Agency Profile

• Agency Type

  • Advertising / Full Service / Integrated

• Core Competencies

  • Financial
  • Technologies
  • Institutional, Public Interest, Non-Profit
  • Retail
  • Beauty, Fashion, Luxury Goods
  • Travel and Tourism
  • Consumer
  • Marketing / Creative Services
  • Shopper Marketing / Point of Sale / Sales promotion
  • Digital / Web / Interactive Development
  • Packaging / Design
  • Branding / Product Development
  • Strategy and Planning
  • Social Media Marketing

Agency Philosophy & Competitive Advantages

It’s simple, really: give and get.

We believe people don’t simply consume brands and products; they consume their beliefs. And, once a brand embraces a shared belief system with a consumer, it allows them to think in a longer-term way about the relationship — well beyond the initial transaction.

You can sum this approach up pretty simply: give and get. This way of thinking is what led us to our agency philosophy: Brand Reciprocity™.

And it applies to each and every Gothamite, as well as our clients and our consumers. 

Network Description

Gotham is one of New York City’s leading, fully integrated communications agencies, offering a dedicated team of agnostic thinkers specializing in strategic ideation, creative development, campaign management and digital integration. While we have full-service capabilities in-house, as a subsidiary of the Interpublic Group (IPG) — one of the world’s largest advertising and marketing services companies — we also have access to over 100 best-in-class specialized service partners in over 120 countries. For Gotham, this translates into something you’ll hear us say often — we are independent, with a deep bench. And this isn’t just a clever set of words, we put it into action on almost every client we have. As an entrepreneurial agency built small enough for speed and large enough for scale, we are constantly reviewing and extending our partnerships based on the unique needs of our clients/ brands. Services available to us include Public Relations, Media Planning/Buying, Branding & Identity, Promotions/Sales Events, Healthcare Professional Marketing and Activation. For New York Life, we would have full access to the IPG Network to tailor the diverse team needed to service your business. Our collaborative agency partnerships usually happen in two ways, and we work well in either capacity: 

Gotham as Team Partner: We are happy to work collaboratively within an existing inter-agency team structure, and we play nice. On businesses like Hitachi, Lufthansa, and Best Western we integrate seamlessly into the (sometimes global) agency structure and bring meaningful contribution to the thinking and shared success of the larger team. When we partner with other agencies, we believe firmly in constant collaboration and mutual respect. We know this leads to best-in- class ideas for our clients.

Gotham as Team Leader: When it’s called for, we are not afraid to take the lead on all fronts for our client’s business. On clients like Maybelline, Denny’s, and Newman’s Own, we have lead-agency responsibility and are comfortable overseeing agency partners against agreed client business goals, communication strategies and budget. As lead agency, Gotham’s underlying partnership model is simple: early and equal collaboration, often and upstream — which ensures ideas are media neutral and work across multichannel platforms. 

Trade Organizations

Association of National Advertisers, Inc. (United States)
American Marketing Association (United States)
American Association of Advertising Agencies (United States)
American Advertising Federation (United States)
Advertising Club of New York (United States)

Employees

Campaigns

Clients

Advertiser	Brand	Business Sector	Type of Work	Since
Ad Council	National Highway Traffic & Safety Administration	Institutional/Public Interest/Non-Profit Org.	Television Internet Ad / Banner Magazine Newspaper Billboard Poster	2011
Best Western International, Inc.	Best Western	Transport, Travel and Tourism	Television Internet Ad / Banner Web Site Web Film / Viral Mobile Advertising Free Standing Insert Magazine Corporate Identity Marketing Research & Study	2009
Britax	Britax	Others	Television Magazine Newspaper	2010
Casual Male Retail Group	Destination XL	Apparel, Fashion & Footwear	Television & Cinema Internet Ad / Banner Web Film / Viral Print Direct Marketing print Events Outdoor / Out of Home Marketing Research & Study	2012
Denny's	Denny's	Retail, Distribution & Restaurants	Television Internet Ad / Banner Web Site Web Film / Viral Social Media Research & Others	2010
FreshDirect	FreshDirect	Food	Television Internet Ad / Banner Magazine Newspaper	2004
HP	HP	Consumer Electronics & Audio-Visual		2011
MAM Baby	MAM	Others	Magazine Packaging, Branding & Design Corporate Identity Package Insert	2012
New York Pops	New York Pops	Others		2008
Sanford L.P., A Newell Rubbermaid Company	Goody			2010
Yellowbox	Yellowbook.com	Consumer & Public Services	Television Internet Ad / Banner Web Site Web Film / Viral	2007
Ad Council	American Heart Association	Institutional/Public Interest/Non-Profit Org.	Television & Cinema Interactive Print Promotion & Event Outdoor / Out of Home Research & Others	2009
Carnegie Hall	The New York Pops	Institutional/Public Interest/Non-Profit Org.	Television & Cinema Print Outdoor / Out of Home	2009
L'Oréal	Maybelline New York	Cosmetics, Beauty Products & Perfumes	Television & Cinema Radio Print Outdoor / Out of Home Interactive Direct Marketing print Packaging, Branding & Design Promotion & Event Public Relations	1990
Lindt	Lindt Chocolates	Chocolate, Bars, Candies, Chewing-Gum	Television & Cinema Outdoor / Out of Home Interactive Direct Marketing print Promotion & Event	2001
Newman's Own	Newman's Own, Hole In The Wall Camps	Food	Print	1999
Reebok	Sports Liscensing Division	Apparel, Fashion & Footwear	Television & Cinema Print Outdoor / Out of Home	2009
RSM McGladrey Inc.	RSM McGladrey	Accounting & Audit Companies, Organiz. Consultants	Television & Cinema Radio Print Interactive Promotion & Event	2006
Yellow Book USA, Inc.	Yellowbook	Online Directories	Television & Cinema Print Outdoor / Out of Home Interactive Direct Marketing print	2007