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January 30, 2012
NEW YORK, Jan. 30, 2012 /PRNewswire/ -- Euro RSCG New York announced today that Patrick Syms has joined the agency as Group Planning Director. Syms joins Euro from Kirshenbaum Bond Senecal + Partners, where he served as Group Planning Director and strategic lead on Vanguard and BMW's sponsorship of the US Olympic Committee.
Prior to KBS+P, Patrick served at Global Communication Planning Director at Unilever where he oversaw the development of digitally integrated campaigns and coordinated the efforts of global brands teams. Prior to Unilever, Patrick spent four years running his own consultancy, Staufenberger, Smith & Butte LLP, where his clients included Unilever, BMW and Sky TV.
In his new role at Euro RSCG New York, Patrick will be strategic leader on the Charles Schwab account.
"Patrick is the epitome of new generation planning talent. He brings brand, interactive and communication planning experience to the table," said Tom Morton, Chief Strategy Officer of Euro RSCG New York. "He'll play a big role in building a more integrated approach for Charles Schwab, and in building a bigger content planning offering for Euro RSCG."
Patrick added: "There's a real energy at Euro RSCG, the people are fantastic; and Charles Schwab is an iconic finance brand. I'm really excited to be here."
Patrick joins Euro RSCG at an exciting time: last April, Matt Ryan and Lee Garfinkel were named co-chairmen of the New York agency, and Tom Morton, formerly of Publicis Group UK, joined shortly afterward as Chief Strategy Officer. Last month, Euro RSCG New York became creative agency of record for New York Life following a review process that began in October and included over 20 agencies.
About Euro RSCG Worldwide
Euro RSCG Worldwide is a leading integrated marketing communications agency and was the first agency to be named Global Agency of the Year by both Advertising Age and Campaign in the same year. Euro RSCG is made up of 233 offices in 75 countries and provides advertising, marketing, corporate communications and digital and social media solutions to clients including Air France, Charles Schwab, Citigroup, Danone Group, IBM, Kraft Foods, Lacoste, L'Oreal, Merck, PSA Peugeot Citroen, Reckitt Benckiser, sanofi-aventis and Volvo. Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext: HAV.PA) (Paris: HAV.PA).
Euro RSCG Worldwide