SOE will work with, support, and complement agency teams by bringing services
from different specialist areas into one system; versus the traditional
approach where agencies have delegated analytics, community management, content,
engagement planning, and strategy functions to designated specialists in each
practice.

"With the launch of SOE, Havas Worldwide New York will host a new team of talent
for the networked world," said Tom Morton, Chief Strategy Officer Havas
Worldwide New York. "Under Rich's leadership, we're putting shared, owned and
earned content specialists at the center of the agency."

"To address our clients' need to understand the business impact of networked
communications, the SOE partners a fully equipped analytics and engagement
planning group alongside the social, content and community specialists," added
Richard Notarianni.

"More than at any time in memory clients need to systematically connect their
marketing activity to business outcomes," said Matt Ryan, Co-Chairman Havas
Worldwide New York, President Global Brands Havas Worldwide. "We are already
seeing a major improvement in shortening the distance between data and action;
and hope to see that shorten even faster in the coming months."

SOE launches with active assignments from Havas Worldwide New York clients
including Dos Equis and Reckitt Benckiser.

Havas Worldwide New York plans to expand SOE across the agency's client roster,
and to continue growing the SOE team in the months ahead. SOE launches with 4
new hires, among them:

* Jennifer Bassett joins as Content Strategy Director. In her new role she will
help to build a system for effective and efficient publishing to the web,
mobile, and social channels. Jennifer started her career in publishing, and
prior to joining Havas she worked at Omnicom's branding agency, Interbrand.

* Doug Halsey joins as Content Strategy Director. Doug will help clients
holistically understand the digital ecosystem which includes the web, mobile and
social media. Doug started his career in print publishing, but has been in
digital media for the last 16 years. Most recently, Doug worked as Senior Site
Director for History.com

* Matt Cahill joined as Associate Director of Analytics and Insights, to focus
on building automated and scalable reporting solutions. With an academic
background in Applied Mathematics, Matt has spent the past seven years helping
businesses make smarter decisions and improve ROI.

* Shawn Shahani joined as Senior Strategist. Focused on marrying social
heuristics, engagement planning, and finding insights from data throughout his
career, he has helped build social and digital strategy at American Apparel,
iCrossing and most recently Momentum Worldwide.

About Havas Worldwide
Havas Worldwide, formerly known as Euro RSCG Worldwide, is a leading integrated
marketing communications agency and was the first agency to be named Global
Agency of the Year by both Advertising Age and Campaign in the same year.
The Havas Worldwide network is made up of 11,000 employees in 120 cities and 75
countries, with 316 offices and provides advertising, marketing, corporate
communications, and digital and social media solutions to clients, including Air
France, BNP Paribas, Citigroup, Danone Group, IBM, Kraft Foods, Lacoste, Merck,
Pernod Ricard, PSA Peugeot Citroen, Reckitt Benckiser, Sanofi, and Volvo.
Headquartered in New York, Havas Worldwide is the largest unit of the Havas
group, a world leader in communications (Euronext Paris SA: HAV.PA).

Contact:
Jared Kreiner
Corporate Communications
Havas Worldwide New York
T +1 212-886-4269
Jared.kreiner@havasww.com

SOURCE Havas Worldwide

Around 6 in 10 of Americans Say Businesses Are Better Run than Government. Two-Thirds Believe Businesses Bear as Much Responsibility as Government for Driving Positive Social Change.

NEW YORK, Jan. 16, 2013 /PRNewswire/ -- As the world's attention shifts to Washington next week to observe the ushering in of President Barack Obama's second term, a far-reaching new study by Havas Worldwide shows that Americans are deeply skeptical of Washington and are looking to businesses to step in where their elected officials have failed. A majority of Americans believe that businesses are better run than government and are better suited to cope with at least one critical global challenge: climate change. The study also reveals a sharp contrast between the U.S. and the rest of the world: Americans (regardless of political affiliation) believe that paying one's fair share of taxes is one of the most important factors in being a good citizen.

The global study was conducted online among 10,219 adults in 31 countries. This release focuses primarily on responses from the 503 respondents in the United States.

Key findings include:

Paying one's fair share of taxes is a more important facet of good citizenship in the United States than in the rest of the world:According to the global survey respondents, the most important factor in being a good citizen today is behaving ethically and responsibly (cited as a top-three factor by 68% of the total global sample), followed by being self-sufficient/taking care of one's family (54%) and being a responsible consumer (36%).However, Americans strayed from the pack in this regard: Whereas they agreed that behaving ethically and being self-sufficient are the most important aspects of good citizenship, they rounded out their top three with paying one's fair share of taxes. Clearly, the notion that the tax burden is unevenly shared has become a sticking point-although it varies a bit by political affiliation: Democrats and Independents cited taxes as a top-three factor, whereas Republicans consider voting a stronger mark of good citizenship than paying one's fair share of the tax burden.Americans also place less import on curbing one's carbon footprint: Globally, a majority of the sample (56%) believe that a person who recycles regularly is a better citizen than someone who votes in every election but doesn't make an effort to reduce his or her waste. In the United States, only 36% of respondents agreed with that statement, with independents least likely to agree (28%) and Democrats most likely to do so (46%).

Americans want businesses to step in where government has failed:Two-thirds of Americans believe that the more powerful corporations become, the more obligated they are to behave ethically and with the public interest in mind. Almost as many (73% of Democrats and 60% of Republicans) go so far as to say that businesses bear as much responsibility as government for driving positive social change.Nearly half the total U.S. sample (49%) and 6 in 10 Democrats expect corporations to play an increasingly vital role in addressing the world's major problems. And 51% (65% of Democrats vs. 45% of Republicans) would like their favorite brands/companies to play a bigger role in their local communities.This doesn't mean Americans want their elected representatives out of the picture: 7 in 10 want corporations and government to work together to make the world a better place.

"The study makes it clear that U.S. consumers expect businesses to play a higher role than making goods and generating profits," said Tom Morton, chief strategic officer of Havas New York and co-chief strategy officer of Havas Worldwide North America. "As businesses grow larger and more powerful, they are expected to take on duties that were once the tasks of government. Partly, this is an issue of perceived competence: a majority of Americans surveyed (58% of Democrats and 69% of Republicans) think that, in general, businesses are better run than governments. And 52% (66% of Democrats and 50% of Republicans) think corporations are better positioned than governments to combat climate change. We're at a point where people think that the world's problems have outgrown the reach and the capability of governments. It's time for companies to step up."

"People expect more from corporate America than ever before," added James Lou, executive vice president and chief strategy officer of Havas Worldwide Chicago and co-chief strategy officer of Havas Worldwide North America. "Being ethical and minimizing a company's impact on the environment is no longer enough. Americans want real leadership from the business community and real solutions to the pressing challenges we face as a country and as a global community. The good news is that we're unearthing more and more evidence that those companies that come forward to create change and proffer solutions are being rewarded with stronger customer loyalty and improved bottom lines. Doing good has become one of the most reliable pathways to doing well."

To read more insights from the study and download the "Communities and Citizenship: Redesigned for a New World" white paper, visit www.havasworldwide.com/prosumer-report and follow @prosumer_report on Twitter.

About Havas Worldwide
Havas Worldwide, formerly known as Euro RSCG Worldwide, is a leading integrated marketing communications agency and was the first agency to be named Global Agency of the Year by both Advertising Age and Campaign in the same year. The Havas Worldwide network is made up of 11,000 employees in 316 offices in 120 cities and 75 countries, and provides advertising, marketing, corporate communications, and digital and social media solutions to clients, including Air France, BNP Paribas, Citigroup, Danone Group, IBM, Kraft Foods, Lacoste, Merck, Pernod Ricard, PSA Peugeot Citroen, Reckitt Benckiser, Sanofi and Volvo. Headquartered in New York, Havas Worldwide is the largest unit of the Havas group, a world leader in communications (Euronext Paris SA: HAV.PA).

Methodology
Market Probe International fielded the online survey in summer 2012 among 10,219 adults in 31 countries: Argentina, Australia, Belgium, Brazil, Canada, Chile, China, Colombia, the Czech Republic, the Dominican Republic, Finland, France, Germany, India, Italy, Japan, Kazakhstan, Kuwait, Malaysia, Mexico, Russia, Saudi Arabia, Singapore, South Africa, Spain, Taiwan, Turkey, Ukraine, the United Arab Emirates, the United Kingdom, and the United States.

For more information about Havas Worldwide's global studies, please visit http://www.havasworldwide.com/prosumer-report or contact Matt Weiss, global chief marketing officer, at matt.weiss@havasww.com.

Jared Kreiner
Havas Worldwide
212.886.4269
jared.kreiner@havasww.com

Robert LePlae to Global CEO of Arnold Worldwide

Appointments focused on further accelerating growth and innovation

at both companies

NEW YORK, January 8, 2013 – David Jones, Global CEO of Havas, today announced two

key management moves. Andrew Benett, currently Arnold Worldwide Global CEO, is

appointed to the new role of Global President at Havas Worldwide (previously known as Euro

RSCG). In this new role Benett will assume responsibility for leading the day-to-day

management of the global network. Benett will report to Jones, who will remain Global CEO

of the Havas Worldwide network.

In a second key move, Robert LePlae, previously Arnold Worldwide's Global President, will

now become its Global CEO. LePlae will also report to Jones.

Jones

commented: “This is an incredibly exciting time for our industry, presenting fantastic

opportunities for big talents like Andrew and Robert, who are motivated by change. The

momentum at Havas is very strong at the moment, following the successful rebranding of

Euro RSCG to Havas Worldwide, the unique co-location of all our media, creative and digital

teams into one building in Paris and in New York, and a great fourth quarter of new business

wins and digital growth. These senior management moves represent another important step

in delivering our strategic plan.”

Benett has been with Havas for nearly a decade. Prior to his role at Arnold Worldwide, he

served as Global Chief Strategy Officer for Euro RSCG Worldwide and CEO of Euro RSCG

New York. He has a track record of building strong teams that deliver great results. During

his recent three-year tenure leading Arnold Worldwide, he and his team grew the agency by

more than 30%, winning and growing relationships with clients including The Hershey

Company, Jack Daniel’s, Unilever, Volvo, American Eagle Outfitters and fab.com. The team

also dramatically enhanced the agency's digital capabilities, while expanding the micronetwork’s

offerings in Amsterdam, London, Moscow, Shanghai and Sydney.

“

I am very proud of what we've accomplished and delivered together. The leadership team at

Arnold is one of the most passionate and committed I’ve seen, and they are further

strengthened by the expertise and experience Robert brings

,” Benett said. “I am looking

forward to my new role. Havas Worldwide's digital strength and leadership in the areas of

social media and social responsibility have put the agency at the cutting edge of the industry

and we have high expectations of what we can accomplish in 2013.”

Robert LePlae brings a wealth of experience to his new role. He spent 11 years at TBWA,

including five years as CEO of TBWA\Chiat\Day Los Angeles, leading to his appointment as

President of TBWA North America. He also spent two years in Japan as founding CEO of an

international joint-venture company to run the Nissan business globally. He is considered to

have been a cornerstone in the emergence of TBWA Worldwide as a leading global creative

network. Immediately prior to joining Arnold, he served as North American President at

McCann Worldgroup.

“

When I joined Havas last year, its reputation as the most agile, entrepreneurial and

integrated of all the big communications groups was incredibly appealing. Stepping into the

CEO position at Arnold is an inspiring chance to deliver results for a first-rate group of clients,

and to lead a world-class, innovative team at Arnold,

” added LePlae.

“

Both Robert and Andrew will have a similar focus in their new roles — making successful

businesses even more successful. When we moved Andrew to Arnold, we put him there to

develop and execute a plan to turn around the agency — he's done that very successfully.

The move to Havas Worldwide provides a different opportunity as the agency is coming off

one of the best new business streaks in its history, having in the last few weeks won the

global Unilever data business, the European Central Bank account, Louis Vuitton globally,

Berluti globally, and Citibank CRM and eCRM as just a few of the highlights. His key focus

will be leveraging his strategic strength to lead the business to even more rapid growth.

Arnold’s spectacular turnaround also means that Robert is facing the same task. I look

forward to them both delivering for our clients and, in turn, for their agencies,

” concluded

Jones

.

Benett will retain his Chief Strategy Officer role at Havas Creative Group. All other titles and

roles remain unchanged.

About Havas

Havas (Euronext Paris: HAV.PA) is one of the world's largest global advertising, digital and communications groups.

Headquartered in Paris, Havas operates through its two Business Units, Havas Creative and Havas Media.

Havas Creative Group incorporates the Havas Worldwide (

www.havasworldwide.com) network - formerly Euro RSCG

Worldwide - (316 offices in 75 countries), the Arnold (

www.arn.com) micro-network (16 agencies in 15 countries

on 5 continents) as well as several other strong agencies.

Havas Media (

www.havasmedia.com) is the world’s fastest growing media group, operating in over 100 countries.

A multicultural and decentralized Group, Havas is present in more than 100 countries through its networks of agencies and

contractual affiliations. The Group offers a broad range of communications services, including digital, advertising, direct

marketing, media planning and buying, corporate communications, sales promotion, design, human resources, sports

marketing, multimedia interactive communications and public relations. Havas employs approximately 15,000 people. Further

information about Havas is available on the company’s website:

www.havas.com

About Havas Worldwide

Havas Worldwide, formerly known as Euro RSCG Worldwide, is a leading integrated marketing communications agency and

was the first agency to be named Global Agency of the Year by both

Advertising Age and Campaign in the same year. The

Havas Worldwide Network is made up of 11,000 employees in 120 cities and 75 countries, with 316 offices and provides

advertising, marketing, corporate communications, and digital and social media solutions to clients, including Air France, BNP

Paribas, Charles Schwab, Citigroup, Danone Group, IBM, Kraft Foods, Lacoste, Merck, Pernod Ricard, PSA Peugeot Citroën,

Reckitt Benckiser, Sanofi, and Volvo. Headquartered in New York, Havas Worldwide is the largest unit of the Havas group, a

world leader in communications (Euronext Paris SA: HAV.PA)

Contact:

Lorella Gessa

Communications Director

Havas Group

+33 (01) 58 47 90 36

lorella.gessa@havas.com

Yvonne Bond

Global Communications Director

Havas Worldwide

(212) 886-2035

WORLDWIDE

Puteaux - December 11, 2012 - Following their recent successful rebranding, Havas Worldwide

announced today that Matt Weiss will join the network as Global Chief Marketing Officer. In his

new role, Weiss will work closely with key leaders across the Havas Worldwide network to drive

growth for the agency and its clients. Based in the New York office, Weiss will officially begin his

new role in January 2013.

“Matt joins our team at an exciting time for Havas Worldwide: We’re coming off one of our

strongest ever years for new business. The rebranding has underscored our unique integrated

structure and digital-at-the-core model while acting as a real growth accelerator,”

said Havas

CEO David Jones

.

“Matt’s experience working with some of the world’s largest and most innovative brands will be a

huge asset in driving our clients’ businesses forward and with it our own growth. He has an

impressive track record in winning new business, gets both brand and digital, and shares our

enthusiasm for the enormous opportunity that the digital revolution presents to our clients and our

own business.”

Weiss joins the network just three months after Havas renamed its 316 offices to Havas

Worldwide. This operation was a major success and drove momentum in the business around the

world. In the last two months the company has won Louis Vuitton globally, Berluti globally, Diet

Coke in Europe, the European Central Bank, and La Poste together with the global Unilever data

business.

Weiss replaces Naomi Troni, who was recently appointed CEO, Havas Worldwide Southeast

Asia. Troni has worked within the network since 2004 in various roles in the UK and the US and is

a member of the Havas Worldwide Executive Committee.

In taking this position Weiss commented, “

I was drawn to the scope and scale of Havas

Worldwide and their unique position as being one of the most agile, collaborative, and digitally

innovative of all the global networks. Equally intriguing is their unique view of the changing

marketing landscape - a deep understanding of how social media and corporate responsibility are

intrinsically linked to drive business results for clients.”

Weiss is not a newcomer to global marketing, having spent eight years at McCann Worldgroup,

first as new business director for McCann NY and then as Chief Growth Officer for the network. In

that time he was credited with bringing significant wins to the agency such as Intel, Nikon,

Verizon Wireless, Holiday Inn, and Weight Watchers, to name a few. Prior to that he was part of

the pitch winning team that brought MasterCard's “Priceless” campaign to market. For four years

he ran that business—first domestically and then globally—forming the founding US team

credited with work that won almost every creative award in the business.

In 2010 he left to join kbs+ as Chief of Staff, where he was part of the executive leadership team

running the agency and overseeing business development. Weiss was also active managing

multiple accounts, which he either won or expanded within the agency, including Goldman Sachs,

Intel, and HomeGoods.

“

I am incredibly energized by the entrepreneurial talent and unique offerings across Havas

Worldwide. David and his team are committed to superb creative and progressive initiatives such

as One Young World and it's clear they understand what truly matters to clients today

.”

About Havas

Havas (Euronext Paris: HAV.PA) is one of the world's largest global advertising and

communications services groups. Headquartered in Paris, Havas operates through its two

Business Units, Havas Creative and Havas Media.

Havas Creative incorporates the Havas Worldwide (www.havasworldwide.com) network -

formerly Euro RSCG Worldwide - (316 offices in 75 countries), the Arnold (www.arn.com)

micronetwork (16 agencies in 15 countries on 5 continents) as well as other agencies with strong

local identities.

Havas Media (www.havasmedia.com) operates in over 100 countries and incorporates the MPG,

Arena Media, Havas Sports & Entertainment and Havas Digital networks.

A multicultural and decentralized Group, Havas is present in more than 100 countries through its

networks of agencies and contractual affiliations. The Group offers a broad range of

communications services, including digital, advertising, direct marketing, media planning and

buying, corporate communications, sales promotion, design, human resources, sports marketing,

multimedia interactive communications and public relations. Havas employs approximately

15,000 people. Further information about Havas is available on the company’s website:

www.havas.com

About Havas Worldwide

Havas Worldwide, formerly known as Euro RSCG Worldwide, is a leading integrated marketing

communications agency and was the first agency to be named Global Agency of the Year by both

Advertising Age

and Campaign in the same year. The Havas Worldwide Network is made up of

11,000 employees in 120 cities and 75 countries, with 316 offices and provides advertising,

marketing, corporate communications, and digital and social media solutions to clients, including

Air France, BNP Paribas, Charles Schwab, Citigroup, Danone Group, IBM, Kraft Foods, Lacoste,

Merck, Pernod Ricard, PSA Peugeot Citroën, Reckitt Benckiser, Sanofi, and Volvo.

Headquartered in New York, Havas Worldwide is the largest unit of the Havas group, a world

leader in communications (Euronext Paris SA: HAV.PA)

Contact:

Lorella Gessa

Communications Director

Havas Group

+33 (01) 58 47 90 36

lorella.gessa@havas.com

Yvonne Bond

Global Communications Director

Havas Worldwide

(212) 886-2035

Yvonne.bond@havasww.com

Prior to McGarryBowen, Christian spent 7 years at Arnold Worldwide in roles based in Washington D.C., and Boston. After joining Arnold Worldwide in D.C., Christian was promoted to Interactive Creative Director in the Boston office where he oversaw the agency's acclaimed work for Volkswagen.

Christian also played a pivotal role in Arnold's successful Volvo pitch, and subsequently led the North American Volvo account while playing a major role in Volvo's global creative development.

"I am really excited about having the opportunity to work on the Dos Equis brand," said Carl. "My only hope is to keep the work to the level that everyone before me has done so successfully, and I am just as excited about helping to grow the agency and to be part of a team well positioned for a bright future. I worked with Matt Ryan on the successful Volvo pitch while I was at Arnold, and I was eager to join him and Lee in their roles as Co-Chairmen of Euro New York."

"Christian will be a key player in our push overall as an agency to continue winning new business and to strengthen our creative capabilities," said Lee Garfinkel Co-Chairman of Euro RSCG New York , and Chief Creative Officer Global Brands, Euro RSCG Worldwide. "I knew that Christian would be a perfect fit for Euro New York as our client roster continues to grow. I also knew that he would be up to the challenge of meeting the high-standards set by our work on Dos Equis."

Christian joins Euro RSCG at an exciting time: last spring Matt Ryan and Lee Garfinkel were named co-chairmen of the New York agency, and Tom Morton, formerly of Publicis Group UK, joined shortly afterward as Chief Strategy Officer. This year, Euro RSCG New York became creative agency of record for New York Life and the Atlantic City Alliance following highly competitive reviews.

About Euro RSCG Worldwide
Euro RSCG Worldwide is a leading integrated marketing communications agency and was the first agency to be named Global Agency of the Year by both Advertising Age and Campaign in the same year. Euro RSCG is made up of 233 offices in 75 countries and provides advertising, marketing, corporate communications, and digital and social media solutions to clients, including Air France, BNP Paribas, Charles Schwab, Citigroup, Danone Group, IBM, Kraft Foods, Lacoste, Merck, Pernod Ricard, PSA Peugeot Citroen, Reckitt Benckiser, Sanofi, and Volvo. Headquartered in New York, Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext Paris SA: HAV.PA).

Jared Kreiner
Euro RSCG Worldwide
212.886.4269
jared.kreiner@eurorscg.com

SOURCE Euro RSCG Worldwide

Source: PR Newswire (http://s.tt/1e3ku)

NEW YORK, April 10, 2012 /PRNewswire/ -- Euro RSCG Tonic has won two Effie Awards for work completed on behalf of its client, VESIcare. VESIcare's Effies have been awarded in the 'Sustained Success' and 'Healthcare- RX' categories.

This year marks the first time a health and wellness brand has ever won the 'Sustained Success' Effie, a special honor to recognize campaigns that have remained effective for 5 or more years. Brands also awarded Effies for 'Sustained Success' this year include McDonald's and the Office of National Drug Control Policy.

Euro RSCG Tonic's work for VESIcare also marks the first time in 4 years that an Effie has been awarded in the 'Healthcare- RX' category.

The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand's success. Gold, Silver and Bronze winners will be presented at the 44th annual Effie Awards Gala, held at Cipriani 42nd Street on May 23rd, along with the best in show, the Grand Effie award.

"One reason for the success of the campaign is that it managed to talk about the problem and give a solution without adding to the patients' embarrassment. In short, it hit just the right note. Patients just didn't listen to the advertising, they liked it." Rich Roth, Managing Director, Chief Creative Officer of Euro RSCG Tonic.

"The entry and judging process for the Effie Awards is rigorous. To achieve an Effie Awards finalist status or trophy means that a marketing communications effort worked, which is worth its weight in gold in today's marketplace where ROI is everything," said Mary Lee Keane, President of Effie Worldwide.

"Of the awards that we measure ourselves by, The Effies are one of the greatest honors," said Matt Ryan, Co-Chairman of Euro RSCG New York and President Global Brands, Euro RSCG Worldwide. "I can't think of a team more deserving than our health and wellness team -- Tonic. Tonic's creativity and results oriented approach consistently shines through in all of their work."

About Euro RSCG Tonic

Headquartered in New York, NY, Euro RSCG Tonic is the largest fully-integrated consumer health and wellness agency in North America, creating big ideas that drive brands, across any platform, with unrivaled success. Tonic is part of Euro RSCG Worldwide, the largest unit of Havas, a global leader in communications.

About Euro RSCG Worldwide

Euro RSCG Worldwide is a leading integrated marketing communications agency and was the first agency to be named Global Agency of the Year by both Advertising Age and Campaign in the same year. Euro RSCG is made up of 233 offices in 75 countries and provides advertising, marketing, corporate communications, and digital and social media solutions to clients, including Air France, Astellas, BNP Paribas, Charles Schwab, Citigroup, Danone Group, GlaxoSmithKline, IBM, Kraft Foods, Lacoste, Merck, Pernod Ricard, PSA Peugeot Citroen, Reckitt Benckiser, Sanofi, and Volvo. Headquartered in New York, Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext Paris SA: HAV.PA).

About Effie Worldwide

Effie Worldwide stands for effectiveness in marketing communications, spotlighting marketing ideas that work and encouraging thoughtful dialogue about the everchanging marketing industry. The Effie network works with some of the top research and media organizations worldwide to bring its audience relevant and first-class insights into effective marketing strategy. The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand's success. Since 1968, winning an Effie has become a global symbol of achievement.

Today, Effie celebrates effectiveness worldwide with the Global Effie, the Euro Effie, the Middle East / North Africa Effie and more than 40 national Effie programs. For more details, visit www.effie.org. Follow @effieawards on Twitter for updates on Effie information, programs and news. The Effie Effectiveness Index identifies and ranks the marketing communications industry's most effective agencies, advertisers, and brands by analyzing finalist and winner data from Effie Worldwide competitions.

Contact:

Jared Kreiner
Euro RSCG Worldwide
212.886.4269
jared.kreiner@eurorscg.com

LOS ANGELES, March 28, 2012 /PRNewswire/ -- Euro RSCG Worldwide announced the launch of a new thought leadership series, the Consumer Conscience Study, designed to help brands communicate with the new "activist consumer." The first iteration of the study, "Blueprint for a Sustainable Brand," shows that the majority of consumers have moved beyond seeking companies that share their values and now feel a personal responsibility to censure unethical companies by avoiding their products.

The study was released at the 4A's (American Association of Advertising Agencies) Transformation Conference, an annual gathering of advertising and marketing executives. Kate Robertson, Euro RSCG UK group chairman, unveiled the findings during a panel discussion on "Sustainability as a Transformative Business Imperative."

"Close scrutiny of everything we do and say as businesses is no longer optional. The tidal wave of the social media revolution is inexorably rolling over us and exposing all—everything will come out, if not today then for sure tomorrow," said Robertson. "So of course responsibility and sustainability are top of mind for consumers and customers; it's not hard when they're being shown how irresponsible some businesses are. This is the flexion point—and we're best prepared, attending Transformation, to deal with this new relationship between brands and consumers." The panel represents the 4A's commitment to developing industry-leading content about the most important issues in media and marketing today.

"As a forward-thinking association, we strive to be aware of issues like sustainability that are becoming more of a business imperative for our membership," said Nancy Hill, president-CEO, 4A's. "And we will continue to create and provide platforms for these important conversations."

Key findings of the study include:

1. In our new world of radical transparency, business is under a microscope. Consumers are more focused than ever on corporate values and reputation.

69% of Americans say they are "paying more attention than in the past to the environmental and/or social impact of the products [they] buy," and 71% believe "the most successful and profitable businesses in the future will be those that practice sustainability."67% of Americans say they prefer to buy from companies that share their values.Americans point to transparency as an indicator of a successful business: Nearly three-quarters (74%) say "the more open and collaborative a business is, the more likely it is to succeed."

2. Consumers expect the companies with which they do business to be agents of change. More than three-quarters of Americans (76%) say "business bears as much responsibility as government for driving positive social change."

3. Consumers are punishing companies that fail to meet their expectations. Globally, 70% of consumers say they have a responsibility to "censure unethical companies by avoiding their products."

China (91%) and India (89%) were the markets most likely to believe consumers have a duty to censure unethical companies by avoiding their products.

4. Consumers are empowered by social media—and they know their own strength.

44% of Americans believe the greatest change agent in the future will be "the people, empowered by social media"–more than twice the number of respondents who chose politics or corporations as the greatest agent of change.

To download a copy of "Consumer Conscience Study: Blueprint for a Sustainable Brand," please visit http://www.aaaa.org/news/Documents/euro_blueprint.pdf.

About the Study

The Consumer Conscience Study surveyed 4,000 adults in six markets—Brazil, China, France, India, the UK, and the US—in 2007 and again in the winter of 2011.

About Euro RSCG Worldwide

Euro RSCG Worldwide is a leading integrated marketing communications agency and was the first agency to be named Global Agency of the Year by both Advertising Age and Campaign in the same year. Euro RSCG is made up of 233 offices in 75 countries and provides advertising, marketing, corporate communications, and digital and social media solutions to clients, including Air France, BNP Paribas, Charles Schwab, Citigroup, Danone Group, IBM, Kraft Foods, Lacoste, Merck, Pernod Ricard, PSA Peugeot Citroen, Reckitt Benckiser, Sanofi, and Volvo. Headquartered in New York, Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext Paris SA: HAV.PA).

About the 4A's

The 4A's (American Association of Advertising Agencies) is the national trade association of the advertising agency business which provides leadership, advocacy, and guidance to the industry. Its membership comprises virtually all of the large, multinational agencies and hundreds of small and mid-sized agencies from across the country. The 1,200 member agency offices served by the 4A's employ 65,000 people, offer a wide range of marketing communications services, and place 80 percent of all national advertising. The management-oriented association founded in 1917 helps its members build their businesses, and acts as the industry's spokesperson with government, media, and the public sector. 4A's Web site: www.aaaa.org Twitter: @4As.

Jared Kreiner
Euro RSCG Worldwide
212.886.4269
jared.kreiner@eurorscg.com

ATLANTIC CITY, N.J., March 27, 2012 /PRNewswire/ -- The Atlantic City Alliance (ACA) announced today that it will be filming a commercial in Atlantic City this week as part of its larger campaign designed to increase tourism to the city. Euro RSCG New York, the ACA's advertising agency of record, will be shooting all week in various locations in order to capture footage that showcases everything Atlantic City has to offer.

"We are looking forward to capturing so many experiences of what makes Atlantic City great," said Liza Cartmell, CEO of the ACA. "Fine dining, premier shopping, world-class accommodations, and of course, our historic Boardwalk, all contribute to Atlantic City's appeal as a tourist destination. We hope to capture all of this in the commercial we film throughout the course of this week."

Atlantic City has produced commercials showcasing specific events and initiatives within the city such as Restaurant Week, but never one that focuses on Atlantic City as a whole. This commercial is part of the larger rebranding effort undertaken by the ACA and the Casino Reinvestment Development Authority (CRDA) to promote Atlantic City's appeal as a premier tourist destination.

About the Atlantic City Alliance (ACA)

The ACA is a recently established New Jersey not-for-profit corporation whose primary mission is to develop and implement a full-scale, broad-based, multi-year marketing program for Atlantic City. The ACA will work with the Casino Reinvestment Development Authority (CRDA) to market and promote the Tourism District via a public/private partnership. The ACA also works with local and state government, the private sector and other organizations to further enhance the marketing program.

Contact:
Genevieve Grdina
Genevieve.Grdina@edelman.com
212-277-3762

NEW YORK, March 8, 2012 /PRNewswire/ -- Euro RSCG New York announced today that Barbara Jewell has joined the agency in the newly created role of Chief Talent Officer. Jewell joins Euro from Interpublic's Gotham Inc., where she was People/Managing Partner and led the agency's employee relations, recruitment, and training and development efforts.

Prior to Gotham Inc. Barbara served as Director of Human Resources at Kaplan Thaler Group. Before the Kaplan Thaler Group, Barbara spent nearly 10 years at McCann Erickson where she served as SVP, UM, Director of Human Resources and oversaw the agency's employee relations, career development, and high-volume recruitment efforts.

In her new role, Barbara will report to Euro RSCG New York's co-chairmen: Matt Ryan, who also serves as President of Global Brands for Euro RSCG Worldwide and Lee Garfinkel, also Chief Creative Officer of Global Brands for Euro RSCG Worldwide.

"Barbara's talent and experience have been essential to the growth of every agency she's worked with," Ryan said. "She's an expert at managing and developing talent during times of growth and increased demand, and that's why she's a perfect fit for Euro New York."

"Barbara brings a number of impressive qualities to the table," added Garfinkel. "We were impressed by her ideas for identifying and developing our top talent and for ramping up a more competitive recruitment plan as the agency continues to grow."

"I am thrilled to be joining Euro and excited about the opportunity to help evolve an already dynamic agency to a new level," said Jewell.

Barbara's appointment comes at an important time for Euro New York: the agency has been on a new business spree since December, with notable new account wins from New York Life, Atlantic City Alliance and Hershey Company. Last April, Matt Ryan and Lee Garfinkel took the reins at the New York agency as co-chairmen, and Tom Morton, formerly of Publicis Group UK, joined shortly afterward as Chief Strategy Officer.

About Euro RSCG Worldwide

Euro RSCG Worldwide is a leading integrated marketing communications agency and was the first agency to be named Global Agency of the Year by both Advertising Age and Campaign in the same year. Euro RSCG is made up of 233 offices in 75 countries and provides advertising, marketing, corporate communications, and digital and social media solutions to clients, including Air France, BNP Paribas, Charles Schwab, Citigroup, Danone Group, IBM, Kraft Foods, Lacoste, Merck, Pernod Ricard, PSA Peugeot Citroen, Reckitt Benckiser, Sanofi, and Volvo. Headquartered in New York, Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (euronext paris sa:HAV.PA). For more information go to EuroRSCG.com.

Jared Kreiner
Euro RSCG Worldwide
212.886.4269
jared.kreiner@eurorscg.com

Prior to KBS+P, Patrick served at Global Communication Planning Director at Unilever where he oversaw the development of digitally integrated campaigns and coordinated the efforts of global brands teams. Prior to Unilever, Patrick spent four years running his own consultancy, Staufenberger, Smith & Butte LLP, where his clients included Unilever, BMW and Sky TV.

In his new role at Euro RSCG New York, Patrick will be strategic leader on the Charles Schwab account.

"Patrick is the epitome of new generation planning talent. He brings brand, interactive and communication planning experience to the table," said Tom Morton, Chief Strategy Officer of Euro RSCG New York. "He'll play a big role in building a more integrated approach for Charles Schwab, and in building a bigger content planning offering for Euro RSCG."

Patrick added: "There's a real energy at Euro RSCG, the people are fantastic; and Charles Schwab is an iconic finance brand. I'm really excited to be here."

Patrick joins Euro RSCG at an exciting time: last April, Matt Ryan and Lee Garfinkel were named co-chairmen of the New York agency, and Tom Morton, formerly of Publicis Group UK, joined shortly afterward as Chief Strategy Officer. Last month, Euro RSCG New York became creative agency of record for New York Life following a review process that began in October and included over 20 agencies.

About Euro RSCG Worldwide
Euro RSCG Worldwide is a leading integrated marketing communications agency and was the first agency to be named Global Agency of the Year by both Advertising Age and Campaign in the same year. Euro RSCG is made up of 233 offices in 75 countries and provides advertising, marketing, corporate communications and digital and social media solutions to clients including Air France, Charles Schwab, Citigroup, Danone Group, IBM, Kraft Foods, Lacoste, L'Oreal, Merck, PSA Peugeot Citroen, Reckitt Benckiser, sanofi-aventis and Volvo. Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext: HAV.PA) (Paris: HAV.PA).

Contact:
Jared Kreiner
Euro RSCG Worldwide
212.886.4269
jared.kreiner@eurorscg.com

"We're delighted to work with New York Life," said Matt Ryan, Co-Chairman of Euro RSCG New York and President, Global Brands, Euro RSCG Worldwide. "New York Life is one of America's greatest brands, and the competition for the account was tough. This is an exciting time for the New York agency, and we're looking forward to working with our new partners."

"We were happy to have three very strong agencies to choose among," said Liz McCarthy, Senior Vice President in charge of Corporate Communications for New York Life. "Ultimately, we decided on Euro RSCG New York as the partner for our business based on both their strong strategic approach and their genuine, emotional creative execution."

In addition to Euro RSCG New York, TBWA\Chiat\Day and Carmichael Lynch emerged as finalists in the review in November. Euro RSCG New York will serve as lead creative agency, replacing Taxi, which held the account since 2007.

About New York Life

New York Life Insurance Company, a Fortune 100 company founded in 1845, is the largest mutual life insurance company in the United States* and one of the largest life insurers in the world. New York Life has the highest possible financial strength ratings currently awarded to any life insurer from all four of the major credit rating agencies: A.M. Best (A++), Fitch (AAA), Moody's Investors Service (Aaa), Standard & Poor's (AA+).** Headquartered in New York City, New York Life's family of companies offers life insurance, retirement income, investments and long-term care insurance. New York Life Investments*** provides institutional asset management and retirement plan services. Other New York Life affiliates provide an array of securities products and services, as well as retail mutual funds. Please visit New York Life's Web site at www.newyorklife.com for more information.

*Based on revenue as reported by "Fortune 500, Ranked within Industries, Insurance: Life, Health (Mutual)," Fortune Magazine, May 5, 2011. See www.money.cnn.com/magazines/fortune for methodology.
**Source: Individual Third Party Ratings Report as of 8/23/11.
***New York Life Investments is a service mark used by New York Life Investment Management Holdings LLC and its subsidiary, New York Life Investment Management LLC.

About Euro RSCG Worldwide

Euro RSCG Worldwide is a leading integrated marketing communications agency and was the first agency to be named Global Agency of the Year by both Advertising Age and Campaign in the same year. Euro RSCG is made up of 233 offices in 75 countries and provides advertising, marketing, corporate communications and digital and social media solutions to clients including Air France, Charles Schwab, Citigroup, Danone Group, IBM, Kraft Foods, Lacoste, L'Oreal, Merck, PSA Peugeot Citroen, Reckitt Benckiser, sanofi-aventis and Volvo. Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext: HAV.PA) (Paris: HAV.PA).

Jared Kreiner
Euro RSCG Worldwide
212.886.4269
jared.kreiner@eurorscg.com

"HAVAS WORLDWIDE"

TO UNDERSCORE UNIQUE INTEGRATED STRUCTURE

HAVAS REINFORCES ITS POSITION AS THE MOST INTEGRATED, AGILE,

ENTREPRENEURIAL AND CLIENT-FOCUSED COMMUNICATIONS GROUP

The digital revolution has broken down the borders between creative and media and within

the different communication disciplines, and technology is in the process of transforming

business models in many sectors including the advertising industry.

Against this background, Havas has implemented a unique business model with a simple,

clear, agile and integrated structure placing digital at the core of all its activities and

agencies, unifying creative and media assets and strengthening the visibility of its global

brand by renaming its largest network.

David Jones

, CEO Havas, commented: “A decade ago, we set ourselves apart by being the

first major communication holding company to place digital at the core of all our agencies

around the world.

I think we're once again pioneering through the integration of creative, media and digital. Our

industry doesn't make it easy for clients. They are the ones who have to do the hard job of

sifting through big bureaucratic holding companies to try to get a variety of different

companies, cultures and P&L's to work together; to try to get creative, media and digital to

collaborate.

With this name change and with the moving together of our creative and media companies in

Paris and New York, we're aiming to reinforce a key competitive advantage of Havas – that

we're the most integrated of all of the communications groups with the simplest structure that

can offer our clients a powerful combination of creative excellence, digital expertise, scale,

agility and innovation."

The Havas group will now consist of 2 main brands:

Havas Media, which includes all global

media agencies, and

Havas Creative, which includes the Havas Worldwide network and

the

Arnold Worldwide micronetwork (16 agencies in 15 countries on 5 continents) and the

other

communications agencies.

As of today all

Euro RSCG agencies are renamed Havas Worldwide (316 offices in 75

countries, including the Euro RSCG, Euro RSCG Life, Euro RSCG 4D and Euro RSCG WW

PR brands). The rebrand will not create any changes in leadership.

David Jones

added: “Today with the rebranding we're making a small change, but it's one

we want to use as a catalyst for driving big change through Havas and the broader industry

.”

The rebranding also includes the creation of

Havas Digital Group, a new umbrella brand

that will operate across both media and creative. Havas Digital Group will purely be a brand

name as opposed to a new network or new operational division and reflects Havas’s

continued commitment to its digital at the core model.

The Havas Media brand, as well as its network names (MPG, Arena Media Communications,

Havas Digital and Havas Sports & Entertainment) remains unchanged. Havas Media will

reveal a new visual identity at the beginning of 2013.

About Havas

Havas (Euronext Paris: HAV.PA) is a global advertising and communications services group. Headquartered in

Paris, Havas operates through its two Business Units, Havas Creative and Havas Media, in order to optimize

synergies and further reinforce Havas' position as the most integrated of all of the major holding companies.

Havas Creative incorporates the Havas Worldwide (

www.havasworldwide.com) network - formerly Euro RSCG

Worldwide) - (316 offices in 75 countries), the Arnold (

www.arn.com) micronetwork (16 agencies in 15 countries

on 5 continents) as well as other agencies with strong local identities.

Havas Media (

www.havasmedia.com) operates in over 100 countries and incorporates the MPG, Arena Media,

Havas Sports & Entertainment and Havas Digital networks.

A multicultural and decentralized Group, Havas is present in more than 75 countries through its networks of

agencies and contractual affiliations. The Group offers a broad range of communications services, including

traditional advertising, direct marketing, media planning and buying, corporate communications, sales promotion,

design, human resources, sports marketing, multimedia interactive communications and public relations. Havas

employs approximately 15,000 people. Further information about Havas is available on the company’s website:

www.havas.com

Contacts :

Communications : Lorella Gessa

Communications Director, Havas Group

Tel : +33 (0)1 58 47 90 36

Lorella.gessa@havas.com

Investor Relations : Aurélie Jolion

Director of Investor Relations, Havas Group

Tel : +33 (0)1 58 47 92 42

aurelie.jolion@havas.com

29-30 quai de Dion Bouton 92817 Puteaux Cedex, France

Tel +33 (0) 1 58 47 80 00 Fax +33 (0) 1 58 47 99 99

SA au capital de 152 823 482,40

€- 335 480 265 RCS Nanterre - APE 7311Z

www.havas.com

– Follow us on Twitter: http://www.twitter.com/HavasGroup