Grey was founded in 1917 in the garment district as a one-man retail agency. Today, 1,000 people work in our New York office, the flagship of the 96-country network. The agency was named Adweek's 2013 Global Agency of the Year and Advertising Age's 2014 Agency of the Year. Grey has expertise in all marketing disciplines, including advertising, digital, experiential, entertainment, sponsorship, public relations, media and multicultural. Our philosophy and mission have not changed since our founding. For almost a hundred years, we’ve focused on driving results while attracting attention for our clients, making them remarkable and rich. In other words: Grey. Famously Effective since 1917.
Philosophy & Competitive Advantages
There’s famous and there’s effective. Agencies are usually one or the other, creating a splash for their clients or driving results. At Grey, we believe in making our clients remarkable and rich with work that is both famous and effective. It’s a deep-seated part of our culture throughout our organically grown global network of like-minded leaders who share a strategic process, a vision and a mission: to focus on our clients’ businesses. The result is Famously Effective work since 1917. This differentiates us from all other agencies and is what unites our network philosophically across the globe.
Grey is the advertising arm of Grey Group, a wholly owned subsidiary of WPP, the world's largest communications company. In the 52 years since we opened our first office outside the U.S. and created our first global campaign for Revlon — which actually was the first time anyone anywhere created a global campaign — we’ve expanded into 432 majority-owned offices in 96 countries. How we did that is unique to Grey: Rather than buying up international offices to fake our own growth, we systematically opened offices around the world to help satisfy our clients’ bottom lines, and we expanded our marketing disciplines the same way. No force fitting of cultures, but rather an organically grown network wherein everyone knows and like each other and are unified by a single, unifying Famously Effective mantra.
Trade OrganizationsDirect Marketing Association (DMA)
Audit Bureau of Circulations Ltd (ABC)
American Advertising Federation (AAF)