Agency Profile

Gotham, Inc., New York

  • 104 W. 40th St 7th Fl
  • New York, New York 10018
  • United States
  • Phone: 212 414-7161

Philosophy & Competitive Advantages

It’s simple, really: give and get.

We believe people don’t simply consume brands and products; they consume their beliefs. And, once a brand embraces a shared belief system with a consumer, it allows them to think in a longer-term way about the relationship — well beyond the initial transaction.

You can sum this approach up pretty simply: give and get. This way of thinking is what led us to our agency philosophy: Brand Reciprocity™.

And it applies to each and every Gothamite, as well as our clients and our consumers. 

Network Description

Gotham is one of New York City’s leading, fully integrated communications agencies, offering a dedicated team of agnostic thinkers specializing in strategic ideation, creative development, campaign management and digital integration. While we have full-service capabilities in-house, as a subsidiary of the Interpublic Group (IPG) — one of the world’s largest advertising and marketing services companies — we also have access to over 100 best-in-class specialized service partners in over 120 countries. For Gotham, this translates into something you’ll hear us say often — we are independent, with a deep bench. And this isn’t just a clever set of words, we put it into action on almost every client we have. As an entrepreneurial agency built small enough for speed and large enough for scale, we are constantly reviewing and extending our partnerships based on the unique needs of our clients/ brands. Services available to us include Public Relations, Media Planning/Buying, Branding & Identity, Promotions/Sales Events, Healthcare Professional Marketing and Activation. For New York Life, we would have full access to the IPG Network to tailor the diverse team needed to service your business. Our collaborative agency partnerships usually happen in two ways, and we work well in either capacity: 

Gotham as Team Partner: We are happy to work collaboratively within an existing inter-agency team structure, and we play nice. On businesses like Hitachi, Lufthansa, and Best Western we integrate seamlessly into the (sometimes global) agency structure and bring meaningful contribution to the thinking and shared success of the larger team. When we partner with other agencies, we believe firmly in constant collaboration and mutual respect. We know this leads to best-in- class ideas for our clients.

Gotham as Team Leader: When it’s called for, we are not afraid to take the lead on all fronts for our client’s business. On clients like Maybelline, Denny’s, and Newman’s Own, we have lead-agency responsibility and are comfortable overseeing agency partners against agreed client business goals, communication strategies and budget. As lead agency, Gotham’s underlying partnership model is simple: early and equal collaboration, often and upstream — which ensures ideas are media neutral and work across multichannel platforms. 

Trade Organizations

Association of National Advertisers, Inc. (United States)
American Marketing Association (United States)
American Association of Advertising Agencies (United States)
American Advertising Federation (United States)
Advertising Club of New York (United States)

Personnel

Number of Employees: 100
Nick Johnson
President
Phone: 212-414-7161
nick.johnson@gothaminc.com
Natalie Chambers
Associate Creative Director - Art Director
Phone: 212-414-7022
natalie.chambers@gothaminc.com

Campaigns

Clients

Advertiser Brand Business Sector Type of Work since
Ad Council National Highway Traffic & Safety Administration Institutional/Public Interest/Non-Profit Org.
  • Television
  • Internet Ad / Banner
  • Magazine
  • Newspaper
  • Billboard
  • Poster
2011
Best Western International, Inc. Best Western Transport, Travel and Tourism
  • Television
  • Internet Ad / Banner
  • Web Site
  • Web Film / Viral
  • Mobile Advertising
  • Free Standing Insert
  • Magazine
  • Corporate Identity
  • Marketing Research & Study
2009
Britax Britax Others
  • Television
  • Magazine
  • Newspaper
2010
Casual Male Retail Group Destination XL Apparel, Fashion & Footwear
  • Television & Cinema
  • Internet Ad / Banner
  • Web Film / Viral
  • Print
  • Direct Marketing print
  • Events
  • Outdoor / Out of Home
  • Marketing Research & Study
2012
Denny's Denny's Retail, Distribution & Restaurants
  • Television
  • Internet Ad / Banner
  • Web Site
  • Web Film / Viral
  • Social Media
  • Research & Others
2010
FreshDirect FreshDirect Food
  • Television
  • Internet Ad / Banner
  • Magazine
  • Newspaper
2004
HP HP Consumer Electronics & Audio-Visual
2011
MAM Baby MAM Others
  • Magazine
  • Packaging, Branding & Design
  • Corporate Identity
  • Package Insert
2012
New York Pops New York Pops Others
2008
Sanford L.P., A Newell Rubbermaid Company Goody
2010
Yellowbox Yellowbook.com Consumer & Public Services
  • Television
  • Internet Ad / Banner
  • Web Site
  • Web Film / Viral
2007
Ad Council American Heart Association Institutional/Public Interest/Non-Profit Org.
  • Television & Cinema
  • Interactive
  • Print
  • Promotion & Event
  • Outdoor / Out of Home
  • Research & Others
2009
Carnegie Hall The New York Pops Institutional/Public Interest/Non-Profit Org.
  • Television & Cinema
  • Print
  • Outdoor / Out of Home
2009
L'Oréal Maybelline New York Cosmetics, Beauty Products & Perfumes
  • Television & Cinema
  • Radio
  • Print
  • Outdoor / Out of Home
  • Interactive
  • Direct Marketing print
  • Packaging, Branding & Design
  • Promotion & Event
  • Public Relations
1990
Lindt & Sprungli Lindt Chocolates Chocolate, Bars, Candies, Chewing-Gum
  • Television & Cinema
  • Outdoor / Out of Home
  • Interactive
  • Direct Marketing print
  • Promotion & Event
2001
Newman's Own Newman's Own, Hole In The Wall Camps Food
  • Print
1999
Reebok Sports Liscensing Division Apparel, Fashion & Footwear
  • Television & Cinema
  • Print
  • Outdoor / Out of Home
2009
RSM McGladrey Inc. RSM McGladrey Accounting & Audit Companies, Organiz. Consultants
  • Television & Cinema
  • Radio
  • Print
  • Interactive
  • Promotion & Event
2006
Yellow Book USA, Inc. Yellowbook Online Directories
  • Television & Cinema
  • Print
  • Outdoor / Out of Home
  • Interactive
  • Direct Marketing print
2007

Awards

award Distinction Category Brand Year
EFFIE USA Silver Brand Renaissance Denny's 2012
EFFIE USA Gold David and Goliath Chobani 2012
Jay Chiat Awards Bronze New Product Launch Chobani 2012
Travel Weekly Magellan Awards Gold/Silver Best Western 2012
ACT Responsible Tributes American Heart Association 2012
ACT Responsible Tributes American Heart Association 2012
ACT Responsible Tributes American Heart Association 2012
ACT Responsible Tributes American Heart Association 2012
Cannes Lions International Festival of Creativity Bronze Lion Best fictional program, series or film where a client has successfully created a drama, comedy or miniseries around a product or brand Denny's 2012
ADDY Awards - New York Gold Direct Marketing, Specialty Advertising, Other Maybelline 2009 Calendar 2009
AME Awards (Advertising Marketing Effectiveness ) - New York Festivals Bronze Healthcare Portraits Campaign 2008
AME Awards (Advertising Marketing Effectiveness ) - New York Festivals Silver Retail Food - Campaign Mixed New York Personality Campaign 2008
AME Awards (Advertising Marketing Effectiveness ) - New York Festivals Gold Cosmetics/Toiletries - Campaign Mixed Define-A-Lash Campaign 2008
AME Awards (Advertising Marketing Effectiveness ) - New York Festivals Gold New Product/Service Launch - Campaign Mixed Minerals Campaign 2008
ADDY Awards - New York Silver Local TV Campaign FreshDirect 2007
ADDY Awards - New York Silver Local TV Campaign FreshDirect 2007
ADDY Awards - New York Silver Local TV Campaign FreshDirect 2007
The Mobius Advertising Awards First Place Religion - TV United Church of Christ 2007
The Mobius Advertising Awards Mobius Religion United Church of Christ 2006
ADDY Awards - New York Silver ADDY Regional/National TV, Single Spot United Church of Christ 2005
ANA Multicultural Excellence Award / Association of National Advertisers Multicultural Excellence Award Top Honors Television United Church of Christ 2005
Commercial Closet Images in Advertising Awards Outstanding Commercial of the Year United Church of Christ 2005
EFFIE USA Top Honors Retail / E-tail - General priceline.com 2005
MM&M Finalist Best Overall Campaign in Consumer Press Digene 2005
MM&M Top Honors Best Product Launch Advertisement, Consumer Press Digene 2005
The Global Awards Finalist TV Announcement Ad Council / WIC 2005
ADDY Awards - New York Silver ADDY Poster Campaign/Collateral Material Alizé 2004
EFFIE USA Gold Beauty Aids Maybelline 2001
The Mobius Advertising Awards Second Place SunCom 2001
London International Awards - LIA Finalist Television/Cinema: Direction - Dialogue Planet X 2000
The Mobius Advertising Awards Second Place Services: Banks, Savings & Loans, Credit Cards, & Financial Fidelity 2000
The Mobius Advertising Awards Second Place Services: Banks, Savings & Loans, Credit Cards, & Financial Fidelity 2000
The Mobius Advertising Awards Second Place Recreation: Home Entertainment, TVs, Personal Computers, Software Roxy.com 2000
The Mobius Advertising Awards Second Place Services: Internet PlanetRx.com 2000
The Mobius Advertising Awards Second Place Recreation: Home Entertainment, TVs, Personal Computers, Software Roxy.com 2000
The Mobius Advertising Awards First Place Women’s Clothing Liz Claiborne 2000
ADDY Awards - San Diego Site: Exterior-Business, ID, Banners Helena Rubinstein 1999
The Mobius Advertising Awards Liz Claiborne 1999
CLIO Awards Television / Cinema USA TODAY 1998
FCS Portfolio Awards E*TRADE 1998
The Mobius Advertising Awards Keri Anti-Bacterial 1998
The Mobius Advertising Awards IFusion - Arrive 1998
The Mobius Advertising Awards Mercedes-Benz 1998
EFFIE USA Mercedes-Benz 1997
National Health Information Ensure Drink to your health 1997
National Health Information Ensure Drink to your health 1997
Telly Awards Maybelline 1997
The Mobius Advertising Awards Keri AB 1997
The Mobius Advertising Awards IFusion.com 1997
The Mobius Advertising Awards Mercedes-Benz 1997
The New York Festivals - International Television, Cinema & Radio Awards Finalist Apparel Fashion Accessories Liz Claiborne, Leisure Suits 1997
The New York Festivals - International Television, Cinema & Radio Awards Finalist Trade-Business Services/ Equipment IFusion, Prime Time PC 1997
American Graphic Design Award USA TODAY 1996
The Mobius Advertising Awards Mercedes-Benz 1996
The Mobius Advertising Awards Mercedes-Benz 1996
AME Awards (Advertising Marketing Effectiveness ) - New York Festivals New Woman Magazine 1995
The Mobius Advertising Awards O-Cel-O 1995
The Mobius Advertising Awards Maybelline 1995