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Grey Group

Grey Group

New York, United States

Full Service

Campaign A Whole Different Animal
Advertiser Frontier Airlines
Brand Frontier Airlines
Business Sector Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
Tagline A Whole Different Animal
Story One of Frontier Airlines' most distinguishing features is its tail art -images of animals. In our advertising, the animals literally tell the airline's story, talking to each other on the tarmac about Frontier's new services, routes and planes.
Philosophy We used Frontier’s most distinguishing feature — the animals on the planes’ tails — to literally tell the story. The animals’ animated banter reflects Frontier’s fun, friendly and likeable corporate culture in a way employees and the public can relate to. It also conveys important information about new features that makes travel easier and maybe even more fun.
Problem Frontier Airlines needed to raise its almost non-existent profile in hometown Denver. To create a rallying cry for employees and publicize new features such as DIRECTV, a new fleet and expanded routes.
Media Type Television
Market United States
Production Company
Editing Company
Sound Production McHale/Barone
Creative Director
Creative Director
Art Director
Production Company Producer
Agency Producer
Agency Producer

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