VESIcare's 'Pipe People' showing no signs of tarnish

NEW YORK, April 10, 2012 /PRNewswire/ -- Euro RSCG Tonic has won two Effie Awards for work completed on behalf of its client, VESIcare. VESIcare's Effies have been awarded in the 'Sustained Success' and 'Healthcare- RX' categories.

This year marks the first time a health and wellness brand has ever won the 'Sustained Success' Effie, a special honor to recognize campaigns that have remained effective for 5 or more years. Brands also awarded Effies for 'Sustained Success' this year include McDonald's and the Office of National Drug Control Policy.

Euro RSCG Tonic's work for VESIcare also marks the first time in 4 years that an Effie has been awarded in the 'Healthcare- RX' category.

The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand's success. Gold, Silver and Bronze winners will be presented at the 44th annual Effie Awards Gala, held at Cipriani 42nd Street on May 23rd, along with the best in show, the Grand Effie award.

"One reason for the success of the campaign is that it managed to talk about the problem and give a solution without adding to the patients' embarrassment. In short, it hit just the right note. Patients just didn't listen to the advertising, they liked it." Rich Roth, Managing Director, Chief Creative Officer of Euro RSCG Tonic.

"The entry and judging process for the Effie Awards is rigorous. To achieve an Effie Awards finalist status or trophy means that a marketing communications effort worked, which is worth its weight in gold in today's marketplace where ROI is everything," said Mary Lee Keane, President of Effie Worldwide.

"Of the awards that we measure ourselves by, The Effies are one of the greatest honors," said Matt Ryan, Co-Chairman of Euro RSCG New York and President Global Brands, Euro RSCG Worldwide. "I can't think of a team more deserving than our health and wellness team -- Tonic. Tonic's creativity and results oriented approach consistently shines through in all of their work."

About Euro RSCG Tonic

Headquartered in New York, NY, Euro RSCG Tonic is the largest fully-integrated consumer health and wellness agency in North America, creating big ideas that drive brands, across any platform, with unrivaled success. Tonic is part of Euro RSCG Worldwide, the largest unit of Havas, a global leader in communications.

About Euro RSCG Worldwide

Euro RSCG Worldwide is a leading integrated marketing communications agency and was the first agency to be named Global Agency of the Year by both Advertising Age and Campaign in the same year. Euro RSCG is made up of 233 offices in 75 countries and provides advertising, marketing, corporate communications, and digital and social media solutions to clients, including Air France, Astellas, BNP Paribas, Charles Schwab, Citigroup, Danone Group, GlaxoSmithKline, IBM, Kraft Foods, Lacoste, Merck, Pernod Ricard, PSA Peugeot Citroen, Reckitt Benckiser, Sanofi, and Volvo. Headquartered in New York, Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext Paris SA: HAV.PA).

About Effie Worldwide

Effie Worldwide stands for effectiveness in marketing communications, spotlighting marketing ideas that work and encouraging thoughtful dialogue about the everchanging marketing industry. The Effie network works with some of the top research and media organizations worldwide to bring its audience relevant and first-class insights into effective marketing strategy. The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand's success. Since 1968, winning an Effie has become a global symbol of achievement.

Today, Effie celebrates effectiveness worldwide with the Global Effie, the Euro Effie, the Middle East / North Africa Effie and more than 40 national Effie programs. For more details, visit www.effie.org. Follow @effieawards on Twitter for updates on Effie information, programs and news. The Effie Effectiveness Index identifies and ranks the marketing communications industry's most effective agencies, advertisers, and brands by analyzing finalist and winner data from Effie Worldwide competitions.

Contact:

Jared Kreiner
Euro RSCG Worldwide
212.886.4269
jared.kreiner@eurorscg.com

Consumer Conscience Study: "Blueprint for a Sustainable Brand" launched at 4A's Transformation 2012 Conference

LOS ANGELES, March 28, 2012 /PRNewswire/ -- Euro RSCG Worldwide announced the launch of a new thought leadership series, the Consumer Conscience Study, designed to help brands communicate with the new "activist consumer." The first iteration of the study, "Blueprint for a Sustainable Brand," shows that the majority of consumers have moved beyond seeking companies that share their values and now feel a personal responsibility to censure unethical companies by avoiding their products.

The study was released at the 4A's (American Association of Advertising Agencies) Transformation Conference, an annual gathering of advertising and marketing executives. Kate Robertson, Euro RSCG UK group chairman, unveiled the findings during a panel discussion on "Sustainability as a Transformative Business Imperative."

"Close scrutiny of everything we do and say as businesses is no longer optional. The tidal wave of the social media revolution is inexorably rolling over us and exposing all—everything will come out, if not today then for sure tomorrow," said Robertson. "So of course responsibility and sustainability are top of mind for consumers and customers; it's not hard when they're being shown how irresponsible some businesses are. This is the flexion point—and we're best prepared, attending Transformation, to deal with this new relationship between brands and consumers." The panel represents the 4A's commitment to developing industry-leading content about the most important issues in media and marketing today.

"As a forward-thinking association, we strive to be aware of issues like sustainability that are becoming more of a business imperative for our membership," said Nancy Hill, president-CEO, 4A's. "And we will continue to create and provide platforms for these important conversations."

Key findings of the study include:

1. In our new world of radical transparency, business is under a microscope. Consumers are more focused than ever on corporate values and reputation.

69% of Americans say they are "paying more attention than in the past to the environmental and/or social impact of the products [they] buy," and 71% believe "the most successful and profitable businesses in the future will be those that practice sustainability."67% of Americans say they prefer to buy from companies that share their values.Americans point to transparency as an indicator of a successful business: Nearly three-quarters (74%) say "the more open and collaborative a business is, the more likely it is to succeed."

2. Consumers expect the companies with which they do business to be agents of change. More than three-quarters of Americans (76%) say "business bears as much responsibility as government for driving positive social change."

3. Consumers are punishing companies that fail to meet their expectations. Globally, 70% of consumers say they have a responsibility to "censure unethical companies by avoiding their products."

China (91%) and India (89%) were the markets most likely to believe consumers have a duty to censure unethical companies by avoiding their products.

4. Consumers are empowered by social media—and they know their own strength.

44% of Americans believe the greatest change agent in the future will be "the people, empowered by social media"–more than twice the number of respondents who chose politics or corporations as the greatest agent of change.

To download a copy of "Consumer Conscience Study: Blueprint for a Sustainable Brand," please visit http://www.aaaa.org/news/Documents/euro_blueprint.pdf.

About the Study

The Consumer Conscience Study surveyed 4,000 adults in six markets—Brazil, China, France, India, the UK, and the US—in 2007 and again in the winter of 2011.

About Euro RSCG Worldwide

Euro RSCG Worldwide is a leading integrated marketing communications agency and was the first agency to be named Global Agency of the Year by both Advertising Age and Campaign in the same year. Euro RSCG is made up of 233 offices in 75 countries and provides advertising, marketing, corporate communications, and digital and social media solutions to clients, including Air France, BNP Paribas, Charles Schwab, Citigroup, Danone Group, IBM, Kraft Foods, Lacoste, Merck, Pernod Ricard, PSA Peugeot Citroen, Reckitt Benckiser, Sanofi, and Volvo. Headquartered in New York, Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext Paris SA: HAV.PA).

About the 4A's

The 4A's (American Association of Advertising Agencies) is the national trade association of the advertising agency business which provides leadership, advocacy, and guidance to the industry. Its membership comprises virtually all of the large, multinational agencies and hundreds of small and mid-sized agencies from across the country. The 1,200 member agency offices served by the 4A's employ 65,000 people, offer a wide range of marketing communications services, and place 80 percent of all national advertising. The management-oriented association founded in 1917 helps its members build their businesses, and acts as the industry's spokesperson with government, media, and the public sector. 4A's Web site: www.aaaa.org Twitter: @4As.

Jared Kreiner
Euro RSCG Worldwide
212.886.4269
jared.kreiner@eurorscg.com

Advertising Agency Shooting New Ad in Iconic City All Week

ATLANTIC CITY, N.J., March 27, 2012 /PRNewswire/ -- The Atlantic City Alliance (ACA) announced today that it will be filming a commercial in Atlantic City this week as part of its larger campaign designed to increase tourism to the city. Euro RSCG New York, the ACA's advertising agency of record, will be shooting all week in various locations in order to capture footage that showcases everything Atlantic City has to offer.

"We are looking forward to capturing so many experiences of what makes Atlantic City great," said Liza Cartmell, CEO of the ACA. "Fine dining, premier shopping, world-class accommodations, and of course, our historic Boardwalk, all contribute to Atlantic City's appeal as a tourist destination. We hope to capture all of this in the commercial we film throughout the course of this week."

Atlantic City has produced commercials showcasing specific events and initiatives within the city such as Restaurant Week, but never one that focuses on Atlantic City as a whole. This commercial is part of the larger rebranding effort undertaken by the ACA and the Casino Reinvestment Development Authority (CRDA) to promote Atlantic City's appeal as a premier tourist destination.

About the Atlantic City Alliance (ACA)

The ACA is a recently established New Jersey not-for-profit corporation whose primary mission is to develop and implement a full-scale, broad-based, multi-year marketing program for Atlantic City. The ACA will work with the Casino Reinvestment Development Authority (CRDA) to market and promote the Tourism District via a public/private partnership. The ACA also works with local and state government, the private sector and other organizations to further enhance the marketing program.

Contact:
Genevieve Grdina
Genevieve.Grdina@edelman.com
212-277-3762

Former Gotham Inc. Managing Partner to Lead Euro's Recruitment and T&D Efforts

NEW YORK, March 8, 2012 /PRNewswire/ -- Euro RSCG New York announced today that Barbara Jewell has joined the agency in the newly created role of Chief Talent Officer. Jewell joins Euro from Interpublic's Gotham Inc., where she was People/Managing Partner and led the agency's employee relations, recruitment, and training and development efforts.

Prior to Gotham Inc. Barbara served as Director of Human Resources at Kaplan Thaler Group. Before the Kaplan Thaler Group, Barbara spent nearly 10 years at McCann Erickson where she served as SVP, UM, Director of Human Resources and oversaw the agency's employee relations, career development, and high-volume recruitment efforts.

In her new role, Barbara will report to Euro RSCG New York's co-chairmen: Matt Ryan, who also serves as President of Global Brands for Euro RSCG Worldwide and Lee Garfinkel, also Chief Creative Officer of Global Brands for Euro RSCG Worldwide.

"Barbara's talent and experience have been essential to the growth of every agency she's worked with," Ryan said. "She's an expert at managing and developing talent during times of growth and increased demand, and that's why she's a perfect fit for Euro New York."

"Barbara brings a number of impressive qualities to the table," added Garfinkel. "We were impressed by her ideas for identifying and developing our top talent and for ramping up a more competitive recruitment plan as the agency continues to grow."

"I am thrilled to be joining Euro and excited about the opportunity to help evolve an already dynamic agency to a new level," said Jewell.

Barbara's appointment comes at an important time for Euro New York: the agency has been on a new business spree since December, with notable new account wins from New York Life, Atlantic City Alliance and Hershey Company. Last April, Matt Ryan and Lee Garfinkel took the reins at the New York agency as co-chairmen, and Tom Morton, formerly of Publicis Group UK, joined shortly afterward as Chief Strategy Officer.

About Euro RSCG Worldwide

Euro RSCG Worldwide is a leading integrated marketing communications agency and was the first agency to be named Global Agency of the Year by both Advertising Age and Campaign in the same year. Euro RSCG is made up of 233 offices in 75 countries and provides advertising, marketing, corporate communications, and digital and social media solutions to clients, including Air France, BNP Paribas, Charles Schwab, Citigroup, Danone Group, IBM, Kraft Foods, Lacoste, Merck, Pernod Ricard, PSA Peugeot Citroen, Reckitt Benckiser, Sanofi, and Volvo. Headquartered in New York, Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (euronext paris sa:HAV.PA). For more information go to EuroRSCG.com.

Jared Kreiner
Euro RSCG Worldwide
212.886.4269
jared.kreiner@eurorscg.com

NEW YORK, Jan. 30, 2012 /PRNewswire/ -- Euro RSCG New York announced today that Patrick Syms has joined the agency as Group Planning Director. Syms joins Euro from Kirshenbaum Bond Senecal + Partners, where he served as Group Planning Director and strategic lead on Vanguard and BMW's sponsorship of the US Olympic Committee.

Prior to KBS+P, Patrick served at Global Communication Planning Director at Unilever where he oversaw the development of digitally integrated campaigns and coordinated the efforts of global brands teams. Prior to Unilever, Patrick spent four years running his own consultancy, Staufenberger, Smith & Butte LLP, where his clients included Unilever, BMW and Sky TV.

In his new role at Euro RSCG New York, Patrick will be strategic leader on the Charles Schwab account.

"Patrick is the epitome of new generation planning talent. He brings brand, interactive and communication planning experience to the table," said Tom Morton, Chief Strategy Officer of Euro RSCG New York. "He'll play a big role in building a more integrated approach for Charles Schwab, and in building a bigger content planning offering for Euro RSCG."

Patrick added: "There's a real energy at Euro RSCG, the people are fantastic; and Charles Schwab is an iconic finance brand. I'm really excited to be here."

Patrick joins Euro RSCG at an exciting time: last April, Matt Ryan and Lee Garfinkel were named co-chairmen of the New York agency, and Tom Morton, formerly of Publicis Group UK, joined shortly afterward as Chief Strategy Officer. Last month, Euro RSCG New York became creative agency of record for New York Life following a review process that began in October and included over 20 agencies.

About Euro RSCG Worldwide
Euro RSCG Worldwide is a leading integrated marketing communications agency and was the first agency to be named Global Agency of the Year by both Advertising Age and Campaign in the same year. Euro RSCG is made up of 233 offices in 75 countries and provides advertising, marketing, corporate communications and digital and social media solutions to clients including Air France, Charles Schwab, Citigroup, Danone Group, IBM, Kraft Foods, Lacoste, L'Oreal, Merck, PSA Peugeot Citroen, Reckitt Benckiser, sanofi-aventis and Volvo. Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext: HAV.PA) (Paris: HAV.PA).

Contact:
Jared Kreiner
Euro RSCG Worldwide
212.886.4269
jared.kreiner@eurorscg.com