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McCann Erickson New York, New York

  • 622 Third Avenue
  • New York, New York 10017
  • United States
  • Phone: (+1) 646-865-2000
  • Fax: (+1) 917-661-3311

Philosophy & Competitive Advantages

McCann has a simple and highly focused mission that hasn't changed since it was first penned over 100 years ago: Truth Well Told. We believe effective communication achieves impact in the marketplace by identifying a truth or cultural relevance about a brand and exploiting it to build long term brand value. Regardless of medium, discipline, distribution channel, or author, it isn't Truth Well Told unless it's strategic, highly creative, and ROI focused. McCann's unwavering commitment to delivering effective advertising has and remains central to the culture of the agency.

Network Description

Number of countries where represented: 120

Europe: 43; Americas: 23; Africa: 22; Asia: 17 Middle East: 11

Contacts

New Business

Alex Lubar
Chief Marketing Officer, McCann North America
Phone: (+1) 646-865-6703
alex.lubar@mccann.com
Chris Macdonald
President, McCann Erickson New York
Phone: (+1) 646-865-3549
chris.macdonald@mccann.com
Steve Zaroff
Chief Strategy Officer
Phone: (+1) 646-865-2613
steve.zaroff@mccann.com

Personnel

Number of Employees: 500
Chris Macdonald
President, McCann Erickson New York
Phone: (+1) 646-865-3549
chris.macdonald@mccann.com
Alex Lubar
Chief Marketing Officer, McCann North America
Phone: (+1) 646-865-6703
alex.lubar@mccann.com
Steve Zaroff
Chief Strategy Officer
Phone: (+1) 646-865-2613
steve.zaroff@mccann.com
Susan Irwin
Corporate Communications Director
Phone: (+1) 646-865-3004
susan.irwin@mccann.com

Campaigns

Awards

award Distinction Category Brand Year
The New York Festivals International Advertising Awards in All Media Silver World Medal Integration into a TV Show or Series Verizon 2013
The New York Festivals International Advertising Awards in All Media Bronze World Medal Digital Media Verizon 2013
CLIO Awards Silver Live Events Nestlé Waters 2013
CLIO Awards Gold Digital/Mobile Nature Valley 2013
CLIO Awards Gold Microsite/Website Nature Valley 2013
International ANDY Awards Silver Food (Packaged) Nature Valley 2013
International ANDY Awards Gold Public Service Parks and Crump Law Firm 2013
The Cresta Awards Bronze Interactive Nature Valley 2013
The Cresta Awards Bronze Design - Publication Design Ikea 2013
The Cresta Awards Gold Design - Online Digital Design Nature Valley 2013
The Cresta Awards Bronze Crafts - Interface/Navigation Ikea 2013
The Cresta Awards Silver Branded Content Nature Valley 2013
The New York Festivals International Advertising Awards in All Media Gold World Medal Mobile Parks and Crump Law Firm 2013
The New York Festivals International Advertising Awards in All Media Silver World Medal Avant-Garde Nature Valley 2013
The New York Festivals International Advertising Awards in All Media Silver World Medal Foods Nature Valley 2013
The New York Festivals International Advertising Awards in All Media Silver World Medal Digital Media Nature Valley 2013
Cannes Lions International Festival of Creativity Gold Lion Best use of brand sponsorship integration Nature Valley 2012
Cannes Lions International Festival of Creativity Gold Lion Best use of brand sponsorship integration Nature Valley 2012
Cannes Lions International Festival of Creativity Gold Lion Best use or integration of digital media Nature Valley 2012
Cannes Lions International Festival of Creativity Gold Lion Best use or integration of digital media Nature Valley 2012
Cannes Lions International Festival of Creativity Gold Lion Best use of brand sponsorship integration Nature Valley 2012
Cíclope International Advertising Craft Festival Bronze Visual Effects Sony 2012
Cíclope International Advertising Craft Festival Bronze Stop Motion Sony 2012
Eurobest Bronze Animation Sony 2012
London International Awards - LIA Bronze Confections/Snacks Nature Valley 2012
ACT Responsible Tributes The International Rescue Committee 2010
Cannes Lions International Festival of Creativity Bronze Lion Foods & Drinks Golden Grahams 2010
ACT Responsible Tributes United Nations IAA Climate Change Initiative 2009
The Cresta Awards Winner Television Verizon 2009
The Cresta Awards Winner Television Campaign Verizon 2009
ACT Responsible Tributes www.smallstep.gov 2008
ACT Responsible Tributes www.smallstep.gov 2008
ACT Responsible Tributes www.smallstep.gov 2008
ACT Responsible Tributes www.smallstep.gov 2008
London International Awards - LIA Gold Banking/Financial/Insurance MasterCard 2008
The Cresta Awards Winner TV/Cinema/Digital Campaign Avis 2008
The Cresta Awards Winner TV/Cinema/Digital Campaign Avis 2008
The Cresta Awards Winner TV/Cinema/Digital Campaign Avis 2008
ACT Responsible Tributes City of New York 2007
ACT Responsible Tributes U.S. Department of Health & Human Services 2007
ACT Responsible Tributes United Way of America 2007
ACT Responsible Tributes United Way of America 2007
ACT Responsible Tributes United Way of America 2007
ACT Responsible Tributes City of New York 2007
ACT Responsible Tributes City of New York 2007
London International Awards - LIA Finalist Beverages - Alcoholic Labatt Blue Light 2007
The Cresta Awards Winner TV/Cinema theTVboss.org 2007
The Cresta Awards Winner TV/Cinema theTVboss.org 2007
The Cresta Awards Winner TV/Cinema theTVboss.org 2007
The New York Festivals International Advertising Awards in All Media Gold World Medal Personal Development & Safety Campaign theTVboss.org 2007
The New York Festivals International Advertising Awards in All Media Gold World Medal Personal Development & Safety Campaign theTVboss.org 2007
The New York Festivals International Advertising Awards in All Media Silver World Medal Animation: Computer MasterCard 2007
The New York Festivals International Advertising Awards in All Media Gold World Medal Personal Development & Safety Campaign theTVboss.org 2007
ACT Responsible Tributes United Way of America 2006
ACT Responsible Tributes K-Lab Obesity Prevention 2006
ACT Responsible Tributes U.S. Department of Health and Human Services 2006
ACT Responsible Tributes U.S. Department of Health and Human Services 2006
ACT Responsible Tributes K-Lab Obesity Prevention 2006
EFFIE USA Gold Office Products and Services: Campaign Staples 2006
EFFIE USA Gold Office Products and Services: Campaign Staples 2006
EFFIE USA Gold Office Products and Services: Campaign Staples 2006
EFFIE USA Gold Office Products and Services: Campaign Staples 2006
EFFIE USA Gold Office Products and Services: Campaign Staples 2006
EFFIE USA Gold Office Products and Services: Campaign Staples 2006
EFFIE USA Gold Office Products and Services: Campaign Staples 2006
EFFIE USA Gold Office Products and Services: Campaign Staples 2006
EFFIE USA Gold Office Products and Services: Campaign Staples 2006
The Cresta Awards Winner Television MasterCard 2006
ACT Responsible Tributes www.smallstep.gov 2005
ACT Responsible Tributes www.smallstep.gov 2005
ACT Responsible Tributes www.smallstep.gov 2005
ACT Responsible Tributes www.smallstep.gov 2005
ACT Responsible Tributes www.smallstep.gov 2005
ACT Responsible Tributes Healthy America 2005
ACT Responsible Tributes Healthy America 2005
ACT Responsible Tributes Healthy America 2005
The Cresta Awards Finalist MasterCard 2005
The Cresta Awards Finalist MasterCard 2005
The New York Festivals - International Television, Cinema & Radio Awards Silver World Medal Consumer Product & Service: Banking/Financial Services/Insurance MasterCard 2005
The New York Festivals - International Television, Cinema & Radio Awards Silver World Medal Consumer Product & Service: Banking/Financial Services/Insurance MasterCard 2005
The New York Festivals - International Television, Cinema & Radio Awards Silver World Medal Consumer Product & Service: Banking/Financial Services/Insurance MasterCard 2005
The WIN Awards 2nd Place - The Isis Award MasterCard 2005
EFFIE USA Gold Multinational MasterCard 2004
EURO EFFIES / EACA Euro Effies Bronze Financial Services MasterCard 2004
EURO EFFIES / EACA Euro Effies Finalist Financial Services MasterCard 2004
ACT Responsible Tributes Healthy America 2004
ACT Responsible Tributes Healthy America 2004
ACT Responsible Tributes Healthy America 2004
ACT Responsible Tributes www.smallstep.gov 2004
ACT Responsible Tributes www.smallstep.gov 2004
ACT Responsible Tributes www.smallstep.gov 2004
ACT Responsible Tributes www.smallstep.gov 2004
ACT Responsible Tributes www.smallstep.gov 2004
ACT Responsible Tributes www.smallstep.gov 2004
EFFIE USA Silver Agricultural/ Industrial/Building Black & Decker 2004
First Boards Awards Winner: Stylewar Directors MasterCard 2004
The Cresta Awards Television Campaign MasterCard 2004
The Cresta Awards Television Campaign MasterCard 2004
The Cresta Awards Television Campaign MasterCard 2004
The WIN Awards Persephone Award 3rd TV Under :30 MasterCard 2004
The WIN Awards Persephone Award 3rd TV Under :30 Written & Directed by Woman MasterCard 2004
The WIN Awards Isis Award 2nd Place TV Over :30 - Written & Directed by Woman MasterCard 2004
The WIN Awards Isis Award 2nd Place TV Over :30 - Written & Directed by Woman MasterCard 2004
The WIN Awards Isis Award 2nd Place TV Over :30 - Written & Directed by Woman MasterCard 2004
WFA Hall of Fame Award Entrant Coca-Cola 2003
WFA Hall of Fame Award Entrant Coca-Cola 2003
WFA Hall of Fame Award Entrant MasterCard 2003
WFA Hall of Fame Award Entrant MasterCard 2003
WFA Hall of Fame Award Entrant MasterCard 2003
WFA Hall of Fame Award Entrant MasterCard 2003
WFA Hall of Fame Award Entrant MasterCard 2003
WFA Hall of Fame Award Entrant L'Oréal 2003
WFA Hall of Fame Award Entrant L'Oréal 2003
WFA Hall of Fame Award Entrant L'Oréal 2003
WFA Hall of Fame Award Entrant L'Oréal 2003
WFA Hall of Fame Award Entrant L'Oréal 2003
WFA Hall of Fame Award Entrant MasterCard 2003
Cannes Lions International Festival of Creativity Bronze Lion Banking MasterCard 2001
The Good, the Bad & the Ugly Awards Winner Grand Good Print MasterCard 2001
The Good, the Bad & the Ugly Awards Winner Grand Good TV MasterCard 2001
London International Awards - LIA Finalist Television/Cinema: Special Effects Motorola 2000
London International Awards - LIA Finalist Television/Cinema: Direction - Visual Motorola 2000
London International Awards - LIA Finalist Television/Cinema: Campaign Microsoft 2000
London International Awards - LIA Finalist Television/Cinema: Banking / Financial MasterCard 2000
London International Awards - LIA Finalist Television/Cinema: Banking / Financial MasterCard 2000
London International Awards - LIA Entrant Television/Cinema: Campaign Powerade 2000
London International Awards - LIA Entrant Television/Cinema: Campaign Powerade 2000
London International Awards - LIA Entrant Television/Cinema: Campaign Powerade 2000
London International Awards - LIA Entrant Television/Cinema: Campaign Avis 2000
London International Awards - LIA Entrant Television/Cinema: Campaign Avis 2000
London International Awards - LIA Entrant Television/Cinema: Campaign Avis 2000

Clients

Advertiser Brand Business Sector Type of Work since
AMR American Airlines Transport, Travel and Tourism
  • Television
Boehringer Ingelheim Tradjenta Health & Pharmaceutical Products
Frozen Food Council Association Food
2013
Ignite Restaurant Group Joe's Crab Shack, Macaroni Grill, Brickhouse Retail, Distribution & Restaurants
2012
IKEA Ikea Home Furniture
  • Web Site
Jose Cuervo Jose Cuervo Tequila Beverages
2013
Merck & Co., Inc. Respiratory brands Health & Pharmaceutical Products
2012
United States Postal Service United States Postal Service Business Services
2013
Coca-Cola Company Beverages
  • Research & Others
2005
Department of Health Healthier America Health & Pharmaceutical Products
  • Research & Others
2003
General Mills, Inc. Bisquick, Hamburger Helper, Chex, Chex Mix, Golden Grahams, Cinnamon Toast Crunch, Betty Crocker, Nature Valley Food
  • Television & Cinema
2008
GlaxoSmithKline Lovaza Health & Pharmaceutical Products
  • Television & Cinema
  • Direct Marketing print
1999
Kohl's Department Stores Kohl's Department Stores Department Stores, Supermarkets
2000
L'Oréal Preference, Excellence, Feria, Open, Vive, Cosmetics, Plentitude, Casting Colorspa, Studio Line, Matrix Media AOR Cosmetics, Beauty Products & Perfumes
1979
MasterCard International MasterCard Credit Cards
  • Television & Cinema
1997
Mondelez International Dentyne Food
  • Television & Cinema
  • Interactive
  • Print
  • Direct Marketing print
  • Packaging, Branding & Design
  • Promotion & Event
  • Outdoor / Out of Home
  • Radio
  • Public Relations
  • Media Buying & Planning
  • Research & Others
2003
Nestlé Arrowhead, Deer Park, Ozarka, Poland Spring, Zephyrhills Beverages
1997
Nikon Nikon Consumer Electronics & Audio-Visual
2003
Novartis Consumer Health, Inc. Reclast Health & Pharmaceutical Products
  • Research & Others
2004
Partnership for a Drug-Free America Partnership for a Drug Free America Anti-Drug/Alcohol/Tobacco Message
1987
Pfizer Premarin, Toviaz Health & Pharmaceutical Products
  • Television & Cinema
  • Direct Marketing print
  • Research & Others
2005
Staples Staples Drugstores, Specialty Stores
  • Television & Cinema
  • Radio
  • Research & Others
2004
Unilever I Cant Believe Its Not Butter!, Food
  • Television & Cinema
  • Direct Marketing print
1982
United States Army United States Army Government & Other Authorities
2005
Verizon Communications Verizon Communications, Verizon FiOS Consumer & Public Services
  • Television & Cinema
  • Interactive
  • Print
  • Direct Marketing print
  • Packaging, Branding & Design
  • Promotion & Event
  • Outdoor / Out of Home
  • Radio
  • Public Relations
  • Media Buying & Planning
  • Research & Others
2008
VISTAKON division of Johnson & Johnson Eyecare Acuvue Health & Pharmaceutical Products
1961
WeightWatchers Weight Watchers Retail, Distribution & Restaurants
  • Television & Cinema
  • Radio
  • Interactive
  • Research & Others
  • Direct Marketing print
  • Packaging, Branding & Design
2007