Agency Profile

Grey Group New York, New York

  • 200 5th Avenue
  • New York, New York 10010
  • United States
  • Phone: 212 546-2000
  • Fax: 212 546-1495

Philosophy & Competitive Advantages

We believe that ideas are our most basic and valuable asset and the key to lasting profitability for our clients. We seek out, cherish and nurture compelling, brand-building ideas -- ideas that resonate in people's minds and hearts to create brand preference…and get results. We integrate these ideas into our work and apply them across all communications.

Network Description

GREYnyc is the headquarters of the GREYgroup agency network, which extends to 148 offices in 92 countries. GREYgroup is a WPP Group company.

Trade Organizations

Direct Marketing Association (United States)
Audit Bureau of Circulations Ltd (United Kingdom)
American Advertising Federation (United States)

Contacts

New Business

Michael Houston
CEO, North America
Phone: +12125462150
michael.houston@grey.com

Personnel

Number of Employees: 1000
Michael Houston
CEO, North America
Phone: +12125462150
michael.houston@grey.com
Jane Reiss
CMO

jreiss@grey.com
Jim Heekin
Grey Group Chairman and CEO

jheekin@grey.com
Singh Nirvik
Grey Asia Pacific Chairman & CEO

nirvik.singh@grey.com
David Patton
Grey Europe, Middle East & Africa President & CEO
Phone: 020 3037 3000
david.patton@greyeu.com
Chris Esposito
Grey NY Chief Financial Officer

cesposito@grey.com
Tor Myhren
President, Chief Creative Officer
Phone: 212 546-2000
tmyhren@grey.com
Suresh Nair
Grey NY Global Director Strategic Planning

snair@grey.com

Campaigns

Clients

Advertiser Brand Business Sector Type of Work since
3M Corporate Advertising, Command Adhesives, Filtrete, O-Cel-O, Post-it Flags, Post-it Notes, Scotch Blue Masking Tape, Scotch-Brite, Scotch Tape, Scotch Transparent Duct Tape, Scotchgard, Ultrathon Others
1995
Allergan, Inc. Botox Cosmetic, Tazorac Health & Pharmaceutical Products
1998
American Egg Board American Egg Board Industry
1993
Boehringer Ingelheim Flomax Health & Pharmaceutical Products
2005
Canon Inc. Canon Cameras & Video Cameras
1976
Darden Restaurants, Inc. The Olive Garden, Smokey Bones Barbecue & Grill Restaurants & Fast Food
1984
Diageo Captain Morgan Original Spiced Rum, Parrot Bay, Private Stock, Crown Royal, Don Julio, Seagram's 7, Seagram's VO, Tanqueray, Tanqueray Ten Alcoholic
1994
Eli Lilly Cialis Hygiene & Personal Care Products
2000
GlaxoSmithKline Abreva, Aquafresh Toothpaste, Aquafresh Extreme Clean, Flex Toothbrushes, Flonase, Imitrex, Pediarix, Polident, Sensodyne, Super Poligrip, Wellbutrin Health & Pharmaceutical Products
1955
Hess Corporation Hess Automotive Accessories & Services
1985
J.M. Smucker Crisco, Jif, Smucker's Ice Cream Toppings, Smucker's Snackers, Smucker's Uncrustables Food
2002
Playtex Baby Magic Baby Wipes, Baby Magic Toiletries, Banana Boat, Binaca, Diaper Genie, Mr. Bubble, Ogilvie Hair Products Hygiene & Personal Care Products
1968
Playtex Playtex Gloves, Playtex Nurser, Playtex Personal Cleansing Cloths, Playtex Tampons, Playtex VentAire Bottles, VitaSkin Sun Care Products, Wet Ones, Woolite Carpet & Upholstery Cleaners Hygiene & Personal Care Products
1968
Procter & Gamble Clairol, Cover Girl, Downy, Febreze, Joy, Max Factor, Pantene, Pringles, Sure and Zest, Gillette Hygiene & Personal Care Products
1956
Wyeth Advil, ChapStick, Preparation H & Robitussin Health & Pharmaceutical Products
1995

Awards

award Distinction Category Brand Year
D&AD Awards / Yellow Pencil Nomination TV Commercials 21-40 seconds States United to Prevent Gun Violence 2014
Cannes Lions International Festival of Creativity Silver Lion Campaign Commercial Public Services DirecTV 2013
Cannes Lions International Festival of Creativity Silver Lion Home Electronics & Audio-visual Canon 2013
Cannes Lions International Festival of Creativity Silver Lion Campaign Commercial Public Services DirecTV 2013
Cannes Lions International Festival of Creativity Silver Lion Campaign Commercial Public Services DirecTV 2013
Cannes Lions International Festival of Creativity Gold Lion Campaign Commercial Public Services DirecTV 2013
Cannes Lions International Festival of Creativity Gold Lion Campaign Commercial Public Services DirecTV 2013
Cannes Lions International Festival of Creativity Silver Lion Campaign Commercial Public Services DirecTV 2013
Cannes Lions International Festival of Creativity Gold Lion Campaign Commercial Public Services DirecTV 2013
Cannes Lions International Festival of Creativity Silver Lion Public Awareness Message States United to Prevent Gun Violence 2013
International ANDY Awards Gold Media DirecTV 2013
International ANDY Awards Gold Media DirecTV 2013
International ANDY Awards Gold Media DirecTV 2013
International ANDY Awards Silver Direction DirecTV 2013
International ANDY Awards Gold Direction DirecTV 2013
International ANDY Awards Gold Direction DirecTV 2013
International ANDY Awards Gold Direction DirecTV 2013
London International Awards - LIA Bronze Animation DirecTV 2013
The One Show Bronze Pencil :30/:25 - Campaign DirecTV 2013
The One Show Bronze Pencil :30/:25 - Campaign DirecTV 2013
The One Show Bronze Pencil :30/:25 - Campaign DirecTV 2013
Cannes Lions International Festival of Creativity Silver Lion Direct Response Broadcast: Tv, Radio & Infomercials DirecTV 2012
Cannes Lions International Festival of Creativity Bronze Lion Best Sponsorship Or Partnership Campaigns Febrèze 2012
Cannes Lions International Festival of Creativity Bronze Lion Technology & Manufacturing Canon 2012
Cannes Lions International Festival of Creativity Gold Lion Best Use Of Branded Content Or Sponsorhip Canon 2012
Cannes Lions International Festival of Creativity Creative Effectiveness Lion Febreze 2012
Cannes Lions International Festival of Creativity Silver Lion Best use or integration of user-generated content Canon 2012
Cannes Lions International Festival of Creativity Gold Lion Campaign Commercial Public Services DirecTV 2012
Cannes Lions International Festival of Creativity Gold Lion Campaign Commercial Public Services DirecTV 2012
Cannes Lions International Festival of Creativity Gold Lion Campaign Commercial Public Services DirecTV 2012
Cannes Lions International Festival of Creativity Gold Lion Campaign Commercial Public Services DirecTV 2012
Cannes Lions International Festival of Creativity Gold Lion Campaign Commercial Public Services DirecTV 2012
Cannes Lions International Festival of Creativity Bronze Lion Script DirecTV 2012
Cannes Lions International Festival of Creativity Bronze Lion Direction DirecTV 2012
CLIO Awards Bronze Integrated Campaign Canon 2012
CLIO Awards Silver Visual Effects DirecTV 2012
The One Show Bronze Pencil Consumer Television / :30/:25 - Campaign DirecTV 2012
The One Show Bronze Pencil Consumer Television / :30/:25 - Campaign DirecTV 2012
The One Show Bronze Pencil Consumer Television / :30/:25 - Campaign DirecTV 2012
Cannes Lions International Festival of Creativity Silver Lion Campaign Film Febreze 2011
Cannes Lions International Festival of Creativity Silver Lion Campaign Film Febreze 2011
Cannes Lions International Festival of Creativity Bronze Lion Promo/Activation Febreze 2011
Cannes Lions International Festival of Creativity Bronze Lion Best use of experiential marketing in a promotional campaign Febreze 2011
Cannes Lions International Festival of Creativity Bronze Lion Campaign Commercial public services DirecTV 2011
Cannes Lions International Festival of Creativity Bronze Lion Campaign Commercial public services DirecTV 2011
Cíclope International Advertising Craft Festival Bronze Best Sound Design DirecTV 2011
Cíclope International Advertising Craft Festival Gold Best Visual Effects DirecTV 2011
Cíclope International Advertising Craft Festival Silver Best Visual Effects DirecTV 2011
Cíclope International Advertising Craft Festival Bronze Best Direction DirecTV 2011
CLIO Awards Bronze Editing DirecTV 2011
International ANDY Awards Bronze Consumer Generated Content Canon 2011
AICP Shortlist - Grey NY Writing E*Trade 2010
AICP Shortlist - Grey NY Writing E*Trade 2010
Cannes Lions International Festival of Creativity Finalist - Grey NY Film E*Trade 2010
Cannes Lions International Festival of Creativity Bronze Lion - Grey NY TV NFL 2010
Cannes Lions International Festival of Creativity Bronze Lion - Grey London TV Toshiba 2010
Cannes Lions International Festival of Creativity Bronze Lion - Grey Tel Aviv Outdoor Tzabar Travel 2010
Cannes Lions International Festival of Creativity Bronze Lion - Grey Oslo Outdoor Radio Tango 2010
Cannes Lions International Festival of Creativity Bronze Lion - Grey Buenos Aires Direct Playboy 2010
Cannes Lions International Festival of Creativity Bronze Lion - Grey Buenos Aires Direct Playboy 2010
Cannes Lions International Festival of Creativity Silver Lion - Grey Barcelona Cyber Pilot Pen 2010
Cannes Lions International Festival of Creativity Silver Lion - Grey Costa Rica PR Catholic Church 2010
Cannes Lions International Festival of Creativity Silver Lion - Grey Buenos Aires Direct Playboy 2010
Cannes Lions International Festival of Creativity Silver Lion - Grey Brazil Outdoor Editora Abril 2010
Cannes Lions International Festival of Creativity Silver Lion - Grey Kuala Lampur Outdoor Downy 2010
Cannes Lions International Festival of Creativity Silver Lion - Grey Paris Outdoor Findus 2010
Cannes Lions International Festival of Creativity Silver Lion - Grey Jakarta Outdoor Conservation International 2010
Cannes Lions International Festival of Creativity Gold Lion - Grey Vancouver Direct GGRP 2010
Cannes Lions International Festival of Creativity Gold Lion - Grey Hong Kong Outdoor Lotus Charity 2010
Cannes Lions International Festival of Creativity Gold Lion - Grey Dusseldorf Film Craft Tierschutzbund 2010
Cannes Lions International Festival of Creativity Gold Lion - Grey Barcelona Cyber Pilot Pen 2010
Cannes Lions International Festival of Creativity Bronze Lion Titanium & Integrated Canon 2010
Cannes Lions International Festival of Creativity Bronze Lion Integrated Canon 2010
Cannes Lions International Festival of Creativity Gold Lion Best Use of Branded Content Canon 2010
Cannes Lions International Festival of Creativity Silver Lion "Best use of games, incl. sweepstakes, contests, prize-draws Canon 2010
London International Awards - LIA Bronze Use of Licensed Music NFL 2010
London International Awards - LIA Finalist - Grey NY Use of Licenses Music NFL 2010
London International Awards - LIA Finalist - Grey NY Radio/Original Music Hopenhagen 2010
The One Show Merit - Grey NY TV NFL 2010
London International Awards - LIA Silver Editing Canon 2009
ACT Responsible Tributes Millennium Development Goals 2008
London International Awards - LIA Silver Humour E*Trade 2008
London International Awards - LIA Gold Humour E*Trade 2008
London International Awards - LIA Gold Campaign E*Trade 2008
London International Awards - LIA Gold Campaign E*Trade 2008
London International Awards - LIA Gold Campaign E*Trade 2008
The One Show Bronze :30/:25 - Single E*Trade 2008
ACT Responsible Tributes 2nd New York Dove Film Pantene 2007
AICP Winner Sound Design Captain Morgan 2007
London International Awards - LIA Finalist Beverages - Alcoholic Captain Morgan 2007
American Advertising Awards, ADDY Silver Restaurants Dairy Queen 2006
CLIO Awards Silver Product/Service - Campaign Frontier Airlines 2006
CLIO Awards Silver Product/Service - Campaign Frontier Airlines 2006
CLIO Awards Silver Product/Service - Campaign Frontier Airlines 2006
CLIO Awards Silver Product/Service - Campaign Frontier Airlines 2006
CLIO Awards Silver Product/Service - Campaign Frontier Airlines 2006
CLIO Awards Silver Product/Service - Campaign Frontier Airlines 2006
CLIO Awards Silver Product/Service - Campaign Frontier Airlines 2006
CLIO Awards Silver Product/Service - Campaign Frontier Airlines 2006
CLIO Awards Silver Product/Service - Campaign Frontier Airlines 2006
CLIO Awards Silver Product/Service - Campaign Frontier Airlines 2006
CLIO Awards Silver Product/Service - Campaign Frontier Airlines 2006
CLIO Awards Silver Product/Service - Campaign Frontier Airlines 2006
CLIO Awards Silver Product/Service - Campaign Frontier Airlines 2006
CLIO Awards Silver Product/Service - Campaign Frontier Airlines 2006
CLIO Awards Silver Product/Service - Campaign Frontier Airlines 2006
CLIO Awards Silver Product/Service - Campaign Frontier Airlines 2006
The Mobius Advertising Awards Mobius Charitable Organizations Pantene 2006
The New York Festivals - International Television, Cinema & Radio Awards Bronze WorldMedal Best Humor Showbound Naturals 2006
The New York Festivals - International Television, Cinema & Radio Awards Bronze WorldMedal Best Performance Progressive 2006
The New York Festivals - International Television, Cinema & Radio Awards Silver WorldMedal Retail Restaurants Dairy Queen 2006
AICP Winner Dairy Queen 2005
Cannes Lions International Festival of Creativity Silver Lion Miscellaneous Showbound Naturals 2005
D&AD Awards / Yellow Pencil In Book Petfood Showbound 2005
International Food and Beverage Creative Excellence Awards - FAB Awards FAB Award Pet Foods Showbound Naturals 2005
The Cresta Awards Finalist Frontier Airlines 2005
The Cresta Awards Finalist Frontier Airlines 2005
The Cresta Awards Finalist Frontier Airlines 2005
The Cresta Awards Finalist Progressive 2005
The Cresta Awards Finalist Progressive 2005
The Cresta Awards Finalist Progressive 2005
The Cresta Awards Finalist Dairy Queen 2005
The Cresta Awards Finalist Dairy Queen 2005
The Cresta Awards Finalist Dairy Queen 2005
The Cresta Awards Winner Showbound Naturals 2005
The New York Festivals - International Television, Cinema & Radio Awards Silver World Medal Craft & Technique: Best Humor Dairy Queen 2005
The New York Festivals - International Television, Cinema & Radio Awards Silver World Medal Craft & Technique: Best Humor Dairy Queen 2005
The New York Festivals - International Television, Cinema & Radio Awards Gold World Medal Craft & Technique: Best Humor Dairy Queen 2005
The New York Festivals - International Television, Cinema & Radio Awards Bronze World Medal Consumer Product & Service: Retail Restaurants Dairy Queen 2005
ADDY Awards - New York Silver Retail/Restaurants Dairy Queen 2004
ADDY Awards - New York Silver Association American Plastics Council 2004
ADDY Awards - New York Silver Small Appliances/Shavers Remington 2004
ADDY Awards - New York Silver H&BA Sure 2004
ADDY Awards - New York Gold Travel/Transportation Frontier Airlines 2004
District Two ADDYs (NY, NJ, PA, DE, Washington DC) / New York, New Jersey, Pennsylvania, Delaware, Maryland, Washington, D.C. Silver Association American Plastics Council 2004
District Two ADDYs (NY, NJ, PA, DE, Washington DC) / New York, New Jersey, Pennsylvania, Delaware, Maryland, Washington, D.C. Gold Retail/Restaurants Dairy Queen 2004
International Food and Beverage Creative Excellence Awards - FAB Awards FAB Confectionary & Snacks Starburst 2004
The Mobius Advertising Awards 1st Place Beverages: Alcoholic Crown Royal 2004
The Mobius Advertising Awards 1st Place Confections/Snacks Starburst 2004
The Mobius Advertising Awards 1st Place Travel/Transportation Frontier Airlines 2004
The New York Festivals - International Television, Cinema & Radio Awards Gold Worldmedal Confections/Snacks: Series Starburst 2004
The New York Festivals - International Television, Cinema & Radio Awards Gold Worldmedal Confections/Snacks: Series Starburst 2004
Worldfest Houston Platinum Industrial Products Dow Corning 2004
Worldfest Houston Platinum Retail/Restaurants Dairy Queen 2004
Worldfest Houston Platinum Travel/Transportation Frontier Airlines 2004
Worldfest Houston Platinum Confections/Snacks Starburst 2004
Worldfest Houston Platinum Charitable Organization Juvenile Diabetes Research Fund 2004
ADDY Awards - New York Silver Addy Magazine Remington Shavers 2003
ADDY Awards - New York Silver Addy Reddi-wip 2003
ADDY Awards - New York Silver Addy Canon Cameras 2003
ADDY Awards - New York Silver Addy Newspaper Buick Classic PGA Tour 2003
ADDY Awards - New York Silver Addy Automotive Bridgestone 2003
ADDY Awards - New York Silver Addy Magazine Starburst 2003
ADDY Awards - New York Gold ADDY Starburst 2003
AdForum Agency Hits Silver Eastern USA 2003
Adweek's ICON Awards Bronze Magazine Unisys 2003
American Advertising Awards, ADDY Silver ADDY Consumer Products, Food - Single Starburst 2003
American Advertising Awards, ADDY Gold ADDY Consumer Products, Food - Single Starburst 2003
Astrid Awards Gold B2B Print Campaign Dow Corning 2003
District Two ADDYs (NY, NJ, PA, DE, Washington DC) / New York, New Jersey, Pennsylvania, Delaware, Maryland, Washington, D.C. Gold ADDY Campaign Starburst 2003
District Two ADDYs (NY, NJ, PA, DE, Washington DC) / New York, New Jersey, Pennsylvania, Delaware, Maryland, Washington, D.C. Gold ADDY Campaign Starburst 2003
District Two ADDYs (NY, NJ, PA, DE, Washington DC) / New York, New Jersey, Pennsylvania, Delaware, Maryland, Washington, D.C. Gold ADDY Single Starburst 2003
District Two ADDYs (NY, NJ, PA, DE, Washington DC) / New York, New Jersey, Pennsylvania, Delaware, Maryland, Washington, D.C. Gold ADDY Campaign Starburst 2003
District Two ADDYs (NY, NJ, PA, DE, Washington DC) / New York, New Jersey, Pennsylvania, Delaware, Maryland, Washington, D.C. Gold ADDY Single Starburst 2003
phAME Awards / Pharmaceutical Advertising and Marketing Excellence Awards 2nd Place Agency of the Year 2003
phAME Awards / Pharmaceutical Advertising and Marketing Excellence Awards 2nd Place Campaign Botox Cosmetic 2003
phAME Awards / Pharmaceutical Advertising and Marketing Excellence Awards 1st Place Campaign BiPolar Awareness Campaign 2003
phAME Awards / Pharmaceutical Advertising and Marketing Excellence Awards 1st Place Flonase 2003
ADDY Awards - New York America Pride Award United States Postal Service 2002
ADDY Awards - New York Gold Consumer Services, Corporate/Institutional United States Postal Service 2002
Adweek's Best Spots Starburst 2002
American Advertising Awards, ADDY ADDY National, Corporate United States Postal Service 2002
Creativity Selection Starburst 2002
The Mobius Advertising Awards Gold United States Postal Service 2002
Worldfest Houston Bronze Starburst 2002
Worldfest Houston Special Jury Award United States Postal Service 2002
EFFIE USA Silver P&G (Febreze) 2001
First Boards Awards Runner Up: Arman Martin Animators Scotch 2001
AICP Honoree P&G (Pringles) 2000
American Advertising Awards, ADDY Citation of Excellence Sprint 2000
American Advertising Awards, ADDY Citation of Excellence Seagram (Crown Royal) 2000
American Advertising Awards, ADDY Citation of Excellence 3M 2000
Creativity Finalist Seagram 2000
Creativity Finalist 3M 2000
Creativity Finalist P&G 2000
Creativity Gold Medal Sprint 2000
Creativity 4 Finalists Awards & one Gold Medal Award Seagram 2000
Creativity Finalist M&M / Mars 2000
Creativity Finalist Globalstar 2000
EFFIE USA Silver Playtex 2000
EFFIE USA Silver Olive Garden 2000
Golden Marble Awards Certificate Best Creative Play Commercial Play-Doh 2000
Golden Marble Awards Certificate Best Game Commercial (Non-Electronic/Video Game) Ouija 2000
London International Awards - LIA Finalist Print: Dot.Coms Individual.com 2000
London International Awards - LIA Finalist Print: Self Promotion Grey 2000
London International Awards - LIA Finalist Print: Beverages-Alcoholic Crown Royal 2000
The Cresta Awards Winner NY Lottery 2000