Philosophy & Competitive Advantages
McCann has a simple and highly focused mission that hasn't changed since it was first penned over 100 years ago: Truth Well Told. We believe effective communication achieves impact in the marketplace by identifying a truth or cultural relevance about a brand and exploiting it to build long term brand value. Regardless of medium, discipline, distribution channel, or author, it isn't Truth Well Told unless it's strategic, highly creative, and ROI focused. McCann's unwavering commitment to delivering effective advertising has and remains central to the culture of the agency.
Number of countries where represented: 120
Europe: 43; Americas: 23; Africa: 22; Asia: 17 Middle East: 11
We are part of McCann Worldgroup. Over a decade ago we were the first to recognize that the world of communications was changing. In order to provide our clients with compelling, business-driving solutions we needed to seamlessly integrate all marketing channels, not just advertising. McCann Worldgroup was created as a best-in-class resource for total marketing communications solutions. The benefits of these cross-discipline offerings has maximized our clients‘ growth and deepened and strengthened our relationships.