|Title||Business Hour Bust|
|Agency||Havas New York|
|Date of First Broadcast/Publication|
In the United States, fully 7 in 10 pregnancies among unmarried women age 18-29 are described by women themselves as unplanned - one of the highest levels in the developed world. The consequences of unplanned pregnancy are significant, expensive, and affect not only the young adults themselves, but also their children and families. Consequences include: fewer opportunities for mothers to complete their education or achieve other life goals; more health risks; diminished likelihood of forming committed, mature relationships; lower likelihood of stable families; and a higher likelihood of poverty. This campaign aims to reduce high rates of unplanned pregnancies among young women (18 -24), by encouraging them to find the best method of birth control for them, and use it more carefully and consistently. The PSAs let women know there is a birth control method out there for them, and directs them to Bedsider.org, a new comprehensive online and mobile program designed to make birth control easier. Bedsider includes easy ways to explore and compare various birth control methods, videos of real women describing their personal experiences with each method, and birth control and appointment reminders sent by text or email – everything women need to find the best birth control method, stay on it, and use it successfully.
|Art Director||Mrs. Becky Pollack|
|Copywriter||Mrs. Alicia Niagara|
|Traffic||Mrs. Katie Mc Carty|