Havas Worldwide New York, New York
- 350 Hudson Street
- New York, New York 10014-4504
- United States
- Phone: 212 886-4100
- Fax: 212 886-4415
- Country Phone Code: 1
- Website: ny.havasworldwide.com/
- Email: info@havasny.com
Havas Worldwide New York Launches 'Shared Owned & Earned' Media Unit
January 25, 2013
NEW YORK, Jan. 25, 2013 /PRNewswire/ -- Havas Worldwide New York announced
today the launch of the Shared Owned & Earned media unit, (SOE). SOE brings the
agency's analytics, community management and content strategy specialists
together under a single practice. The new unit will launch with 21 employees
including 4 new hires, and will be lead by Richard Notarianni, Havas Worldwide
New York's Executive Director of Engagement Planning and Performance.
SOE will work with, support, and complement agency teams by bringing services
from different specialist areas into one system; versus the traditional
approach where agencies have delegated analytics, community management, content,
engagement planning, and strategy functions to designated specialists in each
practice.
"With the launch of SOE, Havas Worldwide New York will host a new team of talent
for the networked world," said Tom Morton, Chief Strategy Officer Havas
Worldwide New York. "Under Rich's leadership, we're putting shared, owned and
earned content specialists at the center of the agency."
"To address our clients' need to understand the business impact of networked
communications, the SOE partners a fully equipped analytics and engagement
planning group alongside the social, content and community specialists," added
Richard Notarianni.
"More than at any time in memory clients need to systematically connect their
marketing activity to business outcomes," said Matt Ryan, Co-Chairman Havas
Worldwide New York, President Global Brands Havas Worldwide. "We are already
seeing a major improvement in shortening the distance between data and action;
and hope to see that shorten even faster in the coming months."
SOE launches with active assignments from Havas Worldwide New York clients
including Dos Equis and Reckitt Benckiser.
Havas Worldwide New York plans to expand SOE across the agency's client roster,
and to continue growing the SOE team in the months ahead. SOE launches with 4
new hires, among them:
* Jennifer Bassett joins as Content Strategy Director. In her new role she will
help to build a system for effective and efficient publishing to the web,
mobile, and social channels. Jennifer started her career in publishing, and
prior to joining Havas she worked at Omnicom's branding agency, Interbrand.
* Doug Halsey joins as Content Strategy Director. Doug will help clients
holistically understand the digital ecosystem which includes the web, mobile and
social media. Doug started his career in print publishing, but has been in
digital media for the last 16 years. Most recently, Doug worked as Senior Site
Director for History.com
* Matt Cahill joined as Associate Director of Analytics and Insights, to focus
on building automated and scalable reporting solutions. With an academic
background in Applied Mathematics, Matt has spent the past seven years helping
businesses make smarter decisions and improve ROI.
* Shawn Shahani joined as Senior Strategist. Focused on marrying social
heuristics, engagement planning, and finding insights from data throughout his
career, he has helped build social and digital strategy at American Apparel,
iCrossing and most recently Momentum Worldwide.
About Havas Worldwide
Havas Worldwide, formerly known as Euro RSCG Worldwide, is a leading integrated
marketing communications agency and was the first agency to be named Global
Agency of the Year by both Advertising Age and Campaign in the same year.
The Havas Worldwide network is made up of 11,000 employees in 120 cities and 75
countries, with 316 offices and provides advertising, marketing, corporate
communications, and digital and social media solutions to clients, including Air
France, BNP Paribas, Citigroup, Danone Group, IBM, Kraft Foods, Lacoste, Merck,
Pernod Ricard, PSA Peugeot Citroen, Reckitt Benckiser, Sanofi, and Volvo.
Headquartered in New York, Havas Worldwide is the largest unit of the Havas
group, a world leader in communications (Euronext Paris SA: HAV.PA).
Contact:
Jared Kreiner
Corporate Communications
Havas Worldwide New York
T +1 212-886-4269
Jared.kreiner@havasww.com
SOURCE Havas Worldwide
Study: Americans Say Business --Not Government-- Holds The Most Power To Create Change
January 16, 2013
SOURCE Havas Worldwide
Around 6 in 10 of Americans Say Businesses Are Better Run than Government. Two-Thirds Believe Businesses Bear as Much Responsibility as Government for Driving Positive Social Change.
NEW YORK, Jan. 16, 2013 /PRNewswire/ -- As the world's attention shifts to Washington next week to observe the ushering in of President Barack Obama's second term, a far-reaching new study by Havas Worldwide shows that Americans are deeply skeptical of Washington and are looking to businesses to step in where their elected officials have failed. A majority of Americans believe that businesses are better run than government and are better suited to cope with at least one critical global challenge: climate change. The study also reveals a sharp contrast between the U.S. and the rest of the world: Americans (regardless of political affiliation) believe that paying one's fair share of taxes is one of the most important factors in being a good citizen.
The global study was conducted online among 10,219 adults in 31 countries. This release focuses primarily on responses from the 503 respondents in the United States.
Key findings include:
Paying one's fair share of taxes is a more important facet of good citizenship in the United States than in the rest of the world:According to the global survey respondents, the most important factor in being a good citizen today is behaving ethically and responsibly (cited as a top-three factor by 68% of the total global sample), followed by being self-sufficient/taking care of one's family (54%) and being a responsible consumer (36%).However, Americans strayed from the pack in this regard: Whereas they agreed that behaving ethically and being self-sufficient are the most important aspects of good citizenship, they rounded out their top three with paying one's fair share of taxes. Clearly, the notion that the tax burden is unevenly shared has become a sticking point-although it varies a bit by political affiliation: Democrats and Independents cited taxes as a top-three factor, whereas Republicans consider voting a stronger mark of good citizenship than paying one's fair share of the tax burden.Americans also place less import on curbing one's carbon footprint: Globally, a majority of the sample (56%) believe that a person who recycles regularly is a better citizen than someone who votes in every election but doesn't make an effort to reduce his or her waste. In the United States, only 36% of respondents agreed with that statement, with independents least likely to agree (28%) and Democrats most likely to do so (46%).
Americans want businesses to step in where government has failed:Two-thirds of Americans believe that the more powerful corporations become, the more obligated they are to behave ethically and with the public interest in mind. Almost as many (73% of Democrats and 60% of Republicans) go so far as to say that businesses bear as much responsibility as government for driving positive social change.Nearly half the total U.S. sample (49%) and 6 in 10 Democrats expect corporations to play an increasingly vital role in addressing the world's major problems. And 51% (65% of Democrats vs. 45% of Republicans) would like their favorite brands/companies to play a bigger role in their local communities.This doesn't mean Americans want their elected representatives out of the picture: 7 in 10 want corporations and government to work together to make the world a better place.
"The study makes it clear that U.S. consumers expect businesses to play a higher role than making goods and generating profits," said Tom Morton, chief strategic officer of Havas New York and co-chief strategy officer of Havas Worldwide North America. "As businesses grow larger and more powerful, they are expected to take on duties that were once the tasks of government. Partly, this is an issue of perceived competence: a majority of Americans surveyed (58% of Democrats and 69% of Republicans) think that, in general, businesses are better run than governments. And 52% (66% of Democrats and 50% of Republicans) think corporations are better positioned than governments to combat climate change. We're at a point where people think that the world's problems have outgrown the reach and the capability of governments. It's time for companies to step up."
"People expect more from corporate America than ever before," added James Lou, executive vice president and chief strategy officer of Havas Worldwide Chicago and co-chief strategy officer of Havas Worldwide North America. "Being ethical and minimizing a company's impact on the environment is no longer enough. Americans want real leadership from the business community and real solutions to the pressing challenges we face as a country and as a global community. The good news is that we're unearthing more and more evidence that those companies that come forward to create change and proffer solutions are being rewarded with stronger customer loyalty and improved bottom lines. Doing good has become one of the most reliable pathways to doing well."
To read more insights from the study and download the "Communities and Citizenship: Redesigned for a New World" white paper, visit www.havasworldwide.com/prosumer-report and follow @prosumer_report on Twitter.
About Havas Worldwide
Havas Worldwide, formerly known as Euro RSCG Worldwide, is a leading integrated marketing communications agency and was the first agency to be named Global Agency of the Year by both Advertising Age and Campaign in the same year. The Havas Worldwide network is made up of 11,000 employees in 316 offices in 120 cities and 75 countries, and provides advertising, marketing, corporate communications, and digital and social media solutions to clients, including Air France, BNP Paribas, Citigroup, Danone Group, IBM, Kraft Foods, Lacoste, Merck, Pernod Ricard, PSA Peugeot Citroen, Reckitt Benckiser, Sanofi and Volvo. Headquartered in New York, Havas Worldwide is the largest unit of the Havas group, a world leader in communications (Euronext Paris SA: HAV.PA).
Methodology
Market Probe International fielded the online survey in summer 2012 among 10,219 adults in 31 countries: Argentina, Australia, Belgium, Brazil, Canada, Chile, China, Colombia, the Czech Republic, the Dominican Republic, Finland, France, Germany, India, Italy, Japan, Kazakhstan, Kuwait, Malaysia, Mexico, Russia, Saudi Arabia, Singapore, South Africa, Spain, Taiwan, Turkey, Ukraine, the United Arab Emirates, the United Kingdom, and the United States.
For more information about Havas Worldwide's global studies, please visit http://www.havasworldwide.com/prosumer-report or contact Matt Weiss, global chief marketing officer, at matt.weiss@havasww.com.
Jared Kreiner
Havas Worldwide
212.886.4269
jared.kreiner@havasww.com
Havas announces two key senior management appointments
January 8, 2013
Andrew Benett to Global President of Havas Worldwide;
Robert LePlae to Global CEO of Arnold Worldwide
Appointments focused on further accelerating growth and innovation
at both companies
NEW YORK, January 8, 2013 – David Jones, Global CEO of Havas, today announced two
key management moves. Andrew Benett, currently Arnold Worldwide Global CEO, is
appointed to the new role of Global President at Havas Worldwide (previously known as Euro
RSCG). In this new role Benett will assume responsibility for leading the day-to-day
management of the global network. Benett will report to Jones, who will remain Global CEO
of the Havas Worldwide network.
In a second key move, Robert LePlae, previously Arnold Worldwide's Global President, will
now become its Global CEO. LePlae will also report to Jones.
Jones
commented: “This is an incredibly exciting time for our industry, presenting fantastic
opportunities for big talents like Andrew and Robert, who are motivated by change. The
momentum at Havas is very strong at the moment, following the successful rebranding of
Euro RSCG to Havas Worldwide, the unique co-location of all our media, creative and digital
teams into one building in Paris and in New York, and a great fourth quarter of new business
wins and digital growth. These senior management moves represent another important step
in delivering our strategic plan.”
Benett has been with Havas for nearly a decade. Prior to his role at Arnold Worldwide, he
served as Global Chief Strategy Officer for Euro RSCG Worldwide and CEO of Euro RSCG
New York. He has a track record of building strong teams that deliver great results. During
his recent three-year tenure leading Arnold Worldwide, he and his team grew the agency by
more than 30%, winning and growing relationships with clients including The Hershey
Company, Jack Daniel’s, Unilever, Volvo, American Eagle Outfitters and fab.com. The team
also dramatically enhanced the agency's digital capabilities, while expanding the micronetwork’s
offerings in Amsterdam, London, Moscow, Shanghai and Sydney.
“
I am very proud of what we've accomplished and delivered together. The leadership team at
Arnold is one of the most passionate and committed I’ve seen, and they are further
strengthened by the expertise and experience Robert brings
,” Benett said. “I am looking
forward to my new role. Havas Worldwide's digital strength and leadership in the areas of
social media and social responsibility have put the agency at the cutting edge of the industry
and we have high expectations of what we can accomplish in 2013.”
Robert LePlae brings a wealth of experience to his new role. He spent 11 years at TBWA,
including five years as CEO of TBWA\Chiat\Day Los Angeles, leading to his appointment as
President of TBWA North America. He also spent two years in Japan as founding CEO of an
international joint-venture company to run the Nissan business globally. He is considered to
have been a cornerstone in the emergence of TBWA Worldwide as a leading global creative
network. Immediately prior to joining Arnold, he served as North American President at
McCann Worldgroup.
“
When I joined Havas last year, its reputation as the most agile, entrepreneurial and
integrated of all the big communications groups was incredibly appealing. Stepping into the
CEO position at Arnold is an inspiring chance to deliver results for a first-rate group of clients,
and to lead a world-class, innovative team at Arnold,
” added LePlae.
“
Both Robert and Andrew will have a similar focus in their new roles — making successful
businesses even more successful. When we moved Andrew to Arnold, we put him there to
develop and execute a plan to turn around the agency — he's done that very successfully.
The move to Havas Worldwide provides a different opportunity as the agency is coming off
one of the best new business streaks in its history, having in the last few weeks won the
global Unilever data business, the European Central Bank account, Louis Vuitton globally,
Berluti globally, and Citibank CRM and eCRM as just a few of the highlights. His key focus
will be leveraging his strategic strength to lead the business to even more rapid growth.
Arnold’s spectacular turnaround also means that Robert is facing the same task. I look
forward to them both delivering for our clients and, in turn, for their agencies,
” concluded
Jones
.
Benett will retain his Chief Strategy Officer role at Havas Creative Group. All other titles and
roles remain unchanged.
About Havas
Havas (Euronext Paris: HAV.PA) is one of the world's largest global advertising, digital and communications groups.
Headquartered in Paris, Havas operates through its two Business Units, Havas Creative and Havas Media.
Havas Creative Group incorporates the Havas Worldwide (
www.havasworldwide.com) network - formerly Euro RSCG
Worldwide - (316 offices in 75 countries), the Arnold (
www.arn.com) micro-network (16 agencies in 15 countries
on 5 continents) as well as several other strong agencies.
Havas Media (
www.havasmedia.com) is the world’s fastest growing media group, operating in over 100 countries.
A multicultural and decentralized Group, Havas is present in more than 100 countries through its networks of agencies and
contractual affiliations. The Group offers a broad range of communications services, including digital, advertising, direct
marketing, media planning and buying, corporate communications, sales promotion, design, human resources, sports
marketing, multimedia interactive communications and public relations. Havas employs approximately 15,000 people. Further
information about Havas is available on the company’s website:
www.havas.com
About Havas Worldwide
Havas Worldwide, formerly known as Euro RSCG Worldwide, is a leading integrated marketing communications agency and
was the first agency to be named Global Agency of the Year by both
Advertising Age and Campaign in the same year. The
Havas Worldwide Network is made up of 11,000 employees in 120 cities and 75 countries, with 316 offices and provides
advertising, marketing, corporate communications, and digital and social media solutions to clients, including Air France, BNP
Paribas, Charles Schwab, Citigroup, Danone Group, IBM, Kraft Foods, Lacoste, Merck, Pernod Ricard, PSA Peugeot Citroën,
Reckitt Benckiser, Sanofi, and Volvo. Headquartered in New York, Havas Worldwide is the largest unit of the Havas group, a
world leader in communications (Euronext Paris SA: HAV.PA)
Contact:
Lorella Gessa
Communications Director
Havas Group
+33 (01) 58 47 90 36
lorella.gessa@havas.com
Yvonne Bond
Global Communications Director
Havas Worldwide
(212) 886-2035
HAVAS NAMES MATT WEISS AS GLOBAL CHIEF MARKETING OFFICER OF HAVAS
December 11, 2012
HAVAS NAMES MATT WEISS AS GLOBAL CHIEF MARKETING OFFICER OF HAVAS
WORLDWIDE
Puteaux - December 11, 2012 - Following their recent successful rebranding, Havas Worldwide
announced today that Matt Weiss will join the network as Global Chief Marketing Officer. In his
new role, Weiss will work closely with key leaders across the Havas Worldwide network to drive
growth for the agency and its clients. Based in the New York office, Weiss will officially begin his
new role in January 2013.
“Matt joins our team at an exciting time for Havas Worldwide: We’re coming off one of our
strongest ever years for new business. The rebranding has underscored our unique integrated
structure and digital-at-the-core model while acting as a real growth accelerator,”
said Havas
CEO David Jones
.
“Matt’s experience working with some of the world’s largest and most innovative brands will be a
huge asset in driving our clients’ businesses forward and with it our own growth. He has an
impressive track record in winning new business, gets both brand and digital, and shares our
enthusiasm for the enormous opportunity that the digital revolution presents to our clients and our
own business.”
Weiss joins the network just three months after Havas renamed its 316 offices to Havas
Worldwide. This operation was a major success and drove momentum in the business around the
world. In the last two months the company has won Louis Vuitton globally, Berluti globally, Diet
Coke in Europe, the European Central Bank, and La Poste together with the global Unilever data
business.
Weiss replaces Naomi Troni, who was recently appointed CEO, Havas Worldwide Southeast
Asia. Troni has worked within the network since 2004 in various roles in the UK and the US and is
a member of the Havas Worldwide Executive Committee.
In taking this position Weiss commented, “
I was drawn to the scope and scale of Havas
Worldwide and their unique position as being one of the most agile, collaborative, and digitally
innovative of all the global networks. Equally intriguing is their unique view of the changing
marketing landscape - a deep understanding of how social media and corporate responsibility are
intrinsically linked to drive business results for clients.”
Weiss is not a newcomer to global marketing, having spent eight years at McCann Worldgroup,
first as new business director for McCann NY and then as Chief Growth Officer for the network. In
that time he was credited with bringing significant wins to the agency such as Intel, Nikon,
Verizon Wireless, Holiday Inn, and Weight Watchers, to name a few. Prior to that he was part of
the pitch winning team that brought MasterCard's “Priceless” campaign to market. For four years
he ran that business—first domestically and then globally—forming the founding US team
credited with work that won almost every creative award in the business.
In 2010 he left to join kbs+ as Chief of Staff, where he was part of the executive leadership team
running the agency and overseeing business development. Weiss was also active managing
multiple accounts, which he either won or expanded within the agency, including Goldman Sachs,
Intel, and HomeGoods.
“
I am incredibly energized by the entrepreneurial talent and unique offerings across Havas
Worldwide. David and his team are committed to superb creative and progressive initiatives such
as One Young World and it's clear they understand what truly matters to clients today
.”
About Havas
Havas (Euronext Paris: HAV.PA) is one of the world's largest global advertising and
communications services groups. Headquartered in Paris, Havas operates through its two
Business Units, Havas Creative and Havas Media.
Havas Creative incorporates the Havas Worldwide (www.havasworldwide.com) network -
formerly Euro RSCG Worldwide - (316 offices in 75 countries), the Arnold (www.arn.com)
micronetwork (16 agencies in 15 countries on 5 continents) as well as other agencies with strong
local identities.
Havas Media (www.havasmedia.com) operates in over 100 countries and incorporates the MPG,
Arena Media, Havas Sports & Entertainment and Havas Digital networks.
A multicultural and decentralized Group, Havas is present in more than 100 countries through its
networks of agencies and contractual affiliations. The Group offers a broad range of
communications services, including digital, advertising, direct marketing, media planning and
buying, corporate communications, sales promotion, design, human resources, sports marketing,
multimedia interactive communications and public relations. Havas employs approximately
15,000 people. Further information about Havas is available on the company’s website:
www.havas.com
About Havas Worldwide
Havas Worldwide, formerly known as Euro RSCG Worldwide, is a leading integrated marketing
communications agency and was the first agency to be named Global Agency of the Year by both
Advertising Age
and Campaign in the same year. The Havas Worldwide Network is made up of
11,000 employees in 120 cities and 75 countries, with 316 offices and provides advertising,
marketing, corporate communications, and digital and social media solutions to clients, including
Air France, BNP Paribas, Charles Schwab, Citigroup, Danone Group, IBM, Kraft Foods, Lacoste,
Merck, Pernod Ricard, PSA Peugeot Citroën, Reckitt Benckiser, Sanofi, and Volvo.
Headquartered in New York, Havas Worldwide is the largest unit of the Havas group, a world
leader in communications (Euronext Paris SA: HAV.PA)
Contact:
Lorella Gessa
Communications Director
Havas Group
+33 (01) 58 47 90 36
lorella.gessa@havas.com
Yvonne Bond
Global Communications Director
Havas Worldwide
(212) 886-2035
Yvonne.bond@havasww.com
Christian Carl Joins Euro RSCG New York as Executive Creative Director
June 11, 2012
Euro RSCG New York announced today that Christian Carl has joined the agency as Executive Creative Director focusing primarily on the agency's Dos Equis account, while providing creative support to the agency's business development efforts. Carl joins Euro from McGarryBowen, where he ran the agency's successful United Airlines pitch.
Prior to McGarryBowen, Christian spent 7 years at Arnold Worldwide in roles based in Washington D.C., and Boston. After joining Arnold Worldwide in D.C., Christian was promoted to Interactive Creative Director in the Boston office where he oversaw the agency's acclaimed work for Volkswagen.
Christian also played a pivotal role in Arnold's successful Volvo pitch, and subsequently led the North American Volvo account while playing a major role in Volvo's global creative development.
"I am really excited about having the opportunity to work on the Dos Equis brand," said Carl. "My only hope is to keep the work to the level that everyone before me has done so successfully, and I am just as excited about helping to grow the agency and to be part of a team well positioned for a bright future. I worked with Matt Ryan on the successful Volvo pitch while I was at Arnold, and I was eager to join him and Lee in their roles as Co-Chairmen of Euro New York."
"Christian will be a key player in our push overall as an agency to continue winning new business and to strengthen our creative capabilities," said Lee Garfinkel Co-Chairman of Euro RSCG New York , and Chief Creative Officer Global Brands, Euro RSCG Worldwide. "I knew that Christian would be a perfect fit for Euro New York as our client roster continues to grow. I also knew that he would be up to the challenge of meeting the high-standards set by our work on Dos Equis."
Christian joins Euro RSCG at an exciting time: last spring Matt Ryan and Lee Garfinkel were named co-chairmen of the New York agency, and Tom Morton, formerly of Publicis Group UK, joined shortly afterward as Chief Strategy Officer. This year, Euro RSCG New York became creative agency of record for New York Life and the Atlantic City Alliance following highly competitive reviews.
About Euro RSCG Worldwide
Euro RSCG Worldwide is a leading integrated marketing communications agency and was the first agency to be named Global Agency of the Year by both Advertising Age and Campaign in the same year. Euro RSCG is made up of 233 offices in 75 countries and provides advertising, marketing, corporate communications, and digital and social media solutions to clients, including Air France, BNP Paribas, Charles Schwab, Citigroup, Danone Group, IBM, Kraft Foods, Lacoste, Merck, Pernod Ricard, PSA Peugeot Citroen, Reckitt Benckiser, Sanofi, and Volvo. Headquartered in New York, Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext Paris SA: HAV.PA).
Jared Kreiner
Euro RSCG Worldwide
212.886.4269
jared.kreiner@eurorscg.com
SOURCE Euro RSCG Worldwide
Source: PR Newswire (http://s.tt/1e3ku)
