draftfcb Hamburg has been focused on doing precisely this by streamlining systems and processes and focusing on driving a stronger creative product. This culminated last year with the arrival of Constantin Kaloff, global chief creative officer on Beiersdorf, and the ensuing partnership between him and Dirk Haeusermann, executive creative director of the agency.”

Janina Levy will carry the responsibility for the day-to-day operational running of the agency and its local clients, in order to allow Darmstaedter to maintain her focus on Beiersdorf.

To better leverage the collaboration between Draftfcb Hamburg and Munich, Stephan Horvath, president of the Munich agency, will lead a joint new business team between the two agencies and will work with Janina Levy to create business opportunities in the country.

During the new management structure process, Penelope Winterhager, president of the Hamburg agency, decided to leave the company. She was given the opportunity to stay on board but decided to resign her position to pursue other opportunities outside of the agency.

“Draftfcb would like to thank Penelope for her passion and dedication in leading the company and we wish her well for the future,” said Howe.

Company Profile
With an equal focus on creativity and accountability, Draftfcb is committed to producing brilliant ideas that change consumer behavior. As a global, fully integrated marketing communications agency operating against a single P&L, Draftfcb provides clients with highly collaborative, channel-neutral thinking that delivers engagement and, most importantly, action. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. The agency’s corporate leadership team includes Howard Draft, executive chairman; Laurence Boschetto, CEO and president; Jonathan Harries, vice chairman emeritus & executive advisor, global creative; and Neil Miller, chief operating officer. The Draftfcb network spans 150 offices in 90 countries and employs nearly 9,000 people. The agency is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com.

DRAFTFCB SYDNEY LAUNCHES TVC SERIES FOR WATTYL PAINT

2013-02-04 19:00:00

Draftfcb in Sydney has launched the first of four TVCs for Valspar’s Wattyl Paint.

The series is aimed at home renovators and DIY’ers with Draftfcb personifying the Wattyl brand with ‘The Familyfier’ – an experienced, warm, kind and naturally humourous DIY specialist with a large family of his own. He knows homes, he knows paint and he knows families.

“Paint isn’t just for colouring walls; it’s the final touch to creating a home. A home where a family laughs, plays, eats, fights and grows. Wattyl understands, celebrates and encourages no-holds-barred family living. That’s why we create durable paints designed to withstand honest everyday life, in all its noisy, unabashed glory,” said Pattie Erps, national sales and marketing director.

The four spots follow ‘The Familyfier’ as he helps Tim and Kate, two naive yet enthusiastic homeowners, prepare – or familyfy – their home for the impending birth of their first child and in-turn the expected destruction of the home they’ve lovingly decorated. The spots will run six nights a week for six weeks and sponsor ‘The Block – All Stars’, one of the Australia’s highest rating DIY shows.

“‘The Familyfier’ illustrates Wattyl’s understanding and expertise in creating quality and durable paints. Who better to benefit from his advice than the young couple preparing their home for the arrival of their first child? The reality show styled spots gives that fly on the wall feel. It brings the audience inside Tim and Kate’s home and helps to create connectivity and relativity,” said Simon Edwards, creative director of Draftfcb Sydney.

This engaging campaign features Wattyl’s iconic brands including Wattyl’s Interior Design, Solagard, Weathergard Decking Oil and the Wattyl Love Your Colour Guarantee.

See the TVCs here www.draftfcb.com.au/work/wattyl-brand

Credits:
Creative Director: Simon Edwards
Art Director: Steve Liu
Planner: Simon Murphy
Client Services Director: Kate Heatley
Production Company: Jungle Boys
Director: Abe Forsythe
Producer: Alex Hay

About Draftfcb
With an equal focus on creativity and accountability, Draftfcb is committed to producing brilliant ideas that change consumer behaviour. As a global, fully integrated marketing communications agency operating against a single P&L, Draftfcb provides clients with highly collaborative, channel-neutral thinking that delivers engagement and, most importantly, action. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. The agency’s corporate leadership team includes Howard Draft, executive chairman; Laurence Boschetto, CEO and president; Jonathan Harries, vice chairman emeritus & executive advisor, global creative; and Neil Miller, chief operating officer. The Draftfcb network spans 150 offices in 90 countries and employs nearly 9,000 people. The agency is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com.

Draftfcb Ulka creates new campaign for the Vista D90
Designed to Thrill. The new Vista D90.

2013-01-27 19:00:00

Tata Motors unveiled the new Vista D90 at the F1 track, Buddh International Circuit, Greater Noida. The car sports a new powerful 90PS Diesel engine with VGT technology and a host of changes including improved drivability and suspension.

The new Vista D90, with its new Contrast Black roof, sporty body kit and state-of-the-art technology, has adorned a new persona to vibe with young car enthusiasts. The Vista D90 has been positioned as a hatchback that is designed to thrill, to elevate the hatchback as the ultimate in excitement and adventure.

In keeping with this vision for the brand, the campaign created by Draftfcb Ulka captures youthfulness in a fresh way. The TVC shows two Vista D90s driving alongside each other with parasailers, attached to the rear of the car, being lifted in the air as the cars catch speed. The analogy brings to life the new Vista D90’s powerful 90 PS engine – truly befitting its claim of being ‘Designed to thrill’.

With the addition of class leading features like the Touchscreen Multimedia System with GPS and Automatic Climate Control as well as new sporty exteriors, there was a need to communicate how the new Vista D90 enhances your overall experience and sets a new precedent for hatchbacks in its class.

On the rationale behind the campaign, Kartik Smetacek, Group Creative Director, Draftfcb Ulka, said, “The commercial is essentially a demonstration: Of power, of thrill, of the adventurous, adrenaline-fueled lifestyle that defines the new Tata Motors.”

Mr. Amit Sagar, Head - Vista Product Group said, “Vista D90 comes as a refreshing option for the thrill seeking youth of today. The car redefines the category with over a dozen first in class attributes.”

Ranging from popular television channels, to print and online, the 360 degree campaign maximizes the experience of the new Vista D90 at various touch points.

Credits:
Client: Tata Motors
Agency: Draftfcb Ulka
National Creative Director: K. S. Chakravarthy
Group Creative Director: Kartik Smetacek
Creative Director: Devendra Mankame
Creative Team: Donovan D’Souza, Mayuresh Wagle, Tushar Sawant, Roshan Pawaskar, Varsha Kharidaha
Vice President: Kulvinder Ahluwalia
Client Servicing: Kailash Kondath, Nisha Philip, Manan Valia
Planning: Sunil Shetty, Mayur Kaku
Films: Alpa Jobalia, Vikas Malhotra
Production House: Chrome Pictures
Director: Amit Sharma

DRAFTFCB HONG KONG WINS ACCOUNT FOR LUXURY PROPERTY SITE IN WEST KOWLOON CULTURAL DISTRICT

2013-01-27 19:00:00

Draftfcb has been appointed agency of record for a prime luxury property development, following a four-way pitch.

The agency’s initial task will be to develop the proposition and a fully integrated campaign including TV for the new and unique district made up of luxurious apartments, parks, a cultural and arts district and commercial and development area which includes a transit railway.

The new development is being built by three parties including Wheelock Properties, New World Development Company Limited and MTR Corporation Limited.

The development sits atop the MTR Austin Station.

“We’re looking forward to not just helping attract buyers for this prime property, but also building an iconic landmark in Hong Kong”, said Iris Lo, managing director and executive creative director of Draftfcb in Hong Kong.

The campaign is being developed over the coming months for a launch scheduled this year.

About Draftfcb
With an equal focus on creativity and accountability, Draftfcb is committed to producing brilliant ideas that change consumer behavior. As a global, fully integrated marketing communications agency operating against a single P&L, Draftfcb provides clients with highly collaborative, channel-neutral thinking that delivers engagement and, most importantly, action. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. The agency’s corporate leadership team includes Howard Draft, executive chairman; Laurence Boschetto, CEO and president; Jonathan Harries, vice chairman emeritus & executive advisor, global creative; and Neil Miller, chief operating officer. The Draftfcb network spans 150 offices in 90 countries and employs nearly 9,000 people. The agency is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com.

Changing of the Guard at Draftfcb New York<br>Draftfcb Argentina Phenom Takes Creative Reins; Global CMO Assumes Acting Managing Director Role

2013-01-24 19:00:00

The creative genius behind Argentina’s most awarded agency at the 2012 International Cannes Lions Festival is moving to the USA to helm Draftfcb New York’s creative operations. He will partner with Debra Coughlin, global CMO of Draftfcb, who has been appointed to lead the New York office on an interim basis as acting managing director while a search for the post is underway.

Javier Campopiano, whose campaigns for brands including Oreo, Citric, Banco Macro, +vision, Club Social, JVC, ZonaJobs, KY Gel, Compumundo and Piero have won both business and advertising awards this year – while usually ranking on Creativity Magazine’s “Ad Critic” Top 20 – is assuming the chief creative officer role that has been vacant since early 2012. He officially begins his role Feb. 4.

Since being named ECD of Draftfcb Argentina in 2010, Campopiano has proven to be a creative fire power across Draftfcb’s global network. His inspiring leadership and high creative standards led to his being named regional creative director for Draftfcb Latin America in 2011, and prepared him for this next career step.

“At his core, Javi is a gifted and witty storyteller who is also a great strategist. He’s a master at eliciting emotion, which often leads to unexpected work that resonates with people and tangibly changes their behavior. He also has a great sense of design,” said Laurence Boschetto, global CEO and president of Draftfcb. “Our New York clients should greatly benefit from his involvement on their business, while our staff should be inspired to create even better work.”

Campopiano joins Coughlin, a primary architect of Mastercard’s “Priceless” campaign during her tenure as SVP of global brand building at Mastercard and who later served as CMO of Citigroup’s Citi Card unit.

“Debra is a proven leader with experience on both the client and agency side who also has a deep understanding of Draftfcb as our global CMO. And as someone with responsibilities for our global capabilities team, she is also able to quickly marshal network resources when necessary. All of this makes her uniquely qualified to partner with Javi,” said Boschetto. “They are both team-building brand stewards with legacies of elevating companies via award-winning creative campaigns that cross cultures and platforms.”

Dana Maiman, CEO and president of the Draftfcb Healthcare family of companies, who had served a dual role as the president of the New York general agency since 2010, will now focus on replicating the company’s domestic healthcare success globally. Draftfcb Healthcare, which in September acquired Hudson Global, a Tarrytown, N.Y.-based pharmaceutical marketing company to augment its medical education and integrated technology offering, is now forming an alliance with the Argon Network, a coalition of 22 healthcare agencies spanning Europe, Asia, the Middle East and South America. The alliance is designed to provide clients with a global network solution for their brands. Maiman is also securing further mergers and acquisitions opportunities outside the U.S.

Boschetto said Maiman’s full attention on one of parent Interpublic Group’s top performing healthcare brands will benefit clients’ as well as the network and holding company’s bottom lines. “Dana’s leadership of the Draftfcb Healthcare portfolio has been inspiring to witness. The company has grown tremendously over the past decade, both in size and in creative reputation. With Dana now focusing 100% on healthcare, that upward trajectory is assured.”

Clients currently on the healthcare roster include Abbvie, Amgen, Boehringer/Ingelheim, Bristol-Myers Squibb, Johnson & Johnson, Genentech/Roche, Lilly, Medtronic,Merck and Novartis, among many others.

Under Maiman’s watch, Draftfcb New York landed two anti-tobacco assignments from the FDA, the SeaWorld, Busch Gardens and Amtrak accounts, work from Fidelity Investments, more from the U.S. Census and retained the Jamaica Tourist Board business after a government-mandated review.

Back in Argentina, Campopiano has been succeeded as Executive Creative Director by his hand-selected #2, Tony Waissmann, who was recruited to the agency in 2010 from EURORSCG.

While Campopiano will continue his global creative responsibilities for the Club Social and TUC brands marketed by Mondelez International in New York, his duties as regional creative director on those brands are transitioning to Max Geraldo, executive creative director at Giovanni + Draftfcb in Brazil. Geraldo joined the Brazilian agency in 2012 from Lew’Lara.

In the near term, Geraldo will also partner with fellow Brazilian ECD Joanna Monteiro as acting co-regional creative directors for Latin America. Monteiro joined Giovanni+ Draftfcb in 2012 from Africa Agency.

“The fact that Javi has been recruited from Latin America for an important role in New York speaks to the great strides and the high regard our region has earned in the eyes of the global advertising community,” said Aurelio Lopes, regional president of Draftfcb Latin America. “Like any great leader, Javi has recruited, mentored and inspired great talent in the region to succeed him and they will continue to build upon the very strong example he has set.”

About Draftfcb
With an equal focus on creativity and accountability, Draftfcb is committed to producing brilliant ideas that change consumer behavior. As a global, fully integrated marketing communications agency operating against a single P&L, Draftfcb provides clients with highly collaborative, channel-neutral thinking that delivers engagement and, most importantly, action. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. The agency’s corporate leadership team includes Howard Draft, executive chairman; Laurence Boschetto, CEO and president; Jonathan Harries, vice chairman emeritus & executive advisor, global creative; and Neil Miller, chief operating officer. The Draftfcb network spans 150 offices in 90 countries and employs nearly 9,000 people. The agency is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com.

DraftFCB appoints new super-producer to lead production team into 2013

2013-01-23 19:00:00

DraftFCB has today announced that producer, Pip Mayne, will take the helm as Executive Producer of Content Production from Monday 4 February.

Pip will be responsible for overseeing the development and evolution of the DraftFCB production offering and managing the existing eight-strong team, including four producers and four in-house motion graphics designers.

“Pip is one of the most respected agency producers in New Zealand and the experience she brings to the Executive Producer role is extremely valuable as the discipline of audio and visual production transitions towards content production,” says James Mok, DraftFCB Executive Creative Director.

“DraftFCB has worked closely with Pip for a number of years and we have firsthand experience of her knowledge, brilliant people skills, thorough work ethic and boundless energy.”

Pip started her career at the iconic Silver Screen Productions in Wellington and over the last twenty years has gained diverse industry experience in production roles at advertising agencies, film and post-production companies.

She has produced many of New Zealand’s largest television commercials, including work for household names such as Vodafone, The National Bank, McDonalds, Telecom, 2Degrees and ASB Bank.

In addition to a strong television production background, Pip also has extensive experience producing multiple layers of additional content for integrated campaigns, such as long format video, online content, and non-broadcast content for internal communications.

“As a freelance producer, I always enjoyed a close working relationship with DraftFCB, so when this role became a real option for me in a full time capacity, it was an easy decision to join the team permanently,” says Pip.

About Draftfcb
With an equal focus on creativity and accountability, Draftfcb is committed to producing brilliant ideas that change consumer behavior. As a global, fully integrated marketing communications agency operating against a single P&L, Draftfcb provides clients with highly collaborative, channel-neutral thinking that delivers engagement and, most importantly, action. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. The agency’s corporate leadership team includes Howard Draft, executive chairman; Laurence Boschetto, CEO and president; Jonathan Harries, vice chairman emeritus & executive advisor, global creative; and Neil Miller, chief operating officer. The Draftfcb network spans 150 offices in 90 countries and employs nearly 9,000 people. The agency is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com.

Draftfcb Ulka appoints Trishay Kotwal as Creative Director

2013-01-23 19:00:00

Draftfcb Ulka announced the appointment of Trishay Kotwal as Creative Director.

Trishay started off at Grey Worldwide as a trainee after completing his post-graduation in Mass Communication from The Delhi School of Communication. In a career spanning a decade he has worked in Delhi and Mumbai, with Enterprise Nexus, Alok Nanda and Company, Rediffusion Y & R and McCann Erickson; he has worked on leading flagship accounts such as Arrow, Taj Hotels, L’Oreal Paris, Marico and General Motors.

Trishay said, “I am excited to work on Draftfcb Ulka’s portfolio of clients. It’s a very interesting mix and both Kartik and Chax are people I’ve wanted to work with for a while now. I look forward to some great opportunities here.”

Commenting on Trishay’s appointment, Kartik Smetacek, Group Creative Director, Draftfcb Ulka said, “Trishay is a very talented writer and a valuable addition to the team. He will be handling an important set of accounts, and we look forward to some great work from him.”

Draftfcb Ulka Advertising is a member of the Draftfcb Ulka Group, India’s third largest marketing communication group with over 200 clients, 850 professionals working across eight offices in seven cities, covering a diverse spectrum of services including advertising, media, digital, direct, analytics, brand consulting, activation/brand experience etc.

General Market and Multicultural Champion Yolanda Alarcón Cassity Promoted to EVP, Group Managing Director at Draftfcb Orange County

2013-01-18 00:00:00

ORANGE COUNTY, Calif., Jan. 16, 2013 – Draftfcb group managing director Yolanda Cassity, who has successfully led the Orange County office’s Taco Bell account as well as the agency’s multicultural disciplines on the West Coast and in Chicago, has been elected an executive vice president of the agency. She will continue to report to Jeff Fox, executive vice president, managing director of the agency’s Orange County office. She will also continue to have a dual reporting line to Michael Fassnacht, president of Draftfcb Chicago, as part of her management role for the Chicago and North American multicultural practice.

Cassity, who emigrated to the United States from El Salvador when she was 12-years-old, credits her heritage with boosting her sensibility and success as a female executive in the agency business. “My personal experience as a Hispanic woman helps me understand the changing mindset of the new American consumer,” said Cassity. “I’m excited to continue to help our clients cross cultures and become more and more relevant to a wide swath of consumers.”

A key member of the Taco Bell team credited with the acclaimed roll out of the “Live Más” campaign, Cassity joined Draftfcb in February 2010.

“Yolanda is a smart, driven, passionate and a proven business leader,” said Fox. “She’s a highly respected and a trusted advisor to her clients, continues to build strong relationships and partnerships, and continues to drive the successful Taco Bell business. She has a contagious enthusiasm for her work, and her commitment, tenacity and leadership are unparalleled.”

DRAFTFCB SECURES PAPER PLUS ACCOUNT AFTER COMPETITIVE PITCH

2013-01-15 19:00:00

Draftfcb New Zealand has been appointed as the full service advertising agency for Paper Plus Group after a competitive pitch process.

Draftfcb will work with Paper Plus on a fully integrated basis and will partner with them across creative, media planning and buying, loyalty/DM, digital and public relations.

Paper Plus has recently taken the coveted number one spot in the books category and with more than 150 stores across the Paper Plus and Take Note brands, plus an online store at paperplus.co.nz, the company has several exciting opportunities to take advantage of.

Lyle Hastings, Marketing Manager Paper Plus Group, says, “We selected Draftfcb as they offer a fully integrated solution for all of our marketing, advertising and communication requirements. Crucially they also understand our business model, have extensive online marketing experience and have achieved successful business outcomes for similar businesses in the New Zealand market. We’re looking forward to working with them to further grow our business.

“Getting Draftfcb on board as we continue to shape our digital media platform will help ensure we deliver the best possible online solutions to our customers. In addition to this their understanding of retail loyalty and the need to develop strong long-term strategic value in this space will be a real asset.”

Paper Plus will join a portfolio of other household names and iconic New Zealand and global brands at Draftfcb including Mitre 10, Vodafone, Air New Zealand, Noel Leeming Group, PAK’nSAVE, and BMW/MINI.

Kamran Kazalbash, general manager of Retail, Draftfcb says “We’re absolutely thrilled to be working with a forward thinking company like the Paper Plus Group. Draftfcb has a proven track record of success with New Zealand retailers who have an owner/operator business model so we’re looking forward to bringing that expertise to create positive change and further business growth for the Paper Plus Group.”

Draftfcb will formally commence work from 1 April 2013.

About DraftFCB Australia/New Zealand

• Whether through tactical campaigns, long-term brand strategies or social change projects, DraftFCB has extensive experience in helping organisations change brand perceptions, achieve significant commercial success, or dramatically shifted social norms.
• As a full service integrated agency our clients enjoy the benefit of open and active collaboration across multiple disciplines to deliver better communications solutions.
• DraftFCB ANZ is one of the region’s top marketing and communications agencies, and is part of the DraftFCB Worldwide network. With offices in Sydney, Melbourne, Auckland and Wellington the agency has an extensive list of clients in the automotive, retail, government, media and FMCG sectors.
• DraftFCB is a subsidiary of the Interpublic Group of Companies, a US public listed company that also owns Lowe Worldwide and McCann Erickson Worldwide.
• 2009 & 2011 CAANZ Media Agency of the Year
• 2010 Agency of the Year
• Most awarded Agency at 2011 RSVP awards and EFFIES awards

AFTER FURTHER REVIEWS, FDA TAPS DRAFTFCB TO CREATE CAMPAIGNS TO STEM YOUTH TOBACCO USE

2013-01-14 19:00:00

The U.S. Food and Drug Administration in partnership with Draftfcb New York will create a multi-faceted marketing campaign to keep teens from trying tobacco products and convince those who have tried them to stay away. FDA is preparing to conduct multiple, integrated public health campaigns focused on preventing tobacco initiation and promoting tobacco use cessation among the nation’s youth and young adults. FDA gained authority over the manufacturing, marketing and distribution of cigarettes, cigarette tobacco, roll-your-own tobacco, and smokeless tobacco under the Family Smoking Prevention and Tobacco Control Act signed into law in June of 2009.

FDA recently announced the award of several contracts — including one to Draftfcb — to work with the agency on multi-year campaign efforts to address this pervasive public health problem. Most tobacco use starts with underage youth, who are under the minimum legal age to purchase the products. The creative teams will help FDA to lead comprehensive, evidence-based education efforts to educate people, especially youth, about the dangers of tobacco products. Fees levied on the tobacco industry fund FDA’s efforts.

"As tobacco use is the leading preventable cause of disease, it makes sense that the FDA is targeting kids before they get addicted and suffer insidious consequences," said Jeff Tarakajian, EVP, group management director at Draftfcb, who led the pitch. "It’s shocking that each day nearly 3,500 kids in the U.S. try their first cigarette, and nearly 1,000 teens who had tried previously become regular smokers. We enthusiastically accept the challenge to stem the tide and knock those numbers down."

Draftfcb will partner with Fleishman-Hillard on PR, subject-matter experts Danya International, social media pioneer NMS, and Initiative for media buying. The multi-media campaign is expected to break in late 2013 or early 2014.

"Research has proven that public education campaigns reduce the number of illnesses and death caused by tobacco," Tarakajian added. "We plan to creatively capture the attention of teens between 12-17 to illustrate why they should stay away."

Gary Resch, EVP and executive creative director at Draftfcb, said two campaigns will be created, one that focuses on prevention and another aimed at getting teens who occasionally use tobacco to stop. "As a dad, this is a job that resonates on a personal level," Resch said. "Finding creative ways to help kids steer clear of tobacco use and eventual addiction is an effort that really matters."

About Draftfcb
With an equal focus on creativity and accountability, Draftfcb is committed to producing brilliant ideas that change consumer behavior. As a global, fully integrated marketing communications agency operating against a single P&L, Draftfcb provides clients with highly collaborative, channel-neutral thinking that delivers engagement and, most importantly, action. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. The agency’s corporate leadership team includes Howard Draft, executive chairman; Laurence Boschetto, CEO and president; Jonathan Harries, vice chairman emeritus & executive advisor, global creative; and Neil Miller, chief operating officer. The Draftfcb network spans 150 offices in 90 countries and employs nearly 9,000 people. The agency is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com.

DRAFTFCB: 2012 At A Glance

2013-01-13 19:00:00

RANKING:
• In April, Ad Age reported that we currently rank as the world’s 8th largest agency network (up 5 positions since 2007) and the 3rd largest agency across all disciplines in the USA (up 2 positions since 2007.)

NEW BUSINESS:
• Wins in the U.S. this past year included Cox Communications, Discover, SeaWorld/Busch Gardens, Fidelity Investments, Amtrak/Acela, Paper Mate, the FDA’s Anti-Tobacco effort (after a review that began with 45 shops) and Air New Zealand (won first in New Zealand), plus nearly 200 other new clients across our global network. We beefed up our formidable Healthcare offering with the Hudson Global acquisition, and enhanced our digital offering in S. Africa with the acquisition of Hellocomputer.

ORGANIC GROWTH:
• We received additional assignments from Abbott, Johnson & Johnson, Nestlé, Lilly, Merck, Cadbury, Valspar, Volkswagen, Sony, Newell-Rubbermaid, Kmart, U.S. Census Bureau, and retained our Jamaica Tourism account after a mandated review.

CREATIVE:
• Our creative product continues to improve with 195 major awards won. We tripled our Lion count at Cannes in 2012, winning 17 Lions. Nearly 30 times this year, our work was ranked by Creativity Magazine on its Adcritic Top 20 – which is more than we’d ever been listed over the last past five years. Our Effie performance on the local, regional and global level was first-rate, with Draftfcb now ranking as the 6th most effective agency in North America and the 12th most effective network in the world. New Zealand was once again named the Most Effective Agency in the world for Government and Non-Profit social change campaigns, and ranked as APAC’s 5th Most Effective office across all categories and the 7th Most Effective office in the world, up one spot from 2011. Austria was named that market’s Most Effective agency.
• We also won more Ogilvy Awards than any other agency, a sign that our commitment to customer intelligence and brilliant strategies is paying off. In February, the well-regarded TED organization named our Sharpie campaign one of its prestigious “Ads Worth Spreading.”
• Forbes declared our Kmart Halloween spot to be “brilliant.” Buzzfeed proclaimed our Oreo Halloween ad “simply perfect.” Our new “Live Más” tagline for Taco Bell and widely covered work for Doritos Locos Tacos and Cantina Bell were credited with record-breaking sales. Our favorite line comes from Creativity: “Oreo’s creativity continues to make us gape.”
• Various year-end “Best” lists included several Draftfcb campaigns: the universally lauded Oreo “Daily Twist” (New York); MINI/SPCA “Driving Dogs” (New Zealand); USPS “Holiday Returns” (Chicago); Tata Docomo’s “Lipstick” (India); Shelter Pet’s “Sandbox” (Chicago); and PFLAG’s “Stories” (Toronto).
• Draftfcb in Johannesburg’s was named “Top Brand Agency of the Year”; Spain was voted the market’s “Most Creative Agency”; Chile was again named “Digital Agency of the Year” for the 5th straight year; Switzerland became the 7th most creative agency, up 8 spots from 2011; the U.S. agency ranked #1 on the PROMO 100 list for the 5th straight year; and for the 3rd consecutive year, Healthcare was named the “Most Creative Agency” at the Manny Awards.

PEOPLE:
• Kate Howe was appointed President of Europe. In Asia, Jonathan Allard was named COO and James Mok, regional ECD. In South Africa, John Dixon was named “Agency Leader of the Year” and ECD Neo Mashigo won the “New Broom” Award; and in Hong Kong, managing director/ECD Iris Lo was named a “Woman to Watch” in APAC.

DIVERSITY & INCLUSION:
• On the D&I front, Draftfcb was named “Agency Champion of Inclusion” at the IPG Merge Awards with Keisha Vaughn being named “Chief Diversity Officer of the Year”; she also was named a “Diversity Champion” at World Diversity Leadership Summit (WDLS). Laurence Boschetto was named a “Diversity Affluence D&I Champion.” Peter Drakoulias was named an “Adcolor Change Agent.” The agency participated in/sponsored such D&I events as WDLS, Merge Awards, Adcolor, AAF National Conference, LEAD, the LaGrant Foundation, TORCH and the 4As.

Draftfcb Ulka Appoints Ajay Verma as Chief Growth Officer

2013-01-03 19:00:00

Draftfcb Ulka today announced the appointment of Ajay Verma as Chief Growth Officer. In a homecoming of sorts, Ajay returns to the agency where he started his advertising career 16 years ago after completing his management education.

Over the last 16 years Ajay has worked at FCB Ulka [now Draftfcb Ulka], Rediffusion and Percept H on brands including Colgate, HSBC, Cadbury, Tata Motors, Rediff.com, Franklin Templeton, Tata Sky, Amul, Godrej and HPCL. He has also led the new business efforts at two of his previous positions. Ajay has an entrepreneurial streak in him, having worked as the founding CEO of eBus, India’s first digital television advertising delivery system. This is Ajay’s second stint at Draftfcb Ulka. He started his career in the erstwhile Ulka Advertising way back in 1993 as a young management trainee. He was part of the agency’s 23 year long running internship training program, Star One.

Commenting on Ajay’s appointment MG Parameswaran, Executive Director & CEO Draftfcb Ulka said, “We are delighted to have Ajay Verma back. He was one of our brightest Star One recruits. He brings with him a great amount of energy and excitement that is vitally needed to drive the growth ambitions of the Group. Ajay will work across various verticals helping us leverage our great strengths as well as open new opportunities for the various offerings of the agency. We have been often called a very quiet, shy agency. The addition of Ajay to the senior management team is a step in correcting this impression”.

Ajay says, “I loved the thrill of working in a fast evolving Internet Technology industry, but I was missing the fun and excitement of working in a large agency network. It’s a special feeling to be entrusted this critical role at Draftfcb Ulka - a company where I not only started my career, but also a place for which I have always had a great amount of respect and regard.”

Ajay Verma will head the business development efforts of Draftfcb Ulka and will work closely with the business heads of the various divisions, many of whom he knows from his early days at the agency. With his addition the Draftfcb Ulka Group gets on board an industry veteran with rich, diverse experience across a spectrum of clients. He also brings with him great depth of understanding of the new business process.

Draftfcb Ulka Advertising is a member of the Draftfcb Ulka Group, India’s third largest marketing communication group with over 200 clients, 850 professionals working across eight offices in seven cities, covering a diverse spectrum of services including advertising, media, digital, direct, analytics, brand consulting, activation/brand experience etc.

DRAFTFCB ADDS NEW CREATIVE STRENGTH IN SOUTHERN CALIFORNIA<br><br>New Orange County/L.A. CCO Eric Springer Recruits Former Creative Partner Michael Bryce as ECD

2013-01-01 19:00:00

In his first major hire since taking the creative reins of Draftfcb Orange County as EVP, Chief Creative Officer on Dec. 10, Eric Springer has recruited creative heavyweight Michael Bryce to help him steward the Taco Bell account in Orange County, and the network’s soon-to-open satellite office in Los Angeles.

Bryce, who partnered with Springer at Deutsch/LA, is joining Draftfcb Orange County on Jan. 2 as EVP, Executive Creative Director. As a former EVP/group creative director at Deutsch/LA, Bryce worked closely with Springer on the successful Volkswagen pitch. He most recently has won accolades for the Samsung GS II campaign during his tenure as creative director at 72andSunny, where he also worked on Activision.

Also at Deutsch, Bryce managed the broadcast and digital creative for PlayStation U.S., and led creative management and new business wins for DirecTV, TGIFridays, and Cici’s Pizza. His automotive experience spans Volkswagen, General Motors/Chevrolet, Mitsubishi and Saturn.

“Mike has one of the most perfectly balanced creative/strategic minds I have ever worked with. He is the consummate professional -- smart, focused, funny and the master of the subtleties. He raises the bar for everyone around him, me included,” said Springer. “I know he will contribute many fresh, eye-opening and business-building ideas on Taco Bell. Mike knows how to tell a brand story like few others in the business. And he will play a key role in pursuing new business and building our operations in southern California."

In addition to Taco Bell, Draftfcb Orange County currently handles the Petco and the Advertising Council’s Wildfire Prevention/Smokey Bear accounts.

“I’m excited to be joining Eric at Draftfcb. We're committed to building a team that will push the creative and to aggressively grow the agency in Southern California with new and existing clients,” Bryce said.

Check out Bryce’s creative portfolio at http://www.krop.com/michaelbryce/#/.

About Draftfcb
With an equal focus on creativity and accountability, Draftfcb is committed to producing brilliant ideas that change consumer behavior. As a global, fully integrated marketing communications agency operating against a single P&L, Draftfcb provides clients with highly collaborative, channel-neutral thinking that delivers engagement and, most importantly, action. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. The agency’s corporate leadership team includes Howard Draft, executive chairman; Laurence Boschetto, CEO and president; Jonathan Harries, vice chairman emeritus & executive advisor, global creative; and Neil Miller, chief operating officer. The Draftfcb network spans 150 offices in 90 countries and employs nearly 9,000 people. The agency is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com.

Joan Bercovitz Appointed EVP, Managing Director of Area 23

2012-12-19 19:00:00

Joan Bercovitz began her new role today at Area 23, a Draftfcb Healthcare company, as EVP, managing director. Bercovitz will report to Dana Maiman, CEO & president, Draftfcb Healthcare and CEO Draftfcb New York.

With more than 20 years of experience in pharmaceutical marketing and advertising, Bercovitz most recently was the SVP, managing director of client services and project management at Group DCA. There, she tackled the restructuring and training of client services and project management teams, drove 2011 – 2014 business planning, and developed global digital business strategy.

Prior to Group DCA, Bercovitz worked at Cline, Davis & Mann where she started as VP, account group supervisor and rose to SVP, managing director. During her time at CDM, she quadrupled revenue by building the business from two to 12 brands. Bercovitz oversaw the global agency’s Novartis’ transplant and respiratory portfolios, and several products in early commercialization. She managed Pfizer brands including Lipitor, Caduet, Viagra, Vfend, and Zyvox. Bercovitz, who started her career as a pharmaceutical sales rep in Canada, replaces Renee Mellas who left the Draftfcb Healthcare affiliate on October 4.

Says Maiman, “In our search for the new Area 23 managing director, I was looking for four things: client background in sales and marketing, solid agency fundamentals, strong global account management experience and exceptional multi-channel/digital expertise. In hiring Joan, we hit a grand slam plus one.”

“I’m looking forward to working closely with my team to push the limits of our client offerings and creativity,” said Bercovitz. “Area 23 has tremendous bench strength and an amazing culture. The shop has dismantled barriers between disciplines, is nimble and has access to Draftfcb’s extensive resources. I’m thrilled to join this immensely creative and talented shop.”

Bercovitz, who also gained invaluable experience working at Astra Pharmaceuticals from sales rep to a marketing Team Leader, and at Saatchi & Saatchi, where she was a VP, account supervisor, will partner with Tim Hawkey, EVP, managing director and executive creative director at Area 23.

About the Draftfcb Healthcare Network
With more than 30 years of experience marketing to healthcare professionals, Draftfcb Healthcare produces work that is both strategically relevant and creatively compelling. The agency provides its clients with multichannel capabilities, including payer strategy and marketing, professional education, video production, strategic planning and media services. Draftfcb Healthcare’s high-energy, diverse culture and global network have enabled it to strengthen its relationships with an extensive client roster, including J&J, Gilead, Boehringer-Ingelheim, Bristol-Myers Squibb, Lilly, Novartis, Medtronic and Merck. It was named “Agency of the Year” be Medical Advertising News in 2006 and 2009 and by Medical Marketing & Media in 2007 and 2010. In 2010 and 2011, it was named Most Creative Agency by Medical Advertising News.

Draftfcb Healthcare is a unit of Draftfcb, itself a member of the Interpublic Group (NYSE: IPG). Under its network umbrella, Draftfcb Healthcare has other full-service, multichannel healthcare agencies, including AREA 23 and NeON, as well as units focusing specifically on managed markets and medical education. For more information, visit www.draftfcbhealthcare.com and/or for an augmented reality experience – you’ll need a webcam – go to www.brandsuperheroes.com.

THE FASTEST CHRISTMAS SONG IN THE WORLD

2012-12-16 19:00:00

This year Draftfcb in Zurich and BMW Switzerland are once again presenting a Christmas greeting which is somewhat speedier than usual, this time with the title “The Fastest Christmas Song in the World”.

BMW customers have received a special holiday card with a sound chip which plays a strange-sounding version of the classic Christmas carol “Jingle Bells”. The recipients can find out why the song sounds so odd by scanning the card’s QR code or by clicking on the link fastestchristmassong.ch.

There they can find a short film, which explains how the song was created. The new BMW M135i, which produces 320 horsepower, was used as a recording studio. Taking this mobile sound studio round the track was Martin Tomczyk, BMW DTM professional driver. Occupying the other seats is the Zurich Acappella Group.

Visit fastestchristmassong.ch to listen to their performance.

Credits
Key personnel at BMW: Mark Backé (Marketing Manager), Miranda Amsler (Senior Manager Advertising), Jan Bolliger (Senior Manager Online)
Key personnel at Draftfcb in Zurich: Dennis Lück (Executive Creative Director), Christoff Strukamp and Stephanie Lang (Art Directors), Maximilian Kortmann (Copywriter), Sandra Kopplin (Consulting)
Sound: Kirschner Music
Film production: Lamar Hawkins, Christopher Novak, Pumpkin Film AG
Direction: Götz Hudelmaier
Post production: Fraqment
Online: Sebastian Palka, Nikita Loges, Stephan Fühner, drei elemente gmbh

About Draftfcb
With an equal focus on creativity and accountability, Draftfcb is committed to producing brilliant ideas that change consumer behavior. As a global, fully integrated marketing communications agency operating against a single P&L, Draftfcb provides clients with highly collaborative, channel-neutral thinking that delivers engagement and, most importantly, action. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. The agency’s corporate leadership team includes Howard Draft, executive chairman; Laurence Boschetto, CEO and president; Jonathan Harries, vice chairman emeritus & executive advisor, global creative; and Neil Miller, chief operating officer. The Draftfcb network spans 150 offices in 90 countries and employs nearly 9,000 people. The agency is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com.

Claire’s Stores Open In China with Draftfcb

2012-12-12 19:00:00

Famous American fashion chain Claire’s Stores Inc. has started its expansion program into China and appointed Draftfcb as the lead brand agency.

Founded in 1961, Claire's Stores is one of the world's leading specialty retailers of fashion accessories, jewellery and beauty products designed for young people. Its network has more than 3,500 stores in 39 countries worldwide and offers about 9,000 high-quality products.

The company’s marketing programs have achieved extensive visibility particularly in North America and Europe by partnering with high profile celebrities and brands including Justin Bieber, Katy Perry, Glee and Disney. As well as its fashion-focused product range, Claire’s Stores is also the world leader in professional ear-piercing with almost three million cases annually. Around the world, Claire’s Stores accounts for one case of ear piercing every eight seconds.

Last week Claire’s Stores opened its first two stores in China, both in Shanghai and there are plans to open 500 stores in the next five years across 50 cities in China.

“We are enthusiastic about our expansion plans in China and our communications partnership with Draftfcb,” said Catherine Kang, Managing Director of Claire's Stores China. “Young Chinese consumers are highly sophisticated in their fashion selections and we believe we have the product range to match their demands”

Draftfcb is leading all brand communications through a variety of media channels and has also been responsible for Claire’s Stores in-store decorations and designs. The agency’s strategy for the launch campaign is built around an insight that young consumers in China believe that life is a journey and every experience in life shapes their personalities and style.

“Claire's is really the style guru in Fun Fashion,” said Draftfcb Greater China Chairman and CEO Pully Chau. “Claire’s offers a diverse and exclusive array of accessories that young consumers can mix and match to create their own distinctive styles, but with global inspirations.”

The launch campaign carries the theme "Spark the diversity of your beauty". In addition, for instore activities the agency has developed a series of key visuals with the theme "Accessories can talk!" that use Claire’s products to emphasise how accessories can make people’s beauty more pronounced.

Media for the launch campaign includes a major digital component, as well as print ads, advertorials and out of home in the vicinity of the new stores. More Claire’s Stores outlets will be open within China in the near future, but their locations are being kept under wraps.

About Draftfcb
With an equal focus on creativity and accountability, Draftfcb is committed to producing brilliant ideas that change consumer behaviour. As a global, fully integrated marketing communications agency operating against a single P&L, Draftfcb provides clients with highly collaborative, channel-neutral thinking that delivers engagement and, most importantly, action. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. The agency’s corporate leadership team includes Howard Draft, executive chairman; Laurence Boschetto, CEO and president; Jonathan Harries, vice chairman emeritus & executive advisor, global creative; and Neil Miller, chief operating officer. The Draftfcb network spans 150 offices in 90 countries and employs nearly 9,000 people. The agency is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com

Draftfcb Cape Town Unites Two African Originals

2012-12-11 19:00:00

Two African originals – Amarula Cream and Alek Wek – have been united by Draftfcb Cape Town in a beautifully shot and elegantly edited television ad breaking ahead of the summer festive season.

Conceptualised by the agency’s creative director Doug Larter, art director Annie Ibbotson and copywriter Liora Friedland, the spot draws attention to Amarula’s distinctiveness and reminds consumers of its uniqueness, sub-Saharan roots and luxuriousness.

An internationally distributed brand, Amarula ranks as one of the fastest-growing spirits products worldwide. Spirits Business rates it as a Brand Champion, an honour reserved for those brands achieving double-digit growth in 2011 compared with 2010. It is also a member of the prestigious Millionaire’s Club for selling in excess of a million 9-litre cases a year.

The new TVC by Draftfcb Cape Town clearly positions Amarula as an African original, and can be viewed on http://youtu.be/vu2lhosZQJU.

"What makes Amarula unique is the fact that it is the first of its kind and also the best established and most widely internationally recognised. Given these factors, the natural positioning for the brand is as ‘The African Original’,” explained Larter.

“There are parallels between its story and that of Alek in that she, too, was born in Africa but is today an international icon. Despite her amazing success on the world’s catwalks and behind its speaker podiums, her roots are still in Africa.

“This majestic African is also an artist, published writer and well-known spokesperson for the humanitarian cause in Sudan. She’s an African original, and aligning Amarula with her legendary beauty, spontaneity and uniqueness serves to highlight Amarula’s claim to that status.”

This is the first time brand owner Distell has engaged an international celebrity for Amarula.

Global marketing spokesperson Siobhan Thompson said: “"We chose Alek Wek for her ability, like Amarula, to encapsulate what it means to be an African original. She is a natural, charismatic beauty with a unique and compelling presence. She embodies the grace and poise of Africa with an ability to succeed wherever she goes.”

The television commercial is supported by print, radio, outdoor and a national promotion which runs from October till December. There is also a digital and social media component: see www.facebook.com/amarula. The campaign is being adapted for Amarula’s major markets worldwide.

Note to editors:
Alek Wek was born in South Sudan in 1977 and raised as part of the Dinka tribe. At the age of 14 she was forced to flee her homeland to escape the civil war, arriving in London as a refugee. Her life took a new turn in 1995 when she was spotted by a model agent in a London park, becoming a runway success almost overnight.

In 1997, the international edition of Elle made her its first African cover star, and she was named Model of the Year by MTV. Her natural elegance and grace quickly established her as one of the world's top fashion icons. By 2000 she was booked by Revlon to star in its worldwide advertising campaign, shot by Herb Ritts. She continues to work with a number of the most prestigious brands, including Chanel Couture and YSL.

During her career she has been named Model of the Decade by i-D magazine, and one of People magazine's 50 Most Beautiful People.

In 2007 she published her best selling memoirs, Alek, from Refugee to International Supermodel and in 2009 she was chosen as one of a handful of designers to create a unique piece of jewellery for ethical diamond brand Forevermark, subsequently judging its esteemed African Shining Light jewellery design competition in 2010.

She is as well-known for her charity work as her modelling, lending real support to the United Nations High Commission for Refugees (UNHCR), where she serves on an advisory board to help highlight and alleviate the plight of refugees worldwide. This year she spent two weeks travelling throughout South Sudan with the UNHCR to galvanise international support for the hundreds of thousands of refugees still displaced.

She speaks in New York schools to empower youth and helped launch the Bracelet for Life campaign with Médecins Sans Frontières. She also works actively to raise funds for those affected by AIDS, and with other children’s and Breast Cancer Research charities.

She is an established designer in her own right with a luxury handbag range established in 2001, called WEK1933. The collection is sold worldwide through high-end retailers. She continues to develop her collection while collaborating with other influential brands on special projects.

About Draftfcb
With an equal focus on creativity and accountability, Draftfcb is committed to producing brilliant ideas that change consumer behaviour. As a global, fully integrated marketing communications agency operating against a single P&L, Draftfcb provides clients with highly collaborative, channel-neutral thinking that delivers engagement and, most importantly, action. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. The agency’s corporate leadership team includes Howard Draft, executive chairman; Laurence Boschetto, CEO and president; Jonathan Harries, vice chairman emeritus & executive advisor, global creative; and Neil Miller, chief operating officer. The Draftfcb network spans 150 offices in 90 countries and employs nearly 9,000 people. The agency is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com

Hamster Called Squeaks The Winner In Hellocomputer’s first Hack-a-Thon

2012-12-10 19:00:00

One stormy Saturday morning last month (November), around 25 creative types and whiz-kid coders assembled in the basement of Draftfcb Johannesburg for the first-ever Hellocomputer Hack-a-Thon.

Inaugurated to encourage and showcase a pioneering spirit in creativity and innovation, the Hack-a-Thon offered prize money totalling R10 000, and was open to teams of no more than 5 members active in the marketing, communications and IT industries … or not. The only prerequisite was that each team combined creative and technical skills.

Their brief? To hack something, anything, as long as the final product was the epitome of geek-awesome, said Hellocomputer group executive creative director, Mark Tomlinson.

“One definition of ‘hack’ from the Urban Dictionary is ‘To break into computer systems with malicious intent’. At Hellocomputer, we prefer another interpretation, one said by the same source to be more faithful to its original meaning – ‘To program a computer in a clever, virtuosic, and wizardly manner’.

“The Hellocomputer Hack-a-Thon was launched to celebrate a ‘do anything’ attitude, one that would see the teams combining simple technology and inspired creativity to produce ground-breaking results.

“That’s the way we have approached every brief at Hellocomputer from the outset, and we wanted to foster this philosophy on an industry level. The Hellocomputer Hack-a-Thon was our way of doing that.”

For 48 hours, the teams participating in the inaugural event hacked their computers into the most unsuspecting of items – nine technicolor slinkies, a hamster cage, an augmented reality (AR) drone and, in one inspiringly-leftfield case, a cardboard box. Blood, sweat and river of coffee flowed freely as each team worked through the night to bring their creations to life.

After two days, the hacked constructions were scrutinised by Draftfcb South Africa group creative officer, Brett Morris, and Gloo deputy managing director, Templar Wales.

First up for judging was a made-from-scratch Quant-music equaliser from Martin Pretorius, Jacobus Prinsloo, Herman Rossouw and Bernhardt Garlipp. Using nine slinkies arranged in a 3x3 layout, some catgut and a nifty bit of coding, the team had crafted a fully functional equaliser that danced to any music it heard.

The Hellocomputer team of Trent Goulden, Ryan Wild, Muano Mainganye and Samuel Goldenbaum was next up with a hacked AR drone. By far the most ambitious project of the weekend, this team recoded an off-the-shelf drone to respond to their laptops and planned to hook in some image-recognition so it could tweet what it saw as it flew around. Unfortunately, the 48 hours was not long enough to complete such wizardry.

The third entry, from Jesse Coetsee, Ernst Van Der Merwe, Jans De Jager and Ross Cohen, was a mishmash of cardboard, arcade computer buttons and a nest of wiring – it was the world’s cheapest and easiest-to-assemble midi-player.

However, it was the fourth team comprising Rory MacRobert, Eras Gous, Matthys Esterhuysen, Johan Pieterse and Ben Fourie which put up the winning idea.

In the words of the judges, it delivered the ‘best blend of tech and concept’. Using heat, movement, light, vibration and pressure pads, the winning entry was a hamster cage that tweeted every action-packed moment made by its inhabitant, a personable dwarf hamster by the name of Squeaks. His followers therefore knew when he ‘checked into his love nest’, or ‘stuffed his hamster pouches at the food bin’.

Hellocomputer executive creative director, Kerry Friend, was more than thrilled with the outcome of the event. “For us to have such a high level of entrants in our very first event is beyond awesome. I wasn’t entirely sure about how this was going to play out, but it has far exceeded my expectations,” she said.

Friend said that the next Hellocomputer Hack-a-Thon, scheduled for April next year, will be bigger and better. If you want to get involved, start getting your team together now.

Follow Squeaks on @Hchamster, or visit www.hchack.co.za.

About Draftfcb
With an equal focus on creativity and accountability, Draftfcb is committed to producing brilliant ideas that change consumer behaviour. As a global, fully integrated marketing communications agency operating against a single P&L, Draftfcb provides clients with highly collaborative, channel-neutral thinking that delivers engagement and, most importantly, action. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. The agency’s corporate leadership team includes Howard Draft, executive chairman; Laurence Boschetto, CEO and president; Jonathan Harries, vice chairman emeritus & executive advisor, global creative; and Neil Miller, chief operating officer. The Draftfcb network spans 150 offices in 90 countries and employs nearly 9,000 people. The agency is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com

SPCA dogs take to the wheel of a MINI Countryman to drive adoptions

2012-12-10 19:00:00

Monty, Porter and Ginny, three New Zealand SPCA dogs have helped shelter and rescue dogs all over the world by proving that you can teach an SPCA dog new tricks. On Monday night, NZ time, Porter a 10 month old beardie cross, single pawedly drove a MINI Countryman down a road and turned the corner to the delight of the trainers who had spent eight weeks teaching the three dogs to drive.

“We are absolutely delighted that the public has been able to see first hand just how gifted, talented and intelligent SPCA animals really are. Monty, Ginny and Porter have been outstanding ambassadors for the many animals sitting in SPCA shelters throughout the country and the world waiting to find a home, said Christine Kalin, SPCA Auckland CEO.

“We hope that people will take the ‘driving dogs’ message to heart and that SPCA dog’s will be their first choice, not only because they are smart and intelligent, but because they have been abandoned and deserve a home. Summer is also an ideal time to get a dog so we hope to see lots of visitors at the SPCA who can provide ‘homes for life’ for these gorgeous animals.”

The project, a collaboration between SPCA Auckland, renowned animal trainer Mark Vette from Animals on Q, MINI New Zealand and DraftFCB began just two months ago when three SPCA rescue dogs; Monty, Porter and Ginny were selected from SPCA Auckland. The objective was to change some common misconceptions about rescue or shelter dogs. They were rehoused at Animal on Q headquarters and began the training process.

Commenting on the training, Mark Vette, director of Animals on Q said, “Monty, Porter and Ginny are great dogs each with their own distinct personality. You wouldn’t believe any dog could learn to drive a car on its own but we’ve proven through our understanding of animal psychology and our specialised training methods that intelligent creatures can adapt to the situation they’re in. It really is remarkable and we are so proud of the achievements of our dedicated training team and the incredible SPCA driving dogs.“

MINI has long been a supporter of the SPCA and this year, Simonne Mearns, MINI Brand Manager New Zealand tasked MINI’s advertising agency, DraftFCB to develop a campaign for the SPCA that would really make a difference.

“The campaign has been a monumental success with people talking about SPCA rescue dogs in news and social media, all over the world. We hope the fact that Porter, Monty and Ginny have learnt to drive a MINI Countryman will encourage people to make the SPCA the first choice when adopting a dog.”

New Zealanders can find out more about the dogs by visiting drivingdogs.co.nz where they can meet Monty, Porter and Ginny online, watch videos of the training, and find out about their local SPCA and how they can adopt. They can also follow us on Twitter @drivingdogs #drivingdogs or subscribe to our YouTube channel www.youtube.com/thedrivingdogs.

“Ultimately the aim is that an SPCA rescue dog will become top of mind and top choice for people thinking of adopting a pet,” says Kalin. “We’ve seen many people rewarded by the gratefulness of an SPCA rescue dog after adoption and we hope everyone considers the SPCA as an adoption option.”

Meet the Driving Dogs a public event
Saturday 15 December
10.30am - 2.30pm
SPCA Auckland, 50 Westney Rd, Mangere, Auckland, New Zealand

Meet the Driving Dogs - Porter, Monty & Ginny - and see them demonstrate their skills live on the training rig at the SPCA this weekend. There will be hourly displays and live demos. The dogs and the trainers will be available for interviews. Find out how the world's first driving dogs have been trained and check out the actual modified MINI Countryman used for the live drive.

Notes to editors:

• All media materials are available at www.draftfcb.co.nz/drivingdogs password:drivingdogs
• Visit drivingdogs.co.nz to see videos of the dogs learning to drive and to find out more about your local SPCA and how to adopt
• Check out our Twitter page @drivingdogs #drivingdogs
• The Auckland SPCA cares for over 18,000 Animals each year

For videos, images, more information, or to arrange an interview, please contact:

Eloise Hay
DraftFCB
E: Eloise.hay@draftfcb.com
P: +64 9 356 6242
M: +64 273158550

About SPCA:
Every year, the SPCA need to find homes for thousands of dogs just like Porter, Monty and Ginny – dogs who have been abused, abandoned, or just forgotten. They may be a mixed up, motley bunch but they’re all smart and they’re all lovable. In any given week at SPCA Auckland, there’s anything from 50 to 100 dogs looking for a loving home.

When you adopt an SPCA dog, you won’t just be rescuing a highly intelligent animal in need, you’ll save some money too. SPCA adoption fees cover de-sexing, initial vaccinations, worm and flea treatment, micro-chipping and registration fees (if you’re in Auckland).

Visit drivingdogs.co.nz to learn more about adopting a dog from the SPCA and to find your nearest SPCA.

RESCUE DOGS TAKE TO THE WHEEL TO DRIVE ADOPTIONS

2012-12-05 19:00:00

New Zealanders have a great track record for creating world firsts. Sir Edmund Hillary was the first to climb Mt Everest, Kate Sheppard was the first to secure the vote for women and Kiwis were the first to take bungee jumping to the world.

And now on December 10, another Kiwi – Porter, a 10 month old Beardie Cross from SPCA Auckland – is set to make the ambitious attempt to drive a car, live on New Zealand television.

MINI wanted to help SPCA Auckland change some common misconceptions about rescue dogs, so they decided, with the help of acclaimed animal trainer Mark Vette and team, to teach three SPCA dogs to drive a MINI Countryman to showcase just how intelligent SPCA rescue dogs are. The training has taken place over the last eight weeks with the dogs set to do their official test drive on Monday 10 December, live on Campbell Live.

“Driving a car actively demonstrates to potential rescue dog adopters that you can teach an old dog new tricks. The dogs have achieved amazing things in eight short weeks of training, which really shows with the right environment just how much potential all dogs from the SPCA have as family pets,” says Christine Kalin, SPCA Auckland CEO.

The project, a collaboration between SPCA Auckland, renowned animal trainer Mark Vette from Animals on Q and MINI New Zealand began just two months ago when three SPCA rescue dogs; Monty, Porter and Ginny were selected from SPCA Auckland. They were rehoused at Animal on Q headquarters and began the doggy driver training process.

Commenting on the training, Mark Vette said, “Monty, Porter and Ginny are great dogs each with their own distinct personality. You wouldn’t believe any dog could learn to drive a car on its own and the way all three SPCA rescue dogs have taken to training really does prove that intelligent creatures adapt to the situation they’re in. It really is remarkable.”

Simonne Mearns, MINI Brand Manager New Zealand says MINI has a history of supporting SPCA and wanted to continue that support this year. “This is a fun campaign but we hope it will seriously encourage people to consider SPCA dogs for pets, we want this campaign to raise SPCA awareness and drive adoptions. The MINI Countryman has been modified to suit operation by paws and will be reverted and available for sale after the campaign,” she said.

New Zealanders can find out more about the dogs by visiting drivingdogs.co.nz where they can meet Monty, Porter and Ginny online, watch videos of the training, and find out about their local SPCA and how they can adopt.

“Ultimately the aim is that an SPCA rescue dog will become top of mind and top choice for people thinking of adopting a pet,” says Kalin. “We’ve seen many people rewarded by the gratefulness of an SPCA rescue dog after adoption and we hope all New Zealanders consider the SPCA as an adoption option.”

Notes to editors:
• Tune in to Campbell Live on December 10th to find out if Monty, Porter or Ginny will succeed in becoming the first dog to drive a car on its own – live on TV.
• Visit drivingdogs.co.nz to see videos of the dogs learning to drive and to find out more about your local SPCA and how to adopt.
• The Auckland SPCA cares for over 18,000 Animals each year.
• Earlier this year the city of Los Angeles made headlines when it became the largest US city to ban pet shops from selling dogs, cats and rabbits bought from commercial breeders in the hopes that more rescue animals will be sold.
• The trend to adopt rescue dogs has been growing worldwide with the likes of celebrities George Clooney, Justin Bieber, Sandra Bullock, Drew Barrymore and Orlando Bloom among others all adopting rescue dogs and putting their name to the cause.

About SPCA
Every year, the SPCA need to find homes for thousands of dogs just like Porter, Monty and Ginny – dogs who have been abused, abandoned, or just forgotten. They may be a mixed up, motley bunch but they’re all smart and they’re all lovable. In any given week at SPCA Auckland, there’s anything from 50 to 100 dogs looking for a loving home.

When you adopt an SPCA dog, you won’t just be rescuing a highly intelligent animal in need, you’ll save some money too. SPCA adoption fees cover de-sexing, initial vaccinations, worm and flea treatment, micro-chipping and registration fees (if you’re in Auckland).

Visit drivingdogs.co.nz to learn more about adopting a dog from the SPCA and to find your nearest SPCA.

About Draftfcb
With an equal focus on creativity and accountability, Draftfcb is committed to producing brilliant ideas that change consumer behavior. As a global, fully integrated marketing communications agency operating against a single P&L, Draftfcb provides clients with highly collaborative, channel-neutral thinking that delivers engagement and, most importantly, action. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. The agency’s corporate leadership team includes Howard Draft, executive chairman; Laurence Boschetto, CEO and president; Jonathan Harries, vice chairman emeritus & executive advisor, global creative; and Neil Miller, chief operating officer. The Draftfcb network spans 150 offices in 90 countries and employs nearly 9,000 people. The agency is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com.

NIVEA BABY RANGE TO RE-LAUNCH IN 29 COUNTRIES

2012-12-05 19:00:00

Draftfcb, the lead global creative agency for Beiersdorf, have launched a new multi-channel campaign to re-launch the NIVEA Baby range in 29 countries across Europe, Middle East, Latin America and Asia Pacific.

"With more than 100 years of baby skin care experience, NIVEA offers a range of products that deliver mildest care and mildest protection especially for baby skin. The entire NIVEA Baby range is now re-launching with a new packaging and communication strategy," commented Katarzyna Gola, Corporate Marketing Director at Beiersdorf. "NIVEA’s skin care expertise and brand values such as trust, family and quality are strong assets to create trust among parents and parents-to-be."

The campaign is predominantly aimed at first time mums, emphasising what matters most to them: their baby’s happiness. It shows the special mother-child bond that is heightened by caring rituals of loving words, happy smiles and a gentle touch. It is these rites which NIVEA Baby is committed to support by protecting delicate skin.

Bernd Bender-Asbeck, creative director at Draftfcb in Hamburg, said, “Our campaign conveys that baby care goes far beyond the functional – it’s intense, emotional and can be great fun for mother and child.”

The concept runs across print, POS and digital. Materials including brochures and baby massage instruction cards will also be distributed in countries where endorsements by professional target groups, such as doctors, nurses and midwives, are planned. The online and website component of the campaign was created by Blast Radius.

About Beiersdorf AG
Cosmetics company Beiersdorf AG is based in Hamburg, Germany, and has around 17,000 employees worldwide. Its sales in 2011 amounted to €5.633 billion. The company has been listed on the DAX since December 2008 and holds NIVEA, World’s No.1 Skin Care Brand*. Other names in its successful international brand portfolio include Eucerin, La Prairie, Labello, 8x4, and Hansaplast. Subsidiary tesa SE is one of the world’s leading producers of self-adhesive products and system solutions for industry, craft businesses, and consumers. Beiersdorf has 130 years of skin care experience and is known for its innovative and high-quality products.

*Source: Euromonitor International Limited; NIVEA by global brand name in the categories Body Care, Face Care and Hand Care; in retail value terms, 2011

About Draftfcb
With an equal focus on creativity and accountability, Draftfcb is committed to producing brilliant ideas that change consumer behavior. As a global, fully integrated marketing communications agency operating against a single P&L, Draftfcb provides clients with highly collaborative, channel-neutral thinking that delivers engagement and, most importantly, action. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. The agency’s corporate leadership team includes Howard Draft, executive chairman; Laurence Boschetto, CEO and president; Jonathan Harries, vice chairman emeritus & executive advisor, global creative; and Neil Miller, chief operating officer. The Draftfcb network spans 150 offices in 90 countries and employs nearly 9,000 people. The agency is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com.

Draftfcb Deploys “Auto-Graph” Robot for Holiday Card in Keeping with the Spirit of Giving

2012-12-04 19:00:00

Global marketing communications agency Draftfcb has issued its 2012 digital holiday card to employees, clients and friends worldwide, in which the agency has once again expressed its intent to make a donation to the New York City-based Coalition for the Homeless on behalf of all recipients.

“To personalize the charitable gift, we employed a drawing machine, developed by Chicago digital artist Harvey Moon, to recreate signatures. Called the ‘Auto-Graph,’ it’s a robotic pen that allows recipients to virtually sign the card with their first name and location over the internet, using either a computer mouse or finger,” said Robin Heisey, chief creative officer of Draftfcb Toronto, who led the team that created this year’s card concept. “We wanted to get as close to providing real signatures as possible, so the Auto-Graph replicates not just the image of the signature, but the actual strokes the user makes. It’s a physical card that people can sign from anywhere in our network, or anywhere on the planet.”

The idea behind the Auto-Graph robot is simple. Since the donation is made on behalf of many individuals, as many of those people’s names as possible should be on the card. A giant, 10 feet by 12 feet holiday card is now physically on display in the Toronto agency, where the robotic arm is currently hard at work transcribing names with, naturally, a Sharpie marker. Draftfcb handles the Sharpie account in the U.S. and Brazil.

Draftfcb Toronto has also set up a webcam so that once someone signs the card he or she can view the Auto-Graph bot in action in real time up until 5 p.m. GMT on Friday, Dec. 7.

“Giving back to those in need is part of our agency’s DNA,” said Laurence Boschetto, global CEO and president of Draftfcb and a board member of Coalition for the Homeless. “The Coalition does so much for so many people. In the wake of Hurricane Sandy, the need is especially great. I look forward to personally delivering our holiday card, along with our donation, in the days before the holiday break – though I likely will need help carrying it.”

To view and sign the digital holiday card visit http://ourgiftfromyou.com/

About Draftfcb
With an equal focus on creativity and accountability, Draftfcb is committed to producing brilliant ideas that change consumer behavior. As a global, fully integrated marketing communications agency operating against a single P&L, Draftfcb provides clients with highly collaborative, channel-neutral thinking that delivers engagement and, most importantly, action. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. The agency’s corporate leadership team includes Howard Draft, executive chairman; Laurence Boschetto, CEO and president; Jonathan Harries, vice chairman emeritus & executive advisor, global creative; and Neil Miller, chief operating officer. The Draftfcb network spans 150 offices in 90 countries and employs nearly 9,000 people. The agency is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com

About Coalition for the Homeless
Coalition for the Homeless is the nation's oldest advocacy and direct service organization helping homeless men, women, and children. We are dedicated to the principle that affordable housing, sufficient food, and the chance to work for a living wage are fundamental rights in a civilized society. Since our inception in 1981, the Coalition has worked through litigation, public education, and direct services to ensure that these goals are realized. For more information, visit www.coalitionforthehomeless.org

DRAFTFCB GETS SIGNIFICANT CREATIVE INFUSION IN SOUTHERN CALIFORNIA: Acclaimed, Award-Winning Storyteller Enters Fold As Agency Plans to Open Satellite Office in Los Angeles

2012-12-04 19:00:00

The principal lead creative behind Volkswagen’s wildly popular mini-Darth Vader phenomenon is bringing his force to Draftfcb in Southern California.

Eric Springer, most recently chief creative officer of Santa Monica-based Pitch, and who spent much of the past decade growing Deutsch/LA from a 15-person start-up to a highly regarded machine, is joining the Draftfcb Orange County office as EVP, Chief Creative Officer on Jan. 2, 2013. In his new role, he will also establish a creative beachhead for Draftfcb in Los Angeles, while overseeing the creative output of both locations.

Springer will assume primary creative responsibility for Draftfcb’s Taco Bell account, which the agency has handled since 2000. He joins as the agency’s “Live Más” campaign, launched earlier this year and which includes wildly successful work for Doritos Locos Tacos and the Cantina Bell menu line, has received industry accolades for going above and beyond for customers and driving strong sales. It has also earned praise for crossing cultures and speaking to the diverse consumers who make up the changing landscape of The New America.

“Eric makes brands famous,” said Tom O’Keefe, ECD of Draftfcb North America. “He will help take Taco Bell and all of the agency’s clients to even greater heights – and work his magic on new brands he undoubtedly will bring into the network. He is a gifted storyteller who creates campaigns that resonate with consumers, and he’s a proven leader. With our new satellite office in L.A. supporting Orange County, we know Eric will help infuse our agency with a deeper bench strength of creative talent in both locations."

"We are very excited that Draftfcb is hiring a person of Eric's creative caliber to lead Draftfcb’s operations in Southern California,” said Brian Niccol, Chief Marketing and Innovation Officer at Taco Bell. “We have been very pleased with the work from Draftfcb Orange County this year, and now with Eric's creative leadership we are even more excited to see the work get better and better."

Other clients on Draftfcb’s roster in Orange County include Petco and the Ad Council’s Wildfire Prevention/Smokey Bear accounts.

Springer, a 20-year industry veteran, led Deutsch’s transition into digital media, building fully integrated accounts, and producing digital and viral campaigns for clients including Volkswagen, Coors Light and General Motors. He was lead creative on countless new business pitches resulting in millions in increased billings and revenue. In addition to VW, Springer’s other notable campaigns include: “Happy Cows” for California Cheese, “Rethink” for Saturn, and the Blockbuster/Pay-Per-View campaign for Direct TV. He has worked for creative hot shops including TBWA\Chiat\Day, DDB, and Hal Riney & Partners.

“This is an exciting next step in my career,” said Springer. “I’m excited about joining the team and continuing to reinforce Taco Bell as an iconic brand and the envy of the industry. I’m also looking forward to helping strengthen Draftfcb’s creative reputation in Southern California and adding to the creative community within Los Angeles.”

About Draftfcb
With an equal focus on creativity and accountability, Draftfcb is committed to producing brilliant ideas that change consumer behavior. As a global, fully integrated marketing communications agency operating against a single P&L, Draftfcb provides clients with highly collaborative, channel-neutral thinking that delivers engagement and, most importantly, action. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. The agency’s corporate leadership team includes Howard Draft, executive chairman; Laurence Boschetto, CEO and president; Jonathan Harries, vice chairman emeritus & executive advisor, global creative; and Neil Miller, chief operating officer. The Draftfcb network spans 150 offices in 90 countries and employs nearly 9,000 people. The agency is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com.

DRAFTFCB RECOGNISED AS ONE OF NEW ZEALAND’S BEST WORKPLACES FOR SECOND YEAR RUNNING

2012-12-04 19:00:00

Draftfcb Auckland, has been acknowledged as one of the best places to work in a national survey appraising employee happiness and engagement.

For the second year in a row, Draftfcb, which employs 220 full time staff, has placed in the top ten in the Medium – Large Workplace Category in the Kenexa Best Workplaces Survey (previously JRA Best Places to Work).

Draftfcb Australia and New Zealand Chairman & Group CEO, Bryan Crawford, says making the top ten again is a result of the agency’s commitment to offering a positive workplace for employees.

“The creativity, energy and passion our people bring to Draftfcbis at the core of the success of our agency, and we are continually working to attract and retain the best and brightest talent through building a positive working environment for our team.

“It is rewarding to see our ongoing efforts to provide a stimulating and enjoyable workplace represented through our top ten placing in the Kenexa Best Workplaces Survey for the second year running.”

The Kenexa Best Workplaces Survey is New Zealand’s most definitive assessment of employers, with participating organisations being judged by their own employees through a confidential workplace engagement survey.

“The predominant response from our employees was that the people and culture here at DraftFCB are what makes our organisation a great place to work, and that this forms a strong sense of community which fosters creativity and collaboration,” says Crawford.

“There is no greater measure of a workplace than the thoughts and experiences of the people that work there, and it is fantastic that our people regard the culture at Draftfcbas highly as we regard their contribution to our organisation.”

The Kenexa Best Workplaces Survey 2012 attracted entries from 289 companies throughout New Zealand.

About DraftFCB Australia/New Zealand
• DraftFCB creates change.
• Whether through tactical campaigns, long-term brand strategies or social change projects, DraftFCB has extensive experience in helping organisations change brand perceptions, achieve significant commercial success, or dramatically shifted social norms.
• As a full service integrated agency our clients enjoy the benefit of open and active collaboration across multiple disciplines to deliver better communications solutions.
• DraftFCB ANZ is one of the region’s top marketing and communications agencies, and is part of the DraftFCB Worldwide network. With offices in Sydney, Auckland and Wellington the agency has an extensive list of clients in the automotive, retail, government, media and FMCG sectors.
• DraftFCB is a subsidiary of the Interpublic Group of Companies, a US public listed company that also owns Lowe Worldwide and McCann Erickson Worldwide.
• 2009 & 2011 CAANZ Media Agency of the Year
• 2010 Agency of the Year
• Most awarded Agency at 2011 RSVP awards and EFFIES awards

What do you want to change?

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