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New York Life Selects Euro RSCG New York as Advertising Agency of Record

December 20, 2011


NEW YORK, Dec. 20, 2011 /PRNewswire/ -- Euro RSCG New York announced today that it has been selected as the new advertising agency of record for New York Life, the largest mutual life insurance company in the United States, with more than $325 billion in assets under management. The selection follows a review process that began in October 2011, narrowing a list of more than 20 agencies to three finalists that made creative presentations.

"We're delighted to work with New York Life," said Matt Ryan, Co-Chairman of Euro RSCG New York and President, Global Brands, Euro RSCG Worldwide. "New York Life is one of America's greatest brands, and the competition for the account was tough. This is an exciting time for the New York agency, and we're looking forward to working with our new partners."

"We were happy to have three very strong agencies to choose among," said Liz McCarthy, Senior Vice President in charge of Corporate Communications for New York Life. "Ultimately, we decided on Euro RSCG New York as the partner for our business based on both their strong strategic approach and their genuine, emotional creative execution."

In addition to Euro RSCG New York, TBWA\Chiat\Day and Carmichael Lynch emerged as finalists in the review in November. Euro RSCG New York will serve as lead creative agency, replacing Taxi, which held the account since 2007.

About New York Life

New York Life Insurance Company, a Fortune 100 company founded in 1845, is the largest mutual life insurance company in the United States* and one of the largest life insurers in the world. New York Life has the highest possible financial strength ratings currently awarded to any life insurer from all four of the major credit rating agencies: A.M. Best (A++), Fitch (AAA), Moody's Investors Service (Aaa), Standard & Poor's (AA+).** Headquartered in New York City, New York Life's family of companies offers life insurance, retirement income, investments and long-term care insurance. New York Life Investments*** provides institutional asset management and retirement plan services. Other New York Life affiliates provide an array of securities products and services, as well as retail mutual funds. Please visit New York Life's Web site at www.newyorklife.com for more information.

*Based on revenue as reported by "Fortune 500, Ranked within Industries, Insurance: Life, Health (Mutual)," Fortune Magazine, May 5, 2011. See www.money.cnn.com/magazines/fortune for methodology.
**Source: Individual Third Party Ratings Report as of 8/23/11.
***New York Life Investments is a service mark used by New York Life Investment Management Holdings LLC and its subsidiary, New York Life Investment Management LLC.

About Euro RSCG Worldwide

Euro RSCG Worldwide is a leading integrated marketing communications agency and was the first agency to be named Global Agency of the Year by both Advertising Age and Campaign in the same year. Euro RSCG is made up of 233 offices in 75 countries and provides advertising, marketing, corporate communications and digital and social media solutions to clients including Air France, Charles Schwab, Citigroup, Danone Group, IBM, Kraft Foods, Lacoste, L'Oreal, Merck, PSA Peugeot Citroen, Reckitt Benckiser, sanofi-aventis and Volvo. Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext: HAV.PA) (Paris: HAV.PA).

Jared Kreiner
Euro RSCG Worldwide
212.886.4269
jared.kreiner@eurorscg.com